Mintel Little Conversation
Episodes
Episode 74: How to make better sustainability-driven business decisions
19 Jul 2021
Contributed by Lukas
Following the recent release of the Mintel Sustainability Barometer 2021, host Samantha Dover sits down with consumer lifestyle experts, trend spotter...
Episode 73: Patents: A crystal ball for brands and marketers
06 Jul 2021
Contributed by Lukas
There are roughly 44 million active patents globally. While well-known to those in the legal field, patents can serve as a massive library of scientif...
Episode 72: What marketers need to know about Prime Day 2021
21 Jun 2021
Contributed by Lukas
As consumers globally slowly emerge from the pandemic, will they be eager to spend on discounted electronics, appliances, and streaming subscriptions ...
Episode 71: Managing expectations: Consumers, brands, and data privacy
10 Jun 2021
Contributed by Lukas
Data privacy is appearing in the headlines more and more as ransomware attacks have exposed how vulnerable governments, institutions, and companies ca...
Episode 70: The future of cities
31 May 2021
Contributed by Lukas
The pandemic has altered a lot about how people live, but also where they live. Lockdowns, restrictions, and indefinite work-from-home policies are fo...
Episode 69: Vices: Moderation, mental health, community, and culture
13 May 2021
Contributed by Lukas
Last autumn, we gathered a few of our consumer experts for a discussion on vices. At the time of the original air date, we were in the thick of the CO...
Episode 68: Changes in the social media landscape and the impact on marketing strategy
26 Apr 2021
Contributed by Lukas
When is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Da...
Episode 67: Mental health: What consumers want and how brands navigate the landscape
12 Apr 2021
Contributed by Lukas
Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. In this episode, host...
Episode 66: 2021 Consumer Trends: What's driving consumer behaviour
30 Mar 2021
Contributed by Lukas
On this episode, host Andrew McDougall chats with category and consumer experts about the trends shaping, shifting, and accelerating markets this year...
Episode 65: Experiences and the future of e-commerce
16 Mar 2021
Contributed by Lukas
This week on Little Conversation, host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-comme...
Episode 64: International Women's Day: The role brands can play in making an impact
02 Mar 2021
Contributed by Lukas
In honour of International Women’s Day (8 March), host Alexis DeSalva Kahler leads a discussion about how the women's rights movement has influenced...
Episode 63: Chinese New Year: Innovative brand campaigns and shifting consumer behaviour
08 Feb 2021
Contributed by Lukas
In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what's trending in the run-up...
Episode 62: Super Bowl Episode: An advertising event unlike any other
02 Feb 2021
Contributed by Lukas
With Super Bowl LV less than a week away, Mintel experts anticipate the cultural impact of the most-watched US TV broadcast event in the context of a ...
Episode 61: Special Episode: The rise of vegan food and drink
25 Jan 2021
Contributed by Lukas
Ahead of the start of season three, we have a special episode today with a discussion on the popularity of Veganuary - the annual challenge of followi...
Episode 60: 2021 outlook: What brands need to know about consumer spending
15 Dec 2020
Contributed by Lukas
In our Season Two Holiday Bonus episode, the Little Conversation hosts discuss the year ahead and share their predictions for how consumer spending, d...
Episode 59: 2020 holiday shopping season: Make or break for retailers
20 Oct 2020
Contributed by Lukas
In the season two finale, Mintel retail experts look ahead to the winter holidays. We know there is a willingness from consumers to have a good holida...
Episode 58: Vices: Moderation, mental health, community, and culture
12 Oct 2020
Contributed by Lukas
Most consumers have them; many have grown during the global pandemic. From indulgent food and drink to enticing gaming and gambling, vices have been a...
Episode 57: The future of healthy ageing
05 Oct 2020
Contributed by Lukas
Given the advancements in modern medicine and a keen focus on health and wellness, global populations are expected to grow significantly older over th...
Episode 56: How COVID-19 has impacted Beauty Trend predictions
21 Sep 2020
Contributed by Lukas
In this episode, Mintel beauty experts discuss how COVID-19 accelerated the trends they predicted for 2030 such as 'The Panorama of Humanity,' the pus...
Episode 55: The future of film: Outlook for movie theatres and streaming platforms
15 Sep 2020
Contributed by Lukas
In this episode, Mintel analysts discuss what the outlook for movie theatres and streaming platforms will be post-pandemic. With local lockdowns forci...
Episode 54: What’s next for travel loyalty programs?
07 Sep 2020
Contributed by Lukas
With the travel industry severely impacted by COVID-19, Mintel analysts in the US and Canada discuss the current state of the travel industry and what...
Episode 53: The impact of COVID-19 on fragrance
31 Aug 2020
Contributed by Lukas
In this episode, Mintel beauty experts from around the globe discuss the impact that COVID-19 is having on the fragrance industry. They discuss what i...
Episode 52: The future of food and drink innovation
24 Aug 2020
Contributed by Lukas
Mintel experts in food and drink discuss how COVID-19 has impacted innovation in the food and drink industry and what brands should be doing to progre...
Episode 51: The rise and fall in the beauty device market
17 Aug 2020
Contributed by Lukas
With the news of Clarisonic, a beauty device brand owned by L’Oreal, closing after a decade, Mintel experts in the beauty industry from across the g...
Episode 50: COVID-19's impact on global consumer trends: How do brands move forward?
10 Aug 2020
Contributed by Lukas
The global pandemic has created a sea change in the way consumers live their lives and brands are shuffling their messaging to connect with them. Mint...
Episode 49: The future of beauty: Top ingredients in North Asia beauty products
03 Aug 2020
Contributed by Lukas
Mintel expert analysts in beauty and personal care sit down to discuss the top beauty ingredients in the North Asia Pacific that are grabbing consumer...
Episode 48: Buy now, pay later: The right product at the right time
27 Jul 2020
Contributed by Lukas
The emerging trend across the globe in the credit industry, 'buy now, pay later,' is gripping consumer attention, especially Millennials. The idea its...
Episode 47: The evolution of livestreaming: From mainstream to brand opportunity
20 Jul 2020
Contributed by Lukas
In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how c...
Episode 46: Science v nature: A future-forward look at the age-old debate
13 Jul 2020
Contributed by Lukas
Mintel experts take on the age-old debate of science vs. nature in the beauty and food and drink industries, as they discuss why consumers no longer b...
Episode 45: Beauty behaviours during lockdown
06 Jul 2020
Contributed by Lukas
As consumers look for ways to spend their time stuck at home during the pandemic, beauty routines have been a focus for some. From advancing their ski...
Episode 44: What does the future hold for food and drink startups?
29 Jun 2020
Contributed by Lukas
On this week’s episode, Mintel analysts sit down to discuss the current food and drink startup landscape. With the global pandemic creating major sh...
Episode 43: 2030 Global Household Care Trends: Changes over the next 10 years
22 Jun 2020
Contributed by Lukas
How we clean and care for our homes have taken on new meanings following the COVID-19 pandemic, potentially changing behaviours forever. In this episo...
Episode 42: The Black Lives Matter movement: Why consumers want brands to speak out
17 Jun 2020
Contributed by Lukas
The evolution of the brand-consumer relationship is gaining momentum. Brands ask a lot of consumers, who, increasingly, are demanding more in return. ...
Episode 41: What is the future of work?
08 Jun 2020
Contributed by Lukas
You can’t talk about the future without considering the past. On this week’s episode, Mintel experts discuss the evolution of work and share predi...
Episode 40: Social isolation trends: DIY beauty and fashion
01 Jun 2020
Contributed by Lukas
In this episode, Mintel experts from the retail, beauty, personal care, and lifestyle sectors discuss some of the trends taking shape while consumers ...
Episode 39: Frictionless retail: How brands are removing barriers on the path to purchase
26 May 2020
Contributed by Lukas
In this episode, our retail experts in the US and UK discuss the trend of frictionless retail, the idea of seamless, barrier-free shopping, in both th...
Episode 38: Innovation battle: Our favourite food and drink products launched in 2019
18 May 2020
Contributed by Lukas
Back by popular demand, the second annual Innovation Battle. Mintel food and drink analysts from around the world make their case as to why their favo...
Episode 37: Department stores: Do they have a place in the future of retail?
11 May 2020
Contributed by Lukas
With news of large department store brand, Neiman Marcus, filing for bankruptcy, our expert retail analysts from across the globe discuss how departme...
Episode 36: Podcasts: why we listen and how the channel is evolving for marketers
04 May 2020
Contributed by Lukas
This is a podcast episode about podcasts. Our experts in consumer behaviour, multichannel marketing, and social media discuss why podcasts are so popu...
Episode 35: Exploring food and drink during COVID-19: Reinvigorating, retooling, and reintroducing
27 Apr 2020
Contributed by Lukas
The focus of today's episode is the global food and drink industry - one hit particularly hard by COVID-19. Our experts focus their discussion on thre...
Episode 34: Safety v privacy: COVID-19 contact tracing
21 Apr 2020
Contributed by Lukas
Following the news that Google and Apple are teaming up to develop a COVID-19 contact tracing app, Mintel experts in technology and consumer trends di...
Episode 33: Sensory triggers: The influence the senses have on perception and emotional response
13 Apr 2020
Contributed by Lukas
In this episode, Mintel experts discuss the power the senses - specifically smell and taste - have on the human experience. As the world becomes more ...
Episode 32: Confusing or convenient. The international food aisle of the grocery store
06 Apr 2020
Contributed by Lukas
In today's episode, host Dana Macke and her guests - experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors - ...
Episode 31: Consumers and COVID-19: What the world can learn from China
30 Mar 2020
Contributed by Lukas
In today's episode, Mintel analysts discuss changes in consumer behaviour and market shifts in China, the US, and Europe resulting from the global spr...
Episode 30: Diet mythbusters: A critical look at the nutrition behind popular diets
23 Mar 2020
Contributed by Lukas
In this episode, we discuss trending diets with specialised nutritionist Rick Miller to glean his insights on the science behind certain food fads, wh...
Episode 29: The business of insights. What does the future hold?
16 Mar 2020
Contributed by Lukas
To kick-off season two, we're turning the spotlight on ourselves with a discussion about the business of insights. Joined by experts in data science, ...
Sneak peek: What to expect during season two
11 Mar 2020
Contributed by Lukas
The much-anticipated release of Mintel Little Conversation season two is just around the corner. Interested to discover what consumer quarks we'll inv...
Episode 28: Season one finale: What’s trending this holiday season?
16 Dec 2019
Contributed by Lukas
In the final episode of Little Conversation season one, we are unwrapping some of the major trends this holiday season, including nostalgia and vegani...
Episode 27: Winning Black Friday: Retail predictions for Black Friday and Cyber Monday 2019
09 Dec 2019
Contributed by Lukas
In this episode, three Mintel analysts review their predictions for Black Friday/Cyber Monday and discuss how the holiday shopping event has evolved o...
Episode 26: The future of beauty: 2030 Beauty and Personal Care Trends
02 Dec 2019
Contributed by Lukas
Today, we're unpacking Mintel's newly released 2030 Global Beauty and Personal Care Trends. Whether you're a beauty junkie or curious about how the wo...
Episode 25: 2030 Global Consumer Trends: How consumer behaviour will change over the next 10 years
25 Nov 2019
Contributed by Lukas
Introducing Mintel's 2030 Global Consumer Trends! Today, we're taking a closer look at the 7 Drivers and how they will impact consumer behaviour over ...
Episode 24: Buy this, not that: Why purchase decision making is getting more complex
18 Nov 2019
Contributed by Lukas
Today, we talk about purchase decision making or, more simply, the complicated process consumers go through before parting with their hard-earned cash...
Episode 23: The secret language of food
11 Nov 2019
Contributed by Lukas
It may be hard to believe, but there was a time when avocados were called 'alligator pears'. It wasn't until 1915 that it was officially rebranded as ...
Episode 22: Crystal-gazing: The future of money
04 Nov 2019
Contributed by Lukas
With new financial innovations dropping all the time, it feels like the world of payments is in a perpetual state of evolution. Today, we stare into a...
Episode 21: Streaming Wars: Understanding the video streaming landscape
29 Oct 2019
Contributed by Lukas
A long time ago in a galaxy far, far away, there was Netflix. Then came Hulu and Amazon Prime; now Disney+, Apple TV+ and HBO Max will soon join, maki...
Episode 20: Real men use moisturiser: When will the male beauty industry get it right?
21 Oct 2019
Contributed by Lukas
While male grooming is on the rise, most men's bathroom cabinets are still a barren wasteland, occupied by only generic moisturiser, sad deodorant and...
Episode 19: MIND your health: The many faces of mental wellbeing
15 Oct 2019
Contributed by Lukas
Following World Mental Health Day (10 Oct.), we reflect on what mental wellness means to consumers. While eating right and exercising were once consid...
Episode 18: Fashion Week review: The key fashion and beauty trends you need to know now
07 Oct 2019
Contributed by Lukas
Our analysts have been following the New York, Milan, London and Paris fashion weeks through social media and by attending in person. From elevated ne...
Episode 17: 'Click here': Engaging with consumers via digital advertising
01 Oct 2019
Contributed by Lukas
Digital advertising is a complex industry to navigate. Today's multi-channel advertising saturation means you can't demand people's attention any more...
Episode 16: Digital detox: What's all the fuss about?
24 Sep 2019
Contributed by Lukas
If 'comparison is the thief of joy', social media provides fertile ground for the crime. The addictive nature of social media platforms, combined with...
Episode 15: Senior scenarios: What ageing might look like in 2030
17 Sep 2019
Contributed by Lukas
Seniors want to be active, independent and live in their homes for as long as possible. However, household chores present a major challenge, especiall...
Episode 14: Generation sober: Why Gen Z is breaking up with alcohol
10 Sep 2019
Contributed by Lukas
They hate hangovers; they'd rather hit the gym than go to the pub; they choose quality over quantity. Sometimes they drink alcohol; sometimes they don...
Episode 13: Battle of the foodies: What's the next untapped cuisine?
02 Sep 2019
Contributed by Lukas
Disclaimer: This episode will make you hungry! Today on Little Conversation, Mintel food analysts from the US, UK and Brazil discuss cuisines that are...
Episode 12: Predicting the future of (fake) news
26 Aug 2019
Contributed by Lukas
TV may still be the main news provider for consumers across the world, but issues of trust and credibility are undermining the institutional role of t...
Episode 11: Veganism: the good, the bad and the ugly
19 Aug 2019
Contributed by Lukas
Veganism has taken the world by storm. We've watched the trend explode in front of our eyes and don't expect it to end anytime soon. In this episode, ...
Episode 10: #FollowMe: The unstoppable rise of influencers
12 Aug 2019
Contributed by Lukas
From the clothes we buy to the politicians we vote for, our opinions, decisions and tastes are constantly being influenced. With the help of social me...
Episode 9: Defining 'clean': Why is clean living so popular?
06 Aug 2019
Contributed by Lukas
In this episode, we look at the 'clean' movement in Beauty, Food & Drink and Household. Clean living is about what you put in and on your body. In...
Episode 8: Work-life balance: A pipe dream for Millennials?
30 Jul 2019
Contributed by Lukas
While finding a healthy work-life balance often looks like an impossible feat, it seems to be even harder for Millennials. This is the 'work hard, pla...
Episode 7: Navigating Facebook advertising in 2019
22 Jul 2019
Contributed by Lukas
It may be losing its grip on young people, but Facebook remains, by far, the most influencial social media platform on the planet. In 2018, US compani...
Episode 6: No panic: What Brexit really means for consumer
15 Jul 2019
Contributed by Lukas
In today's episode, we drop the B-word! What does Brexit really mean for consumers? How is today's culture of individualism affecting the way people t...
Episode 5: In time for Prime: Amazon Prime Day 2019
10 Jul 2019
Contributed by Lukas
A bonus episode of Little Conversation just in time for the shopping event of the year: Amazon Prime Day! Spanning over two days (15-16 July), next we...
Episode 4: Diversity matters: A case for inclusivity in business
08 Jul 2019
Contributed by Lukas
As inclusion consultant Vernā Myers famously said, "diversity is being invited to the party, inclusion is being asked to dance". In this episode, we ...
Episode 3: Innovation battle: Our favourite food and drink products launched in 2018
26 Jun 2019
Contributed by Lukas
What do two product innovation experts with 30 years of experience think about chickpea beer and probiotic ice cream? In this episode, we asked our gl...
Episode 2: Life doesn't stop at 60: How to target ageing consumers
26 Jun 2019
Contributed by Lukas
Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? Issues of inclusivity, di...
Episode 1: is food gendered? The slow death of gender-based marketing
17 Jun 2019
Contributed by Lukas
In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it's a...