Business Casual

Behind The Scenes: Running a Digital Media Company

27 Jan 2021

Contributed by Lukas

Take a behind-the-scenes look at what goes into running a digital media company with three different brands all producing weekly content for traffic.

The Keyword Golden Ratio Challenge with Doug Cunnington

20 Jan 2021

Contributed by Lukas

Find the right keywords to rank fast on Google using the Keyword Golden Ratio method of research with Ahrefs. Matt and Doug create a brand new authori...

Digital Housecleaning and New Community Management with Corbett Barr

13 Jan 2021

Contributed by Lukas

Would you delete all your online content just to start over and digitally reset? That's what Corbett and others are doing in 2021 and we're gonna talk...

Easy EMAIL MARKETING Strategies for 2021 with Miles Beckler

11 Jan 2021

Contributed by Lukas

We discuss some simple email marketing blueprints to implement in our own businesses in 2021 using ActiveCampaign. 😀 Today's Guest is Miles Beckler...

Discussing The GOOGLE CORE UPDATE 2020 with Brendan Hufford

11 Jan 2021

Contributed by Lukas

We talk about what happened to everyone's website in the December Google Core Update 2020 and how to make your website better going forward. 😀 Toda...

My 2020 Annual Business Review with Sean Ogle

11 Jan 2021

Contributed by Lukas

I compile all the data every month into one big journal entry with all the tasks I completed, what went well, what didn't, and what I plan to work on ...

The Money Lab Show is Back! Let me explain...

11 Jan 2021

Contributed by Lukas

Every Wednesday at 2 pm EST, I host a show on YouTube called Money Lab LIVE. And now that show will be available as a podcast. So if you want to follo...

Long-Term Success with Miles Beckler

25 May 2020

Contributed by Lukas

Has Matt found his online doppelgänger? Miles Beckler, of digital marketer YouTube fame and Milesbeckler.com, joins the show to talk all things onlin...

Online Business Experiment Formulas

18 May 2020

Contributed by Lukas

Matt just ran two business experiments that failed miserably. But they ended up being really valuable learning processes. Matt and Andrew discuss how ...

5 Questions: Dying Industries, Side Hustles and Business with Friends

11 May 2020

Contributed by Lukas

It's listener question time! From changing course in a dying industry to starting a business with a friend, Matt and Andrew debate the answers to your...

The Profit First Framework

04 May 2020

Contributed by Lukas

What does it actually mean to run a profitable business? Matt breaks down how he uses the Profit First accounting model to manage and allocate money m...

I'm Losing $176,929 in Revenue. Now What?

27 Apr 2020

Contributed by Lukas

Amazon just ripped the rug out from underneath every affiliate marketer, announcing their plan to slash affiliate marketing rates. And with just 7 day...

Low Competition Gold Mines

20 Apr 2020

Contributed by Lukas

Does low competition equal instant success? Matt just wrapped up his experiment to launch a podcast in a low-competition category. The goal: trying to...

When Your Business Model Isn't Working with Jason Zook

13 Apr 2020

Contributed by Lukas

Time to change things up! Jason Zook, founder of WanderingAimfully.com and Teachery.co, joins the show to talk about changing business models. Jason o...

3 Things We'd Do If Our Websites Tanked

06 Apr 2020

Contributed by Lukas

What would you do if your traffic went south? Matt and Andrew answer an interesting question from a listener that applies to websites in slow decline ...

5 Questions: Focusing On One Site, Making Friends and Starting Over

30 Mar 2020

Contributed by Lukas

We're answering your questions on the show today! Matt and Andrew debate what they're doing about the dips in the market (and dips in SEO) before divi...

Affiliate Marketing Philosophies with Doug Cunnington

23 Mar 2020

Contributed by Lukas

The script is flipped! Matt was recently interviewed by fellow online entrepreneur Doug Cunnington who runs NicheSiteProject.com. They spent an hour i...

The Need for Page Speed

16 Mar 2020

Contributed by Lukas

Guess what: Google wants your website to load in under 1 second. Matt and Andrew talk about why they're obsessed with page speed as a competitive adva...

Just Get It Done and Launch It, Already!

09 Mar 2020

Contributed by Lukas

Procrastinate much? Matt and Andrew talk about the roadblocks they've hit in creating online products and what happened during the 30-Day Build and La...

Running a Content Machine

02 Mar 2020

Contributed by Lukas

How do you create consistent content without overspending or burning yourself out? Matt and Andrew examine each of their online businesses and how the...

The Customer is Always Right

24 Feb 2020

Contributed by Lukas

How do you build products that meet your customers' needs, not just your own? Matt and Andrew talk about their "come-toJesus" moment with their SaaS p...

Buying and Selling a Website with Carrie Smith Nicholson

17 Feb 2020

Contributed by Lukas

What's your website worth? Carrie Smith Nicholson, the author of The Ultimate Guide to Selling Your Blog and a blog consultant at CarrieConsiders.com,...

Products, Relationships or Traffic

10 Feb 2020

Contributed by Lukas

Here's a business hypothesis for ya... There are 3 major factors in a successful online business: Products (what you sell), Relationships (trust with ...

Big Revenue Jumps: From Scraping By to Six Figures

03 Feb 2020

Contributed by Lukas

Started from the bottom now we here. Matt and Andrew talk about their big business revenue jumps over the years. They dissect the moment when they hit...

Mo Money, Mo Products?

27 Jan 2020

Contributed by Lukas

Make more money in 2020! Specifically with digital products! Matt and Andrew don't want to rely 100% on the Affiliate Marketing Gods, which means beef...

Business Autopilot

20 Jan 2020

Contributed by Lukas

Would your business fall apart without you? Matt and Andrew both had to take long breaks from their businesses a few months ago. They talk about how t...

Online Business Tools We Can't Live Without

13 Jan 2020

Contributed by Lukas

Cue Julie Andrews, because these are a few of our favorite things. Matt and Andrew walk through every single tool they use to run their online busines...

5 Questions: Traffic Dips, Outranking Competitors and Recession Worries

06 Jan 2020

Contributed by Lukas

New Year, who dis? We're kicking off 2020 with our favorite kind of show: listener Q&A! Matt and Andrew answer a stack of listener questions, from...

In It For the Long Haul (Greatest Hits)

30 Dec 2019

Contributed by Lukas

It's our final episode of the year, the last one in our Greatest Hits series, and the perfect motivation for your business New Years Resolutions: how ...

Money-Making Hobby Sites with Sean Ogle (Greatest Hits)

23 Dec 2019

Contributed by Lukas

More goodness coming at ya from the Money Lab vault (this episode originally aired August 2019).Should you try turning a hobby you love into a money-m...

Practical SEO Writing Strategies with Michelle Lowery (Greatest Hits)

16 Dec 2019

Contributed by Lukas

The greatest hits keep rolling with some ultra-practical SEO tips (this episode originally aired August 2019).Good news: SEO isn't as complicated as y...

Affiliate Site Showdown (Greatest Hits)

09 Dec 2019

Contributed by Lukas

The Money Lab Greatest Hits countdown continues with an affiliate marketing heavy-hitter (this episode originally aired April 2019).It's a battle roya...

When Email Marketing Advice Doesn't Work (Greatest Hits)

02 Dec 2019

Contributed by Lukas

We're sharing more Money Lab's greatest hits, all December long! (This episode originally aired May 2019).Spoiler: classic email marketing tactics don...

Finding New Income Streams (Greatest Hits)

25 Nov 2019

Contributed by Lukas

We're celebrating the holiday season by sharing the best Money Lab episodes@ And we're kicking things off with this super popular episode, which origi...

Frictionless Course Creation

18 Nov 2019

Contributed by Lukas

Have you ever procrastinated creating an online course? Yeah, neither have we... Never. Nope.Matt and Andrew talk about the magic that happens when yo...

Building A YouTube Engine with Thomas Frank

11 Nov 2019

Contributed by Lukas

If you're a creative, the pressure to make perfect, consistent content is real. Thomas Frank, aka Thomas the Frank Engine, aka the College Info Geek, ...

A Long Road to $15K MRR: The Lasso Experiment

04 Nov 2019

Contributed by Lukas

"Let's just launch a SaaS company and become super successful in 6 months!" they said. "This will be soooo easy!" they said. Well, not so much.Matt an...

5 Questions: Picking a Niche, Negative SEO, and Trusting Yourself

28 Oct 2019

Contributed by Lukas

Welcome to another listener question epsiode! Matt and Andrew respond to all the Qs from Twitter and email (keep them coming!). From negative SEO and ...

Fueling Your Business Fire with Brandon The Mad Fientist

21 Oct 2019

Contributed by Lukas

Come on baby, light my business fire! (The Doors. Nailed it).Matt and Andrew are joined by Brandon from MadFientist.com to talk about staying motivate...

The Science Facebook Ads and Knowing Your Audience with Mojca Zove

14 Oct 2019

Contributed by Lukas

It's all about who you know. And you should really know your audience.Mojca Zove, the founder of SuperSpicyMedia.com and TheScienceOfFacebookAds.com, ...

Converting Visitors Into Customers with Brennan Dunn

07 Oct 2019

Contributed by Lukas

You can't say the wrong thing to the right person -- but saying the right thing sure helps with sales! Brennan Dunn, the founder of RightMessage.com, ...

Taking Affiliate Marketing Seriously and Testing Our Links

30 Sep 2019

Contributed by Lukas

Hot links, coming through! Matt and Andrew make most of their income through affiliate marketing, so it makes sense to give their links a little love ...

Software as a Lifestyle Business with Corbett Barr

23 Sep 2019

Contributed by Lukas

How do you launch, market and sell a new product without going totally crazy? Corbett Barr, the founder of Fizzle.co and Palapa.co, joins the show to ...

The YouTube Experiment Worked And Made $12K+

16 Sep 2019

Contributed by Lukas

Matt's been running an experiment to increase his YouTube ad revenue and sell more of his digital products through his videos. And guess what? It tota...

Own Your Weird Way in Business with Jason Zook

09 Sep 2019

Contributed by Lukas

Being weird pays off. Jason Zook, the King of Weird Business Models, joins the show today to talk about all of the crazy businesses he’s started ove...

Is It Worth It? Analyzing Our Business Expenses

02 Sep 2019

Contributed by Lukas

The ultimate dream: spend a dollar in your business, earn ten dollars on the other side. But calculating business ROI isn't such simple math. Matt and...

Money-Making Hobby Sites with Sean Ogle

26 Aug 2019

Contributed by Lukas

Should you try turning a hobby you love into a money-making website? Sean Ogle, founder of BreakingEighty.com and LocationRebel.com, joins the show to...

5 Questions: Google Algorithm Changes and What Happens When You Die

19 Aug 2019

Contributed by Lukas

It's listener question time! Matt and Andrew answer everything from how to keep on top of the changes to the Google algorithm, how to treat nofollow v...

Practical SEO Writing Strategies with Michelle Lowery

12 Aug 2019

Contributed by Lukas

Good news: SEO isn't as complicated as you think. Digital content editor and writer Michelle Lowery joins the show to share her best practices for SEO...

The Untapped Value of The Network

05 Aug 2019

Contributed by Lukas

Why is it so dang hard to ask for help? Matt and Andrew debate why they have so much trouble reaching out to their network and asking for favors -- ev...

Small Changes, Big Payoffs

29 Jul 2019

Contributed by Lukas

Earning thousands more a month with just a flip of the switch? It's possible. Small changes can pay off in big ways in the online business world. Matt...

A Blueprint for Growing Your YouTube Channel with Tom Martin

22 Jul 2019

Contributed by Lukas

How do you hack the YouTube algorithm? Tom Martin joins the show to teach us everything he knows about YouTube SEO and do a live teardown of Matt's Sw...

Failed Experiments Selling Sponsorships and Ads

15 Jul 2019

Contributed by Lukas

There's money to be made in the advertising world. But is it the right business model for everyone? Both Matt and Andrew have made a living selling sp...

Unidentified Shiny Objects

08 Jul 2019

Contributed by Lukas

Ooh, piece of candy! As entrepreneurs, we're constantly being sold on new ideas. And some of us end up "impulse buying" those new ideas. It's classic ...

A YouTube Content Hypothesis

01 Jul 2019

Contributed by Lukas

YouTube is soooo hot right now. Matt's noticing an uptick in sales, traffic and ad revenue from the new YouTube videos he's produced and published for...

Business Boundaries and Staying Focused

24 Jun 2019

Contributed by Lukas

FOCUS, PEOPLE! Both Matt and Andrew have historically sucked at setting boundaries with their businesses and focusing on what they actually need to do...

5 Questions: Seasonal Niches, Improving Affiliate Conversions and Stolen Ideas

17 Jun 2019

Contributed by Lukas

You've got business questions, we've got business answers! Matt and Andrew bring all the A's to your Q's, including a deep dive into measuring click-t...

Finding New Income Streams

10 Jun 2019

Contributed by Lukas

Matt needs money! He's already trimmed his costs down to the bone in his business and now he wants to focus on efficient ways to ratchet up his revenu...

The Road to $15,000 MRR

03 Jun 2019

Contributed by Lukas

Getting to $15,000 monthly recurring revenue in 6 months... piece of cake, right? Matt and Andrew have challenged themselves to get their product Lass...

Rebooting Our Business Operating Systems

27 May 2019

Contributed by Lukas

You know you should have processes in place for your business. So why does every entrepreneur avoid this? At what point is it time to create better pr...

When Email Marketing Advice Doesn't Work

20 May 2019

Contributed by Lukas

Spoiler: classic email marketing tactics don't work for every online business. Can complex marketing funnels, slow drip campaigns and content upgrades...

Total Business Makeover with Travis Sherry

13 May 2019

Contributed by Lukas

WWMD (What Would Matt Do)? Travis Sherry of Extra Pack of Peanuts joins the show as Matt plays business consultant and dives into what's working and w...

5 Questions: Trashing Articles, Customer Feedback and Working Solo

06 May 2019

Contributed by Lukas

It's listener question time again! Matt and Andrew unpack all of your burning questions. How do you save an article that flopped in the SEO rankings? ...

Getting Out Of Our Own Way

29 Apr 2019

Contributed by Lukas

Move, please! Get out the way! Like any good entrepreneur that cares too much, Matt and Andrew are prone to self-sabotaging the very same business tha...

Behind The Money Lab Curtain

22 Apr 2019

Contributed by Lukas

It's the one year anniversary of the Money Lab Podcast! Steph Halligan joins the show today to celebrate with Matt and take a behind-the-scenes look a...

When Does It End?

15 Apr 2019

Contributed by Lukas

Time to wrap it up? Matt and Andrew debate how to know when it's stop growing a revenue-generating website. Is there a moment when an online business ...

Running a Paid Community with Jason Moore

08 Apr 2019

Contributed by Lukas

A subscription-based online community sounds good in theory, but what does it actually take to run a monthly membership site?Jason Moore stops by to e...

Affiliate Site Showdown

01 Apr 2019

Contributed by Lukas

It's a battle royale between affiliate sites as Matt and Andrew debate the pros and cons of their different affiliate business models. From only using...

Getting SaaSy with Justin Jackson

25 Mar 2019

Contributed by Lukas

"Internet stuntman" and long-time friend of the show Justin Jackson stops by to dive into what it takes to build a successful SaaS company. Justin's o...

5 Questions: New Niches, Ethics and Selling Our Sites

18 Mar 2019

Contributed by Lukas

It's listener question time! Matt and Andrew bring the A's to your Q's about everything from starting a site from scratch to the ethics of affiliate m...

In It For the Long Haul

11 Mar 2019

Contributed by Lukas

It only took 15+ combined years for Matt and Andrew to "make it" as "entrepreneurs." And you can, too! Listen in on Matt and Andrew's beer-fueled trip...

$180K In Business Expenses

04 Mar 2019

Contributed by Lukas

Gotta spend money to make money, right? RIGHT? Matt and Andrew go over their business expenses from the past year and debate whether or not this old e...

WE DID IT

25 Feb 2019

Contributed by Lukas

Oh snap, it's here! Matt and Andrew have finally launched their SaaS product, Lasso (an affiliate link manager and monetizer for Wordpress sites). In ...

Is My Business Safe?

18 Feb 2019

Contributed by Lukas

It's 10 PM. Do you know where your income streams are? Running an online business means you're exposed to a lot of external forces, like algorithm upd...

Marketing Done Differently

11 Feb 2019

Contributed by Lukas

It's no secret: Matt and Andrew love using Ahrefs. But they're more than just a kickass SaaS product: they're approaching marketing in a totally diffe...

Funnels of Love

04 Feb 2019

Contributed by Lukas

Matt and Andrew are both severely under-monetizing their email lists. Like THOUSANDS of dollars left on the table each year. Why aren’t they monetiz...

Lifesaving Systems

28 Jan 2019

Contributed by Lukas

Asana, Google Drive, Intercom... Matt and Andrew get into the nitty gritty details about each system they use to run their business. It's the un-sexy ...

Online Business...In Bed

21 Jan 2019

Contributed by Lukas

Oooo we've got some scandalous business relationship gossip over here! Andrew and Matt have worked with their significant others a lot over the past f...

There’s Gold In Them Thar Podcasts

14 Jan 2019

Contributed by Lukas

It’s a bumpy road to building a profitable podcast, but both Andrew and Matt now make consistent moolah talking into your ear holes every week. What...

Google The Emotional Robot (The Future of SEO)

07 Jan 2019

Contributed by Lukas

Some old-hat SEO strategies are dying away, or at least they aren’t as effective anymore. So what does the future of SEO look like? In this episode,...

The Good, The Sad, and The Fugly of 2018

17 Dec 2018

Contributed by Lukas

We had a lot of business highs and lows this past year. Looking back, what would we have done differently? What are we proud of? And what shenanigans ...

I'VE MADE A HUGE MISTAKE

10 Dec 2018

Contributed by Lukas

Andrew and Matt had businesses that crashed and burned. Why didn't they work and what have they learned? There was drama and fallouts and money unearn...

Mark-eting Suckerberg

03 Dec 2018

Contributed by Lukas

Facebook. It's changing. It's always changing. So does that mean we need to change how we use it in our businesses? Do we even need to use it at all? ...

The Structure Crux

26 Nov 2018

Contributed by Lukas

Structuring an online business. That's what we're talking about. Ya know? LLCs, S-corps, C-corps; stuff like that. Pretty straightforward. Enjoy!

Remote Control

19 Nov 2018

Contributed by Lukas

Sometimes when you run an online business, you need to work remotely. What's the best gear? How do Matt and Andrew work remotely and still get things ...

A Physical Product with Caleb Wojcik

12 Nov 2018

Contributed by Lukas

Caleb Wojcik talks about how he and Pat Flynn from Smart Passive Income are creating and launching a physical product this year. They built a tripod f...

Howdy Partnership

05 Nov 2018

Contributed by Lukas

Andrew and Matt might be entering a legit business partnership...again. Ut oh! What does that mean? Is that stupid? Is that smart? They have an honest...

The Podcast Marketing Burst Recap

31 Oct 2018

Contributed by Lukas

31 episodes are in the bag! Thanks for following along. Did the podcast grow? Listen and find out. Enjoy!

An Obvious Income Source

30 Oct 2018

Contributed by Lukas

What is it? You have to listen. Matt also wrote an article about it, but listening about making money is more fun. Don't ya think? Enjoy!

5 Questions: SEO, Conferences, and Teamwork

29 Oct 2018

Contributed by Lukas

You love it! It's 5 listener questions. Actually, there are 8 of them this time. But 3 of them are similar. Just listen. Enjoy!

Teamwork Makes The Dream Work

28 Oct 2018

Contributed by Lukas

Having good, talented people around you will help you build a business faster. That's true. But it's also not true sometimes. When times? Let's talk a...

Video Head Gear

27 Oct 2018

Contributed by Lukas

Want to make great videos? What does it take? What equipment do you need? What equipment do you don't need do da do da day? Who knows? Let's talk abou...

Increase Your Page Speed

26 Oct 2018

Contributed by Lukas

Your website needs to be super freaking fast. That's what Andrew and Matt dive into on this episode. Everyone's a wiener! Enjoy!

SAAS Truth Bomb

25 Oct 2018

Contributed by Lukas

You can't handle the truth about building a software-based business! Can you? Oh, you can? Good because Demi and Tom won't' save you from this episode...

Pricing On The Cake

24 Oct 2018

Contributed by Lukas

Pricing your online products is arbitrary and hard to do. What do you charge? Is it too much, too little, just right? How hot is that porage, Goldiloc...

eBooks That Earn $54,603 a Year

23 Oct 2018

Contributed by Lukas

Andrew and Matt talk about Matt's eBook revenue stream. They wanted to know more about how Matt made the products and how it sold. Enjoy!

5 Questions: Imposters, Outcomes, and Time

22 Oct 2018

Contributed by Lukas

Andrew and Matt answer five listener questions and really dive deep with their answers on this one. Dealing with imposter syndrome, how to test a busi...

The Social Media Marketing Paradox

21 Oct 2018

Contributed by Lukas

The basic question Andrew and Matt are trying to get to the bottom of here is, "should you invest in social media marketing to grow your business?" It...

Prioritizing Projects

20 Oct 2018

Contributed by Lukas

We all struggle in our business when we don't know how to prioritize or don't know what to do next, right? Right. Well, Andrew and Matt talk about the...

Videos for Profit

19 Oct 2018

Contributed by Lukas

Thomas Frank is back on the show talking about YouTube videos. But this time, they're talking about money. How do you make money with YouTube videos? ...