Transcript generated automatically by AI and may contain errors.
Chapter 1: What is female looksmaxxing and why is it gaining attention?
Have you seen female looks maxing?
Oh my gosh, we're just jumping right into it, aren't we? I have been under the impression that looks maxing was largely a male endeavor over the past several months, but I've seen male looks maxers saying women should or should not get into this.
Chapter 2: How do male and female looksmaxxing differ?
So maybe a little bit.
I didn't realize that there are some deep, deep depths that you can go to when it comes to looks maxing. Because kind of we understand in one form or another that... Women have always been lux maxing, right? But this takes it to a bit of a different level. All right, let's see it. What is female lux maxing?
Chapter 3: What are the hidden costs associated with antidepressants?
If you thought this trend was just a part of the manosphere, think again. On Reddit, Discord, and other forum platforms, there are threads where women trade advice on how to hard max your way to becoming a Stacey, which is the highest tier of attractiveness.
It all starts with the upload of a selfie and an invite for forum strangers to firstly rate your appearance and then comment on how you could optimize your looks. Tips that follow range from corset maxing, shrinking your rib cage through binding, to injecting unlicensed weight loss drugs, to peanut maxing, literally chewing peanuts to sculpt a sharper, wider jaw. It also covers breast size.
There's a $2,499 Eve bra, for example, worn overnight for weeks to gain half a cup size. The target audience? Teenagers. A 17-year-old told her skull has serious flaws, or a 14-year-old encouraged to get a rhinoplasty. Girls as young as 13 upload pictures, only to be torn apart. Allura Ziva is one of the most prominent public female looks maxers.
This year, Ziva launched a $79 a month program promising drastic change in 90 days, from exercise to hard maxing measures, including cosmetic procedures. To you or I, this all might feel like unrealistic goals to get an enhanced Instagram face. But to some youngsters, it's seen as something achievable with the right surgeries, starvation and effort.
Chapter 4: Why is there a cultural shift around marriage and motherhood?
What do you think about that?
I find it really sad, to be honest with you. It's the same way I feel about looks maxing for men. Look, I think there's an important discussion we should be having as a society when it comes to beauty standards that we've really lost over the past decade or so.
And you've seen complete erasure of any concept between the difference of ugly versus beautiful, not just in people's physical appearance, but you've seen this with architecture, you've seen this with fashion, you've seen this with art, where ugly is now celebrated as normal or even highlighted as beautiful. But obviously this can go to a really sinister place very, very quickly.
There was a news article that went super viral the last couple of days of Demi Moore on the red carpet at the Cannes Film Festival and she's throwing her arms up and she truly looks skeletal. I mean, very, very unhealthy on death's doorstep level skinny.
And the New York Post shared these photos with the headline on X, Demi Moore shows off her toned arms on the red carpet at the Cannes Film Festival. That is just as damaging as this normalization of morbid obesity that I think we've seen targeting young women for so long. And I think this is just part of that same agenda.
Does it feel different seeing female lux maxing versus male lux maxing? Because again, we know for a long time that women beautify, self-beautification more, cosmetic surgery more, makeup more, etc., This does feel... It gives me different vibes. It doesn't feel like it's... In what way? When I see it, maybe it's just the kind of classic male desire to protect, especially teenage girls. Yeah.
And obviously teenage boys need protection too, but there's an additional level of gut punching here. You're going, ah, you shouldn't be... You shouldn't be being abused by other older girls online into you changing your appearance. And I think every guy knows at 15 he wanted bigger arms. Yeah. But a girl who's complaining about the size of her boobs...
Something you virtually have no control over in a realistic sense, right?
But I mean, guys are talking about height would be the equivalent for that. I don't know.
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Chapter 5: How did Isabel Brown's career in conservative media begin?
But Charlie really wanted to try doing it. And we'd become friends over the past few months after I attended that first conference. So he came and spoke on my campus in 2018 when I was still a student. And shortly thereafter, when I graduated, offered me a job at Turning Point USA to be one of their first ever contributors, which is basically like a content creator or one of their media faces.
And basically told me, yeah, you're not going to medical school. You shouldn't work under fluorescent lights. You're meant to do something different with your life. And you should come try it out for a couple of years and see what happens. And because of that, I spent hundreds of hours on college campuses all over America over the next few years.
And in the digital space, especially during COVID, seeing what young people were talking about. And I'd been taught early on in this world of politics that politics is always downstream from culture. If you want to understand what's going to happen politically in the next five to 10 years, don't look at what bills they're talking about on Capitol Hill or the guy that's running for president.
That's important. But really, where you can predict where things are going to go in the country is what people are talking about outside of politics. Who they're dating. Are they going to church on Sunday morning? What food are they eating? What TV shows are they watching?
The normalization of culture there eventually trickles down into the bills on Capitol Hill and the guy who's sitting in the Oval Office. So spending so much time on campus, I started to see young people, as you kind of alluded to earlier, embrace this radical rejection of everything that came before us.
But it just so happens that to be punk rock and radically countercultural in our generation is not to cover your body in a million tattoos and spike your hair and sing in a punk rock band.
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Chapter 6: What cultural shifts are Gen Z experiencing regarding traditional values?
It's to be super conservative and very, very traditional in your cultural values. Politics aside, to yearn for something like marriage and want to have children, which are the number one and number two political priorities for young men under 45 today, as they cite.
in a recent Pew Research poll that just came out a few weeks ago to eat real food, to move out of the big cities and to do the homesteading thing, which is like now the biggest craze on social media.
I see it every day to reject mainstream media because largely it is propaganda and instead to question things and go through self-academic discovery and read as many books as you can and listen to great podcasts with people like Jordan Peterson. And so I saw all of this happening from 2019 on on college campuses and
And something just told me this is going to eventually breed an independent, politically thinking generation that's not going to buy the idea that you have to be a leftist when you're under 50 years old, because that's just what young people do. There's been this old saying in Washington for a long time that if you're not a liberal when you're 20, then you have no heart.
But if you're not a conservative by the time you're 50, then you have no brains. And everyone goes, ha ha ha ha, so funny. Once you pay more in taxes, eventually you'll become a conservative.
But I think people like Charlie Kirk really saw a larger writing on the wall and working at Turning Point, I saw that as well, that this ultimately has to be about so much more than just tax policy and how much you're sending to the government, which is abysmal, by the way. It's horrifying reading what your taxes are paying for.
This has to be about the family and pursuit of moral goodness in society and how we care for our neighbor. And what do we believe in? Are we still one nation under God?
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Chapter 7: Why are young people returning to religion?
Can we still build our own American dream? What does that even mean? What is our identity? as a country. And as our generation started asking that in real time, it started to look pretty culturally conservative. So long story short, I wrote a book about it that came out in the spring of 2024 called The End of the Alphabet, How Gen Z Can Save America.
And I was on Fox News and all the Sirius XM radio stations and all that promoting my book. And quite literally, everyone basically laughed me off set. And they said, yeah, it's a nice pipe dream, but Gen Z has like 37 genders and rainbow hair. There's just no way. Cute story, kid. That's nice.
Lo and behold, come November of 2024, it was largely young men under 35 that decisively delivered President Trump back to the White House and have completely confused the political ruling class in Washington, D.C. No one knows what to do with Gen Z. But it's not just men, young women as well. From 2020 to 2024 shifted 11 points away from
from the Democrat Party toward Donald Trump, the person they're supposed to fear the most in the world, even in an election where they were told you have to vote with someone who shares your biology. They didn't overwhelmingly do that.
Well, I saw a chart where the points difference of women skewing way to the left. Yeah, I've seen it a lot in the last couple of days. But is that... What to make of it? Yeah, is that incorrect? Is it just not factoring for the young? Here it is.
No, it's correct, for sure.
Young women have become much more liberal. Young men, not so much. Political ideology of US 18 to 29-year-olds by gender. The ideology gap... has more than doubled from 12 points in 1999 to 23 points in 2023.
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Chapter 8: What does Isabel Brown believe about the future of conservatism?
It is starting to come back down. You can see it peaked at nearly 30. Yeah, so women peaked at nearly plus 30 from zero. Men have... stayed remarkably still and actually moved a little bit left, I suppose, but have stayed pretty much bang on. And yet it's now 23 points, a 23 point difference between the two.
Are you saying that if you extend that out by another two and a half years, you see that come back down again?
If people still have the courage to direct their attention to young women. Where I get concerned is that there's a lot of people, especially in the political establishment ruling class of the right, that look at this chart and they say, OK, we can give up on young women. There's no opportunity for hope. It's written in the sand. We're just done at this point. And that's obviously not true.
I mean, young women are sitting at the same amount of liberal roughly today as they were a decade ago. That is a massive change in a very short period of time from 2020 on. largely because I think we're starting to see the exposure of how insane the modern feminist movement has gotten by having to create something progressive even if you don't actually need to.
But I think as more young women are waking up to this and, again, zooming out from politics back toward the cultural front, Starting to ask, do I want to get married? Do I want to have children? Pretty culturally conservative questions.
Why am I taking this pharmaceutical pill called the birth control pill for the last 10 years because all of my doctors told me I had to when it makes me fat and depressed and absolutely have no libido or sexual interest in the person that I'm dating? Maybe this isn't as good for me as I thought. And you're watching young women everywhere quit the pill, which I think is incredible.
They're making these culturally conservative decisions that I do think will trickle down politically, but only if we are willing as a society culturally to engage with young women on young women's subjects today.
I wonder whether from an evolutionary psychology perspective, looking at the changes that you see, way more wobbles, and I'd like to roll it back a little bit further as well, so many more wobbles in what women believe in terms of how much they change. Now, yes, they were left-leaning. That makes kind of sense if you think about the nurturing side of women, empathy being prioritized.
That makes sense. However, the fact that there's much more variability, I think, might be due to this mimetic thing that we were talking about before. That's basically a nationwide thing chart showing the lunch table. But it's just the female side of the lunch table. But the male lunch tables were inherently less mimetic in any case. So there's less movement. Does that make sense?
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