Mintel Little Conversation
Episodes
Leading a Brand Through Change: Interview with Melissa Stevens, CMO of Fifth Third Bank
09 Apr 2026
Contributed by Lukas
In this episode, host Andrew Davidson speaks with Melissa Stevens, Chief Marketing Officer at Fifth Third Bank, about the strategic acquisition of Com...
The Future of Insurance Affordability
09 Mar 2026
Contributed by Lukas
Host Andrew Davidson, Mintel expert Kendall Gadie and industry veteran Marty Ellingsworth delve into the current insurance affordability crisis, explo...
Leading Customer-Centric Change: Interview with Krista Phillips, Chief Customer Officer at M&T Bank
02 Feb 2026
Contributed by Lukas
Host Andrew Davidson welcomes Krista Phillips, M&T Bank's first Chief Customer Officer, back to the podcast. Krista shares her journey and insight...
Barclays’ Doug Villone on What’s Next for Co-Brand Partnerships
09 Dec 2025
Contributed by Lukas
Host Andrew Davidson and Doug Villone, Head of US Cards & Partnerships at Barclays discuss the evolving landscape of credit card usage and the pot...
Inside United’s Co-Brand Strategy: A Conversation with Bob Daly
02 Dec 2025
Contributed by Lukas
Go inside United Airlines’ co-brand strategy with host Andrew Davidson and Bob Daly, Managing Director of Global Co-Brand Cards. In this episode, we...
Bold Thinking and the Craft of Insight
06 Nov 2025
Contributed by Lukas
Notes: What does it really take to turn information into insight — and insight into impact? Host Andrew Davidson is joined by David Faulkner, Senior...
What Premium Really Means Now: A Conversation with Citi’s Pam Habner
21 Oct 2025
Contributed by Lukas
Host Andrew Davidson speaks with Pam Habner, Head of US Branded Cards and Lending at Citi, about the launch of the Strata Elite Card and its strategic...
Rewarding Car Payments: Interview with Fasten founder Jacob Zachs
29 Sep 2025
Contributed by Lukas
Host Andrew Davidson speaks with Jacob Zachs, founder and CEO of Fasten Rewards, about the innovative Fasten Rewards Visa credit card, which uniquely ...
Inside Subprime Credit: Interview with David Johnson, CEO of Vervent
18 Sep 2025
Contributed by Lukas
Host Andrew Davidson is joined by David Johnson, CEO of Vervent, to explore the company’s journey from a specialist provider to a global force in fi...
Building Brands with Purpose: Interview with Tati Lindenberg from Unilever
11 Sep 2025
Contributed by Lukas
Mintel experts speak with Tati Lindenberg, Chief Brand Officer of Unilever's Dirt is Good brand, about leadership, consumer trends & purpose-drive...
Inside the Upgrade Card: Interview with Sumit Agarwal, Head of Cards at Upgrade
28 Aug 2025
Contributed by Lukas
Host Andrew Davidson speaks with Sumit Agarwal, Head of Cards at Upgrade, about the innovative financial products offered by Upgrade, including t...
Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens
13 Aug 2025
Contributed by Lukas
Host Andrew Davidson speaks with Adam Boyd, Head of Consumer Lending at Citizens, about the bank's strategic shift in its credit card offerings. The d...
Building Financial Futures for Gen Z: Interview with CJ MacDonald, Founder and CEO of Step
23 Jul 2025
Contributed by Lukas
Host Andrew Davidson speaks with CJ MacDonald, Founder and CEO of Step, a fintech company focused on providing financial services tailored for Gen Z. ...
Talking Tariffs: The New Rules of Marketing Under Pressure
18 Jul 2025
Contributed by Lukas
Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In this series’ third episode, our expert...
Membership and trust in disruptive financial products
09 Jul 2025
Contributed by Lukas
Host Andrew Davidson speaks with Meera Iyer, CMO of SoFi Lending, about the innovative strategies and products that SoFi is implementing to disrupt th...
Rewarding financial responsibility: Interview with Nate Bacon, Head of Consumer and Small Business Credit Cards at PNC
18 Jun 2025
Contributed by Lukas
Host Andrew Davidson speaks with Nate Bacon, head of consumer and small business credit cards at PNC, about the bank's evolution from a regional playe...
Talking Tariffs - Impact of tariffs on US brands
05 Jun 2025
Contributed by Lukas
Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In the second episode of this series, our e...
Talking Tariffs - Changing consumer sentiment and behaviours
19 May 2025
Contributed by Lukas
Mintel Little Conversation's new mini-series explore the impact of tariffs worldwide. The first episode explores the impact of tariffs on consume...
Accessible credit solutions: Interview with Self Financial CEO Julie Szudarek
01 Apr 2025
Contributed by Lukas
Host Andrew Davidson speaks with Julie Szudarek, CEO of Self Financial, about accessible credit solutions for consumers facing financial challenges. L...
Innovation and Trends at Natural Products Expo West
25 Mar 2025
Contributed by Lukas
Food and drink experts at Mintel discuss key innovative products and trends observed at the Natural Products Expo West. They explore the rise of hydra...
Rewarding homeowners: Interview with Mesa co-founder and CEO Kelley Halpin
31 Jan 2025
Contributed by Lukas
Host Andrew Davidson interviews Kelley Halpin, co-founder and CEO of Mesa, about the innovative Mesa Homeowners Card, which rewards homeowners for the...
Food and Drink Trends for 2025 and beyond
17 Jan 2025
Contributed by Lukas
Food and drink experts at Mintel explore key trends in 2025, focusing on the importance of nutrition, supply chain challenges, and the integration of ...
Brand transformation: Interview with Bread Financial’s CMO Nick Antonelli
06 Jan 2025
Contributed by Lukas
Host Andrew Davidson sits down with Nick Antonelli, Chief Marketing Officer from Bread Financial, to talk about the strategies for building brand awar...
Beauty and Personal Care Trends for 2025 and beyond
13 Dec 2024
Contributed by Lukas
Beauty and personal care experts at Mintel explore key beauty trends in 2025. Listen to find out more about the three themes that we think will be inf...
Buy Now Pay Later: Interview with Zip’s CMO Jinal Shah
12 Nov 2024
Contributed by Lukas
Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) ...
US Election: American values and consumer sentiment
01 Nov 2024
Contributed by Lukas
Culture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are current...
The Future of Travel Credit Cards with Citi: Interview with Anthony Merola, Head of Proprietary Products for Citi Branded Cards
15 Oct 2024
Contributed by Lukas
In today's episode, host Andrew Davidson sits down with Anthony Merola, Head of Proprietary Products for Citi Branded Cards, to discuss Citi's vision ...
The Silver Economy: Understanding the 55+ consumer
07 Oct 2024
Contributed by Lukas
Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographi...
Global Outlook on Sustainability 2024: Bridging the value-action gap
16 Sep 2024
Contributed by Lukas
Mintel sustainability experts discuss the evolving landscape of consumer attitudes towards sustainability and climate change. They explore the mi...
Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo
23 Aug 2024
Contributed by Lukas
In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit ca...
Declining FMCG innovation: What should brands do?
09 Aug 2024
Contributed by Lukas
Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data fro...
Paris 2024: What Marketers need to know about the Olympics
27 Jul 2024
Contributed by Lukas
Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reachi...
Are ultra-processed foods the new tobacco?
19 Jul 2024
Contributed by Lukas
Food industry experts at Mintel dive into the complex world of ultra-processed foods (UPFs). They discuss consumer understanding of food processing an...
How Euro 2024 affects consumer travel, leisure and spending
05 Jul 2024
Contributed by Lukas
Travel and leisure experts from Mintel look into how Euro 2024 is generating consumer excitement in Europe. They dive into the ripple effects of the E...
How AI is supercharging market research and innovation
10 Jun 2024
Contributed by Lukas
Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make bette...
Untapped opportunity: Women's sports marketing
25 May 2024
Contributed by Lukas
Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's ...
Scent Stories: Fragrance trends to look out for in 2024
03 May 2024
Contributed by Lukas
Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. Fro...
What can CPG brands learn from emerging product trends?
12 Apr 2024
Contributed by Lukas
Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Product...
Wellness trends in the age of Ozempic
29 Mar 2024
Contributed by Lukas
Host Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, ...
What happened to the Metaverse?
15 Mar 2024
Contributed by Lukas
Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on ...
Gen Alpha - The New Frontier for Beauty Brands
01 Mar 2024
Contributed by Lukas
Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting t...
How 2024 Marketing Trends played out in Super Bowl LVIII
16 Feb 2024
Contributed by Lukas
Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discu...
How is consumers' perception of value changing in 2024?
12 Dec 2023
Contributed by Lukas
Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will ...
How generative AI changes consumer lifestyles
28 Nov 2023
Contributed by Lukas
Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to c...
Has plant-based peaked?
13 Nov 2023
Contributed by Lukas
Host Elysha Young is joined by food and drink experts Alice Pilkington, Megan Stanton, and Food Frontier's executive director Dr. Simon Eassom in a di...
Fintech and co-branding with Cardless co-founder Michael Spelfogel
30 Oct 2023
Contributed by Lukas
Host Andrew Davidson speaks with Michael Spelfogel, Cardless Co-founder and President, at Money20/20 USA to discuss co-branded credit cards,...
'Relationship Renaissance': Global Consumer Trends for 2024
16 Oct 2023
Contributed by Lukas
Host Andrew Davidson is joined by consumer experts Dana Macke and Jenny Zegler in a discussion about Mintel's 2024 Global Consumer...
Why brands should tap into live-stream shopping
02 Oct 2023
Contributed by Lukas
Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping i...
Pride Month backlash: Bud Light and Target
19 Sep 2023
Contributed by Lukas
Reviewing recent corporate backlash in the US, host Lynn Dornblaser is joined by experts Kaitlin Ceckowski and Nicole Bond in a discussion of mar...
Rewarded for a healthy lifestyle: Interview with Ness CEO Derek Flanzraich
06 Sep 2023
Contributed by Lukas
Host Andrew Davidson interviews Ness CEO and Founder Derek Flanzraich on the health and wellness positioning of the Ness credit card, e...
What's behind ingredient innovation to support mood and cognition?
21 Aug 2023
Contributed by Lukas
Host Lynn Dornblaser is joined by food scientist Stephanie Mattucci in a discussion about ingredients in food and drink that maintain brain ...
Why brands are using astrology in their marketing strategy
08 Aug 2023
Contributed by Lukas
Host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss how marketers are using astrology in campaigns. How are as...
Can Meta's Threads be the new Twitter?
25 Jul 2023
Contributed by Lukas
As Twitter undergoes a rebrand to 'X', will Meta's Threads replace Twitter? The newly dubbed 'Twitter killer,' Threads gained 30 million followers in ...
Sustainability in CPG innovation: How to effectively communicate sustainability claims and benefits
11 Jul 2023
Contributed by Lukas
MLC's newest host, Lynn Dornblaser, is joined by consumer experts Jenny Zegler and Georgia Stafford for a discussion about how brands are in...
Global outlook on sustainability: What brands need to know about consumer behaviour
26 Jun 2023
Contributed by Lukas
Host Andrew Davidson is joined by sustainability expert Richard Cope in a discussion about how water shortages became the fastest-growing en...
What do Asian consumers want from healthy food and drink products?
17 Jun 2023
Contributed by Lukas
Host Elysha Young—joined by consumer and industry experts Shelley Mcmillan from Mintel Consulting and Sabeera Ali from Food Industry Asia—discusse...
Affordable living: Changes in consumer habits during times of uncertainty
29 May 2023
Contributed by Lukas
Host Andrew McDougall is joined by experts Nick Carroll and Samantha Dover in a discussion about affordability living as dupes and discounte...
Value perception - How brands can effectively communicate value to consumers
15 May 2023
Contributed by Lukas
Host Samantha Dover, joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, deb...
Brand Britain: Why a country's brand image matters
02 May 2023
Contributed by Lukas
As King Charles III's Coronation draws near, host Andrew Davidson is joined by experts in all things Britain, Jack Duckett and Francesca Smith, to dis...
Marketing to Gen Z: What do Gen Z consumers want from brands?
17 Apr 2023
Contributed by Lukas
Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this g...
Why a TikTok ban in the US matters for brands
04 Apr 2023
Contributed by Lukas
Will TikTok be banned? Host Andrew Davidson is joined by experts Nicole Bond and Marisa Frys in Episode 114 to discuss the US Congressional hearing wi...
The shifting state of the Chinese Consumer
21 Mar 2023
Contributed by Lukas
With China’s COVID-zero policy coming to an end, the world-wide cost of living crisis continuing, and a declining population rate, all eyes are on t...
ChatGPT: What should brands do with AI technology now
07 Mar 2023
Contributed by Lukas
Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 112 to discuss how brands can use AI technology and the wider i...
ChatGPT: How new AI trends affect consumer behaviour
07 Mar 2023
Contributed by Lukas
Kicking off season five with a two-part series, Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 111 to discuss ...
Episode 110: How can brands engage the growing number of 'hyper fatigued' consumers?
20 Dec 2022
Contributed by Lukas
Host Andrew Davidson is joined by technology, travel and consumer trend experts for a discussion about the 2023 Mintel Global Consumer Trend 'Hyper Fa...
Episode 109: Evolution of the Gaming Industry
07 Dec 2022
Contributed by Lukas
Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including s...
Episode 108: Beauty and Personal Care Consumer Trends for 2023 and beyond
23 Nov 2022
Contributed by Lukas
Looking ahead to 2023, host Andrew McDougall and beauty industry experts Sarah Jindal and Vivienne Rudd share a preview of the three trends Mintel pre...
Episode 107: Food and drink consumer trends for 2023 and beyond
08 Nov 2022
Contributed by Lukas
Host Andrew McDougall is joined by the brilliant minds behind Mintel's new 2023 Global Food and Drink Trends to discuss their predictions for&nbs...
Episode 106: LIVE from Money 2020: Interview with Navy Federal CMO Pam Piligian
26 Oct 2022
Contributed by Lukas
In this special episode, host Andrew Davidson sits down with Pam Piligian, CMO, Navy Federal Credit Union, live at the Money 20/20 conference - the la...
Episode 105: How brands should respond to the rising cost of living
24 Oct 2022
Contributed by Lukas
Host Sam Dover gathers a group of consumer lifestyle, personal finance and economic experts to answer questions about the rising cost of living in the...
Episode 104: TikTok and brands: What marketers need to know (part two)
06 Oct 2022
Contributed by Lukas
The conversation continues! Host Andrew Davidson and digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath delve deeper i...
Episode 103: TikTok and brands: What marketers need to know (part one)
06 Oct 2022
Contributed by Lukas
Host Andrew Davidson is joined by digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath in a special two-part episode. In part...
Episode 102: Mental health: What consumers want and how brands navigate the landscape
21 Sep 2022
Contributed by Lukas
[This episode originally aired April 2021]. Mental health awareness, impact, and support have become key concerns in recent years and have been accele...
Episode 101: Debunking Gen Z: The truths, trends and behaviours brands should pay attention to
06 Sep 2022
Contributed by Lukas
Host Andrew Davidson assembles a number of consumer lifestyle and marketing experts from across the globe for a discussion about Generation Z—consum...
Episode 100: Celebrating 100 episodes of Mintel Little Conversation
26 Aug 2022
Contributed by Lukas
To celebrate Mintel Little Conversation's 100 episode, hosts Andrew McDougall and Sam Dover have a discussion about value and how other behaviour driv...
Episode 99: Why sustainability should be at the top of every brand's agenda
10 Aug 2022
Contributed by Lukas
Host Samantha Dover is joined by packaging expert, David Luttenberger, and author of the Sustainability Barometer, Richard Cope, to discuss the role o...
Episode 98: Understanding the 'crypto winter' and how brands can plan for what's next
19 Jul 2022
Contributed by Lukas
Host Andrew Davidson welcomes Emma Todd, CEO of MMH Technology Group, and Biota Macdonald, Director of Marketing Strategy at Mintel Comperemedia, to d...
Episode 97: What does a winning influencer marketing strategy look like?
06 Jul 2022
Contributed by Lukas
Host Samantha Dover and her guest Rebecca McGrath explore the big themes in influencer marketing. Despite predictions to the contrary, macro- and micr...
Episode 96: NFTs: Understanding the hype and seeing the value for brands
22 Jun 2022
Contributed by Lukas
Host Andrew McDougall and his guests track the trajectory of non-fungible tokens, or NFTs—the latest blockchain technology to capture attention—fr...
Episode 95: Consumers' sustainability attitudes are shifting; here's how brands should react
09 Jun 2022
Contributed by Lukas
Host Andrew Davidson welcomes guests Richard Cope, Lisa Dubina and Scott Stewart for a discussion about consumer attitudes towards sustainability, how...
Episode 94: How brands can bring pleasure to consumers in tough times
25 May 2022
Contributed by Lukas
Host Andrew McDougall and his guests explore themes of pleasure and escapism and the nuanced role brands play in boosting consumer happiness in 2022. ...
Episode 93: Challenges brands face in an evolving value-centric market
10 May 2022
Contributed by Lukas
Host Samantha Dover leads a discussion about the multifaceted definition of value. Joined by Rebecca Vella, Director of Food & Drink Insights at M...
Episode 92: Exploring the DTC model and what drives consumer engagement
27 Apr 2022
Contributed by Lukas
In today's episode, host Samantha Dover is joined by UK and US retail experts to discuss the direct-to-consumer (DTC) model by defining what it is and...
Episode 91: Why brands are using astrology in their marketing strategy
12 Apr 2022
Contributed by Lukas
In today's episode, host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss astrology. It's has been around since the 3...
Episode 90: Let's talk about the metaverse
30 Mar 2022
Contributed by Lukas
In today's episode, host Andrew Davidson is joined by category and consumer trend experts to discuss the metaverse—the concept of a virtual, 3-D, in...
Episode 89: The what and why behind a consumer trend
14 Mar 2022
Contributed by Lukas
In today's episode, host Elysha Young shines a spotlight on the science and art of consumer trend forecasting. She is joined by global consumer trend ...
Episode 88: The impact of inflation on the cost of living and consumer behaviour
01 Mar 2022
Contributed by Lukas
In today's episode, host Andrew Davidson and Toby Clark, Director of EMEA Research at Mintel, discuss the impact of inflation on consumers in Europe a...
Episode 87: Marketing outlook, omnichannel trends and spend predictions for 2022
16 Feb 2022
Contributed by Lukas
In today's episode—the official start to Season 4 of Mintel Little Conversation—host Andrew Davidson, Bruce Biegel, Senior Managing Partner at Win...
Episode 86: Pre-season Special: How sustainability is disrupting financial services
08 Feb 2022
Contributed by Lukas
In today's pre-season special, host Andrew Davidson and Aspiration CEO Andrei Cherny discuss the societal shift that's occurring as consumers shop mor...
Episode 85: Season finale: A festive look back and look ahead
15 Dec 2021
Contributed by Lukas
As 2021 comes to a close, so too does season 3 of Mintel Little Conversation. In today's season finale episode, the Little Conversation hosts chat abo...
Episode 84: What is the value of sustainability from a brand perspective?
01 Dec 2021
Contributed by Lukas
In today's episode, host Sam Dover welcomes Jo-Anne Chidley, Founder of sustainable beauty brand Beauty Kitchen, and Richard Cope, Senior Trends Consu...
Episode 83: What marketers need to know when considering a social commerce strategy
15 Nov 2021
Contributed by Lukas
In today's episode, host Elysha Young is joined by retail and marketing experts from the US, Europe and China to discuss the rise of social commerce -...
Episode 82: What 2021 trends tell us about the future of marketing
01 Nov 2021
Contributed by Lukas
In this episode of Mintel Little Conversation, host Andrew Davidson is joined by thought leaders across the telecom and media, insurance and omnichann...
Episode 81: What to expect from the 2021 holiday shopping season
19 Oct 2021
Contributed by Lukas
In this episode of Mintel Little Conversation, host Andrew Davidson is joined by retail experts Diana Smith and Nick Carroll to discuss the 2021 holid...
Episode 80: How brand loyalty is changing
06 Oct 2021
Contributed by Lukas
In this episode of Little Conversation, host Samantha Dover is joined by experts in consumer trends and purchase behaviour for a discussion about bran...
Episode 79: Taking a stand vs. virtue signaling: How to make the right decision for your brand
21 Sep 2021
Contributed by Lukas
In this episode of Little Conversation, host Edward Bergen is joined by experts in food and drink, beauty and personal care, and DE&I for an hones...
Episode 78: What brands need to know about convenience and consumer expectations
06 Sep 2021
Contributed by Lukas
In this episode of Little Conversation, host Matthew Crabbe discusses the vast and nuanced concept of convenience with experts in consumer behaviour a...
Episode 77: Interview with Bilt Founder and CEO Ankur Jain
24 Aug 2021
Contributed by Lukas
In this episode of Mintel Little Conversation, host Andrew Davidson sits down with entrepreneur and investor Ankur Jain to discuss his latest project—...
Episode 76: What 2021 trend predictions can tell us about the future of consumer behaviour
16 Aug 2021
Contributed by Lukas
In this episode of Mintel Little Conversation, host Andrew Davidson is joined by some of Mintel's best and brightest—three of the authors of Mintel'...
Episode 75: What's behind successful challenger brand strategies?
03 Aug 2021
Contributed by Lukas
In this episode of Mintel Little Conversation, host Andrew McDougall dives into the world of challenger brands—what drives them, what makes them suc...