Chapter 1: What is the main topic discussed in this episode?
The best B2B marketing gets wasted on the wrong people. In what possible world do I need the seven pound bag of wasabi peas that social media is obsessed with showing me? To reach the right professionals, use LinkedIn ads. LinkedIn has grown to a network of over 130 million decision makers. You can target your buyers by job title, industry, and more.
Spend $250 on your first campaign, and LinkedIn will even give you a $250 credit on your next one. Just go to LinkedIn.com slash MBD. That's LinkedIn.com slash MBD. Terms and conditions apply only on LinkedIn ads.
Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, Netflix crashes Paramount's party with a hostile bid for Warner Brothers.
Then, tech bros are going to etiquette school to learn how to be normal humans. It's Tuesday, December 9th. Let's ride.
Have you ever seen an Indian wedding with the pageantry, the dancing, the food, the outfits, and thought, I would love to go to one of those, but how could I ever snag an invite? Well, you can pay for one. According to the Wall Street Journal, there's been a surge of Indian couples selling invites to foreign tourists that allow them to crash their weddings.
As one visitor from Burlington, Vermont said, I thought, what a fun random adventure. We are in it for the plot. We are in it for the memories. The main facilitator of Indian wedding crashes is the startup Join My Wedding, which describes itself as the Airbnb for weddings. And business is booming.
Registered ceremonies on the app are projected to double to about 10,000 this wedding season, which runs from November to February.
I love this idea. Weddings are super expensive, so I'm all for offsetting it with a couple of interested outsiders. This also reminds me of another cheeky way to reduce costs at your wedding. Get a sponsor. One couple this summer got married in Vegas, presented by Hellman's Mayo, where the officiant was dressed in a giant jar of mayo costume.
If one road leads to really expensive weddings, another leads to a promotional mayo campaign, but the third leads to foreign tourists dropping by your ceremony, I think I'm choosing the tourists every day of the week.
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Chapter 2: What is the significance of Paramount's hostile bid for Warner Bros.?
They have the highest B2B return on ad spend of all online ad networks and a network of over 1 billion professionals and 130 million decision makers.
You can target your buyers by job title, industry, company role, seniority, skills, company revenue, so you can stop wasting budget on the wrong audience.
Right now, spend $250 on your first campaign on LinkedIn ads and get a free $250 credit for the next one. Just go to linkedin.com slash MBD. That's linkedin.com slash MBD. Terms and conditions may apply. So remember in Harry Potter when Ron has a crush on Hermione, but she goes to the Yule Ball with Victor Crumb, meaning Ron has to bide his time until later to finally try and win her over?
Well, imagine Ron is Paramount, Crumb is Netflix, and Hermione is Warner Bros., and you have a good handle on what's going on with the TakeOver saga. Paramount yesterday officially launched a hostile, tender offer for Warner Bros. Discovery. at $30 a share, which would value the total company at $108 billion.
Paramount's pitch to Hermione, I mean shareholders, is that its bid gives them $18 billion more in cash than Netflix's offer, represents a better chance of getting across the finish line since regulators will be tougher on Netflix, and also asserts that they were always the better option
had they only been given a fair shot paramount pinky promises it can afford the massive price tag despite its measly 14 billion dollar market cap thanks to help from oracle co-founder and elder ellison larry backstopping the bid along with debt commitments from banks notably the sovereign wealth funds of saudi arabia abu dhabi and qatar are also involved kicking in 24 billion dollars
though they would forego any board voting rights. But likely the number one thing working in Paramount's favor is the skepticism President Trump showed when asked about Netflix's deal. Speaking about the Netflix bid, he said, it could be a problem, which many interpreted as a sign of antitrust headaches in the future.
Bets on Polymarket this morning show just a 19% chance of the Netflix deal closing by the end of 2026, down from 60% just before Trump's comments. Neil, I thought Warner Brothers Discovery chose Netflix. How is Paramount suddenly back in the running?
Well, they're launching a hostile takeover, and that's when the company attempting the takeover is basically taking no for an answer. The book definition is when one company tries to acquire another company against the wishes of the target company's leadership, whether it's its board of directors or its executives.
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