Business Casual

My BRUTE FORCE Content Creation Strategy

07 Oct 2024

Contributed by Lukas

Before you have a system or framework, you just gotta battle your way through a process in order to make it effective later. This is how I create new ...

Let’s Talk About Pricing Products

04 Oct 2024

Contributed by Lukas

You're probably underpricing your products. I assume this because I'm guilty of this, too. So, let's discuss how we can fix this problem.

Only Play Games You Know You Can Win

03 Oct 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

Focus 4

02 Oct 2024

Contributed by Lukas

In this ongoing series, I share my thoughts on why FOCUS is the single most important business skill every entrepreneur needs to have.

Improving Social Media Marketing In The Off Season

01 Oct 2024

Contributed by Lukas

My TikTok shop account was suspended. How did this happen? And what is my plan to fix my social media strategy going forward.

Ideas on Scaling Video Content

30 Sep 2024

Contributed by Lukas

If I couldn't do YouTube anymore, what would I replace it? Here's exactly what I would do. And hint: it's not replacing it; it's scaling it.

Blogging Vs Video

27 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

My 2025 SEO Strategy [UPDATE]

26 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

Patience Vs Focus

25 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

Email List Cleanse and Wide Sales Funnels

24 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

Never Quit Never Quitting

23 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

How I Would Run a Content-Only Business

20 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

How To Make More Money With Email Marketing

19 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

The Future of SEO and Site Structure

18 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

Q&A: Health, Wealth, and SEO

17 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

How I Stay Confident In My Business

16 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

How to Stay Nimble When Platforms Screw Us Over

13 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

Blame Yourself First

12 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

Coming Up With High-Ticket Product Ideas

11 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

Brainstorming a Sales Email For a Physical Product

10 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

This Is My Biggest Fear...

09 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

My Affiliate Marketing Strategy for 2025

06 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

Give Everything Away For Free

05 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

Quality Vs Quantity

04 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

PSA: You’re Probably Working On The Wrong Thing

03 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

My SEO Strategy for 2025

02 Sep 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

An Effortless Podcasting Format

30 Aug 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

This Email Strategy Bombed

29 Aug 2024

Contributed by Lukas

How To Lose Money On Purpose

28 Aug 2024

Contributed by Lukas

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email...

How I Plan To Increase Revenue in 1 Month

27 Aug 2024

Contributed by Lukas

Picking The Right Email Strategy

26 Aug 2024

Contributed by Lukas

Product Vs Packaging

23 Aug 2024

Contributed by Lukas

How We Doubled Book Sales in 1 Month

22 Aug 2024

Contributed by Lukas

Answering Feedback About Email Formats

21 Aug 2024

Contributed by Lukas

Creating An Automated Customer Improvement Flywheel

20 Aug 2024

Contributed by Lukas

Thinking About Facebook Ads In a New Way

19 Aug 2024

Contributed by Lukas

I’ve Been Email Marketing Wrong This Year (Here’s How I Fixed It)

16 Aug 2024

Contributed by Lukas

Improving My Copywriting Skills With These Practices

15 Aug 2024

Contributed by Lukas

Focus 3

14 Aug 2024

Contributed by Lukas

My Business is Failing (And What I’m Doing To Fix It)

13 Aug 2024

Contributed by Lukas

How I Work With a Team in Asana

12 Aug 2024

Contributed by Lukas

A New SEO Theory for 2024 and Beyond

09 Aug 2024

Contributed by Lukas

The Re-Learning Phase

08 Aug 2024

Contributed by Lukas

My Positive Take On The Future of SEO

07 Aug 2024

Contributed by Lukas

Brainstorming Inputs for Emails and Ads

06 Aug 2024

Contributed by Lukas

What’s The Input?

05 Aug 2024

Contributed by Lukas

Email Marketing Conversion Rate Experiment Update

02 Aug 2024

Contributed by Lukas

I Want To Make This Podcast Better

01 Aug 2024

Contributed by Lukas

Increasing Overall Sales Conversion Rates

31 Jul 2024

Contributed by Lukas

Designing A Weekly Email Newsletter

30 Jul 2024

Contributed by Lukas

The More Better Series: Emails (Part 2)

29 Jul 2024

Contributed by Lukas

The More Better Series: Metrics

26 Jul 2024

Contributed by Lukas

The More Better Series: Website

25 Jul 2024

Contributed by Lukas

The More Better Series: Emails

24 Jul 2024

Contributed by Lukas

The More Better Series: Articles

23 Jul 2024

Contributed by Lukas

Does Focusing On 1 Thing Make You More Money?

22 Jul 2024

Contributed by Lukas

I tackle a question from Will about the impact of focusing solely on Swim University. I explore why stepping back from Money Lab and Brew Cabin hasn't...

Testing Email Formats to See What Works

19 Jul 2024

Contributed by Lukas

I'm diving into the process of making marketing emails more effective. I explore different email formats, testing strategies, and the key metrics to t...

The Importance of Taking Breaks

18 Jul 2024

Contributed by Lukas

Why I Sold My Affiliate Site

17 Jul 2024

Contributed by Lukas

New Video Production Workflow for 2024

16 Jul 2024

Contributed by Lukas

More Better

15 Jul 2024

Contributed by Lukas

Website Improvements to Increase Conversions

12 Jul 2024

Contributed by Lukas

The Future of Selling Online Courses Part 2

11 Jul 2024

Contributed by Lukas

Denying My Passion Projects for Something Better

10 Jul 2024

Contributed by Lukas

The Future of Selling Online Courses

09 Jul 2024

Contributed by Lukas

The 5 Best Decisions I’ve Ever Made in My Life

08 Jul 2024

Contributed by Lukas

Responding to Business Comments

05 Jul 2024

Contributed by Lukas

Split Testing My New Sales Page

04 Jul 2024

Contributed by Lukas

My 4-Hour Work Day

03 Jul 2024

Contributed by Lukas

Brainstorming a Killer Paid Ad Campaign

02 Jul 2024

Contributed by Lukas

Split Tests Vs Research

01 Jul 2024

Contributed by Lukas

This Is Why You Should Talk To Your Customers

28 Jun 2024

Contributed by Lukas

Video Content Strategy and Book Sales

27 Jun 2024

Contributed by Lukas

Prolific Podcast Production Processes

26 Jun 2024

Contributed by Lukas

My podcasting journey, starting from a friend's basement to my professional setup today. I share my experiences with different podcast formats, equipm...

Did I Just Increase Sales With One Single Change?

25 Jun 2024

Contributed by Lukas

I just ran some striking numbers on lead magnets and wanted to share the results. Comparing our longstanding pool care cheat sheet with our new custom...

Creating Custom Email Opt-in Headlines For Every Page On My Website

24 Jun 2024

Contributed by Lukas

I'm optimizing conversion rates by customizing headlines for different articles on Swim University. I explore how specific headlines can significantly...

Consistency Vs Bangers In Content Creation

21 Jun 2024

Contributed by Lukas

I debated between consistency and quality in content creation, which was sparked by a discussion between Justin Jackson and Thomas Frank. Reflecting o...

My Passion

20 Jun 2024

Contributed by Lukas

I dive into my passion for homebrewing, sharing insights into my brewing setup, recent upgrades, and upcoming beer projects. From my custom-built home...

Revolutionizing Lead Generation: From Cheat Sheets to Custom Plans

19 Jun 2024

Contributed by Lukas

I delve into the creation and testing of a new lead magnet for Swim University—a custom pool care plan. I discuss the development process, from usin...

Balancing Costs and Creativity in Shipping and Office Space

18 Jun 2024

Contributed by Lukas

I dive into an insightful email from Scott, discussing USPS package pickups, the pros and cons of renting office space versus working from home, and s...

How a Simple Fix Boosted Conversions

17 Jun 2024

Contributed by Lukas

I realized that my custom pool care plan had a conversion rate of 2.92%, matching the performance of our original cheat sheet. After mistakenly thinki...

MVP Lead Magnet

14 Jun 2024

Contributed by Lukas

I talk about the decision-making process behind launching a new custom pool care plan on Swim University. After struggling with the homepage's effecti...

How to Eat an Elephant

13 Jun 2024

Contributed by Lukas

I discuss the concept of "How to Eat an Elephant" and explore the importance of breaking down big projects into manageable tasks. Reflecting on past e...

What Is a Calm Company?

12 Jun 2024

Contributed by Lukas

I’m excited to talk about an idea I’m exploring for Swim University: transforming it into a calm company. Inspired by Justin Jackson’s essay, "W...

How I Work From Home With Family

11 Jun 2024

Contributed by Lukas

Balancing work and home life while working with family has been a unique journey. I've worked from home since 2011, and it's had its challenges, espec...

Brainstorming a New Course Offer

10 Jun 2024

Contributed by Lukas

I'm brainstorming a new mini-offer for my email list. This simple, compelling offer doesn't need a dedicated sales page; the emails will act as the sa...

Writing A Product Description

07 Jun 2024

Contributed by Lukas

Launching our new app, the Pool Care App, has been an exciting journey. Teaming up with an experienced developer, we’ve transformed an existing app ...

The Future

06 Jun 2024

Contributed by Lukas

I've been contemplating the impact of AI on the business landscape and how it's affecting independent creators like me. With companies like Google and...

Brainstorming User Dashboard Designs

05 Jun 2024

Contributed by Lukas

I explore the process of designing a personalized pool care plan for Swim University, aiming to make our lead generation tool more engaging and effect...

How to Focus Relentlessly on The End User for Success

04 Jun 2024

Contributed by Lukas

I dive into the power of tuning out external business advice and tuning into my own intuition and experiences. By stepping back from constant tactical...

No-Code Lead Generation Workflow

03 Jun 2024

Contributed by Lukas

I share my latest realization about the Swim University home page. After discussing my own experiences with pond care, I decided to focus on offering ...

Figuring Out A Homepage Opt-In Offer

31 May 2024

Contributed by Lukas

Focusing on the Swim University home page, I decided to transform it from a general landing page to a lead capture system tailored for pool owners. Hi...

My Plan To Scale Revenue

30 May 2024

Contributed by Lukas

I'm discussing the ups and downs of March and laying out my plans for April. Despite a 30% traffic drop due to Google's algorithm changes, revenue inc...

April Fools Marketing Campaign Update

29 May 2024

Contributed by Lukas

I’m giving an update on the April Fools campaign I launched for Swim University. I created a faux product and promoted it across various platforms. ...

Highly Leveraged Time Management Plan

28 May 2024

Contributed by Lukas

Today, I’m sharing how I’m optimizing my work schedule to better manage my time and reduce stress. By focusing on concentrated, high-leverage task...

How to Aquire Good Reviews and Testimonials

27 May 2024

Contributed by Lukas

I'm discussing the best ways to collect testimonials. Tactics for effective testimonials include avoiding incentives that offer monetary rewards, guid...

Designing A 404 Page for Backlinks in Real Time

24 May 2024

Contributed by Lukas

Brainstorming a pool urine detector 404 page and April Fool's event, I share how to design an engaging sales page for a fake product. Inspired by the ...

Brainstorming Viral Instagram Content

23 May 2024

Contributed by Lukas

I discuss the challenges of creating effective marketing for local businesses, emphasizing the need to understand the target audience. Using Swim Univ...

An SEO Experiment Worth Talking About

22 May 2024

Contributed by Lukas

I've been experimenting with a content strategy shift that might surprise traditional SEO practitioners. We're a video-first education company, creati...

Building An Email Editorial Calendar Part 2

21 May 2024

Contributed by Lukas

I've been working on Swim University's email strategy. I aim to treat email more like social media notifications, directing attention to long-form con...