My Digital Farmer Podcast
Episodes
CSA Customer Onboarding Secrets
01 Jun 2022
Contributed by Lukas
Grab my Tips & Secrets for CSA Success Canva Template to Onboard Your CSA Members. How are you onboarding your CSA members into your CSA's first weeks...
How to Run an Online Farm Grocery with Neighborhood Hubs - Interview with Kate Estrade
25 May 2022
Contributed by Lukas
In today's episode, I interview a farmer from Louisiana, Kate Estrade, who is a curator of locally-produced farm goods -- from her own pasture-based f...
What to Think About When Hiring a Farm Courier Service - Interview with Farmstead Logistics
18 May 2022
Contributed by Lukas
Need content ideas for your CSA members? Enroll in my CSA Membership Academy and get your first month for $1 when you use my coupon code TRIAL at www....
EIEIO! What to Post on Social Media
11 May 2022
Contributed by Lukas
Download my Guide: 19 Social Media Post Templates to Unlock Your Content Marketing Strategy. Do you ever have a brain freeze when it comes to social m...
Build Passive Income with Digital Farm Classes - Interview with Heather Carter
04 May 2022
Contributed by Lukas
Subscribe to my farm's CSA Resource Library for $1 using the coupon code TRIAL at www.mydigitalfarmer.com/academy Have you ever thought about creati...
Creative Ways to Use QR Codes in Your Farm Marketing
27 Apr 2022
Contributed by Lukas
QR Codes. They are everywhere. But are you using them in your farm marketing? In this episode, I share LOTS of ideas for where your QR codes could lin...
156 How to Run a U-Pick CSA with Kristen Muehlhauser of Raindance Organics
20 Apr 2022
Contributed by Lukas
Imagine CSA customers coming to your farm every week to harvest their own share from your vegetable beds. Yes. That's the concept behind a U-Pick CS...
155 How to Stay Out of the Email Spam Folder
13 Apr 2022
Contributed by Lukas
Ugh. Does your email open rate stink? Are your emails getting lost in the spam folder? In today's episode, I share one strategy you can use to try a...
154 An Audit of my CSF Partnership: interview with Citizen Salmon Alaska Part 2
06 Apr 2022
Contributed by Lukas
Last season, our CSA trialed a partnership with a CSF (Community Supported Fishery) called Citizen Salmon Alaska. In this episode, I have fisherman Aa...
153 How to Plan a Spring Plant Pre-Sale Promotion
30 Mar 2022
Contributed by Lukas
Have you ever pre-sold spring transplants as a type of product line? Our farm is predominantly a CSA farm, and so we didn't offer this as a product un...
152 Simplifying Your Marketing - Interview with Tessa DeMaster of WillowHaven Farm
23 Mar 2022
Contributed by Lukas
In this episode, I interview CSA farmer Tessa DeMaster from Willowhaven Farm. I've been watching Tessa for the last 3 years, as she's slowly built her...
151 Adding Product Badges to Your Product Descriptions
16 Mar 2022
Contributed by Lukas
Grab my list of product badges in the show notes at www.mydigitalfarmer.com/151 What's a product "badge"? You know those little symbols or labels you ...
Creating a Punch List for Your Customer
09 Mar 2022
Contributed by Lukas
Have you ever thought of giving your customers a "consumption goal" for your product? What if you customer is feeling confused about where to begin? o...
This Farm Has a Great Marketing Funnel - Jamie Pritchard from WIT Farm
02 Mar 2022
Contributed by Lukas
In this week's episode, I interview livestock farmer Jamie Pritchard from WIT Farms in Ohio. Jamie shares how she has cultivated a loyal fan base for ...
What Keeps My CSA Members Coming Back? (Interview with CSA Member Esther Hertzfeld)
23 Feb 2022
Contributed by Lukas
Get my CSA Tips and Strategies Canva Template to help onboard your rookies to CSA mastery faster. Get it at www.mydigitalfarmer.com/csasuccess What ke...
The 5 Stages of "Customer Awareness" (And How to Create Marketing Content for Each)
16 Feb 2022
Contributed by Lukas
Eugene Schwartz, author of the copywriting Bible "Breakthrough Advertising," was the first to identify the 5 stages of Customer Awareness in marketing...
Why Aren't People Buying Your Product? Are You Doing THIS wrong?...
09 Feb 2022
Contributed by Lukas
Sign up for my free Book Study of "Start with Why" by Simon Sinek this February at www.mydigitalfarmer.com/bookstudy Have you been trying to get peopl...
How to Acquire a Customer List from a Retiring CSA Farm - Interview with Aeros Lillstrom
02 Feb 2022
Contributed by Lukas
Sign up for my CSA Quickstart course and coaching program through Feb. 4th: www.mydigitalfarmer.com/csaquickstart What if you were given an opportunit...
Knowing Your Why - Interview with Kate Edwards of WildWoods CSA Farm
26 Jan 2022
Contributed by Lukas
In this week's episode I talk with CSA farmer Kate Edwards from Wild Woods Farm in Solon, IA. Kate's farm boasts an 80% retention, and she's learned h...
What Makes a Great Offer? The Shutterfly Case Study
19 Jan 2022
Contributed by Lukas
What are the elements of a great "offer" that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the...
Tips for Choosing the Right CSA E-commerce Platform for You.
12 Jan 2022
Contributed by Lukas
Grab my free resource: Choosing the Best CSA E-commerce Platform for Your Farm: the Complete List of Questions to Ask Before You Buy When is it time t...
Follow Up Report- Leaving the Farmer's Market (What We Learned)
05 Jan 2022
Contributed by Lukas
In 2021, our farm decided to walk away from farmer's markets altogether. It was a calculated move, but it still felt scary. In this episode, I share t...
(Re-Broadcast) Should You Start a CSA? 10 Questions to Ask First
29 Dec 2021
Contributed by Lukas
Get on the CSA Quickstart Course Waitlist: www.mydigitalfarmer.com/waitlist Have you ever wondered if you should add a CSA to your farm business? If s...
The Social Media Comparison Trap
22 Dec 2021
Contributed by Lukas
Do you ever find yourself comparing your social media account to another farm? (Me, too). In today's episode, I talk about why this is a dangerous min...
The 4 Qualities I Value Most in My Best Customers
15 Dec 2021
Contributed by Lukas
If you had to put all your customers into a giant continuum, who are the ones that stand out in a good way? Who rises to the top? In today's episode, ...
What's a Swipe File? (A Marketer's Secret Weapon)
08 Dec 2021
Contributed by Lukas
What's a swipe file? Only the best way to become a better marketer! Here's a little secret: great marketers learn everything they know from other peop...
How I Come Up With My Weekly Email Content
01 Dec 2021
Contributed by Lukas
Get my list of email writing prompts: www.mydigitalfarmer.com/emailtopics Ever experience writer's block when it comes time to write your weekly email...
My Interview with a CSA Customer on the Importance of Belonging
24 Nov 2021
Contributed by Lukas
So what is it that makes a CSA member stick? Is it having a high quality product? Or is there something more? In today's episode, I let you peek in on...
The Secret to Increasing Your Profits
17 Nov 2021
Contributed by Lukas
How do you increase your profit as a business? Hint: it's NOT getting more customers. In this podcast, I share the breakthrough principle that helped ...
Case Study: What a Great Sales Funnel Looks Like
10 Nov 2021
Contributed by Lukas
In mid-October, my family and I took a weekend vacation in Hocking Hills, where we participated in a zipline canopy tour. This entire customer experie...
Are You Prioritizing Profits on Your Farm?
03 Nov 2021
Contributed by Lukas
As a farmer, are you prioritizing profits? Or something else? I've been wanting to talk about MONEY on my podcast for a LONG time. So I invited a fell...
How I Sold Out My CSA With an Early Bird Renewal Campaign
27 Oct 2021
Contributed by Lukas
Check out my course: www.mydigitalfarmer.com/earlybird I did it. My farm sold out next year's CSA memberships in 5 days. What makes this amazing is t...
(Rebroadcast) 7 Tips for Writing Better Customer Surveys
20 Oct 2021
Contributed by Lukas
Get my Free Worksheet of My Favorite Survey Questions: www.mydigitalfarmer.com/surveyquestions It's that time of year again... time to write your end ...
Websites 101 ~ What's the difference between a homepage, a sales page, and a landing page?
13 Oct 2021
Contributed by Lukas
Are you trying to update your website, and running into confusing terminology? Like, what's a landing page versus a regular page on your website? And ...
Why You Need to Be Getting Google Reviews
06 Oct 2021
Contributed by Lukas
Are you asking your customers to leave you a Google Review? Why not? It's the fastest way to rank higher in Google's search results. In this episode, ...
Understanding the 5 Types of Google My Business Posts
29 Sep 2021
Contributed by Lukas
Did you know you should be creating regular posts in your GMB (Google My Business) listing? In this podcast, we talk about what the 5 types of posts a...
What to Put In Your GMB Business Description
22 Sep 2021
Contributed by Lukas
Have you claimed your GMB Google My Business Listing yet? If you want to show up in the top 3 Google searches, it's important that you optimize the "b...
What is the Google Map Pack (And How to Show Up In It)
15 Sep 2021
Contributed by Lukas
Is Google helping you find new customers? If not, why not? In today's episode, we talk about how to get your farm to rank higher in Google's search en...
The Secrets to Executing a Successful CSA Early Renewal Campaign
08 Sep 2021
Contributed by Lukas
How do you get MORE of your current CSA members to pre-register for your CSA share next year? For the last 5 years, our farm has consistently gotten b...
What is the Primary Purpose of Your Website?...
01 Sep 2021
Contributed by Lukas
What do you want your website to accomplish for you? (Do you actually know?) Although a website can have many different goals for a business, in THIS ...
How Many Customer Touch Points Does It Take?...
25 Aug 2021
Contributed by Lukas
Remember that commercial with the Owl and Tootsie Roll Pops? He would ask, "How many licks does it take to get to the center of a Tootsie Roll Pop?".....
Damage Control - When You Screw up A Customer Order
18 Aug 2021
Contributed by Lukas
How often do you screw up a customer order? For us, it's about 2 times per week. I used to dread these moments. I felt like I was a failure, and it ...
Should You Start a CSA Farm? New SARE Resource: CSA Starts Here
11 Aug 2021
Contributed by Lukas
Have you thought about starting a CSA, but you're not sure if you're up to it? What does it take to become a great CSA farm? Before you take the leap,...
How to Use a "CSA Giveaway Challenge" to Indoctrinate Your CSA Community
04 Aug 2021
Contributed by Lukas
A few weeks ago, I launched a challenge inside my CSA's private Facebook group that was meant to create some fun and excitement. I had no idea it woul...
Amplify your CSA's Impact with Facebook Groups - My Interview with Tricia Borneman
28 Jul 2021
Contributed by Lukas
Are you looking for a way to build momentum in your CSA community? Tricia Borneman from Blooming Glen Farm shares how her new CSA Facebook group has r...
117 Talking about the "Why" Behind Your Business
21 Jul 2021
Contributed by Lukas
What is your customer REALLY buying from you? What if it's more than the product itself? People don't buy the "what" -- they buy the WHY behind your b...
Filling Your CSA's Pipeline with Leads Using a Surplus Subscription
14 Jul 2021
Contributed by Lukas
What if you could create an offer that would attract people into your CSA leads pipeline, who would convert to full time members the following year? I...
115 How to Increase Your Email Open Rate
07 Jul 2021
Contributed by Lukas
Are you looking to raise your email open rates? In this podcast I share the simple process of how "cleaning your email list" will vastly improve your ...
How to Plan a Successful Volunteer Work Day on Your Farm
30 Jun 2021
Contributed by Lukas
Getting volunteers to come work on your farm can be a powerful way to build connections with your customers (and get stuff done!). However, too many f...
Customer Onboarding: How to Do it FAST
23 Jun 2021
Contributed by Lukas
Imagine finding out your CSA was starting WAY earlier than planned, and you had to onboard your customers in 4 days. That's exactly what happened to m...
How to Set Up a Market Card Style CSA with Jen Browning of Juniper Layne Farm
16 Jun 2021
Contributed by Lukas
Have you thought of doing a "Market Card" style CSA, but weren't sure how it worked? Well today's guest is Jen Browning of Juniper Layne Farm in Portl...
The Power of the Weekly Special - My Interview with Juliet Orezietti
09 Jun 2021
Contributed by Lukas
Getting a new customer to buy for the first time is a critical step you must ace as a business. It's the moment when the relationship changes from "ob...
5 Tips to Crush Instagram Stories with Kendall Ballantine
02 Jun 2021
Contributed by Lukas
Take my free 7 Day Instagram Stories Challenge at mydigitalfarmer.com/IGStories. Are you making the most of Instagram Stories to grow your connection ...
CSA Farm Case Study - Interview with Ann Stone of Elmwood Stock Farm
26 May 2021
Contributed by Lukas
In today's episode, I feature a case study of a CSA farm that's ALSO doing online orders, shipping, and farmer's market. Ann Stone of Elmwood Stock fa...
NextDoor -- How Farms Are Using It to Sell CSA Shares
19 May 2021
Contributed by Lukas
Ever heard of the NextDoor app? I've been hearing farmers mention it from time to time as a GREAT way to sell their products. So I decided to investig...
The Importance of the "Quick Win" in Your Marketing Strategy
12 May 2021
Contributed by Lukas
When I first learned marketing fundamentals, I kept hearing my teachers talk about delivering a "quick win." In today's episode, we talk about what th...
106 What Should Go in Your CSA Handbook?
05 May 2021
Contributed by Lukas
Writing a CSA Handbook is often an overwhelming job the first time you tackle it. This document acts as your "Users Manual' for your CSA members - the...
105 Ten Places to Promote Your Lead Magnet and Grow Your Email List
28 Apr 2021
Contributed by Lukas
So you've got this great lead magnet. No what do you do with it? In this podcast, I share 10 different places you can promote that lead magnet to help...
104 Building a Partnership with a Community Supported Fishery in your CSA
21 Apr 2021
Contributed by Lukas
Have you ever thought about partnering with a community supported fisherman in your CSA? Neither had I -- until I got a call from Aaron Sechler of Cit...
103 SNAP Benefits for CSA? - Interview with Megan Larmer & Michelle Hughes
14 Apr 2021
Contributed by Lukas
Are you looking to make your CSA more accessible for all levels of income? One of the ways to do so is to make SNAP payments possible. Today's podcast...
102 Seven Ways to Collect Email Addresses
07 Apr 2021
Contributed by Lukas
Are you growing your email list? Your email list is arguably your most valuable marketing asset you own. In this podcast, I share 7 ways you can be co...
101 The One Page Marketing Plan with Tim Young of Small Farm Nation
31 Mar 2021
Contributed by Lukas
Most farmers don't prioritize marketing from the start. Marketing is an afterthought -- something they think of doing at the last minute. This is ofte...
100 "Grown By" - A Farmer Owned Software Platform - Interview with Lindsey Shute
24 Mar 2021
Contributed by Lukas
Ever heard of Lindsey Shute? The co-founder of the National Young Farmer's Coalition? Yeah, that Lindsey. Well, now she's set her sights on building a...
99 "Good Enough" Marketing
17 Mar 2021
Contributed by Lukas
With all the ideas you hear from this podcast and other marketing gurus, you may be feeling overwhelmed as you try to find time to build your own mark...
98 Interview with CSA Farmer Jordan MacPhee of Maple Bloom Farm
10 Mar 2021
Contributed by Lukas
Looking for another example of a successful CSA farmer? I interview Jordan MacPhee of Maple Bloom Farm on Prince Edward Island. He shares how his farm...
97 How to Build a Referral System for your CSA
03 Mar 2021
Contributed by Lukas
Word of mouth marketing has been called the most valuable form of marketing. It's responsible for 19% of all purchases and influences as much as 90%. ...
96 CSA Retention Best Practices with Benzi Ronen of Farmigo
24 Feb 2021
Contributed by Lukas
If you're like most CSA farms, you've added a lot of new members in the last year due to COVID. Now you might be wondering, "How do I make sure they s...
95 How to Qualify Your Leads So You Can Get the Right Customers with Cole Jones of Local Line
17 Feb 2021
Contributed by Lukas
Getting the right people into your business matters. In this episode, we interview special guest Cole Jones of Local Line who shares his best practice...
94 Is Harvie Right for You? Interview with Simon Huntley
10 Feb 2021
Contributed by Lukas
One of the most common questions I hear from CSA farmers as they scale is "What CSA software system should I use?" This week, I created a podcast reso...
93 Three Tips to Rock Door to Door Shipping & Delivery with Brooks Hitzfield of GrazeCart
03 Feb 2021
Contributed by Lukas
If you're a farm looking to scale into regional or national shipping, then today's episode is for you. I've got Brooks Hitzfield from Seven Sons Farm,...
92 Why You Need to Send Out a Weekly Email (and What to Talk About)
27 Jan 2021
Contributed by Lukas
Writing your email list every week... ugh. Do I really have to? In this episode, I share why this system in your business is SO important. I also shar...
91 My Interview with a CSA Master Farmer ~ Liz Graznak from Happy Hollow Farm
20 Jan 2021
Contributed by Lukas
I interview CSA farmer Liz Graznak from Happy Hollow Farm in Missouri. As you listen to her interview, pay attention to the intentional experiences sh...
90 How Stacey Thompson Built a CSA Farm-ily and Found Her True Calling
13 Jan 2021
Contributed by Lukas
Last season, Stacey decided to take the plunge and pivot her farm business away from the farmer's market towards CSA. The result was a life-changing m...
89 Should You Become a CSA Farmer? 10 Questions to Ask Yourself First
05 Jan 2021
Contributed by Lukas
In a season when CSAs are once again "hot," many farmers may be asking themselves, "Should I start a CSA for my farm?" In this episode, I interview my...
88 The Future of CSAs (What the Data Shows) ~ with Claire Strader
30 Dec 2020
Contributed by Lukas
Are CSAs on the rise? Here to stay? Or on the decline? In this episode, I invite Claire Strader from the CSA Fairshare Coalition, to share recent data...
87 Are you Articulating Your Product's RESULTS?
23 Dec 2020
Contributed by Lukas
People don't buy based on your product's features. They buy based on your product's results. In this episode, we talk about the importance of knowing ...
86 Building Your Promo Plan 2 (The Part People Often Forget)
16 Dec 2020
Contributed by Lukas
Building a promotion plan isn't just figuring out a plan for what you want to SELL. It also should include marketing strategies for getting your prosp...
85 How I Build My 12 Month Promotional Calendar
09 Dec 2020
Contributed by Lukas
In this episode, I walk you through my process for developing my annual promotional calendar. I walk through the 8 steps we follow every year. You'll ...
84 The 8 Systems You Need to Build in Your Farm Marketing Machine
02 Dec 2020
Contributed by Lukas
Sales don't "just happen." In great businesses, there are repeatable systems that ensure that certain actions happen over and over again. In this podc...
83 Three Must-Have Email Campaigns for Your Farm Business
25 Nov 2020
Contributed by Lukas
I've used email a LOT in my farm business. Now I share which of them are the MOST beneficial to your farm in acquiring a customer and turning them int...
Seven Ways I Use My Facebook Group to Power My CSA
11 Nov 2020
Contributed by Lukas
My private Facebook group is the fuel that is powering my CSA's momentum. Without this platform, our CSA would not be the same. How am I using this to...
81 SOLD OUT ~ My 2020 CSA Early Renewal Sales Launch Results
04 Nov 2020
Contributed by Lukas
My CSA for next season sold out in just 2 weeks using my early bird presale campaign formula. In this episode, I share the big take-aways that led to ...
80 What Do You Need to Know About Your Customer? (Part 2)
28 Oct 2020
Contributed by Lukas
I walk through the second part of my two-part series on how to research your customer. If you want to become great at marketing, you MUST make knowing...
79 Part 1 - What Do You Need to Know About Your Customer?
21 Oct 2020
Contributed by Lukas
Here's the secret to becoming great at marketing: know your customer. If you've done the work of asking the right questions, everything will become cl...
78_CSA Farming Secrets with Cassie Noltnerwyss of Crossroads Community Farm
14 Oct 2020
Contributed by Lukas
Want to learn from a seasoned CSA veteran farmer? Then you'll want to listen to this episode! Cassie shares how she has adopted many digital marketing...
77 The Best Time to Sell Your Product
07 Oct 2020
Contributed by Lukas
When is the BEST time to sell your CSA? Is there one? My answer is unequivocally yes. As a marketer, you are always trying to get the right product,...
76 ~ How to Grease the Wheels for CSA Member Renewal
30 Sep 2020
Contributed by Lukas
Are you doing a sales push to get your CSA members to renew early? If so, did you know there are some things you can be doing NOW to "grease the wheel...
75 How Sarah Judd Used a CSA Early Renewal Campaign to Get More of Her Members to Sign Up Before Christmas
23 Sep 2020
Contributed by Lukas
In this episode, I interview Farmer Sarah Judd of Meadow Lynn Farms. She shares how she used my early bird sales formula to help her get more of her C...
74 Interview with Sharon Mauzy of Skyview Acres ~ How to Market a Meat CSA
16 Sep 2020
Contributed by Lukas
I interview CSA meat farmer Sharon Mauzy! She and I talk through how she found her first group of customers (a BRILLIANT strategy!) and how she took t...
73 Quick Tip ~ A Simple Thing You Can Do To Grease the Wheels for Early CSA Renewals
09 Sep 2020
Contributed by Lukas
If you're planning to do an early renewal registration period this season before November, then I recommend you make sure you do THIS. A quick tip!
72 How to Raise Your Prices with Confidence
02 Sep 2020
Contributed by Lukas
Wish you could raise your product price, but worried about how it will be received? In this podcast, we walk around this predicament in detail, and I ...
71 Do You Have a Google My Business Listing?
26 Aug 2020
Contributed by Lukas
If you're a local business, one of the top ways customers will find you is through Google. In this episode, we talk about claiming your free "Google M...
70_ If You Start a Wait List, Be Sure to Do THIS
19 Aug 2020
Contributed by Lukas
Are you thinking about creating a wait list for next CSA season already? I used to say, "Don't do it! They don't convert!" But in these COVID times, I...
69 Seven Ways to Be Seeding Your Marketing Message
12 Aug 2020
Contributed by Lukas
I know you seed your veggies. But are you "seeding" your products? In this episode, I share 7 ways you can use the marketing concept of "seeding" to b...
68 Case Study - Quest for a Home School Solution: Nine Marketing Strategies that Worked on Me
05 Aug 2020
Contributed by Lukas
Kurt & I have decided to homeschool this year. As I've been researching this new terrain, I began to notice all kinds of "marketing strategies" in the...
67_ Using the Four "Limiteds" - How to Get Someone to Buy Now
29 Jul 2020
Contributed by Lukas
In this podcast, I teach you the "four limiteds" -- how to sweeten your offer 4 different ways so that your prospect will feel motivated to buy now.
66 How to Build Engagement Using CSA Contests
24 Jul 2020
Contributed by Lukas
In the age of COVID, it's awfully hard to build a sense of community and excitement, when you can't physically interact with your customers.... Or is ...
65 Seven Ways to Use Video Emails to Grow Your Farm Business
15 Jul 2020
Contributed by Lukas
A year ago I invested in a video email app after hearing about it from one of my podcast influencers I follow. In this episode, I share 7 ways you can...
64 My Customer Success Path - What Do You Teach Your CSA Members?
08 Jul 2020
Contributed by Lukas
So you've got all these new CSA members this year. What do you need to do to help them achieve success with your CSA product? In this episode, I share...
63 How to Write a GREAT Email Nurture Sequence to Warm Up Your Email Subscribers
01 Jul 2020
Contributed by Lukas
So you have an email list. Now what? In this episode, I talk you through the value of an email "Nurture" sequence -- what they are, what kinds of thin...