Business Casual

Templatizing Featured Images for Blog Posts

20 May 2024

Contributed by Lukas

I've been on a kick recently with templatizing everything. After dealing with bottlenecks in creating featured images for blog posts, I decided to tem...

AI Sucks

17 May 2024

Contributed by Lukas

Systems! 2

16 May 2024

Contributed by Lukas

Systems!

15 May 2024

Contributed by Lukas

Q&A Part 2: My Thoughts On The Current State of SEO in 2024

14 May 2024

Contributed by Lukas

Q&A Part 1: My Email Response SOP

13 May 2024

Contributed by Lukas

Searching For My "Why"

10 May 2024

Contributed by Lukas

Building an Email Editorial Calendar

08 May 2024

Contributed by Lukas

Prioritizing Weekly Tasks Out Loud

06 May 2024

Contributed by Lukas

Brainstorming a Cross-Sell Postcard Design

03 May 2024

Contributed by Lukas

How Did My New Email Design Perform?

01 May 2024

Contributed by Lukas

The Future of Running an Online Business

29 Apr 2024

Contributed by Lukas

Making My Emails Better

26 Apr 2024

Contributed by Lukas

Focus 2

24 Apr 2024

Contributed by Lukas

My AI Team Meeting Debrief

22 Apr 2024

Contributed by Lukas

The Video-First Content Workflow

19 Apr 2024

Contributed by Lukas

Product Design, Shipping, and AI Updates

17 Apr 2024

Contributed by Lukas

Improving My Shipping Process

15 Apr 2024

Contributed by Lukas

The 404 Campaign Blueprint

12 Apr 2024

Contributed by Lukas

Brainstorming Superpixels (Part 1)

10 Apr 2024

Contributed by Lukas

How to Run a “Real” Business Online

08 Apr 2024

Contributed by Lukas

Stop Stealing My Content. Buy This Instead…

05 Apr 2024

Contributed by Lukas

Our SaaS Tools Are Failing Us

03 Apr 2024

Contributed by Lukas

Focus

01 Apr 2024

Contributed by Lukas

Business Update (March 2024)

29 Mar 2024

Contributed by Lukas

Brainstorming Shipping Physical Products

27 Mar 2024

Contributed by Lukas

Reacting to 2023 Business Tweets

25 Mar 2024

Contributed by Lukas

How I Publish an Insane Number of Podcasts Every Week

22 Mar 2024

Contributed by Lukas

Creating a Sales Letter with Voice Memos and ChatGPT

20 Mar 2024

Contributed by Lukas

Making Room In My Busy Schedule for Better Activities

18 Mar 2024

Contributed by Lukas

Stop Overcomplicating Simple Money-Making Tasks

15 Mar 2024

Contributed by Lukas

6 Years of Business Taught Me This One Thing

13 Mar 2024

Contributed by Lukas

Today, I reflect on a journal entry from January 30, 2018, where I expressed a desire to own four profitable online brands, but recognized that Swim U...

Q&A

11 Mar 2024

Contributed by Lukas

Answering three questions today, I explore the overlap between Swim University’s info products and e-commerce business, the future of Brew Cabin, an...

Critiquing My About Page

08 Mar 2024

Contributed by Lukas

I've been working on the Swim University about page and sought feedback on Twitter. Suggestions led to changes like adjusting text alignment for reada...

Niching Down on Products and Lead Magnets

06 Mar 2024

Contributed by Lukas

Eric asked about expanding my course offerings and improving lead magnets. I have specific cheat sheets for pools and hot tubs. I'm considering smalle...

6 Business Growth Ideas I’m Thinking About

04 Mar 2024

Contributed by Lukas

Today, I'm sharing some thoughts about my business. I'm covering six main points: post-purchase email flows, content syndication, Facebook traffic, mi...

Technical SEO Changes I’ve Made to My Website

01 Mar 2024

Contributed by Lukas

I took a break from work to record this episode and share what I've been working on lately. I've been coding and designing for three days straight, fo...

How Did My Real-Time Sales Email Do? (Part 2)

28 Feb 2024

Contributed by Lukas

I share my experience using AI tools to dictate and create sales emails for a hot tub chemical. I discuss using Descript to transcribe voice memos and...

Let’s Write a Sales Email in Real Time (Part 1)

26 Feb 2024

Contributed by Lukas

I explore creating an SEO maintenance process with Semrush, focusing on fixing broken links, disavowing toxic links, and improving internal linking. I...

Brainstorming Weekly SEO Maintenance Tasks

23 Feb 2024

Contributed by Lukas

I'm working on creating a weekly (or possibly monthly) process for SEO maintenance. This will cover tasks like improving SEO, backlink building, and t...

My 2024 SEO Strategy (Including Backlinks)

21 Feb 2024

Contributed by Lukas

I'm diving into the world of SEO, reflecting on the recent drop in traffic at Swim University following the helpful content update. I'll share my thou...

The Most Important Page On Any Website for SEO

19 Feb 2024

Contributed by Lukas

I discuss the importance of an "About" page for your business, inspired by insights from using Crazy Egg's heat maps on Swim University's homepage. I ...

How to Kill a Solopreneur

16 Feb 2024

Contributed by Lukas

Matt tries something new by diving into a thought-provoking tweet from Justin Welsh. Join Matt as he explores Justin's "Nine Things That Will Kill a O...

My Failed DTC Experiment

14 Feb 2024

Contributed by Lukas

Here's a list of everything I did wrong when starting the DTC side of my business (physical products). Let's talk about it.

My 10X Business Strategy Redux

12 Feb 2024

Contributed by Lukas

I found 3 old journal entries in 2023 with similar plans. Some ideas are good. But some ideas need to change. Let's talk about it.

The Passion Mashing Theory

09 Feb 2024

Contributed by Lukas

Let's talk about how you (and I) are special. And how we can apply that to our businesses.

Important Tasks I Know I Should Do to Improve My Business

07 Feb 2024

Contributed by Lukas

I went back through the last year of my journal (2023) and found an entry that I needed to hear again. Let's talk about it.

Ideas to Improve Subscriber Satisfaction

05 Feb 2024

Contributed by Lukas

When a visitor or viewer subscribes to my ecosystem, how can I surprise and delight them to build trust and ultimately earn more revenue?

Ideas to Streamline Content Creation

02 Feb 2024

Contributed by Lukas

Let's come up with some ideas on how I can make writing and publishing articles easier and faster.

How I Designed My Stress-Free Business

31 Jan 2024

Contributed by Lukas

In 2024, a lot of creators are calling it quits. Is it burnout? Are they not making money? Let's talk about it and I'll share how I run my business to...

4 Ways to Implement Website Content Improvements

29 Jan 2024

Contributed by Lukas

After my episode about content improvement tactics, I decided to dive in further on how to implement those tactics.

My Facebook Ad Strategy for 2024 (Revisited)

26 Jan 2024

Contributed by Lukas

I got an email packed with tips from a Facebook ads expert (after listening to my episode). I go over all the tips in the email and reveal my response...

Ideas to Maximize Productivity and Health (at The Same Time)

24 Jan 2024

Contributed by Lukas

I brainstormed a few ideas on how I can walk and talk my way to creating content for my business, killing three birds with one stone. Let's talk about...

How I Made $53,209.25 Selling a Self-Published Book (Not on Amazon)

22 Jan 2024

Contributed by Lukas

My wife and I wrote, designed, and self-published a paperback book and sold it off our Shopify website. Here's how we did it.

My Favorite Business Tools for 2024

19 Jan 2024

Contributed by Lukas

I list out all my current favorite tools in 5 categories: productivity, finance, SEO, e-commerce, and marketing. Let's talk about it.

YouTube Video Studio Tour (with Gear Recommendations)

17 Jan 2024

Contributed by Lukas

I give an audio tour of my basement video studio including all the exact gear I use. That's it. Let's talk about it.

My Business Goals for 2024 to Reach $1,000,000

15 Jan 2024

Contributed by Lukas

I outline my entire business model and process in my year of "stillness." Let's talk about it.

My Article Publishing Checklist for SEO

12 Jan 2024

Contributed by Lukas

Every time I publish an article on my website, this is the checklist I use to make sure I cover everything needed for good SEO. Let's talk about it.

My Practical Tips For Long-Term Social Media Growth

10 Jan 2024

Contributed by Lukas

I brainstorm a few ways we can improve our social media content to help with engagement and attention. Let's crank on this pod.

My Facebook Ad Strategy for 2024

08 Jan 2024

Contributed by Lukas

I've struggled with running ads. But I have a plan to make it easier and more affordable. Let's break it down.

SEO Predictions for 2024 (Plus My Backlink Building Strategy)

05 Jan 2024

Contributed by Lukas

I got 5 SEO predictions and 5 ways I'm building backlinks (organically) in 2024. Let's talk about it.

Improving My KPI Tracking for Marketing Success

03 Jan 2024

Contributed by Lukas

I talk through the KPIs in my business that I want to track each month for 2024 and beyond. Let's discuss.

8 Ways to Improve Website Content (And Beat AI)

01 Jan 2024

Contributed by Lukas

I brainstormed 8 ways to improve the written content on my website in 2024. Let's talk about it.

Let's Talk About The Future of This Podcast

31 Dec 2023

Contributed by Lukas

Money Lab is back! But there's a new format. It's my sawdust. Let me explain...

Why I Deleted My Best-Performing Blog Posts

13 Mar 2023

Contributed by Lukas

I deleted my posts because they don't get traffic. And it consolidates my link juice to the best posts. Let's talk about that.

My Online Business Time Machine

27 Feb 2023

Contributed by Lukas

If I could tell myself in 2004 what I know now in 2023, I would’ve avoided burnout and built a successful, six-figure online business in half time i...

My 6 Favorite SEO Tools in 2023

20 Feb 2023

Contributed by Lukas

Ahrefs (keyword research and tracking)WP Engine & Cloudflare for fast, reliable hostingYoast or RankMathWP Rocket with Imagify for Speed (with Car...

My 3 Profitable Business Templates

13 Feb 2023

Contributed by Lukas

According to the U.S. Bureau of Labor Statistics, 65% of businesses fail in the first 10 years.And one of the main reasons is money management. I'm go...

ChatGPT May Destroy SEO

06 Feb 2023

Contributed by Lukas

The Rise of Chatbots and the Threat to SEO: How Chat GPT could change the game for search engines forever. In this episode, we dive into the world ...

How I Come Up With Brand Names

30 Jan 2023

Contributed by Lukas

This decision could impact your online business forever. You need to consider many factors for it to be successful long-term. But if you get it right,...

Facebook Ad Strategy with Miles Beckler

28 Jan 2023

Contributed by Lukas

I ask Miles Beckler to share his Facebook Ad strategy for getting more sales on his digital products.

How I Pick a Profitable Niche In 5 Minutes

04 Jan 2023

Contributed by Lukas

What’s the best way to discover a profitable niche? Find something you already enjoy or have a good amount of knowledge about.Most people hate this ...

How to Optimize Old Content to Rank on Google

06 May 2022

Contributed by Lukas

How to Repurpose Content Forever

04 May 2022

Contributed by Lukas

The Lifeblood of My Business

19 Apr 2022

Contributed by Lukas

Death to Affiliate Marketing

08 Mar 2022

Contributed by Lukas

The writing’s on the wall. It’s been there for years. Affiliate marketing is dying a slow and painful death. And I won’t be dragged down with it...