Chapter 1: What common PPC mistakes do Amazon sellers make?
As an Amazon advertising expert, I get asked all the time to review other Amazon experts' PPC strategies.
Chapter 2: How does Darren FBA Elite's beginner strategy work?
And this is just something that people like to do.
Chapter 3: What are the drawbacks of using only exact match campaigns?
I've posted hundreds of videos on PPC and they want to know, hey, Noah, what is your opinion on so-and-so's strategy around this type of PPC? And today is no different.
Chapter 4: Why is starting with a low ad budget problematic for new sellers?
I have been asked no less than a dozen times to review this guy. This guy is Darren FBA Elite. Noah, I found the exact Darren FBA Elite video.
Chapter 5: When should keywords be paused in PPC campaigns?
I would love you guys' opinion.
Chapter 6: How can Helium 10 tools improve keyword research?
For all of your UK viewers, the video is two years old. However, his strategy hasn't changed. The exact video is called Best Amazon FBA PPC Strategy for Beginners. All right, cool. I will give that a watch and I will give you my honest opinions and my feedback. Oh yes, Zach, I also watched that guy, Darren. Dude, everybody's out here watching Darren.
Chapter 7: What role do broad and phrase match campaigns play in PPC?
How about you guys watch Noah? except that you're all here, so I guess you do. Yeah, I'm also waiting for the Darren FBA Elite video. Okay, you guys, and Zach, I want to also see the Darren video as I'm UK seller. Most UK sellers watch him, I guess.
Chapter 8: What are the best practices for setting up Amazon PPC campaigns?
Then, ha ha. The two channels I watch is Darren FBA, my Amazon guy. Here's what I'm gonna do, guys. I'm gonna react to Darren FBA's video. I will watch that video. I will react to it. I will then message Darren from FBA Elite and see if he would like to either rebuttal my video and what I say or hop on a call and we can hash out whatever it is.
Because I have a feeling that the reason you guys all want me to do this reaction video is because you have this idea that I am going to disagree with everything that he says. And so I have that suspicion. I don't know if that's true, but I suspect that's why you want me to look at what he is saying.
He primarily makes videos that are catered towards UK sellers or European sellers, and apparently is one of the largest names. And I've been sent this video so many times by so many people. I've been asked every single Friday on our Friday live Q&A to review it. And so I thought today I would take a little bit of time and go through and say, hey,
Let's figure out what Darren FBA Elite has to say and see where it differs from what I would typically say. So without further ado, let's get into this. So firstly, let's just have a quick explanation of the strategy that I'm talking about. My own personal strategy, MEMC stands for
multiple exact match campaign i only use exact match keywords i don't use phrase or broad match i'm not saying don't go experiment you can go and experiment with phrase and broad if you want i would say initially just focus on exact match as this will get 90 of the job done without the additional expenditure
I think I immediately see why people sent this to me because that's a very different strategy than what I personally recommend. My first inclination here when we're talking about multiple exact match campaign, right? So when he's talking about this of like only using exact match and he says the keyword for beginners, and I think that's going to be the key differentiator here is for beginners.
And he's not wrong that for somebody who is just starting to understand advertising, it is the easiest to understand exact match. because it's only one keyword you have to worry about versus a bunch of search terms and a bunch of other fine details, right? And that's not wrong. However, we have to pedal back a little bit, right?
Because when we're thinking about starting this, also, he does say it's going to be the easiest to control overall from a cost and it's going to be the most effective for 95%. That part I'm going to probably disagree with just from the aspect of just because you are doing exact match does not mean that is effective exact match.
I have seen people waste hundreds and thousands and thousands of dollars on exact match because they don't understand the idea of like key important relevancy and things like that. So exact match itself, depending on the category, can still be exceptionally expensive and not necessarily something that is easy to control at the end of the day.
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