Joey Zwillinger is the CEO and co-founder of Allbirds, a San Francisco-based material innovation company that specializes in making the world’s most comfortable shoes (and now, apparel!) More importantly, they’re a company on a mission to tackle what Joey calls the biggest problem of our lifetime: climate change. In this episode, Joey and Lance talk about sustainability, activism, and whether companies should pay for their pollution.Key Highlights[3:29] Allbirds was created to make better things in a better way.[6:53] What does it mean to create "apparel with purpose"? For Joey and his team at Allbirds, it's about creating something that can help consumers tackle climate change.[9:35] How do you maintain and protect your values as you grow into a billion-dollar company? It actually gets easier, in Joey's experience.[12:03] T-shirts made out of crustaceans and shoes made from sugarcane? Where do you even begin to look if you want to be innovative with your materials?[13:30] Why make the technology behind your innovation open-source? It's about collaborating and collective action if you truly want progress.[16:09] How important is perfection to progress?[18:46] Why is it so hard to define sustainability? If we can't define it, how are we to tackle it?[23:02] As a company, the key to tackling social issues is to maintain authenticity.[25:50] Enacting change means more than putting the onus on consumers. It means engaging with legislators to keep businesses accountable.

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