Small Bizz Leans on Layoffs & Netflix Investors Wary of Warner Bros. Discovery
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Why are small businesses experiencing more layoffs than larger corporations?
The best B2B marketing gets wasted on the wrong people. In what possible world do I need the seven pound bag of wasabi peas that social media is obsessed with showing me? To reach the right professionals, use LinkedIn ads. LinkedIn has grown to a network of over 130 million decision makers. You can target your buyers by job title, industry, and more. Spend $250 on your first campaign, and LinkedIn will even give you a $250 credit on your next one. Just go to LinkedIn.com slash MBD. That's LinkedIn.com slash MBD. Terms and conditions apply only on LinkedIn ads.
Good morning Brew Daily show. I'm Neil Freiman and I'm Toby Howell. Today the eyes of the globe will be on Washington DC with the World Cup draw.
Then remember American Eagles ad with Sydney Sweeney. It totally paid off. It's Friday, December 5th. Let's ride.
Good morning and happy Friday. Just a heads up, we recorded the show yesterday afternoon ahead of our live show Thursday night. So you're getting our PM energy rather than our AM energy for a change. If you detect a difference, please do let us know. Also, I'm not sure how to say this. Louvre? Louver? Seems no one does. The Paris Art Museum that was the scene of a daring crime was among the most mispronounced words in the U.S. this year. This list comes from language learning company Babbel and the captioning group who teamed up to find the words that public figures like news anchors and politicians struggled with the most this year. The Louvre was up there. Nailed it. Along with New York City Mayor-elect Zoran Mamdani, Monjaro, the weight loss drug, and acetaminophen, the active ingredient in Tylenol.
You nailed all of those, Neil, so hats off to you. If I had to make one of these lists for Morning Brew Daily, it would be long and humbling, but some contenders are Doering, which is a Neil Fryman special, as is Gasoline, which is an inexplicable injection of some South Jersey into your speech. I am certainly not off the hook, though. Turning known into no one is a Toby special. That is not a compound word, as is mispronouncing Chipotle, which... I got no one else to blame but myself for that one. How do I not know how to say Chipotle yet? Now a word from our sponsor, LinkedIn ads. All right, smart guy. I answered yesterday. What's the best return on spend that you've ever gotten?
So there's absolutely no reason to make fun of me whatsoever. Hard disagree. But I bought a little device that can open any jar. I have an extremely weak grip.
Wow, that is something. Anyway, for the highest B2B return on ad spend of all online ad networks, look to LinkedIn Ads. They have a network of over 1 billion professionals and 130 million decision makers.
You can target your buyers by job title, industry, company role, seniority, skills, company revenue, so you can stop wasting budget on the wrong audience.
Spend $250 on your first campaign on LinkedIn ads and get a free $250 credit for the next one.
What impact will the FIFA World Cup have on the economy?
Just go to linkedin.com slash mbd. That's linkedin.com slash mbd. Terms and conditions may apply. The jobs market is looking like Bambi on ice, showing signs that it's weak in the knees once more after a strong September. The first sign things are not hunky-dory in labor land. was an ADB report on Wednesday, which showed the US private sector shed 32,000 jobs in November, a surprising loss after a positive September. The losses, led by small businesses who cut a whopping 120,000 jobs last month, represented the largest private headcount dip since early 2023. Then on Thursday, a separate report from Challenger Gray and Christmas said that layoff announcements crossed 1.1 million this year, the most since the pandemic.
Companies announced 71,000 cuts last month, pushing the total to 54% higher than the same 11-month period a year ago. Where did all the jobs go? The most cited reason for cuts were plain old restructuring, but market and economic conditions and tariffs were close behind. Sifting through all this data is the Fed, which is looking for signs on whether to pull the trigger on another 25-point cut or go bigger or hold their fire entirely.
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Chapters
7 chapters
1
Why are small businesses experiencing more layoffs than larger corporations?
0:01–2:59
2
What impact will the FIFA World Cup have on the economy?
2:59–7:46
3
Which stocks are trending this week and why?
7:46–11:08
4
What are the implications of Netflix's bid for Warner Bros. Discovery?
11:08–14:13
5
How are job losses affecting the U.S. labor market?
14:13–19:18
6
What are the latest headlines you need to know before the weekend?
19:18–22:43
7
How is the World Cup draw changing the landscape of international sports?
22:43–26:23
Speakers
3 identifiedMore from Morning Brew Daily
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