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Mick Unplugged

Ruth Milligan: Finding Your Voice: Secrets of a Master Storyteller

19 Jun 2025

Transcription

Chapter 1: What is the myth of the natural speaker?

0.031 - 12.505 Ruth Milligan

There's no natural speaker. No one's born a speaker. Everyone is habitual. And if you are not a good speaker, you can become one. If you have a bad habit, you can work out of it.

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13.615 - 43.886 Mick Hunt

welcome to mick unplugged the number one podcast for self-improvement leadership and relentless growth no fluff no filters just hard-hitting truths unstoppable strategies and the mindset shifts that separate the best from the rest ready to break limits let's go Ladies and gentlemen, welcome to another exciting episode of Mic Unplugged.

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43.906 - 60.522 Mick Hunt

And today, I have a brilliant storyteller to introduce you to. She's a TEDx veteran, a master storyteller, and a coach shaping the voice of leaders around the world, from ideas to impact, from stages to boardrooms. She's a visionary.

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Chapter 2: How can everyone develop effective speaking habits?

60.582 - 66.808 Mick Hunt

She's empowering. She's magnetic. She's a good friend of mine, Ms. Ruth Mulligan. Ruth, how are you doing today, dear?

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66.788 - 73.355 Ruth Milligan

Hi, Mick. I'm so good and really honored and delighted to be here. I can't wait to have our conversation.

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73.815 - 96.778 Mick Hunt

Well, I'm the honored one. You know, you are the master storyteller. And I think every story as a fellow keynote speaker starts with what I call a because. That thing that's deeper than your why, that thing that is really your true passion, your true purpose. And so I'd love to hear for the first time, Ruth Milligan, what's your because? What keeps you doing what you do?

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99.442 - 108.896 Ruth Milligan

Because I really, truly believe that everyone has a voice and everyone has a story.

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Chapter 3: What are shaded habits and how do they affect communication?

108.996 - 111.76 Ruth Milligan

That might sound trite, but it is true.

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112.782 - 113.142 Mick Hunt

Very true.

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113.984 - 118.21 Ruth Milligan

And everyone needs to practice for it to be heard.

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119.86 - 120.881 Mick Hunt

Totally agree.

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121.162 - 141.151 Ruth Milligan

And that doesn't go well alone. And we love to be the guide and the helper, the body double, the coach, the whatever you want to call us to support those who are trying to find their place in the world, in their lives, in their business. And it's a delight.

142.254 - 153.765 Ruth Milligan

We dedicated the book that just came out to the speakers that we work with because that takes a lot of trust for them to let us into their worlds. And that all is my because.

154.403 - 171.619 Mick Hunt

I love that, Ruth. And I love how you broke that down. You know, as a speaker, as a coach, you see a lot, right? And you help transform a lot. And the reason I call you a master is because I know it's tough. You

Chapter 4: How should we structure our presentations like a family tree?

171.599 - 195.994 Mick Hunt

You know, he calls me his son. I call him my father is Les Brown. So like you, Les, you know, started his career in Ohio as well. Great storyteller. And Les, the first lesson I ever got from Les is this. And I know you embody this. He said, Mick, the key to speaking is this. Never tell a story without a point and never make a point without a story.

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196.154 - 196.915 Ruth Milligan

Love that.

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197.013 - 219.239 Mick Hunt

And if you can master that, you'll speak forever and you'll be hired forever. Because so many people, when they go on stage, it's words. So Ruth, for you, how do you help speakers transform what I'm going to call stories and points, points and stories? Because that is something that you do brilliantly. And you're one of the few people that I can actually listen to.

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219.259 - 222.683 Ruth Milligan

You're very kind and generous, by the way. You really are.

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222.663 - 228.513 Mick Hunt

I've seen a ton of your videos. I've seen a ton of your teachings. And that's how I know that you do that.

228.533 - 245.903 Ruth Milligan

You do good research. So I always start with the points. The points are far outweigh the stories. And they're very difficult to organize, bring hierarchy, find the highest level meaning.

246.659 - 267.851 Ruth Milligan

And if I can get somebody, I did this yesterday on a call, there's a high, you know, I'm working generally in high stakes presentations, things with lots of consequence that could, and the consequence is how you define it, but it can go from a job interview, your first interview for a scholarship in college to a $5 billion contract. It's your definition of high stakes.

269.494 - 282.01 Ruth Milligan

And somebody had written out a script and I said, what are the three points? What's the one thing? that you want to get across that's most important? And the sort of puzzled look comes. And I said, how can we support that?

Chapter 5: What are the six principles of effective speaking?

282.05 - 306.962 Ruth Milligan

And it becomes the shifting and organizing and debating. And I give people this visual, which hopefully will help your listeners. I say, think of it like a family tree. And there's a grandparent. And that grandparent had three kids. And those three kids might have had three kids on their own. And those are the most number of points you're going to get. And that's the hardest part.

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307.082 - 329.36 Ruth Milligan

Once we get through that mess, the rest of it starts to fill in. The stories then support those points. If I started with the story, I don't know where it's going to lead, then that doesn't work. So points first, then stories. I love that. And then some stories might be a metaphor. It might be a one line. It might be something longer. Stories can take on so many different shapes and sizes.

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330.182 - 357.388 Ruth Milligan

So then there's not like a uniform like every grandchild is the same size. And, you know, it's I want to make that point, but I don't have a story to go with it. So I might say this is a Mick and I are both published by the same publisher and. And their advice to me was until publishing day, it's a sprint. And after publishing day, it's a marathon. And my publishing day was last week.

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357.408 - 379.675 Ruth Milligan

And I feel like I just started a marathon. That is a story of an author's journey. It doesn't have to be long. I don't agree when people say I don't have time to tell stories. That's just you don't have time to give yourself the freedom to think about them, to be vulnerable, to trust that your audience wants to hear them. So great. I love points and stories.

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Chapter 6: Why is listening to recordings of yourself important for improvement?

379.916 - 380.436 Ruth Milligan

That's terrific.

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381.017 - 388.684 Mick Hunt

I love it. And I want to go straight to the book. The motivated speaker, right? The motivated speaker.

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389.044 - 391.147 Ruth Milligan

That is you, Mick.

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391.167 - 391.467 Mick Hunt

Yes.

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391.808 - 395.552 Ruth Milligan

You are the ultimate, you are, it is not about motivational speaking.

396.253 - 396.473 Mick Hunt

No.

396.914 - 399.597 Ruth Milligan

This is about wanting to learn. That's what this book is about.

400.097 - 408.087 Mick Hunt

Totally agree. And because I truly feel everyone may not be a keynote speaker.

408.447 - 408.627 Ruth Milligan

No.

Chapter 7: What actionable insights can speakers apply immediately?

426.025 - 430.211 Mick Hunt

Like I would almost call it a blueprint in modern form.

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431.412 - 434.717 Ruth Milligan

And may I quote you a blueprint? And I love that.

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435.237 - 439.144 Mick Hunt

A blueprint in modern day form. Absolutely. Absolutely.

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439.164 - 456.553 Ruth Milligan

We sought that. I think we did it. And what I love most about our writing process is that we didn't set out to write a book. We specifically set out to answer a question. How can we be better coaches to our speakers? Period.

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457.478 - 481.136 Ruth Milligan

And we sought out a writing scholar who I knew from my alma mater, Miami University, who taught us the notion of threshold concepts, which are those troublesome, recursive, nudgy things that you have to push through in order to get to the learning. Remember, like, trying to learn calculus, and if you didn't get that one really... I can't tell you what it is because I don't remember.

481.176 - 492.25 Ruth Milligan

Those are the, the liminal spaces. They feel uncomfortable when you get there. You're like, Oh, I don't want to be here. But when you get to the other side, you're forever changed.

492.851 - 493.372 Unknown

Yeah.

493.392 - 516.093 Ruth Milligan

And we went and asked, had anyone written those or named them for speaking for learning to speak? And that's what the book ended up being. Cause we, Nate, we spent a year. Writing, blogging, thinking about what were the calls that we'd get from people that didn't do well? And what were they missing along the way? And so those are the six principles.

516.674 - 529.315 Ruth Milligan

And then we put a modern day blueprint in the back of every skill that you need. To learn to speak. So if you are a fifth grader and you are 10 years old and you and I had a fifth grader start to read the book last week with a highlighter.

Chapter 8: How can you find your voice and tell your story effectively?

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540.689 - 563.49 Ruth Milligan

and post-it notes. And she said, mom, look, I'm on page 25 and I've already highlighted the things I want to remember. This book is for her. It's also for the 65 year old who's starting a consulting practice in their semi-retirement. I have a client like that who's learning about what she needs to know about speaking that she never learned.

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563.51 - 569.616 Ruth Milligan

So it is at its heart, a self-help book that reads like a novel, as someone else said.

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569.984 - 570.726 Mick Hunt

I love that.

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571.327 - 588.567 Ruth Milligan

So stories and points. We have three different voices of stories in there from our three coaches. And then we have a collective voice of perspective and tips and advice that we have spent the better part of 15 years assembling. So come to this place honestly.

588.901 - 601.122 Mick Hunt

I love it. So I want to go into some of the principles in the book. And oh, by the way, Ruth doesn't know this. And those that my my avid followers and listeners know, I always do this when I have a great book that I specifically endorse.

601.861 - 625.302 Mick Hunt

If you message me, and it's gotta be the first 10 people, message me, Motivated Speaker, I don't care what platform, LinkedIn, Instagram, whatever, and I am gonna go send you a copy of the book. So Ruth, I'm buying 10 copies, or I'm gonna buy 20 copies. I'm giving 10 away to the listeners and viewers, and I'm gonna give 10 to some of my family that- And I'm gonna send you 10 of those myself.

625.322 - 631.648 Mick Hunt

Well, I'm purchasing 20, so if 30 show up, 30 show up, but I'm purchasing 20.

631.763 - 637.611 Ruth Milligan

You're a hero. That sounds great. We want as many people to be able to get it as possible, for sure.

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