AI to ROI
Episodes
Mostly Metrics - The Creator's Challenges with CJ Gustafson
26 Sep 2023
Contributed by Lukas
CJ Gustafson, CFO at PartsTech and the creator of the Mostly Metrics Newsletter and Run the Numbers podcast joins our host Ray Rike on this episode to...
Hacking SaaS - with Eric Mersch, author and Partner FLG Partners
19 Sep 2023
Contributed by Lukas
Eric Mersch is the author of "Hacking SaaS" and a partner at FLG Partners. Eric joined our host, Ray Rike to discuss the details behind the thought pr...
Turning Credit Card Payment Processing Fees into Revenue - with Caleb Avery, Founder and CEO Tilled
13 Sep 2023
Contributed by Lukas
Caleb Avery, Founder and CEO at Tilled shares how B2B SaaS companies can turn credit card payment processing fees from an operating expense into reven...
Opportunity Funnel Signals and Metrics - with Bill Kantor, Founder and CEO Funnelcast
22 Aug 2023
Contributed by Lukas
Bill Kantor, the founder, and CEO of Funnelcast is applying the lessons he learned about statistical process controls in the hardware industry to the ...
The impact of being a Product Manager and VC on before becoming a B2B SaaS Founder - with Alok Goel, Founder and CEO DriveTrain
02 Aug 2023
Contributed by Lukas
Alok Goel, Founder and CEO of Drivetrain.ai shares how his roles as a product manager at Google and then a Venture Capitalist informed his journey as ...
B2B Technology Equity Trends - with Peter Walker, Head of Insights Carta
25 Jul 2023
Contributed by Lukas
Peter Walker, Head of Insights at Carta the industry-leading Equity Management Platform shares equity valuation insights and data from the 36,000+ cus...
Scaling from $50M to $500M with a PLG Motion - with Carilu Dietrich, former Atlassian CMO
20 Jul 2023
Contributed by Lukas
Product-Led Growth (PLG) is viewed as a new Go-to-Market motion by many - but to Carilu Dietrich it was her reality as the Chief Marketing Officer for...
Community + Content + Event Lead Growth - with Anthony Kennada, Founder and CEO AudiencePlus
11 Jul 2023
Contributed by Lukas
Anthony Kennada, is the founder and CEO of AudiencePlus and formerly the Chief Marketing Officer at Hopin and Gainsight...quite the pedigree!Anthony j...
What a Unicorn Knows - with Pablo Dominguez, Insight Partners
05 Jul 2023
Contributed by Lukas
What a Unicorn Knows is a best selling book by Pablo Dominguez, Operating Partner at Insight Partners on how leading entrepreneurs use lean principles...
The JOLT Effect - with Matt Dixon, Author
29 Jun 2023
Contributed by Lukas
Matthew Dixon is the author of The Challenger Sale, The Challenger Customer, and now he adds The JOLT Effect to his list of best-selling books for B2B...
Ideal Customer Profile Defined by Net Revenue Retention - with Dan Sperring, Founder and CEO Align
20 Jun 2023
Contributed by Lukas
Defining the Ideal Customer Profile (ICP) is a hot topic in almost every early-stage B2B SaaS company. It begins with some assumptions and then is ref...
The potential of AI for B2B Marketers - with Paul Roetzer, Founder and CEO Marketing AI Institute
14 Jun 2023
Contributed by Lukas
ChatGPT and Artificial Intelligence (AI) are at the forefront of the majority of strategic discussions across the B2B SaaS and Cloud industry.Paul Roe...
Microsoft Product Leader to SaaS Founder - with Anand Subbaraj, Founder and CEO Zuper
06 Jun 2023
Contributed by Lukas
Imagine being a senior product leader at Microsoft for one of the leading "cloud products" in the industry, Azure Data Factory, and deciding to leave ...
Discussing the Benefits of SaaS Spend Management - with Sid Sridharan, Founder and CEO, Spendflo
31 May 2023
Contributed by Lukas
Over the past two months, we have hosted the founders and CEOs of the leading SaaS Spend Management vendors.Sid Sridharan, the founder of Spendflo was...
State of the Cloud 2023 - Top Five Predictions with Janelle Teng, Bessemer Venture Partners (Episode #2)
23 May 2023
Contributed by Lukas
State of the Cloud 2023: Top Five Predictions:#1: Efficient GrowthAdopt new solutions to gain control of their Cloud and SaaS spend, including the inf...
State of the Cloud 2023 - with Janelle Teng, Bessemer Venture Partners (Episode #1)
23 May 2023
Contributed by Lukas
In Episode #1 of this 2-episode conversation, Ray discusses the key findings from the Bessemer Venture Partners (BVP) annual "State of the Cloud" repo...
Event-Led Growth in B2B SaaS - with Julius Solaris, Founder and CEO Boldpush
17 May 2023
Contributed by Lukas
Former VP of Marketing at Hopin and event industry thought leader Julius Solaris joined me on the latest episode of the Metrics that Measure Up Podcas...
Evolving from Excel for SaaS Financial and Metrics Reporting - with Ali Rizvi Founder and CEO, TrueRev
11 May 2023
Contributed by Lukas
Excel is the #1 tool B2B SaaS companies use for many financial tasks, including calculating SaaS metrics to surface insights for operating decisions a...
B2B SaaS Metrics and Prioities with the Alexander Group - Ted Grossman and Davis Giedt
03 May 2023
Contributed by Lukas
The Alexander Group works with many of the leading companies in the B2B SaaS industry, and I was recently joined by Ted Grossman, their co-lead of the...
Scale your SaaS - with Matt Wolach, founder of Xsellus and "Scale your SaaS" podcast
26 Apr 2023
Contributed by Lukas
Matt Wolach is the founder of Xsellus and host of the Scale your SaaS podcast. Matt is one of those guests that have taken over a year to be on the Me...
SaaS Spend Management Trends - with Eric Christopher, Founder and CEO Zylo
11 Apr 2023
Contributed by Lukas
Eric Christopher, the founder, and CEO of Zylo is sitting on top of one of the industry's largest SaaS spend data repositories and thus benchmarks, a ...
SaaS Expansion across Europe - with Rick Pizzoli, Sales Force Europe
11 Apr 2023
Contributed by Lukas
In 2023 many SaaS companies are searching for what market(s) are going to drive their next phase of growth - and international markets, especially Eng...
The Future of SaaS Spend Management - with Ryan Neu, Founder and CEO Vendr
28 Mar 2023
Contributed by Lukas
SaaS Spend Management is an emerging and rapidly evolving category - yet Ryan Neu, Co-Founder, and CEO of Vendr has a unique vision for how the catego...
The Evolution of Forecast Management - with Guy Rubin, Founder and CEO ebsta
21 Mar 2023
Contributed by Lukas
If you have ever been frustrated with the forecasting process and accuracy at your company - this episode is for you!Guy Rubin is the founder and CEO ...
Lessons learned from the Silicon Valley Bank collapse - with Todd Gardner, SaaS Advisors
14 Mar 2023
Contributed by Lukas
Friday, March 10th, 2023 - a moment in B2B Technology and Start-Up ecosystem history that many will never forget and hopefully provides a foundation f...
When to introduce SaaS Spend Management - with Cledara co-founder and COO, Brad Van Leeuwen
07 Mar 2023
Contributed by Lukas
Over February and March 2023, we spoke with several founders, CEOs, and executives at SaaS Spend Management vendors.In this episode of the Metrics tha...
CFO lessons learned in planning and forecasting - with Dan Fletcher, CFO Planful
01 Mar 2023
Contributed by Lukas
Planning in 2020 continues to be chalked full of uncertainty based on the current macroeconomic reality. Assuch, being a finance leader in 2023 is eve...
SaaS Spend Management - with David Campbell, Founder and CEO Tropic.ai
21 Feb 2023
Contributed by Lukas
How does writing a 400-page novel lead to founding a SaaS Spend Management company? It was the start of David Campbell's journey which including break...
Corporate Spend Management - with Oded Zehavi, Founder and CEO Mesh Payments
14 Feb 2023
Contributed by Lukas
Oded Zehavi has global payment experience from his time as an executive at leaders including PayPal and Payoneer.With Spend Management, especially Saa...
Full Funnel Conversion Optimization - With Guy Yalif, Founder and CEO - Intellimize
07 Feb 2023
Contributed by Lukas
Have you ever met someone in their "early career" that you just knew was going to be successful? That was my feeling when I first met Guy Yalif, Found...
No Forms - No SPAM - No Cold Calls - with Latane Conant, Chief Market Officer 6sense
31 Jan 2023
Contributed by Lukas
How many times have you visited a B2B website and cringed at being asked to provide your contact information, including your email just to download a ...
Building a media asset inside a B2B SaaS company - with Patrick Campbell, Founder and CEO ProfitWell (Paddle)
25 Jan 2023
Contributed by Lukas
Media-Led Growth (MLG) is a term first introduced here on the Metrics that Measure Up podcast and the central theme of this episode.Who better to disc...
Product Analytics and Metrics that Matter - with Todd Olson, Founder and CEO Pendo
17 Jan 2023
Contributed by Lukas
Product-Led Growth is one of the hottest topics and trends in the B2B SaaS industry. Heading into 2023, most company will be evaluating their usage of...
The Power of Go-to-Market Experience + Capital - with Mark Roberge, Stage 2 Capital
11 Jan 2023
Contributed by Lukas
Mark Roberge is the founder and Managing Director of Stage 2 Capital and previously was the Chief Revenue Officer at HubSpot from 2007 to 2016. Mark...
A Chief Revenue Officer's learnings from $0 - $100M+ ARR - with Mark Kosoglow, CRO Catalyst and SVP Sales, Outreach
04 Jan 2023
Contributed by Lukas
Imagine having your founder and CEO working weekends to develop leads and a calling list for the VP Sales in an early-stage B2B SaaS company. That wa...
The Different Buying Team Profiles - with Brent Adamson, author the Challenger Customer
29 Dec 2022
Contributed by Lukas
Heading into 2023 companies are preparing for larger buying teams, and increased scrutiny on every purchase. I could not think of a better backdrop to...
Marketing Metrics that Matter to the CFO - with Chris Golec, Founder and CEO Channel99 and Demandbase
20 Dec 2022
Contributed by Lukas
Heading into 2023, B2B SaaS CFOs are doubling down on using performance metrics to guide the 2023 operating budget. A key question is what metrics the...
The journey from FP&A to SaaS CFO - with CJ Gustafson, CFO PartsTech
13 Dec 2022
Contributed by Lukas
Mergers and Acquisition analyst to FP&A professional to SaaS CFO. This is the path that CJ Gustafson took on his journey to becoming the CFO at Pa...
Kind Folks Finish First - Sam Jacobs, Founder and CEO Pavilion
06 Dec 2022
Contributed by Lukas
STOP if you do not think that the concept of "Kind Folks Finish First" is applicable in corporate America!Sam Jacobs, the founder, and CEO o...
Saas Metrics for Investors and Execution Decision Making - with Nick Franklin, Founder and CEO ChartMogul
30 Nov 2022
Contributed by Lukas
Nick Franklin is the Founder and CEO of ChartMogul, a leading SaaS Metrics Reporting, and Subscription Analytics Platform. Nick worked for five years ...
Revenue Operations Outsourcing Strategy - with Cliff Simon, CRO Carabiner Group
15 Nov 2022
Contributed by Lukas
Revenue Operations - the buzz has continued in 2022 but how to introduce and then maximize the return on investment is still a work in process.Cliff S...
RevOps as a Strategic Revenue Planning Partner - with Toni Hohlbein, Growblocks
10 Nov 2022
Contributed by Lukas
As a Chief Revenue Officer, Toni has had a front-row view on scaling revenue engines, and one major challenge he faced was that too much time was spen...
Customer Lifecycle Metrics - With Craig Rosenberg
01 Nov 2022
Contributed by Lukas
Craig Rosenberg has worked with hundreds, if not thousands of B2B SaaS companies as the co-founder of TOPO, Distinguished analyst at Gartner, and now ...
Metrics Require Context - with Scott Stouffer, founder and CEO scaleMatters
25 Oct 2022
Contributed by Lukas
Have you ever looked at all of the reports, dashboards, and data presented across your company and felt overwhelmed and under-informed?Today's da...
Metrics that Matter to a CRO - with Bill Binch, Operating Partner at Battery Ventures
17 Oct 2022
Contributed by Lukas
Bill Binch has led revenue teams at highly successful B2B SaaS category creators, including Marketo and Pendo.Having real-life, applied experience and...
Traversing the Traction Gap Framework - with Bruce Cleveland
12 Oct 2022
Contributed by Lukas
It's hard to imagine being a key part of three industry-defining product categories, which is exactly what Bruce Cleveland has experienced in his...
The Role of FP&A vis a vis Revenue Operations - with Paul Barnhurst, The FP&A Guy
13 Sep 2022
Contributed by Lukas
You may have heard the acronym FP&A many times, but always wondered what it stood for? Financial Planning and Analysis is the function, typicall...
Evolution of Customer Success by the Numbers - Kellie Capote, Chief Customer Officer Gainsight
09 Aug 2022
Contributed by Lukas
How has Customer Success evolved over the past ten years? What better place to start than discussing the latest Customer Success Benchmarking Index w...
The SaaS Ecosystem in Canada - with Lauren Thibodeau, SaaSCan
26 Jul 2022
Contributed by Lukas
How vibrant is the SaaS industry in Canada? Who better to ask that question and discuss how the SaaS industry is trending in Canada other than Lauren ...
A Venture Capital Index Fund - with Marcelino Pantoja, founder and CEO Measurement
18 Jul 2022
Contributed by Lukas
Venture Capital - a hallmark of the B2B SaaS start-up industry has evolved over the past twenty years - but how have the primary value and responsibil...
B2B SaaS Cash Management and Metrics - with Brandon Metcalf, Founder and CEO Place Technology
12 Jul 2022
Contributed by Lukas
Cash Management is not one of the top subjects B2B SaaS founders want to discuss, but critical to start-up survival and success.Brandon Metcalf learne...
Intelligent Revenue - With Chris Cabrera, Founder and CEO Xactly
06 Jul 2022
Contributed by Lukas
Incentive Compensation and Sales Performance Management - two key ingredients to scaling a successful B2B SaaS company. Is Intelligent Revenue the n...
B2B SaaS Pricing Benchmarks - with Bryan Belanger, XaaS Pricing
29 Jun 2022
Contributed by Lukas
How should we price our new SaaS product? How does our pricing model compare to our competitors? Are there other pricing models that would increas...
Transforming Data-Driven Decisions into Success - with Allan Wille, Founder and CEO Klipfolio
15 Jun 2022
Contributed by Lukas
Does being data-driven result in better decision-making and performance results? That was a question we asked Allan Wille, co-founder and CEO of ...
Marketing as a Sales Productivity Amplifier - with Mark Stouse, CEO Proof Analytics
07 Jun 2022
Contributed by Lukas
Marketing as an AMPLIFIER to Sales productivity!!!The quote above was the primary focus of my discussion with Mark Stouse - the CEO of Proof Analytics...
The Importance of SaaS Benchmarks - with Sam Baker, Scale Venture Partners
23 May 2022
Contributed by Lukas
Sam Baker, Principal at Scale Venture Partners, has been a venture capitalist for six years. Before that, he gained operational experience at Box in b...
The 360° Customer Journey with Carson Conant, Founder and CEO Mediafly
04 May 2022
Contributed by Lukas
Everyone talks about the "Customer Journey" but often operates in stage-by-stage silos of customer acquisition, retention, and expansion.Wha...
The Revenue Operations and Sales Development Partnership - with Taft Love, Iceberg RevOps
26 Apr 2022
Contributed by Lukas
Taft Love's journey to becoming a Revenue Operations leader started in law enforcement, with a pivot to starting his tech career by becoming a Sa...
Todd Gardner - The rise of Usage-Based Pricing in B2B SaaS
05 Apr 2022
Contributed by Lukas
SaaS Capital - I have always loved that name and followed their B2B SaaS Research for many years.Todd Gardner was a founder at SaaS Capital, which hel...
Expanding the Sales Engagement Platform Vision - with Kyle Porter, Founder and CEO Salesloft
23 Mar 2022
Contributed by Lukas
Kyle Porter, the founder and CEO of Salesloft, started the company over ten years ago. The goal was to have sellers "loved by the customers"...
The State of Sales Enablement - with Dave Lichtman, Founder and CEO Enablematch
15 Mar 2022
Contributed by Lukas
The Great Resignation has been a trending topic for six months - how does a B2B SaaS company prepare for the impact? Sales Enablement is one strate...
Sales Engagement evolves to Revenue Execution - with Anna Baird, Chief Revenue Officer - Outreach
08 Mar 2022
Contributed by Lukas
Anna Baird is the Chief Revenue Officer at Outreach, the leading Sales Engagement Platform. Anna started her career as a partner at KPMG, and contin...
Customer Success and Quarterly Business Reviews - with Guy Nirpaz, Founder and CEO Totango
01 Mar 2022
Contributed by Lukas
Customer Success has been growing in importance across the B2B SaaS landscape for over 10 years.Guy Nirpaz recognized this trend early on and founded ...
The Autonomous Revolution - with Bill Davidow
23 Feb 2022
Contributed by Lukas
We apologize for the sound quality on this episode of the Metrics that Measure Up.Bill was not able to participate on our traditional digital channel ...
Data Wrangling in the Cloud - with Adam Wilson, CEO Trifacta
15 Feb 2022
Contributed by Lukas
One of the great aspects of the Cloud software delivery model is the generation of insightful data generated by users and the purported ease of using ...
Usage Based Pricing & Sales Compensation Models - with Rachel Parrinello, The Alexander Group
03 Feb 2022
Contributed by Lukas
Usage-Based Pricing is trending across the B2B SaaS and Cloud industry. This pricing model is not new and is also known as Consumption pricing as th...
Metrics that Matter in Strategic Acquisitions - with Lowell Ricklefs
27 Jan 2022
Contributed by Lukas
B2B SaaS founders envision their entrepreneurial journey including a liquidity event such as an IPO, a financial acquisition, or a strategic acquisiti...
Revenue Operations enables Revenue Intelligence - with Andy Byrne, CEO and Co-Founder Clari
18 Jan 2022
Contributed by Lukas
Andy Byrne is the founder and CEO of Clari, an enterprise artificial intelligence B2B SaaS platform that enables companies to build more pipeline, acc...
Benchmarking in B2B SaaS - Beyond the Numbers with Scott Sutton, VP RevOps ZoomInfo
07 Jan 2022
Contributed by Lukas
Benchmarks go far beyond the “numbers” and “metrics”Benchmarking is a discipline that enables organizations to identify processes and best pra...
The Rise of B2B SaaS Communities with Sam Jacobs, Founder and CEO of Pavilion
20 Dec 2021
Contributed by Lukas
Sam Jacobs first created the foundation for Pavilion - formerly the Revenue Collective in 2016. The vision was to address these two trends: 1) the ave...
Sales Development meets Demand Generation and Enablement- with Kyle Coleman, VP Revenue Growth and Enablement at Clari
14 Dec 2021
Contributed by Lukas
Are you involved, responsible for, or dependant on Sales Development and pipeline growth for a B2B SaaS or Cloud company?If you answer yes to any of t...
Crossing the Chasm with Geoffrey Moore, Author
26 Nov 2021
Contributed by Lukas
Have you read Crossing the Chasm - the Go-to-Market bible for high tech leaders for over 30 years?Crossing the Chasm, written by Geoffrey Moore, was f...
Conversational Intelligence delivers Revenue Reality - with Amit Bendov, CEO and Co-Founder, GONG
24 Nov 2021
Contributed by Lukas
Conversational Intelligence (CI) is a technology that materially enhances the effectiveness of every B2B Sales professional.CI has quickly become a &q...
Training the Modern B2B Sales Professional with Paul Fifield, Founder and CEO of Sales Impact Academy
03 Nov 2021
Contributed by Lukas
B2B Cloud revenue is projected to grow from $300B+ in 2020 to over $800B by 2025. Some estimates highlight the industry will require 300,000 additiona...
MOVE: A Go-To-Market Strategy with Sangram Vajre, Founder Terminus and Flip My Funnel Podcast
26 Oct 2021
Contributed by Lukas
Sangram Vajre, Founder and Chief Evangelist at Terminus and host of the Flip my Funnel Forecast, joined our host Ray Rike to discuss his MOVE Go-To-Ma...
Pipeline Signals = Prospecting Intelligence - with Jamie Shanks, Founder and CEO Sales for Life
25 Oct 2021
Contributed by Lukas
Jamie Shanks helped to shape Social Selling through his company, Sales for Life. After certifying 250,000+ sales professionals on the strategies a...
Modern B2B Marketing Strategies, Measurements and Sales Alignment - with Matt Heinz, The Sales Pipeline Podcast
25 Oct 2021
Contributed by Lukas
Matt Heinz is the founder and CEO of Heinz Marketing and the host of the Sales Pipeline Podcast.Matt's primary goal is to help modern marketers t...
Making B2B Sales Compensation and Culture Transparent - with Ryan Walsh, Founder and CEO RepVue
19 Oct 2021
Contributed by Lukas
Compensation is one of the more personal aspects of evaluating any new job. Trying to understand a company's culture and specifically, the orga...
Scaling to $100M ARR - B2B Cloud Benchmarks with Mary D'Onofrio, Partner Bessemer Ventures
11 Oct 2021
Contributed by Lukas
Imagine having access to the metrics and benchmarks over an entire decade for 200+ B2B Cloud and SaaS private companies as they scaled from $0 to $100...
The Power of Benchmarks - with Lauren Kelley, Founder and CEO OPEX Engine (Episode 1)
04 Oct 2021
Contributed by Lukas
Benchmarks - a concept for only the most mature and advanced company or a foundational metrics component for any company seeking to make data-driven, ...
The Power of Benchmarks - with Lauren Kelley, Founder and CEO OPEX Engine (Episode 2)
04 Oct 2021
Contributed by Lukas
The B2B SaaS VP Sales Journey - with Brendon Cassidy, Founder and CEO CoSell
22 Sep 2021
Contributed by Lukas
The B2B Cloud industry is projected to grow from $350B in 2021 to $800B+ in 2025. This will mean a lot of new companies and the need for many more V...
Revenue Strategy - What, Why and How to Measure the Impact with Jeremey Donovan, SVP Revenue Strategy at SalesLoft
16 Sep 2021
Contributed by Lukas
Jeremey Donovan is the epitome of the phrase "Always Be Learning".Jeremey started his career as a semiconductor engineer, transitioned to be...
Marketing Metrics that Matter to C-Level Executives - with Dan McGaw
10 Sep 2021
Contributed by Lukas
Metrics that Matter to the Modern B2B Marketer - with Chris Walker, Founder and CEO Refine Labs
08 Sep 2021
Contributed by Lukas
Chris Walker, Founder and CEO of Refine Labs, Host of Demand Gen Live, and a Top LinkedIn Influencer is a B2B Marketing contrarian - that is a primary...
Strategic Finance in B2B SaaS - with Bijan Moallemi, Mosaic CEO
23 Aug 2021
Contributed by Lukas
Holding key financial leadership roles at Qualcomm and Palantir Technologies by itself positions Bijan Moallemi, Founder and CEO of Mosaic Tech as a u...
Customer Success and its Business Impact - with Nick Mehta, CEO Gainsight
03 Aug 2021
Contributed by Lukas
Being the CEO of a B2B SaaS company that creates a new market category, grows the company to >$100M ARR, and then purchased for over $1B by a top t...
Micro Private Equity - New Path to B2B SaaS Liquidity + Growth -Akeel Jabber, Horizen Capital
27 Jul 2021
Contributed by Lukas
B2B SaaS founders continue to find new financing options to both grow their business and/or be rewarded for their sweat equity investment.Akeel Jabber...
Stakeholder Capitalism + ESG - Uncovering Hidden Enterprise Value with Renee Cullinan
20 Jul 2021
Contributed by Lukas
Renee Cullinan, founder of "Stop Meeting Like This" is pivoting her highly successful career as a high tech executive and then founder of ...
RevOps as the Revenue Architect - with Jeff Ignacio, The Revenue Architect Podcast
14 Jul 2021
Contributed by Lukas
Revenue Operations is positioned to be the revenue architect across the customer journey. That is a bold statement and the perspective of one of the...
Product-Led Growth and B2B Sales - Best of Both Worlds - with Tim Geisenheimer, CEO at Correlated
05 Jul 2021
Contributed by Lukas
Product-Led Growth (PLG) and B2B Sales - how do they co-exist in the evolving world of Go-To-Market strategy in B2B SaaS?On this episode of the Metric...
Leaders of Growth in B2B SaaS - with Arthur Nobel, Knight Capital
29 Jun 2021
Contributed by Lukas
Leaders of Growth - a phrase that could refer to many B2B SaaS companies and executives.Today, we speak with Arthur Nobel, principal at Knight Capital...
Make it, Don't Fake it! - Sabrina Horn, Founder Horn Group
22 Jun 2021
Contributed by Lukas
Make it, Don't Fake It is a mantra that has long lived in the entrepreneur start-up culture in the B2B tech industry!Sabrina Horn is not only a p...
RevOps - as a canary in the coal mine - with Jordan Henderson, ringDNA
15 Jun 2021
Contributed by Lukas
Jordan Henderson is a lawyer by education, who transitioned into a B2B tech career that has spanned sales operations, customer sales, sales management...
Customer-In Revenue Operations - with Alison Elworthy, EVP Revenue Operations - HubSpot
09 Jun 2021
Contributed by Lukas
Marketing Operations to Sales Operations to a VP, Customer Success. This carer path serves as an amazing foundation for a Revenue Operations executi...
Product-Led Growth - Evolution or Revolution - with Wes Bush, ProductLed
01 Jun 2021
Contributed by Lukas
On this episode of the Metrics that Measure Up podcast we are joined by Wes Bush, founder and CEO of ProductLed.Wes's journey to founding Produ...
Product Analytics + Product Led Growth = A Partnership for Success - with Ken Fine, CEO Heap Analytics
25 May 2021
Contributed by Lukas
Product Analytics + Product Led Growth are critical partners for success.Ken Fine, CEO of Heap Analytics recently joined me on the Metrics that Measur...
Product Led Growth Metrics and Benchmarks - with Sam Richard, OpenView Partners
19 May 2021
Contributed by Lukas
Sam Crowell Richard is responsible for growth across the OpenView Partners portfolio. OpenView Partners is a leader in advocating Product Led Growth s...
B2B SaaS Metrics Evolution and Usage - with Clayton Whitfield, Founder SaaSOptics
12 May 2021
Contributed by Lukas
Clayton Whitfield founded SaaSOptics to provide B2B SaaS founders and operators a platform that made it easier to capture, calculate and make better m...
Usage-Based Pricing in B2B SaaS - Trendy Topic or Strategic Value Lever - with Adam Howatson, CEO LogiSense
05 May 2021
Contributed by Lukas
Usage-Based Pricing is all the rage across multiple B2B SaaS news outlets. Subscription-based pricing has been the standard pricing model for over 20...