Disney Invests $1B in OpenAI & Time’s Person, or Architects, of the Year

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Unknown 0:01
The best B2B marketing gets wasted on the wrong people. In what possible world do I need the seven pound bag of wasabi peas that social media is obsessed with showing me? To reach the right professionals, use LinkedIn ads. LinkedIn has grown to a network of over 130 million decision makers. You can target your buyers by job title, industry, and more. Spend $250 on your first campaign, and LinkedIn will even give you a $250 credit on your next one. Just go to LinkedIn.com slash MBD. That's LinkedIn.com slash MBD. Terms and conditions apply only on LinkedIn ads.
Neil Freiman 0:36
Good morning for Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, Time's 2025 Person of the Year is... And Disney and OpenAI are in their enemies to lovers art.
Toby Howell 0:50
It's Friday, December 12th. Let's ride.
Neil Freiman 1:00
Good morning and happy Friday. Swiss yodeling is finally getting the international recognition it deserves. This week, yodeling was among the 67 customs to be included on UNESCO's Intangible Cultural Heritage List, which recognizes country-specific traditions worth preserving. Also being honored this year, Italian cooking, Iceland's swimming pool culture, and the Zafa wedding procession in countries like Djibouti, where the family breaks an egg on the groom's head. So if you're looking for some culturally inspired travel ideas, this list is a great place to start.
Toby Howell 1:31
Nations, though, do have a love-hate relationship with UNESCO because getting recognized can obviously bring a lot of tourists, but also the term UNESCO side has been coined by an Italian journalist because of the throngs of tourists that it brings to certain places and how maybe it destroys the culture you're there to preserve. Sorry, yodeling, your days are numbered because throngs of Midwesterners are about to descend upon your country and ruin it all. And now a word from our sponsor, LinkedIn ads.
Neil Freiman 2:02
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Toby Howell 2:21
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Neil Freiman 2:29
Right now, spend $250 on your first campaign on LinkedIn ads and get a free $250 credit for the next one. Just go to linkedin.com slash mbd. That's linkedin.com slash mbd. Terms and conditions may apply.
Toby Howell 2:43
Ever wanted to see Mickey Mouse pull off a backside kickflip or WALL-E dunk Mike Wazowski over Cinderella? Anything is possible now that Disney gave OpenAI a three year license to use more than 200 of its characters spanning from Pixar to Star Wars to Marvel inside its Sora short form AI video platform. Disney is also investing $1 billion into OpenAI alongside the license with CEO Bob Iger calling this a quote, critical moment for the industry, viewing the opportunity as a chance to thoughtfully and responsibly extend the reach of our storytelling. This is the largest equity investment by any Hollywood studio into an AI company, a big departure after months of hesitation and fear from most creative industries.
Toby Howell 3:28
Fear of training data misuse, angering labor unions, and giving up control of their IP have made the two industries feel more like oil in water. But Disney was comfortable shaking things up, albeit with a few guardrails.

What does Disney's $1 billion investment in OpenAI mean for its characters?

Toby Howell 3:40
While you'll be allowed to generate a video of Woody riding a bull, for instance, you won't get access to Tom Hanks' voice saying, yee-haw. Human faces and voices within Disney's stable of IP are not up for use, nor will any of the franchise's music. Neil, many view this as a crossing the Rubicon moment for the industry, joining forces with the AI Death Star rather than rebelling against it. But AI is both a threat and a growth opportunity. Iger and Disney are hoping the latter outweighs the former.
Neil Freiman 4:09
Yeah, a lot of ways to look at this deal. I think the first one is that it's a signal to the marketplace that Disney is on the cutting edge of technology.

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