Business Casual

Human Product Improvements

28 Jul 2025

Contributed by Lukas

For Susan

Posting Q&A Content On TikTok Looks Promising

25 Jul 2025

Contributed by Lukas

It's working.

Chat Support to Improve The Sales Pages

24 Jul 2025

Contributed by Lukas

Let's see where people are having hold-ups.

The New Game of SEO

23 Jul 2025

Contributed by Lukas

A huge shift.

I’m Trying To Develop a Thicker Skin

22 Jul 2025

Contributed by Lukas

It's not working.

Side Hustles Within The Business

21 Jul 2025

Contributed by Lukas

I love this idea.

My Sales Optimization Series Part 4

18 Jul 2025

Contributed by Lukas

The Finale

Focus 9

17 Jul 2025

Contributed by Lukas

This is important to hear.

Free Hat Video Testimonial Brainstorm

16 Jul 2025

Contributed by Lukas

Will this work?

My Sales Optimization Series Part 3

15 Jul 2025

Contributed by Lukas

The story continues

Ways To Talk About Your Product to Get More Sales

14 Jul 2025

Contributed by Lukas

Let's make more money!

My Script Writing Process For Reels

11 Jul 2025

Contributed by Lukas

Title says it all.

How I Plan a Month of Emails in 30 Minutes

10 Jul 2025

Contributed by Lukas

Here's my process...

What Drove Our 13% Revenue Increase? (Surprising Findings)

09 Jul 2025

Contributed by Lukas

This is a good one.

Human First, AI Powered

08 Jul 2025

Contributed by Lukas

Something to think about.

Doubling Down on Human-First Customer Service

07 Jul 2025

Contributed by Lukas

Easier said than done. But worth it.

Building A Source of Truth

04 Jul 2025

Contributed by Lukas

On WordPress.

I Need Some Space

03 Jul 2025

Contributed by Lukas

Similar to burnout.

My Sales Optimization Series Part 2

02 Jul 2025

Contributed by Lukas

Getting even more serious about this.

Are Books The Future Now?

01 Jul 2025

Contributed by Lukas

Kinda...

Things I’m Thinking About: Email, Scale, And SEO

30 Jun 2025

Contributed by Lukas

Email Me: [email protected]

My Sales Optimization Series

27 Jun 2025

Contributed by Lukas

Time to get serious.

Purging My Should-Do List

26 Jun 2025

Contributed by Lukas

Did I just make that up?

How I Cloned My Brain

25 Jun 2025

Contributed by Lukas

Building a knowledge base.

Is My Product Overpriced?

24 Jun 2025

Contributed by Lukas

Yes. Here's why...

Is This The End of Online Courses?

23 Jun 2025

Contributed by Lukas

No, but it's changing and it's harder.

How I Balance Strategy vs. Tactics Across Platforms

20 Jun 2025

Contributed by Lukas

Just listen.

How We Achieved Complete Flow State in Our Business

19 Jun 2025

Contributed by Lukas

Building processes and making life easier.

All Social Media Content Sucks

18 Jun 2025

Contributed by Lukas

A rant.

My Traffic Tanked! Can I Recover?

17 Jun 2025

Contributed by Lukas

Maybe? But not all the way.

What's The Difference Between Iteration and Repetition?

16 Jun 2025

Contributed by Lukas

Consistent vs consistently better.

Why I Believe Email Marketing Might Die a Slow Death

13 Jun 2025

Contributed by Lukas

A doom and gloom episode published on the perfect date.

Focus 8

12 Jun 2025

Contributed by Lukas

Gotta keep reminding myself.

How I'm Rethinking Email Marketing in 2025

11 Jun 2025

Contributed by Lukas

Trying to increase CTR and open rate only.

What I Wish I Knew Before Creating My Products

10 Jun 2025

Contributed by Lukas

No spoilers in the description.

How I Plan to Scale With Compounding Products

09 Jun 2025

Contributed by Lukas

Think recurring income.

I Almost Burned Out

06 Jun 2025

Contributed by Lukas

Whatever that means.

What I Learned After Launching My App (Marketing Edition)

05 Jun 2025

Contributed by Lukas

This is the future of my business for sure.

The Future of Online Education Businesses

04 Jun 2025

Contributed by Lukas

How I'm thinking about my business in 2025 and beyond.

Stop Asking $3 Questions

03 Jun 2025

Contributed by Lukas

I got this idea from Ramit Sethi.

Is My Website Over-Monetized?

02 Jun 2025

Contributed by Lukas

Yes.

Focus 7

30 May 2025

Contributed by Lukas

Note to self.

Using AI to Scale Content (2 Methods)

29 May 2025

Contributed by Lukas

Writing scripts and answering questions.

My Most Productive Day Ever

28 May 2025

Contributed by Lukas

Let me tell you about it.

Setting Up A 3-Tier Pricing Structure

27 May 2025

Contributed by Lukas

It's working!

Using Customer Service To Increase Revenue

26 May 2025

Contributed by Lukas

This is a no-brainer.

The Helpful AF Business Strategy

23 May 2025

Contributed by Lukas

It's simple, but effective.

The ONE Thing to Make Sales Easier

22 May 2025

Contributed by Lukas

It's marketing.

Good Decisions With Bad Outcomes

21 May 2025

Contributed by Lukas

I got this idea from Seth Godin.

Let’s Drink and Talk About Vacation

20 May 2025

Contributed by Lukas

Okay?

The Hook is All That Matters

19 May 2025

Contributed by Lukas

And Smee too.

How I Treat AI Like An Employee

16 May 2025

Contributed by Lukas

And he keeps making popcorn during his lunch break and stinks up the whole building!

Q&A: Paid Newsletters, E-Commerce SEO, and Social Media Comments

15 May 2025

Contributed by Lukas

Answering 3 questions in 1 episode. This has never been done before.

Does The Work Ever End?

14 May 2025

Contributed by Lukas

No. And that's the point.

I'm Tired

13 May 2025

Contributed by Lukas

...

A Pep Talk For Creators

12 May 2025

Contributed by Lukas

Ra ra sis boom bah!

How Many CTAs Does it Take To Make The Sale?

09 May 2025

Contributed by Lukas

Is it a problem to promote multiple CTAs? Or should there just be one CTA? 

Make The Internet A Better Place

08 May 2025

Contributed by Lukas

There are two routes we can go down. I can't tell you which to pick. That's your decision.

Focus 6

07 May 2025

Contributed by Lukas

A reminder.

The Problem and Opportunity of Running a Seasonal Business

06 May 2025

Contributed by Lukas

You can go all in on your business, but the business only succeeds for 6 months. What do you do with the rest?

The Principles of Slow Productivity By Cal Newport

05 May 2025

Contributed by Lukas

Do fewer things, work at a natural pace, and have an obsession with quality.

Building a YouTube Studio in a Small Space

02 May 2025

Contributed by Lukas

Advice on how to create a video studio in the smallest of spaces.

How I Use Shopify to Sell Online Video Courses

01 May 2025

Contributed by Lukas

The title says it all.

Is Split Testing Worth It?

30 Apr 2025

Contributed by Lukas

Listen and find out.

Wordpress vs. Shopify

29 Apr 2025

Contributed by Lukas

And why I use both to run my business.

Would Making Slop Content Hurt My Reach?

28 Apr 2025

Contributed by Lukas

No. Here's how...

Switching Focus From Courses to Books

25 Apr 2025

Contributed by Lukas

Why I'm pivoting a bit.

The Fundamentals of Finance

24 Apr 2025

Contributed by Lukas

Let's talk about managing money as a small business.

Raw Dogging

23 Apr 2025

Contributed by Lukas

What?

Creative Ways to Increase Recurring Revenue Without Subscriptions

22 Apr 2025

Contributed by Lukas

We're toying with the idea of getting back into sponsorships to monetize our free content on the backend. Been thinking more about creative ways to in...

Random Business Thoughts During Q1 2025

21 Apr 2025

Contributed by Lukas

6 ideas, questions, and thoughts to ponder this month.

Where Is My Audience?

18 Apr 2025

Contributed by Lukas

Here's a question: How do I create meaningful content that serves my purpose when all I have is three minutes of video, tops?

Take Your Time And Do It Right

17 Apr 2025

Contributed by Lukas

My new mantra.

First Quarter Business Update 2025

16 Apr 2025

Contributed by Lukas

Here's what's been going on in my business.

The Simplest Business Plan Is The Hardest to Accomplish

15 Apr 2025

Contributed by Lukas

Let's get down to brass tacks.

Macro Vs Micro Work

14 Apr 2025

Contributed by Lukas

This is a new business framework I'm developing.

Creating a Mental Time Budget

11 Apr 2025

Contributed by Lukas

This is an episode about slowing down and being more kind to the time you have to focus on the things that matter in your business.

Designing A Book in Adobe InDesign

10 Apr 2025

Contributed by Lukas

I'm designing The Hot Tub Handbook (a physical full-color paperback book) in March 2025. This is my process.

How to Maintain 70%+ Email Open Rates

09 Apr 2025

Contributed by Lukas

A breakdown on how I am able to accomplish this.

Focus 5

08 Apr 2025

Contributed by Lukas

By now, you should know what this episode is about. Check out the rest of the series.

Short vs Long-Term Thinking: What Kills Growth and Causes Stagnation

07 Apr 2025

Contributed by Lukas

Everything thinks one way. We need to think the other way.

Making Money Made Easy

04 Apr 2025

Contributed by Lukas

Just be open. You can’t make money if you’re not open. You can’t make money if you make it hard for people to give it to you. Don’t just be op...

Why Metrics Don’t Matter Anymore

03 Apr 2025

Contributed by Lukas

It's all about THIS instead...

Why Start A Second Business?

02 Apr 2025

Contributed by Lukas

Yea, why?!

Building The Ideal Video Studio

01 Apr 2025

Contributed by Lukas

This is the second update to my video studio. Here's everything I did to improve it.

Everything Is Falling Apart

31 Mar 2025

Contributed by Lukas

Authority Hackers shut down their course. Brew Tubers stopped publishing. Nobody is sure of anything. TikTok? Picking the right thing to focus on. The...

It’s Never Been Easier to Succeed Because Everyone Sucks

28 Mar 2025

Contributed by Lukas

When I scroll through social media, all I see is bad content. This tells me it's easy to succeed if you analyze what NOT to do.

Brainstorming Helpful Content Ideas

27 Mar 2025

Contributed by Lukas

I think the title speaks for itself here.

Traffic Down, Revenue...Up?

26 Mar 2025

Contributed by Lukas

This is the case of traffic vs influence. You don't need direct traffic to grow your business. You need to influence. We live in a zero-click internet...

This Podcast Is Failing to Grow (And That's Fine)

25 Mar 2025

Contributed by Lukas

Is it, though? We started 2025 with an average of 150 subscribers, and we're down to 125 now. What does this mean for the future of this show?

My Social Media Experiment Update

24 Mar 2025

Contributed by Lukas

I've been posting daily content across all social media platforms and here's how it performed.

Should I Create "Slop" Content?

21 Mar 2025

Contributed by Lukas

These are popular in the commentary and YouTube drama spaces. It's basically a secondary channel for live, casual, and unscripted content that is main...

I Officially Stopped Selling White Labeled Products

20 Mar 2025

Contributed by Lukas

Yup. Here's what happened and what I would have done differently.

How to Write Copy When You Suck At It (A Complete Guide)

19 Mar 2025

Contributed by Lukas

This is for someone competent in their domain but has no experience in marketing or selling. Here's the advice I would give them on copywriting.

I Created 301 Reels and Here’s What I Learned

18 Mar 2025

Contributed by Lukas

Let's discuss the time investment vs. return analysis, starting small, templates, and what I would do differently going forward.

Promote In Public, Sell In Secret

17 Mar 2025

Contributed by Lukas

I hope the title speaks for itself. But if not, it's about selling via email.

My SOP for Selling Self-Published Books

14 Mar 2025

Contributed by Lukas

Here's my standard operating procedure for handling lost shipments, damaged books, customer refunds, and compensation options (full refunds, replaceme...

How Staying Top Of Mind is Growing My Business (And Life)

13 Mar 2025

Contributed by Lukas

This is my new marketing strategy. It's dead simple. But it's hard to pull off. Here's my process...

The Importance of Originality and Developing Taste

12 Mar 2025

Contributed by Lukas

Is true originality possible? How can content stand out in crowded markets? How do we develop unique approaches rather than copying others? When is pu...

How I Publish More Content

11 Mar 2025

Contributed by Lukas

"Publishing should be about the benefit it provides for the consumer (not the benefit it provides for you). If you have that mindset, you're much more...