Business Casual
Episodes
Building a Business From Scratch
27 Mar 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. In this episode ...
My B2B Plan
25 Mar 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I'm exploring B2B sal...
Developing an Article Updating Process
23 Mar 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. This episode cov...
My Entire Asana Workflow
20 Mar 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I break down exa...
My 2026 Keyword Research Process
18 Mar 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm doing a massive keyword r...
Video Is King
16 Mar 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I share videos showing things I can't in audio. Video is king right now and I think it's AI-proof becau...
Should I Break My Business Into Pieces?
13 Mar 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. When you inherit a business, ...
SEO for Dummies
12 Mar 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. SEO isn't compli...
Chatbots, Sales, and Mini Courses
11 Mar 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I answer listener questions a...
Uncomfortable Tasks to Grow My Business
10 Mar 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I revisited a jo...
My Favorite Actionable Business Books of All Time
09 Mar 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I revisit my all-time favorite business books and ...
My Entire Marketing Strategy for 2026
06 Mar 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm breaking dow...
I’m Struggling
05 Mar 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I've been off social media and out of ideas so I'm...
What's Really Slowing The Business Down?
04 Mar 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I talk about the things I stopped doi...
My Approach to Affiliate Marketing in 2026
03 Mar 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. Affiliate marketing isn't dead but listicle sites ...
How Much Is AI Killing Traditional SEO?
02 Mar 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I sometimes include exclusive videos where I can show you what I'm talking about. AI isn't killing SEO ...
A Big Pivot
27 Feb 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. We hit pause on ...
Building a Content Marketing Plan From Scratch
26 Feb 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I sometimes include exclusive videos where I can show you what I'm talking about. I break down how to b...
Let’s Go!
25 Feb 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. This year has thrown curveballs but I...
Developing a Video Asset Workflow
24 Feb 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm rewriting an...
My Anti-Black Friday Strategy
23 Feb 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I tested an anti-Blac...
How I Manage Shipping and Inventory
20 Feb 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. In this episode, I break down exactly how...
How to Say No
19 Feb 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. In this episode I talk about why saying n...
Stop Over-Thinking Product Development
18 Feb 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I talk about why you should stop overthin...
Creating Custom Animation Assets for Future Video Production
17 Feb 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I built reusable custom animations for our videos so editing is faster and everything looks like one br...
Building a Public Changelog for App Marketing
16 Feb 2026
Contributed by Lukas
Sign up for my newsletter 👉 https://giovanisci.com. I built a public change log for our pool care app with short demo videos to promote new feature...
Improving The Sound in My Video Studio
13 Feb 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I spent $1300 on a ne...
I Changed The Way I Collect Reviews and It Was Worth It
12 Feb 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I switched from collecting testimonials t...
Is My Revenue On Track This Year?
11 Feb 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I share exclusive videos and screen recordings you won't find anywhere else. I track revenue year-over-...
The Most Productive Day 2
10 Feb 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I had my mos...
How I Manage Money In My Business
09 Feb 2026
Contributed by Lukas
Get my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I spend one hour monthly...
If I Lost My Business, What Would I Do Instead?
06 Feb 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. If I lost my business tomorrow I wouldn't...
My Course Sucks
05 Feb 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I include videos showing what I'm talking about. I'm rebuilding my pool care course from scratch becaus...
Just Hit Record
04 Feb 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I'm trying to get to one phrase: just hit...
Tied Up Loose Ends
03 Feb 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I update my prog...
Tying Up Loose Ends
02 Feb 2026
Contributed by Lukas
Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I process six ov...
How to Make Everything Better
31 Jan 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I explain why constant small improvements...
The Bar For Success Is On The Floor
30 Jan 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I explore why customer servic...
Brainstorming New Offers
29 Jan 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I brainstorm...
How My Business Works
28 Jan 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I break down my entire business model and...
I Can Do Anything (But I Can’t Do Everything)
27 Jan 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I explore why focusing on one...
I’m Trying To Make This Better
26 Jan 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I share videos there that I can't do in audio. I'm testing a real microphone instead of my phone to imp...
Simplify 3
25 Jan 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I share exclusive videos and insights you won't hear on the podcast. I explore why we pile on too many ...
Great Advice That Doesn’t Work
24 Jan 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I explore why great advice doesn't always fit your business and how to know when to ignore it.
Email Marketing SOP Updates for 2026
23 Jan 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I break down how I'm simplifying our email system by eliminating design decisions and reducing...
Thinking in Frameworks
22 Jan 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I explore how branded frameworks like the 3 Cs of pool care become teaching tools that stick in people'...
The Unglamorous Decisions Founders Make When Cash Flow is Tight
21 Jan 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I share how I manage seasonal cash flow through spreadsheets and the unglamorous decisions tha...
My Simple Approach To Building A Personal Brand
20 Jan 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I ditch WordPress and build my entire personal brand using just two platforms in one afternoon...
How to Improve My Personal Brand Website
19 Jan 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I rethink what websites are actually for and whether we even need navigation anymore when everyone live...
My Big Hairy Goals for 2026
18 Jan 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I share my 2026 goals...
I’m Afraid I’m Doing Too Much
17 Jan 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I wrestle with whether I'm doing too many things or if I finally have the capacity to pursue m...
Creator Types: Desk Vs Epic
16 Jan 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I explore two creator types: desk creator...
Make Your Products Easier to Use
15 Jan 2026
Contributed by Lukas
Get my FREE newsletter 👉 https://giovanisci.com. I explore how making products easier to use improves them without changing the product itself thro...
Creating a Monthly “State of The Union” Video
14 Jan 2026
Contributed by Lukas
Get my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm creating monthly sta...
Everyone Sucks At Marketing
13 Jan 2026
Contributed by Lukas
Get my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I explore why most busin...
Can You Delegate TOO MUCH?
12 Jan 2026
Contributed by Lukas
Get my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I explore whether you ca...
Do You Plan To Sell Your Business?
11 Jan 2026
Contributed by Lukas
Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I answer questions about focus, my bigges...
My Secret Passion
10 Jan 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I realized I'm driven by self-improvement in every...
Post Everything 3 Times
09 Jan 2026
Contributed by Lukas
Get my newsletter 👉 https://giovanisci.com. I share exclusive insights you won't hear on the podcast. I explore why reposting the same content thre...
Doubling Down On Courses (While Everyone Abandons Them)
08 Jan 2026
Contributed by Lukas
This is going to have a huge impact on our bottom line.
The Noisiest Brands Are Gonna Be The Winners
07 Jan 2026
Contributed by Lukas
Credit for this episode goes to TJ Robertson on TikTok.
Your Team Sucks
06 Jan 2026
Contributed by Lukas
The easiest fix to improve your business that NOBODY seems to do.
Anti-Scale, Cozy Creator, and Slow Content
05 Jan 2026
Contributed by Lukas
I have an unexpected take on this...
Frictionless SEO System
04 Jan 2026
Contributed by Lukas
Finally talking about SEO again.
I Feel Like I Didn’t Get Anything Done
03 Jan 2026
Contributed by Lukas
Do you ever have the same feeling even though it's not true?
Random Business Thoughts
02 Jan 2026
Contributed by Lukas
B2B sales, shutting down the affiliate program, the Comment system doesn’t exist, and the Zero Growth podcast.
The Future of My Business
01 Jan 2026
Contributed by Lukas
Welcome to season 7, episode 1.
Season Finale (My Year In Review)
31 Dec 2025
Contributed by Lukas
What went well and what didn't.
Performing a Self Inventory
30 Dec 2025
Contributed by Lukas
What I do every week. What I can outsource and what I can keep doing.
The Anatomy of a Good Idea
29 Dec 2025
Contributed by Lukas
A breakdown on what makes a good idea in 4 steps.
Ideas Are More Important Than I Thought
28 Dec 2025
Contributed by Lukas
I created an ideation practice.
Should I Monetize My Art?
27 Dec 2025
Contributed by Lukas
This is going be an ongoing debate.
2026 Website Updates
26 Dec 2025
Contributed by Lukas
Here are all the updates I made going into 2026.
High Effort Video Production
25 Dec 2025
Contributed by Lukas
I'm aware I'm publishing this on Christmas Day, so this is a special bonus episode.
Just Do More of What’s Easy
24 Dec 2025
Contributed by Lukas
And go hard.
Every Phase of My Business in 2025 (And Beyond)
23 Dec 2025
Contributed by Lukas
An overview of my entire year.
BONUS: The Rebranding
23 Dec 2025
Contributed by Lukas
Notice the name of the show has changed.
Start Small and Ramp Up
22 Dec 2025
Contributed by Lukas
How do you eat an elephant? Start by eating a mouse.
Developing a Social Media System Redux
21 Dec 2025
Contributed by Lukas
I started adding daily stories to get sales and leads.
What’s My Business Mantra For 2026?
20 Dec 2025
Contributed by Lukas
Spoiler alert, it's more.
My Podcast Growth Experiment Part 2
19 Dec 2025
Contributed by Lukas
Here are some updates on my experiment.
Don’t Fix What Ain’t Broke
18 Dec 2025
Contributed by Lukas
I like to fix perfectly working things all the time.
I’ve Stopped Learning about Business
17 Dec 2025
Contributed by Lukas
What the heck does that mean?
Make a Fool of Yourself
16 Dec 2025
Contributed by Lukas
Hat tip to the actor Austin Butler.
Making Decisions Toward Freedom (Lifestyle Business Blueprint)
15 Dec 2025
Contributed by Lukas
This is how I built a true lifestyle business.
Avoiding AI Slop To Make The Internet a Better Place
14 Dec 2025
Contributed by Lukas
It's harder than it sounds. Maybe?
Create a System With a Single KPI
13 Dec 2025
Contributed by Lukas
Thinking through a new way to track business metrics.
My Podcast Growth Experiment
12 Dec 2025
Contributed by Lukas
Follow me on Twitter, Threads, and LinkedIn.
Nobody Knows You Exists
11 Dec 2025
Contributed by Lukas
This is the phrase that I repeat to myself over and over again when it comes to marketing.
Act Like You Belong
10 Dec 2025
Contributed by Lukas
This is a story about my trip to a fancy hotel and what I learned from it.
Publishing More Content Than You Think You Need
09 Dec 2025
Contributed by Lukas
Turns out volume is still the name of the game.
My Principles
08 Dec 2025
Contributed by Lukas
These are my rules I live by.
My Goal Setting System
07 Dec 2025
Contributed by Lukas
If I had to choose, it would probably be SMART goals, which is an acronym.
2026 WordPress Article Improvements
06 Dec 2025
Contributed by Lukas
Here's a list of four things that I'm doing to improve the visual design and structure of our SEO articles in 2026.
I Analyzed 3 Years of Reels and Here’s What I Learned
05 Dec 2025
Contributed by Lukas
I think the title of this one speaks for itself.
The Art of Having Fun (While Making Art)
04 Dec 2025
Contributed by Lukas
I read a book, and it gave me permission to do something I've always wanted to do.
My New Old Side Project
03 Dec 2025
Contributed by Lukas
Can you guess what it is?
One Focused Task Per Day
02 Dec 2025
Contributed by Lukas
The best advice I learned from my former boss.
Revisiting Slow Productivity
01 Dec 2025
Contributed by Lukas
It's a book by Cal Newport.
Systems! 4
30 Nov 2025
Contributed by Lukas
I'm learning very slowly that the entire business world runs on systems. And here's how I'm building them.