Business Casual

Should I Create AI-Generated Software?

10 Mar 2025

Contributed by Lukas

My thoughts on courses teaching you how to Build Your Own Software with AI. Is this a scam specifically? And, are these types of products a scam in ge...

My Daily Promotional Tasks

07 Mar 2025

Contributed by Lukas

I talk about 4 things I do every weekday to promote my products to make sales.

NO MORE DISCOUNTING!

06 Mar 2025

Contributed by Lukas

I decided to stop discounting all my products as a marketing tactic. Here's what I'm doing instead...

How I Monetize My Newsletter

05 Mar 2025

Contributed by Lukas

I dive into my strategies for turning my newsletter into a revenue stream, sharing hard-earned insights on creating value without compromising the tru...

Sharing Business Thoughts From My Private Journal

04 Mar 2025

Contributed by Lukas

Here is a list of ideas from my notes app to improve parts of my business.

Crafting A Designed Email In 11 Minutes

03 Mar 2025

Contributed by Lukas

I built a system that lets me create a designed email fast. Let me walk you through it...

Systems! 2

28 Feb 2025

Contributed by Lukas

The importance of building systems for scaling your business.

How to Get Out of Your Own Way

27 Feb 2025

Contributed by Lukas

Stop overthinking. Start making MORE content. Here's my strategy...

Brainstorming Better Social Media Posts

26 Feb 2025

Contributed by Lukas

I know I can come up with some good ideas on how to reach my audience without looking like a bunch of ads.

Developing a Facebook Posting Schedule

25 Feb 2025

Contributed by Lukas

Let's brainstorm a schedule for creating more unique posts on Facebook to increase brand awareness.

How to NOT Tank Your Business

24 Feb 2025

Contributed by Lukas

One of my favorite local businesses closed down abruptly and I want to discuss why and how to avoid this in my own business.

The Long Game of Brand Building (with MVS)

21 Feb 2025

Contributed by Lukas

Discussing the strategic approach to building a lasting brand in a niche market, using Swim University's 18-year journey as a case study.

My 6 Principles of Website Design

20 Feb 2025

Contributed by Lukas

Here are my key rules/principles in web design...Color ChoicesColor HierarchyFont Choices (Family and Size)Mobile-FirstNavigation SimplicityMake It Ab...

Designing My Home to Sell and Ship Books

19 Feb 2025

Contributed by Lukas

I turned an empty room in my home into a shipping bay for my book business.

Try This Before Making Your Next Piece of Content

18 Feb 2025

Contributed by Lukas

Pre-production is more important than post production.Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can...

Starting a YouTube Channel From Scratch as a Beginner

17 Feb 2025

Contributed by Lukas

What would I do if I were starting from zero as a YouTuber in 2025? No equipment experience, making thumbnails, camera experience, knowledge of editin...

The Only 5 Emails You Need for a Successful Sale

14 Feb 2025

Contributed by Lukas

A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.Teaser email (optional): Sent in advance ...

How I Could Have Scaled Revenue Faster

13 Feb 2025

Contributed by Lukas

Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?

The $10,000 Marketing Mistake I Never Talk About

12 Feb 2025

Contributed by Lukas

A candid look at a major marketing initiative that failed and the expensive lessons learned.Facebook advertising with zero trackingPaying for backlink...

Thoughts on Selling Products to Businesses (B2B)

11 Feb 2025

Contributed by Lukas

Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people...

How I Slowed Down After Taking a Break

10 Feb 2025

Contributed by Lukas

I took a massive break at the end of 2024. And here's what I learned from that mental recharge.

Everything You Wanted to Know About Selling a Course

07 Feb 2025

Contributed by Lukas

I don't think you ever talk about actually what's in your course, and how do you decide what's good about it and what's not, or what needs to be updat...

Share This Episode With 1 Friend

06 Feb 2025

Contributed by Lukas

An episode introducing new people to the podcast.

How to Improve My Online Business

05 Feb 2025

Contributed by Lukas

Raise pricesDo less, but more on the things that workFocus on improving existing structures- do not invent new onesNiche down

The Art of Selective Scaling

04 Feb 2025

Contributed by Lukas

Exploring when to deliberately keep your business small versus when to expand, based on Matt's experience growing Swim University with just a 3-person...

8 Cheap Hacks That Might Help Social Media Growth

03 Feb 2025

Contributed by Lukas

New B-roll: a steady stream of new b-roll will keep our content looking fresh and provide us more opportunities for visual hooks.Running Ads: running ...

Preparation is Underrated

31 Jan 2025

Contributed by Lukas

Being prepared is underrated. I want to practice preparation in all my work.ResearchPlanExecute

10 Ways to Make SEO Articles Better

30 Jan 2025

Contributed by Lukas

How to Make SEO Articles BetterAnswer the question in the first paragraph, even if it’s just a quick summary.Be direct with the headlinesThe Smart W...

Analyzing An SEO Article For Improvements

29 Jan 2025

Contributed by Lukas

I took a prioritized article to improve and came up with a bunch of ways it could be done to gain SEO traction.

What SEO Articles Should I Work On Next?

28 Jan 2025

Contributed by Lukas

I came up with a way to prioritize what articles need SEO the most.

Sustainable Growth Through Systems

27 Jan 2025

Contributed by Lukas

How to build business systems that allow for steady growth without requiring constant personal involvement or oversight.

The One-Hour Content System

24 Jan 2025

Contributed by Lukas

The One-Hour Content System - Breaking down my streamlined process for creating high-quality content in just 60 minutes.Train an AI to generate conten...

How I Organize Photos and Videos For Social Media

23 Jan 2025

Contributed by Lukas

I think this one is obvious, don't you?

The Fastest Way to Kill Your Business

22 Jan 2025

Contributed by Lukas

I read this blog post and give my take: https://www.justinwelsh.me/newsletter/you-are-what-you-tolerate

How I Paid Off Credit Card Debt

21 Jan 2025

Contributed by Lukas

I thought this episode might be a fun, off-topic idea to tackle. Let's see...

How I Launched My First Course

20 Jan 2025

Contributed by Lukas

Could you tell us the story of how you launched your swimming pool course for the first time? How long did it take? Was it difficult or easy? How did ...

How I Track Website Performance Metrics

17 Jan 2025

Contributed by Lukas

What metrics do you track on your website? How do you set up your tracking? How has your tracking software changed over the years?

My Current Process for Creating High-Converting Product Pages

16 Jan 2025

Contributed by Lukas

Breaking down my latest approach to designing and optimizing pages that sell digital products and books.

How to Design a Brand (Or a Home)

15 Jan 2025

Contributed by Lukas

Bridging the gap between designing a brand and a home. Like, literally a home.

The Lifestyle Business Health Check

14 Jan 2025

Contributed by Lukas

How I evaluate whether my business decisions are actually supporting the lifestyle I want to maintain.

My Zero-Based Email Marketing Reset

13 Jan 2025

Contributed by Lukas

I gutted every email automation I had set up for something totally new...and simpler.

SEO-Based YouTube Growth Vs. Viral-Based Growth

10 Jan 2025

Contributed by Lukas

A question about creating content around keywords or titles that want to be clicked.

Email CTA With Multiple Products

09 Jan 2025

Contributed by Lukas

This question is all about the difference between creating a list of CTAs and creating ONE CTA per email. Let's discuss...

How To Define a Social Media Strategy

08 Jan 2025

Contributed by Lukas

I wrote down a list of things based on my own experience using social media that I think would be good for my brand to start posting.

The Most Valuable Business Skills I've Developed Since 2006

07 Jan 2025

Contributed by Lukas

Here's a breakdown of all my skills and how they've helped me build a sustainable lifestyle business since 2012.

I Published 217 Episodes Last Year and This is What I Learned...

06 Jan 2025

Contributed by Lukas

The title speaks for itself, right?

Season Finale

20 Dec 2024

Contributed by Lukas

The end...for now.

I Published 217 Episodes This Year, and This is What I Learned

19 Dec 2024

Contributed by Lukas

The title says it all.

The Only 3 Email Sequences I Actually Need

18 Dec 2024

Contributed by Lukas

Breaking down the essential email automations that drive 80% of my revenue and how I've optimized them over time.Welcome SeriesPost PurchaseAbandoned ...

My New Technical SEO Priorities

17 Dec 2024

Contributed by Lukas

Breaking down which technical SEO factors actually matter now and which traditional optimizations I'm no longer focusing on.HeadlinesH2s and H3sIntro ...

I Sold 400 Books Over The Weekend

16 Dec 2024

Contributed by Lukas

A sequel.

Building and Launching a Mobile App (As a Content Creator)

13 Dec 2024

Contributed by Lukas

Lessons learned from developing Swim University's pool water testing app.

How I Know Exactly What To Do To Grow My Business

12 Dec 2024

Contributed by Lukas

My business frameworkFree content (advertising)Sales (my website)Product development and improvement (makes the rest easier)The most scalable and time...

I Sold 100 Books in a Single Day

11 Dec 2024

Contributed by Lukas

An unexpected day of sales and how it happened.

Sometimes You Have To Do The Work

10 Dec 2024

Contributed by Lukas

A pep talk to just sit down and bang out boring work.

7 Hard Truths About Business

09 Dec 2024

Contributed by Lukas

Hard Truths About Business from Alex Hormozi and how I can put them into action…Nobody knows you exist. Advertise more.Be willing to repeat yourself...

24 Hours After Gutting My Sales Funnel

06 Dec 2024

Contributed by Lukas

A raw look at what depression feels like after a day of zero sales.

I Completely Redesigned My Website

05 Dec 2024

Contributed by Lukas

Yea, it was a lot of work but I'm moving into my "Legacy Brand" stage.

Simplifying Multiple Revenue Streams

04 Dec 2024

Contributed by Lukas

How I streamlined Swim University's income sources from advertising, affiliates, courses, books, and apps into a focused business model.

Overcoming Camera Shyness

03 Dec 2024

Contributed by Lukas

Here's how I look natural on camera when I record videos for Swim University. One word: booze.

Overcoming Perfectionism

02 Dec 2024

Contributed by Lukas

My cold, hard rant on publishing vs perfection.

Building My Brand On Instagram

29 Nov 2024

Contributed by Lukas

Here's my Instagram strategy. Both current and future.

Solopreneur to Small Team

28 Nov 2024

Contributed by Lukas

Here's the story of how I went from a one-man show to building a very small, but powerful team.

My Strategy For Trade Shows and Conferences

27 Nov 2024

Contributed by Lukas

I don't go to many, but when I do, it has changed my life.

My Tech Stack Review Process 2024

26 Nov 2024

Contributed by Lukas

My quarterly system for evaluating tools and subscriptions to prevent unnecessary software bloat and feature overlap.

Google Doesn’t Care About You

25 Nov 2024

Contributed by Lukas

Google invited a bunch of niche site owners to a hotel and told them to move on. This is my take.

My YouTube Evolution: 0 to 275k Subscribers

22 Nov 2024

Contributed by Lukas

Here's the entire story of how my team and I built our YouTube channel (BTW, this episode idea was generated by AI).

How I Stay Consistent with Systems

21 Nov 2024

Contributed by Lukas

Creating systems in my business is really blowing my mind grapes. This is how I keep them running...

What I’m Working On For The Future

20 Nov 2024

Contributed by Lukas

Here's how I plan to ride the renaissance of my online business.

Simplify

19 Nov 2024

Contributed by Lukas

This is my new mantra for 2025. You'll be hearing this word a lot. This is what I mean by it...

10 Hard Truths About SEO

18 Nov 2024

Contributed by Lukas

I found a Tweet from Cyrus SEO, and I wanted to comment on it.

Building Sales Funnels for Testing

15 Nov 2024

Contributed by Lukas

I read an email from Olly Richards that really changed my sales funnel strategy.

Business Growth Vs Weight Loss

14 Nov 2024

Contributed by Lukas

I've been on a weight loss journey this year and have lost over 25 pounds in 6 months. Here's how it relates to business...

Uncomplicated Email Marketing Automations

13 Nov 2024

Contributed by Lukas

The Death of Display Advertising (Part 3)

12 Nov 2024

Contributed by Lukas

This is an episode idea generated by the AI tool. And the last part of the mini series.

The Idea Generation Results (Part 2)

11 Nov 2024

Contributed by Lukas

I created an AI tool to help me generate episode ideas for this show.

The History of My Online Business (Part 1)

08 Nov 2024

Contributed by Lukas

This is the first part of a secret series I'm doing. The reveal is at the end.

Here's How I Improved My Social Media Output (with AI)

07 Nov 2024

Contributed by Lukas

I caved and tried using another AI tool to help me write scripts. I was blown away...

How I Sell Books Independently (No Amazon)

06 Nov 2024

Contributed by Lukas

The entire story of how I started selling my own self-published books for profit.

5 Sales Funnel Ideas You Can Try

05 Nov 2024

Contributed by Lukas

I brainstormed (and researched) a few different digital product sales funnels worth testing out.

My Job Is Simply Doing This One Thing Over and Over

04 Nov 2024

Contributed by Lukas

I'm the CEO (for now). And this is my one job. It turns out that it's more boring than I had hoped.

Redesigning My Sales Stack (Part 2)

01 Nov 2024

Contributed by Lukas

I'm spending the next few months updating my entire sales process. This is the second part, which includes changes to my email marketing strategy.

Redesigning My Sales Stack (Part 1)

31 Oct 2024

Contributed by Lukas

I'm spending the next few months updating my entire sales process. This is just the first part, which includes changes to my website.

The Center of My Business Needs to Move Here

30 Oct 2024

Contributed by Lukas

Currently, the center of my business is my website. But that needs to change. No spoilers. Just listen.

Do I Need More Lead Magnets?

29 Oct 2024

Contributed by Lukas

You asked. I researched. And came to this conclusion. Spoiler alert: the answer is yes.

How I Build a Library of Remixable Content

28 Oct 2024

Contributed by Lukas

This is my secret weapon to creating an endless stream of video content super fast.

My Updated Business Plan for 2025

25 Oct 2024

Contributed by Lukas

I've got big plans for changing my entire business to focus on the customer and not marketing. I'll explain...

What Happens to Podcasting Now?

24 Oct 2024

Contributed by Lukas

What is Notebook LM? Should I be worried about it? What will happen to podcasts? Is AI going to take over my grandma? These questions are answered and...

Should I Make My Website Smaller?

23 Oct 2024

Contributed by Lukas

If you're updating your website, should you remove a lot of your content? I know it feels like SEO is dead, but I have another take...

How I Would Improve SEO Content and High-Ticket Offers

22 Oct 2024

Contributed by Lukas

This is my step-by-step framework for updating an SEO post in 2025. Plus, my future online education product plan.

My Take on Copywriting For Sales Pages

21 Oct 2024

Contributed by Lukas

"Sold!" You'll get the reference if you listen.

A Course Selling Funnel Worth Trying

18 Oct 2024

Contributed by Lukas

Hey, Susan! This one's for you. And also for me. Because it got me thinking a lot about how I can improve my own course sales process.

Short Term Thinking Almost Killed My Business

17 Oct 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

How AI Is Destroying My Creative Process

16 Oct 2024

Contributed by Lukas

Can I curse in podcast episode descriptions? Because this episode could also be titled "F**k AI."

What I Learned Analyzing 167 Emails

15 Oct 2024

Contributed by Lukas

If you're interested in email marketing (which I believe is the best way to make more profit in your business), then you should listen to this episode...

A Year of Business Ideas in 40 Minutes

14 Oct 2024

Contributed by Lukas

I opened up my brain dump document and read the whole thing in this episode (with explanations).

3 Ways to Film Better Content

11 Oct 2024

Contributed by Lukas

I like building a massive library of b-roll footage I can use in my video content to make it scalable. But I need a better way. Here's what I came up ...

I Analyzed My Best Videos And Discovered This…

10 Oct 2024

Contributed by Lukas

What a tease! You just have to listen. But only if you make video content.

Systems!

09 Oct 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

The Reason I Answer Every Comment and Email

08 Oct 2024

Contributed by Lukas

This is true. I answer every email and comment. But why? I thought you were supposed to outsource that stuff?! Maybe, but here's the real reason I do ...