Business Casual

SEO Article Design

29 Nov 2025

Contributed by Lukas

 I tried to Google this, and nothing came up. Did I just invent something new?

How to Be Consistent

28 Nov 2025

Contributed by Lukas

Listen to discover my three steps for achieving consistency. 

Testimonials That Changed My Sales Process

27 Nov 2025

Contributed by Lukas

Absolute game changer.

My Monthly Focus Tasks

26 Nov 2025

Contributed by Lukas

I recorded this back in September. This is my focus for October.

Falling Downhill

25 Nov 2025

Contributed by Lukas

This is not an episode about failure.

How to Avoid Discouragement

24 Nov 2025

Contributed by Lukas

Remember who you are, where you come from, and what niche you operate in.

Becoming A Middleman of Quality

23 Nov 2025

Contributed by Lukas

 This is kind of my new job.

The Outsourcing Experiment

22 Nov 2025

Contributed by Lukas

 Should be called the team building experiment.

How I Plan to Fix My Business in 2026

21 Nov 2025

Contributed by Lukas

Here are my four ideas...

Examples of Trying Hard

20 Nov 2025

Contributed by Lukas

If you listened to the last episode about becoming a tryhard, this is the follow-up to that episode with examples.

How to Improve My Long and Short Videos

19 Nov 2025

Contributed by Lukas

This is my main focus.

Becoming More of a "Try-Hard"

18 Nov 2025

Contributed by Lukas

I might already be this, but how can I become even more of this? 

Building a Source of Truth Using Wordpress

17 Nov 2025

Contributed by Lukas

I finally landed on a tech platform that I'm familiar with.

Free Long-Form Video Content Vs. Course Content

16 Nov 2025

Contributed by Lukas

 A new perspective.

Improving Our Email Marketing Sales Funnels

15 Nov 2025

Contributed by Lukas

 A focus on sales pitches made us more in revenue in the first 14 days of a new subscriber. 

What Makes a Better Video?

14 Nov 2025

Contributed by Lukas

I could talk about this all day. 

Sell With Class

13 Nov 2025

Contributed by Lukas

Selling bums me out, so this is my way to combat that. 

Everything’s Too Complicated

12 Nov 2025

Contributed by Lukas

Do you agree? Take this description for instance. I could have made it short, but instead I decided to make it incredibly long. Why? Well, just to mak...

My Master Plan For Early Retirement

11 Nov 2025

Contributed by Lukas

Maybe retirement is the wrong word.

My Most Successful Accomplishments in 2025

10 Nov 2025

Contributed by Lukas

Sure, why don't you brag about it? 

My 2026 Keyword Research Process

09 Nov 2025

Contributed by Lukas

 A follow-up to yesterday's episode.

My 2026 SEO Strategy

08 Nov 2025

Contributed by Lukas

 A 50,000-foot overview. 

I Failed At Attending a Conference

07 Nov 2025

Contributed by Lukas

What I liked, what I didn't like, what I would do again in the future. 

AI Vs Directories

06 Nov 2025

Contributed by Lukas

Have you ever considered having a directory of pool maintenance companies on your website?

My 2026 Money Model

05 Nov 2025

Contributed by Lukas

I skimmed Alex Hormozi’s new book. I was already implementing a lot of these tactics.

I Need An Outlet

04 Nov 2025

Contributed by Lukas

Meaning, something else to do besides business stuff.

What Would Happen If I Focused Long-Form YouTube Videos Only?

03 Nov 2025

Contributed by Lukas

H/T Matt D'avella

Social Media Marketing Long Game

02 Nov 2025

Contributed by Lukas

Is making people aware of your brand, even if it is a funny meme, useful. One day their circumstances might change and then they need you and you are ...

BONUS: I Brewed a Beer on a Mountain For a Video

01 Nov 2025

Contributed by Lukas

And it was freaking AWESOME!

How to Start A Side Project Without Turning It Into A Business

31 Oct 2025

Contributed by Lukas

Hoppy Halloween! 🎃🍺

Does Social Media Marketing Work? (With Real Numbers)

30 Oct 2025

Contributed by Lukas

Yes and no. But mostly no. At least for me.

The Off-Season Game Plan

29 Oct 2025

Contributed by Lukas

I realized I already did this episode. Enjoy the repeat! 

The Noob Effect

28 Oct 2025

Contributed by Lukas

The quiet art of shutting the f**k up.

We Made Less Revenue (But More Profit) in 2025

27 Oct 2025

Contributed by Lukas

So what happened? Find out by listening.

BONUS: I Made a Huge Mistake…

25 Oct 2025

Contributed by Lukas

Email me: [email protected]

5 Ideas a Day

24 Oct 2025

Contributed by Lukas

This is one of those ideas.

Business Improvements I Want To Make ASAP

23 Oct 2025

Contributed by Lukas

(As soon as possible).

Quiet vs Hectic

22 Oct 2025

Contributed by Lukas

Which do YOU prefer?

Tools I’ve Stopped Using This Year (And Why)

21 Oct 2025

Contributed by Lukas

I think this topic is more interesting than it sounds.

Social Media Detox

20 Oct 2025

Contributed by Lukas

The sound the body makes when it's still.

I’m Afraid to Enter The Next Era of My Business

17 Oct 2025

Contributed by Lukas

Vulnerable title unlocked.

Brainstorming a Change Log

16 Oct 2025

Contributed by Lukas

For the App.

My Plan For The Off-Season

15 Oct 2025

Contributed by Lukas

Or what we call "Hot Tub Season."

Moving Book Fulfillment Out of My House

14 Oct 2025

Contributed by Lukas

One of the biggest business moves I've ever made.

Crafting A Sales Funnel From Scratch Using Paid Ads

13 Oct 2025

Contributed by Lukas

Not saying I'm going to do this, but it's a good idea.

The Right To Be Wrong

10 Oct 2025

Contributed by Lukas

See what I did there?

Knowing When To Scale

09 Oct 2025

Contributed by Lukas

And knowing when to fold'em.

My Favorite Strategies for Growing An Audience

08 Oct 2025

Contributed by Lukas

You won't believe number 1!

How to Focus And AI-Proof a Side Hustle

07 Oct 2025

Contributed by Lukas

Here's a question from a listener with very specific details. I help him focus his business. 

Common Traps of Content Creation

06 Oct 2025

Contributed by Lukas

Here are the things that I have experienced personally. 

My Problem With Shipping Products

03 Oct 2025

Contributed by Lukas

Makes it hard to focus on growth. 

The Podcasting Flywheel

02 Oct 2025

Contributed by Lukas

Here's how I would start a self-growing podcast. 

My 2026 Email Marketing Strategy

01 Oct 2025

Contributed by Lukas

I learned this in 2025. 

My Favorite Ways To Use AI

30 Sep 2025

Contributed by Lukas

I think there are about six different ways. 

Redirecting Ambition

29 Sep 2025

Contributed by Lukas

A podcast by Matt Giovanisci. 

What’s Your Market Cap? (3 Questions)

26 Sep 2025

Contributed by Lukas

Let's find out. 

TEO: How I Optimize For Trust Building

25 Sep 2025

Contributed by Lukas

I hope this catches on. 

Learn By Immersion

24 Sep 2025

Contributed by Lukas

Everything I've ever learned and got good at was because of how much I immersed myself in the culture, the topic, and the skill set. 

My Vacation Was Canceled

23 Sep 2025

Contributed by Lukas

Boo!

How I Sold 2,500 Books in 90 Days

22 Sep 2025

Contributed by Lukas

True story. 

Thinking Slowly

19 Sep 2025

Contributed by Lukas

Typing quickly.

Why I Stopped Spending Money

18 Sep 2025

Contributed by Lukas

Kinda...

The Plan To Clone My Brain

17 Sep 2025

Contributed by Lukas

After I started coding again, this got clearer to me. 

My Process For Designing Thumbnails

16 Sep 2025

Contributed by Lukas

This is a fun topic. I'm not being sarcastic. 

Why I Started Coding Again

15 Sep 2025

Contributed by Lukas

Wouldn't you like to know? 

Guided Consistency Is All That Matters

12 Sep 2025

Contributed by Lukas

Took me 20 years to figure this out 

The Content Blitz Failure

11 Sep 2025

Contributed by Lukas

This experiment did ok. It wasn't the best, but it wasn't the worst either. 

My Influencer Relationships

10 Sep 2025

Contributed by Lukas

Here's how I reach out to influencers, develop a relationship, and get content for my business. 

How NOT To Scale Your Business (And Still Be Somewhat Successful)

09 Sep 2025

Contributed by Lukas

I feel like I'm pretty good at this one. 

Simplify 2

08 Sep 2025

Contributed by Lukas

Electric Boogaloo 

SPECIAL: I’m Attending My First Blogging Conference Since 2017

06 Sep 2025

Contributed by Lukas

Let me know if you're attending too.

Being Organized Is Underrated

05 Sep 2025

Contributed by Lukas

I believe this is my superpower for running an online business. 

I Deleted Bad Content and Here’s Why…

04 Sep 2025

Contributed by Lukas

I've made a huge mistake. 

We Crossed 300,000 YouTube Subscribers (What I've Learned)

03 Sep 2025

Contributed by Lukas

My findings might surprise you, or it might not. I don't really know. 

My Reoccurring Business Nightmare

02 Sep 2025

Contributed by Lukas

Does this happen to anyone else? 

Channeling Energy Into The ONE Thing

01 Sep 2025

Contributed by Lukas

Easier said than done. 

Choosing Long Term Freedom Over Everything Else

29 Aug 2025

Contributed by Lukas

Makes it easier to make difficult decisions.

What My Work Week Looks Like

28 Aug 2025

Contributed by Lukas

A day in the life...

The Discipline of Daily Focus

27 Aug 2025

Contributed by Lukas

It's hard. But you gotta do it.

Getting Scroll-Stopping Shots

26 Aug 2025

Contributed by Lukas

This worked surprisingly well in Claude, FYI.

Ideas Are Underrated

25 Aug 2025

Contributed by Lukas

Did I just contradict myself?

Developing Soft Skills With AI

22 Aug 2025

Contributed by Lukas

With hard results!

What Is A Lifestyle Business Anyway?

21 Aug 2025

Contributed by Lukas

Thanks, Susan.

A Profit First Reminder

20 Aug 2025

Contributed by Lukas

I needed this.

SEO Is Dead (Says Pat Flynn)

19 Aug 2025

Contributed by Lukas

Does that make it official?

Brainstorming Social Media For Content Blitz

18 Aug 2025

Contributed by Lukas

You'll be fine.

Systems! 3

15 Aug 2025

Contributed by Lukas

Check!

A Terrible Automation Mistake

14 Aug 2025

Contributed by Lukas

H/T Justin Welsh

What’s Wrong With Using AI for Art?

13 Aug 2025

Contributed by Lukas

Van Gogh, can you hear me?

Greasing The Wheels of My Video Editing Process

12 Aug 2025

Contributed by Lukas

Who writes these?!

Short Videos Are The NEW Long-Tail SEO Play

11 Aug 2025

Contributed by Lukas

Fight me!

Mastering My ONE Thing

08 Aug 2025

Contributed by Lukas

You have a dirty mind.

3 Simple Rules to Make Social NOT Suck

07 Aug 2025

Contributed by Lukas

The 4th rule is not to talk about these rules.

Doing Less But More Effective

06 Aug 2025

Contributed by Lukas

Like this description.

The July Content Blitz

05 Aug 2025

Contributed by Lukas

My latest experiment.

The Problem With Posting Low Effort Content

04 Aug 2025

Contributed by Lukas

Let's find out together.

Why I Stopped Running Facebook Ads

01 Aug 2025

Contributed by Lukas

Because it costs too much for my current business model.

10 Questions About Running An Education Business

31 Jul 2025

Contributed by Lukas

AI wrote this episode.

4-Hour Time Blocking For Content

30 Jul 2025

Contributed by Lukas

I learned this from The One Thing.

Less Ideas, More Execution

29 Jul 2025

Contributed by Lukas

Jay Clouse reminded me of this.