Tracy DiNunzio on Resilience, Raising Money, and Guest Hosting the Pod
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How did Tracy DiNunzio become a successful entrepreneur?
I'm Nicole Lappin, the only financial expert you don't need a dictionary to understand. It's time for some money rehab. Ah, Tracy DiNunzio. Nicole Lappin. Welcome back to Money Rehab. This makes my heart so happy because you and I talk for... Hours a day. I don't even know how we find that time because I usually have no time, but we're on the phone and I see it like two hours or. We're at each other's houses and we talk for so many hours about things.
Sometimes when I put you on hold, I'm taking a quick shower. I just thought you should know. Headphones and all.
I didn't know that. I didn't know. I definitely have gone to the bathroom when we've been on the phone.
That's how you know you're really good friends.
We are really good friends. Yeah. It's true. People do say this. Oh, they're my sister or they're like my bestie. And it's kind of hyperbole, but this is not hyperbole. You're my person. I married you. You officiated my wedding. Yes. And you encouraged this large lunch that I'm holding.
Yes. Currently in my belly. Yes, I did encourage it by getting a little too drunk at your birthday dinner and telling you and the mister to get to it. And I didn't think you would listen to me. And here we are.
And here we are. And we have an announcement. But we have several announcements. But first, I want our listeners to get to know you in a way that I know you. And during our many hours of discussions, we talk about everything. Boys, bowel movements...
Oh, OK.
I didn't know we were going there. We talk about the whole spectrum. We also talk a lot about business. And you have taught me so much. And I am so in awe of everything you've done and how you've done it. Because when people talk about being quote unquote self-made, oftentimes it's bullshit. Oftentimes they started with $5 million. So getting $6 million is not really self-made.
Yeah, yeah, we do see a lot of that. I've been like, shocked as I've made my way through the world and gotten to know more and more successful people. There's like a culture in the US where everybody swears that they're a rags to riches story that they started at the bottom. And then you get to know people more and more. And it's not always true. Interestingly, it's totally the opposite in Europe. When I went to work for a while in Europe, because I sold my company to a French company, I would say, oh, yeah, and I don't come from this world. I had to work my way up and people would be like, oh, it's okay. So yeah, that plays differently. Yeah.
But you really did. And the more we've gotten to know each other, I'm truly in awe of everything you have accomplished and how you did sell that company. We can say the big headline. You sold your company for nine figures. What was the...
I'm not allowed to disclose, but you are free to speculate. It was a nice outcome.
And that company, TradeZ, that you founded and were the CEO of and saw death in its eye many times. It wasn't simple. Raised how much money?
I raised $150 million of venture capital over about a decade to fund the growth of the company.
from huge investors, John Doerr, if people don't know who that is, huge Silicon Valley investor, Richard Branson. Your cap table was pretty sexy.
Yeah, I got really lucky because I really started without having any connections and then somehow, managed to get some of the most storied investors in Silicon Valley and beyond to put money and time and effort into my business. And I learned so much getting to work with people like that was like, I was pinching myself the whole way through.
But how did you even think to start getting into that space? Because you started as an art student. You are a beautiful painter, so talented. You went to school for fine arts, which, by the way, that and like 350 will get you a latte.
Yeah. Oh, no, you're so unemployable if you go to school for fine arts. It's crazy. It's worse than not going to college, I think, in terms of getting an actual job. I went to art school. I always wanted to be an artist. My wonderful parents encouraged me to do that. They were like, whatever makes you happy.
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4 chaptersSpeakers
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