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'Maxinomics' Explains Tariffs, the Space Race, Can the US Buy Greenland? And More
20 Jan 2025
What is the background of the Maxinomics brand?
But you get in there with somebody and you can talk about whatever you want at whatever volume you want. You can choose the music like you can have a party. It's like your own little world for a little period of time. So it is very nice in a variety of ways. We'll be right back with more Phil after this.
You are a big fan of Costco's business model and frankly who isn't $1.50 hot dog soda combo. You cannot beat that. What can the retail industry learn from the way Costco does things while maintaining their own identity?
One of the things Costco does is maintain its own identity so well with the Kirkland brand. I think it's probably underrated. I mean, everyone talks about it, everyone loves Kirkland, but like Costco wine, the Kirkland brand is good. I mean, and so are a lot of their white label Kirkland products.
So they give you this ability to just go in, wander around and spend money on things that you really do need at a really nice price point. without being pushy. There's really no sales. Things are just kind of placed where people can go find them and they don't change anything. The $1.50 hot dog is such a good example.
The CEO or CFO years ago, or it was a couple of years ago, I think you guys probably remember this, he was like, Definitely use the curse word. We are not going to change the price of the hot dog. I think that's what people want. They want that stability of a product and a brand saying, we are what we are. We're not changing it. Just keep coming and we'll keep giving you what you want.
We've been talking about food a little bit and you have posted some videos about fast food. Chipotle's market cap right now is around $76 billion. McDonald's is $200 billion. What does calories per dollar have to do with the gap between those two market caps potentially narrowing over the coming years?
Klar, wenn man geht und jedes Mal, wenn wir Essen bekommen, sind es Kalorien. Wir essen Kalorien. Das ist der Punkt. Also wie viele Kalorien kann man für einen Dollar bekommen? Das war die Prämisse von dem ganzen Video und Serie, das ich gemacht habe, weil das ist, was wir tun. Ich denke nicht, dass wir instinktiv darüber nachdenken, wie viele Kalorien ich bekomme.
But if you look through all the menus of fast food and sweet green and kava and Chipotle, you can see what kind of price point each of these sits at. And when you look at McDonald's menu and you look at Chipotle's menu, they each give about 100 calories for every dollar that you spend. And of course, if you go to McDonald's, while it is delicious, I am a I'm a sucker for chicken nuggets.
I think they are a gift to humanity. They're so good. But it's not good for you. It's obviously not good for you. And if you go to Chipotle's menu, it's fairly solid food, right? You can see all of the ingredients. The lettuce is fresh. There's corn. There's produce. You can see all of the ingredients that are there.
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