Chapter 1: What inspired Matt Price to transition from corporate sales to culinary success?
Ladies and gentlemen, welcome to another exciting episode of Mic Unplugged. And this is going to be the first time that you all actually understand the depth of why I started this podcast in the first place. And it has to do with my guy that's sitting right here, Matt Price.
You're listening to Mick Unplugged, hosted by the one and only Mick Hunt. This is where purpose meets power and stories spark transformation. Mick takes you beyond the motivation and into meaning, helping you discover your because and becoming unstoppable. I'm Rudy Rush, and trust me, you're in the right place. Let's get unplugged.
Matt, how you doing today, brother? I'm good, man.
Chapter 2: How can anyone start creating impactful video content today?
Thank you for having me on. I appreciate it. Nah, thank you, man. So, you know, I talked to you and I told you I've got a moment where you don't really understand the depth of what you mean to me. And this is it right here. Yeah. Everything you need is in the caption. Now it's your turn to make it happen. Three years ago, I started following you on YouTube.
Okay.
and that's how you open every video. And I was captured by your videos. I was like, yeah, the food he's making is great, but like his video, like how he's setting this up, the edit, like I need that because we were in this transition, like literally right post COVID where video became a thing for all businesses. I don't care what your business is, right?
Like video, if you're watching this, if you're listening,
Chapter 3: What role does consistency play in building a brand in content creation?
Video is critically important to the survival of your business, the branding of your business. And I thought you did an amazing job. Thank you. And so I said, I need to do more YouTube content. And I spent literally 30 days trying to come up with a hook. I was like, I love everything you need is in the caption. Now it's your turn to make a hat. I need something like that.
This is how naive I was though, Matt. I didn't have Instagram. So I didn't know what you meant by everything you need is in the caption. I'm on YouTube. Right. And I'm like, what is this? And so my wife is like, baby, talking about Instagram.
Chapter 4: How does Matt Price emphasize the importance of surrounding yourself with the right team?
I'm like, oh, I don't want to do Instagram, but I want to do YouTube videos. So I studied you, bro. Like I studied the hook, the length of time, how you edited everything, the voiceovers. And then I got into the food and the recipes. And I was like, this guy is freaking amazing. And then you had your own seasonings. And I was like, oh, wow. this lemon bay is off the hook.
And I don't even like lemon bay like that or lemon pepper like that. But I was like, okay. So I owe you the utmost gratitude because I didn't want to start a podcast. I just wanted to do video content. Sure. And one of my good friends and mentors said, nope, you need to do a podcast. Two of my best friends who have podcasts are like, nope, you need to do a podcast.
Chapter 5: What are Matt's insights on mastering cooking and instructional content?
So I said, great. If I do a podcast, It is going to be like my guy, Matt Price, and we're going to make it happen. And so I understood the hook. I just do my hook at the end now, right? Your because is your superpower. Go unleash it. But I have to thank you for giving me a blueprint of... why video is important, and then how to garner and gain attention.
Because to me, that's the hardest part of video content. It's not just, hey, go talk, go do whatever. Like you have mastered that, bro.
It's getting harder every day too. I tell a lot of my friends that are kind of on the fence, like I come from a corporate background, right? And I have some friends who are successful in corporate America, you know, six-figure salaries, they're doing really well.
Chapter 6: How does Matt define success in the culinary and media space?
we'll have conversations where they're like, man, I'm just ready to get out of here and get out of the rat race or whatever. And, you know, I want to do this or that, but I'm not really a social media guy. Like I get that part. I understand that fully. I personally, I'm not a person that walks into a room and just loves attention. Like I'd rather not,
be the face of this thing, but this is what you got to do. And I try to tell them that. And it's just, you know, some people take the initiative and actually go after their dreams and their goals and, you know, get out of their comfort zone and do it. And then other people are reluctant to try. But what I try to tell them is if you're going to do it, start now because there's more people.
The barrier for entry today is as low as it's ever been.
Yeah.
All you need is an iPhone. And almost everybody has an iPhone.
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Chapter 7: What unique challenges does Matt face in the restaurant industry?
You walk past somebody on the street, they got an iPhone. You know what I mean? There's not a big barrier for entry. 20 years ago, you had to have real equipment, a real budget, a real team, all of these things that take tons of money. Today, you can do it for whatever it costs you to have an iPhone and the internet, which is virtually nothing, you know?
Dude, it's wild. And I want to, again, pay you the respects, give you the flowers, because I can genuinely look in this camera right here and say there would not be a Make Unplugged podcast if I didn't have this guy as this is what I'm going to follow. I had no idea about that. That's that's amazing. I'm telling you. Your style. And we're going to get into the cooking, Matt, in a moment.
But this entrepreneur, this video viral sensation that you became, I was captivated. And again, I didn't start my podcast until like last year. So I studied you, bro, for literally a year.
Chapter 8: What are some of Matt's favorite recipes featured in his cookbook?
Well, that's impressive because you're you're killing it. And yeah. I mean, hey, it's taken me a lot longer than a year to get it figured out. So you're killing it.
Luckily, you made the mistakes that I don't know that you made because all I saw was the end result. But that end result was so critical. And again, I want to talk to the listeners, to the viewers about, from your viewpoint, the setup that's needed. So again, people today try to go viral. And I think that's a mistake. You were not trying to go viral, you just had a formula.
And your formula was consistent and it was a brand. Like I knew when I'm watching a Mr. Make It Happen video, like it's the same every time. Talk to us about that structure of the consistency, the formula that's needed for people to build that brand socially.
Sure, I think... One, just as a consumer, um, you, you tend to, a lot, a lot of this stuff is like binge binge watching. So you want to, you want things to kind of flow into the next, the next, like if you're watching five of my videos in a row, I don't want there to be an abrupt break in the action. You know, if you're watching five of my Instagram videos, they're all going to feel similar.
Like time's going to pass quickly without you really thinking. Um, Oh, let me go to the next thing. So that's kind of part of it. But also it's for me, it's about rhythm. Like I want to be in a rhythm so that things happen easier. Like when you're doing a voiceovers are hard to do.
Like people don't realize that a 60 second voiceover, it's not easy to execute in a way that comes across as like you're not like agonizing over it or reading a script or something like that. You want it to feel natural, almost like music, like you're If you're a rapper and you're freestyling, you don't want it to sound crazy. You want it to flow and have some rhythm to it.
So it's kind of the same thing. That takes a lot of practice to be able to execute those well and then have the right audio equipment and the editing to make it sound good. A lot of that stuff is easier today than it was when I first started. Like a lot of these apps and stuff weren't out when we were
I had basically like a studio set up, like a mixed board and all that five years ago where you would have to really kind of know a little something about it. Now it's getting easier. But for me, it was more about just getting in a rhythm. And you get into a rhythm from the voiceover side of things, you get into a rhythm with your videographer and your editor.
I'm doing something, he knows what I'm doing already. So he knows to get this angle because I'm about to do like a lift shot and show you the sear on the salmon. He already knows. So it's all about like choreographed almost. And that to me is what kind of got me into good groove. And I've had the same team since day one.
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