Dan Heath on the Economic Upside of “Moments”

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Recorded26 Jan 2021

Publisherfeeds.megaphone.fm ↗

Handlerec:476044

Show notes

Creating a powerful experience for customers can deliver economic upside for businesses. Dan Heath, co-author of the best-selling book The Power of Moments: Why Certain Experiences Have Extraordinary Impact, explains how Southwest Airlines makes more money by entertaining passengers during their flights. Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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