Walmart Warns of Tariff Price Hikes & Dick’s Sporting Goods' Risky $2.4B Deal
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What is the true cost and reception of the Apple Vision Pro?
Happy Friday. Hope anyone who put a meeting invite on your calendar today realizes their error and cancels it immediately. Okay, here is a question. How much does an Apple Vision Pro cost? The contestants on a recent episode of the Price is Right Primetime Edition We're asked this by Drew Carey, and they answered $1,000, $750, $1,001, and $1,270. That is off by thousands of dollars. As you all know, since you listened to this podcast, the Vision Pro Virtual Reality Headset retails for $3,500. And when Carey revealed the true cost, the audience gasped in disbelief. The clip has since gone viral. Toby, what's your takeaway?
My takeaway is I would also stink on the prices, right? So no shade to these people whatsoever, but the hits just keep coming for the Apple Vision Pro. The Wall Street Journal wrote a deep dive on early adopters of the technology who have now had the device for over a year, and it was tough to read. Here are a smattering of quotes from the piece. It's just collecting dust. I think I've probably used it four times in the last year. It's still way too heavy. I wouldn't recommend anyone buying it unless you're really rich and you don't know what to do with your money. Despite all of that, though, Apple is still shipping updates to this product. They just announced a new feature that lets you scroll with your eyes.
We'll see if people stop rolling them long enough to actually use it. Now, a word from our sponsor, Iterable. Neil, you ever done the New York City airport mix-up? Toby, no.
I actually double-checked my tickets.
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Why is Walmart raising prices due to tariffs?
Walmart, a retailer known for rolling back prices, is going to start rolling them up. On the company's earnings call yesterday, execs said they'll be raising prices on some products by the end of the month, attributing the hikes to President Trump's tariffs on other countries. CEO Doug McMillan said, we will do our best to keep our prices as low as possible, but given the magnitude of the tariffs, even at the reduced levels announced this week, we aren't able to absorb all the pressure. The higher tariffs will result in higher prices. CFO John Rainey chimed in, the magnitude and speed at which these prices are coming to us is somewhat unprecedented in history. Walmart imports about one-third of the stuff you see in stores from abroad, with most of that chunk coming from China. The U.S. and China agreed to significantly lower tariffs on each other at the beginning of the week, but the current rate of 30% on Chinese goods is apparently still too high for Walmart to eat all those costs. It is an ominous sign for American shoppers when Walmart-
the biggest chain of them all, says it'll have to pass on tariff costs. The company is considered a bellwether for the U.S. consumer since 90% of the population lives within 10 miles of a store and people from every walk of life shop there.
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Chapters
7 chapters
1
What is the true cost and reception of the Apple Vision Pro?
0:23–2:46
2
Why is Walmart raising prices due to tariffs?
2:46–9:54
3
What are the implications of Dick's Sporting Goods acquiring Foot Locker?
9:54–14:40
4
What makes Coinbase the Stock of the Week and what challenges is it facing?
14:40–19:42
5
Why is UnitedHealth Group the Dog of the Week?
19:42–20:33
6
What is the significance of Harvard discovering an original Magna Carta?
20:33–21:04
7
What are the key headlines to watch this week?
21:04–27:26
Speakers
2 identifiedMore from Morning Brew Daily
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