My Digital Farmer Podcast
Episodes
62 How to Build the KLT Factor into Your Farm Marketing
24 Jun 2020
Contributed by Lukas
In this episode, we talk about the acronym "KLT," what it stands for, and why it's imperative that you build a strategy around it if you want to devel...
61 Interview w/ Dan Brisebois from Ferme Tourne-Sol on Being an Entrepreneur
17 Jun 2020
Contributed by Lukas
In this interview, Dan talks about the three businesses (CSA, seed company, and Farmer Spreadsheet Academy) he's founded over his lifetime, and the en...
60 Your Guide to Writing a CSA Member Handbook
10 Jun 2020
Contributed by Lukas
Now that you've got all these new CSA members, how do you onboard them and set the right expectations? Answer: a member handbook. We talk what goes in...
59 How to Keep Your Customers from Getting Bored
03 Jun 2020
Contributed by Lukas
Are your customers getting tired of your brand? Have you done anything NEW lately? In this episode, we discuss the principle that your customers are a...
58 What Do You Do When Your CSA Sells Out?
27 May 2020
Contributed by Lukas
So your CSA is sold out thanks to COVID. Now what? Are you trying the "wait list" method? In this episode, I tell you why a wait list may not be your ...
57 Why You Should Be Growing Your Email List NOW
20 May 2020
Contributed by Lukas
Customers are HOT for farm products right now. So are you using this reality to get them onto your email list? In this episode I share just how simp...
56 Spinning the Bigger Message During COVID
13 May 2020
Contributed by Lukas
In this podcast episode, I talk about how we can be inviting our audience into the "bigger mission" of the local food movement. This "old" message sud...
55_Maximizing Customer Research with Karli Miller Hornick from Main Street Farms
06 May 2020
Contributed by Lukas
In this episode, I interview Karli Miller Hornick from Main Street Farms. She shares how her deep customer research helped her pivot her messaging and...
54_How to Create Add-Ons to Your CSA
29 Apr 2020
Contributed by Lukas
Have you been thinking about adding on share types to your CSA product suite? Are you wondering how to do it? In this episode, I share my experience w...
53: Finding the Opportunity in our Fear
22 Apr 2020
Contributed by Lukas
Feeling anxious about your business? With COVID-19 taking over the economy and dominating the air waves and messaging, it's easy to get sucked into th...
52: Three Ways a Facebook Group Can Help Your CSA Customers Succeed
08 Apr 2020
Contributed by Lukas
CSA retention. It's the holy grail of CSA farmers. I know for a fact that Facebook groups are a key driver behind my 81% return rate. What happens in ...
51: How to Build a Successful Online Store with Cole Jones of Local Line
01 Apr 2020
Contributed by Lukas
Wondering if e-commerce or an online store might be right for you? Looking for advice on how to get started? In this episode, I invite Cole Jones from...
50 The Three Ways to Increase Your Farm Revenue
25 Mar 2020
Contributed by Lukas
When it comes down to it, there are three ways to increase your retail revenue on the farm. I used to spend most of my time on just one of them. In th...
49_Interview with Carrie Sedlack
18 Mar 2020
Contributed by Lukas
This week, I feature Carrie Sedlack on the show. I interview her specifically about a new project she is spearheading -- a national CSA network called...
48 Where to Start: How to Find Your First 10 CSA Customers
11 Mar 2020
Contributed by Lukas
Just getting started with CSA? Wondering how the heck to find your first customers? In this episode, I share tips from OTHER CSA farmers who have walk...
47 Mapping Out Your Ideal Customer Experience
04 Mar 2020
Contributed by Lukas
What if you were a travel guide, engineering your client through a prescribed "perfect" journey through your brand? What stops would you craft along t...
46 How to Make a Great First Impression with Welcome Emails
26 Feb 2020
Contributed by Lukas
What happens immediately after someone buys your signature product? If all they get is a confirmation email, then this episode is for you. We talk thr...
45 What My Air Fryer Can Teach You About Marketing
19 Feb 2020
Contributed by Lukas
I bought a new air fryer last month. The "unboxing" experience was so top-notch, that I decided to make an entire episode about it. In this tutorial, ...
44 The Parable of the Haunted Corn Maze
12 Feb 2020
Contributed by Lukas
What can a haunted corn maze teach you about marketing? Turns out... a lot! In this episode, I share the concept of "pre-framing" your customer jour...
43 It's Too Expensive - How to Feel Good About Pricing Your CSA
05 Feb 2020
Contributed by Lukas
Pricing your CSA can be tricky. It's not just a matter of expenses, profit margins and knowing what the market can handle. There's a psychological and...
42_ Twelve Places to Leverage Your Customer Testimonials
29 Jan 2020
Contributed by Lukas
Testimonials are a super simple way to start increasing your sales. But are you using them?! Sometimes we don't always know where to put them. In this...
41_Why You Need to Be Collecting Customer Testimonials
22 Jan 2020
Contributed by Lukas
Be honest... how often do you look at the reviews on Amazon before buying a product? (Every time, right?!) Testimonials are one of the primary trigger...
40_Six Questions to Ask Before Choosing Your Website Platform
15 Jan 2020
Contributed by Lukas
Part of building out a new website is choosing your platform. This can often get farmers stuck in their tracks because it feels overwhelming. In this ...
39_ Formula for a Perfect Farm Tagline
08 Jan 2020
Contributed by Lukas
Can you describe what you do in a nutshell? That's your tagline. Don't make it complicated or fancy academic language. Keep it simple. In this trainin...
38_ It's NOT about You: How to Make Your Customer the Hero of Your Marketing
01 Jan 2020
Contributed by Lukas
Are you talking too much about yourself in your marketing? In this episode I share an a-ha moment for our farm that fundamentally pivoted how we marke...
37_How to Research Your Best Customers Using Telephone Interviews
18 Dec 2019
Contributed by Lukas
How well do you know your customers? Using telephone interviews is a great way to do market research. In this episode, I talk you through how to ident...
36_ Are You Making These Common Website Mistakes?
11 Dec 2019
Contributed by Lukas
Website redesign... did you just groan? Building a website message can feel overwhelming. But it's absolutely critical to finding new customers. In th...
35_Why You Need to Think Like a Cave Man in Your Marketing
04 Dec 2019
Contributed by Lukas
If you want to be effective at marketing, you'll need to learn to think and talk like a cave man. In this episode, I teach you the three questions you...
34_How to Hack Any Farm Conference and Network Like a Boss
30 Nov 2019
Contributed by Lukas
Today's guest is Michael Kilpatrick, host of the Thriving Farmer Podcast. Michael shares his tips for how to make the most out of a farming conference...
33 What are you REALLY selling in your CSA?
27 Nov 2019
Contributed by Lukas
You are NOT selling just vegetables. As a CSA farmer, you're actually selling something a WHOLE lot more valuable. In this episode, I talk you through...
32 My 7 Tips for Writing Better Customer Surveys
20 Nov 2019
Contributed by Lukas
A well-written customer survey can give you valuable intel to help you better understand who your ideal customer is, how they think, and what they val...
31 My Top 10 List of Marketing Assets Your Business Should Have
13 Nov 2019
Contributed by Lukas
Trying to figure out what kinds of stuff you should be building for your marketing strategy? In this episode, I share my list of the top 10 marketing ...
30_How To Surprise and Delight Your Customers
06 Nov 2019
Contributed by Lukas
Look inside the great CSAs, and you'll likely find specific mechanisms in their business that "surprise and delight" their customers. In this episode,...
29 How to Turn More Customers into Bulk Buyers
30 Oct 2019
Contributed by Lukas
Bulk buyers are my quintessential buyer. When I realized the amount of income these CSA members were generating for me, I began to ask myself: "How ca...
28 Using Personal Video Emails to Close a Sale
23 Oct 2019
Contributed by Lukas
I'm going to teach you about an awesome tool that has been helping me convert CSA leads into customers quickly... it's a video email messaging app cal...
27 How to Plan a Challenge for your CSA on Facebook
16 Oct 2019
Contributed by Lukas
Want to learn a way to keep your CSA customers deeply engaged with your farm in the off-season? In this podcast I teach you step by step how to build ...
24 Objections of a Potential Meat CSA Customer
09 Oct 2019
Contributed by Lukas
If you're a beef or meat producer... this episode is for YOU. As a follow up to episode 25, I walk you through a practical example of how customer obj...
25 How to Turn Customer Objections into Conversions
02 Oct 2019
Contributed by Lukas
Something is keeping your customer prospect from buying... What is it? Do you know? Identifying your customer's "objections" or obstacles that are sta...
24 How to Build a CSA Early Bird Campaign that Converts
25 Sep 2019
Contributed by Lukas
Do you wish more of your CSA members would renew for next year EARLIER? Do your "early bird" sign ups work? In this episode, I share my framework for ...
23_Finding Your Brand's Content Pillars
18 Sep 2019
Contributed by Lukas
What if your social media posts were more than just cool pictures of your farm's produce or calls to shop the market? In this episode, I teach how to ...
22_How to Build a Marketing Runway
11 Sep 2019
Contributed by Lukas
CSA is not an impulse buy. That means we need to build a long-term strategy to get people to warm up. In this episode, I talk through the concept of "...
21 How to Create a Clear Call to Action in Your Marketing
04 Sep 2019
Contributed by Lukas
What do you want your customer to do next? As a marketer, you've got to TELL THEM. In this episode, we help you get really clear about what your next ...
20 How to Avoid the Dreaded Email Promotions Tab
28 Aug 2019
Contributed by Lukas
That darn email promotions tab. Don't you hate it? What if I told you some secrets that would keep your emails from landing there? It turns out there ...
19_The Sales Copywriting Formula: PASTOR
21 Aug 2019
Contributed by Lukas
In this episode I share the P.A.S.T.O.R. method for crafting your sales message. I use this to frame my website and my promotional email campaigns. If...
18_Tips for Writing Better Emails
14 Aug 2019
Contributed by Lukas
Writing email copy isn't the same as writing for your English teacher. There are different "rules" of engagement. In this episode, I share best practi...
17_How to Build a Promotional Email Sequence Part 2
07 Aug 2019
Contributed by Lukas
Email marketing is a key way to warm up your prospect and get them ready to buy. But what do you SAY in those sales emails? I answer that in part 1 of...
16_How to Build an Email Sales Sequence Part 1
31 Jul 2019
Contributed by Lukas
How do you go about building an email promotion sequence? When do they work? And what exactly do you say inside them to get people to open them and ac...
15_ How to Sell Without Feeling Salesy
24 Jul 2019
Contributed by Lukas
Is it hard for you to ask people to buy your product? Do you worry about coming off as "too salesy" when you develop your email sales sequence and Fac...
14_A Backstage Pass to My Marketing Strategy Overview
17 Jul 2019
Contributed by Lukas
Are you curious how all the pieces of my marketing machine fit together? Sometimes it's helpful to see the "big picture." I share the different elemen...
13_How to Create an Irresistible Bonus for Your CSA Offer
10 Jul 2019
Contributed by Lukas
One powerful way to juice up your CSA offer is to add a "bonus." In this episode I share tips for how to find your perfect bonus to tip the scales and...
12 How to Build a CSA Offer that Converts
03 Jul 2019
Contributed by Lukas
I used to think that I just had to put a few bullet points together to explain what I was selling. But an "offer" is so much more. This episode will b...
11_Lauren Rudersdorf: How to Write Awesome CSA Newsletters that Engage Your Members
26 Jun 2019
Contributed by Lukas
Do you get stumped when it comes to writing your weekly CSA newsletter? Today I invite Lauren Rudersdorf from Raleigh's Hillside Farm onto the show to...
10 How to Avoid the Curse of Knowledge in Your Marketing
19 Jun 2019
Contributed by Lukas
Do you know TOO much about your product? Are you making assumptions about what they already know (or want to know?). In this episode, we talk about ho...
009 Anatomy of a Great Lead Magnet
12 Jun 2019
Contributed by Lukas
If you're a CSA farmer, you know that not everyone is a perfect fit for your product. It takes a "special kind" of customer. So how do you find more o...
008 The 6 Reasons People Buy
05 Jun 2019
Contributed by Lukas
What if I told you there were 6 very specific triggers that made someone decide to finally hit the "buy now" button? Wouldn't you want to know they we...
007 Knowing Your Customer's Pain & Problem
29 May 2019
Contributed by Lukas
Why is your customer coming to YOU? Every purchase starts with a customer problem. They're looking for something, and you need to find out what it is....
006_Messaging Hierarchy: The Order of the Message Matters
22 May 2019
Contributed by Lukas
When it comes to marketing, it's not just about having a bunch of helpful information packed onto your website. The order of that information matters....
005_Why You Need a Value Ladder
15 May 2019
Contributed by Lukas
Do you have a ladder of products that move customers from the top of the funnel to the bottom? In this episode, I share what a value ladder is and how...
004_The Customer Value Journey
08 May 2019
Contributed by Lukas
That's right: your customers go on a predictable journey through your brand.If I told you there were 8 steps they need to take to become a brand ambas...
003 Understanding Traffic and Marketing Funnels
25 Apr 2019
Contributed by Lukas
Where are your ideal customers hanging out? You may have a great product, but if you're not putting it front of the right traffic, no one is going to ...
002_Who Is Your Ideal Customer?
25 Apr 2019
Contributed by Lukas
Who is your target customer? Or are you trying to sell your product to everyone? In marketing, we speak our message to one person: our ideal customer ...
Why I Started the MyDigitalFarmer Podcast_001
28 Mar 2019
Contributed by Lukas
As a farmer, it's not enough to just know how to grow your product. You also need to know how to SELL it. In this episode, I share why I started the p...