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Motley Fool Money

Black Friday’s Best Stock Gifts and Investing Lessons

28 Nov 2025

Description

Black Friday is finally here and this one-day holiday has somehow become a month-long event. But it’s a reminder that retailers have to play a new game and that’s driving the winners and losers in retail. Plus, we discuss the stocks we would give as gifts and what’s on our radar this week. Companies discussed: Amazon (AMZN), Alphabet (GOOG, GOOGL), Spotify (SPOT), Garmin (GRMN), Roblox (RBLX), Astera Labs (ALAB), Ferrari (RACE), GE Aerospace (GE), Berkshire Hathaway (BRK-A, BRK-B), Target (TGT), Shopify (SHOP). Host: Travis Hoium Guests: Dan Caplinger, Asit Sharma Engineer: Dan Boyd Disclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We’re committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode. Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Transcription

Full Episode

5.262 - 25.913 Unknown

We hope everyone had a great Thanksgiving, but now the real fun begins. Black Friday shopping. Motley Fool Money starts now.

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25.933 - 34.105 Travis Hoium

Everybody needs money. That's why they call it money. The best things in life are free. But you can

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36.869 - 57.796 Unknown

From Fool Global Headquarters, this is Motley Fool Money. Welcome to Motley Fool Money. I'm Travis Hoem, joined today by Dan Kaplinger and Asit Sharma. We're going to get to the state of retail. That's going to be kind of the theme of the day today. But let's start with what I think is the biggest story. That is what in the world happened to Black Friday? This used to be a huge shopping holiday.

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57.876 - 75.62 Unknown

Guys, I got my first Black Friday email from retailers. This started coming in October 31st. The real flood started November 5th. That's more than three weeks for what used to be a single-day holiday. They still say Black Friday sale. Asit, what in the world is going on in retailers right now?

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75.98 - 101.233 Asit Sharma

We're seeing the desperation heave. As consumers have pulled back over the last couple of years, so much more depends on this group of days, starting with October 30th or 31st and running on through. It used to be such an event, and retailers took such great advantage of our excitement as consumers.

101.534 - 117.633 Asit Sharma

The biggest retailers, the ones that really moved the needle in the industry, of course, are the ones who've made lots of investments in shipping and logistics. They have the ability now to make money across a spate of days, and that puts pressure on the rest of the industry to respond. It's never-ending.

117.753 - 142.487 Asit Sharma

By the way, I saw my first Christmas trees not long after Halloween out there, so there's some more merchandising ahead. But I think this is a natural evolution of the way Just as in big tech, we see fewer companies swing the results for many, the imprint of Amazon and Walmart, Best Buy, these big retailers, is something that the entire industry has to adapt to.

142.607 - 153.343 Asit Sharma

Unfortunately for some of us who used to have fun on Black Friday, that means it's a never-ending slog to find deals and keep trying to stay awake late at night for some of us clicking away.

154.572 - 173.239 Unknown

Dan, one of the things that seems to really change with retailers is there was sort of a formula there, right? You'd probably sell these TVs at a loss 15, 20 years ago, but then somebody would come in and they would buy a bunch of other stuff. And at the end of the day, you had a huge sale day. You made your margin that you needed to.

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