My Digital Farmer Podcast
Episodes
261 Is This Thought Holding You Back in Your Farm Business?
08 May 2024
Contributed by Lukas
May 8, 2024 This week, I have two farm projects that feel like a heavy lift. And because these decisions feel hard, I'm not taking action.... (Does th...
260 The TLCF Marketing Formula for Farms
01 May 2024
Contributed by Lukas
When I first started learning about farm marketing years ago, there was SO MUCH. I felt overwhelmed. I really wanted a framework to help me stitch it ...
259 If I Only Had 2 Hours to Do Farm Marketing, What Would I Do?
24 Apr 2024
Contributed by Lukas
April 24, 2024 As life would have it, I've been in a season of long-term illness this winter. These health issues have been so distracting, that I've ...
258 Auditing Your Online Store for Better Conversion
17 Apr 2024
Contributed by Lukas
Is your online store confusing? Last month, I was doing a one to one coaching call with one of my farmer Accelerator members. They came to me with a p...
257 What is Your Farm Product's Conversion Rate?
10 Apr 2024
Contributed by Lukas
Every one of your farm products has a conversion rate. The question is: do you know what it is? I used to scream and rail and raise my fists to the he...
256 Customer Onboarding Ideas for Your Farm Products
03 Apr 2024
Contributed by Lukas
April 3, 2024 Do you have a customer retention problem? If so, I bet I know one of the major factors behind it. In this podcast, we take a deep look a...
255 The 8 Step Farm Marketing Framework
27 Mar 2024
Contributed by Lukas
Today it's time to review the marketing basics. When I was a volleyball coach years ago, I used to say, "We spend 80% of our time focusing on the basi...
254 How to Market a Flower CSA - with the Dirt on Flowers Podcast
20 Mar 2024
Contributed by Lukas
How do you market a flower subscription CSA? That's the topic of today's podcast, which is actually a recording from ANOTHER show I was on last week. ...
253 How to Build a Spring Plant Sale Promo Campaign
13 Mar 2024
Contributed by Lukas
Have you ever thought about offering a Spring Plant Sale to your customers? You grow veggie startup plants for them for their garden. They pre-order t...
252 How to Monetize Your Farm's YouTube Channel for Passive Income
06 Mar 2024
Contributed by Lukas
March 6, 2024 Have you ever thought about monetizing your farm's YouTube Channel? If you already have subscribers and videos on your channel -- this m...
251 Case Study: Scaling a Direct to Consumer Farm Biz with Grass Powered Poultry and Meats
28 Feb 2024
Contributed by Lukas
February 28, 2024 In today's episode, I share a case study of one pasture-based livestock farmer, who has spent the last 9 years slowly scaling her bu...
250 Indirect v. Direct Social Posts: What's the Difference?
21 Feb 2024
Contributed by Lukas
February 21, 2024 Are you a farm business that uses social media to sell your product? Then today's podcast is a must-listen. One of the delicate ba...
249 Engineering Habits around Your Farm Product
14 Feb 2024
Contributed by Lukas
Today, we talk about the importance of creating habits around your product. This month, I saw a sign at my local meat/butcher in town. It showed the...
248 How to Write an Email Promo Sequence for Your Farm Signature Product
07 Feb 2024
Contributed by Lukas
February 7, 2024 Do you have a signature product you're trying to get your customers to buy? I often ask farmers: "Where are you taking people?" You...
247 Case Study: Rudy Lane Flower Farm's Subscription Promo Campaign
31 Jan 2024
Contributed by Lukas
January 31, 2024 In today's episode, you're going to hear from a flower farmer who used the "early bird launch sales method" to help her presell 60% o...
246 The Three Elements You MUST Have on a Farm Website Homepage (Interview with Dig Digital)
24 Jan 2024
Contributed by Lukas
Farm website updates. Ugh. If you're like most farmers, you cringe at the thought of working on your website. It feels overwhelming, time consuming an...
245 Common Traits of Manifesting Big Goals - Lessons I've Learned
17 Jan 2024
Contributed by Lukas
I'm willing to bet that if you're in business, you have some big dreams and goals you want to hit. How do you make sure you reach them? Over the last ...
244 Sales Funnel Audit of Shady Brook Farm - Beef and Chicken
10 Jan 2024
Contributed by Lukas
January 10, 2024 Today we do one of my favorite things: we interview a farmer and audit their sales funnel. In today's episode, you'll hear from Adam ...
243 Building Your Farm's Product Ladder to Increase Sales
03 Jan 2024
Contributed by Lukas
How do you make more money in your farm business? Answer: make more offers. In our early years as a CSA farm, we struggled to increase revenue because...
242 Seven Principles of Farm Marketing that Manifest More Sales
20 Dec 2023
Contributed by Lukas
Have you ever wondered what are the primary agents that cause people to buy your product? Turns out there are "laws" in marketing that drive the sales...
241 ReBroadcast: My Process for Evaluating Your Year & Setting Goals for Your Farm Business
13 Dec 2023
Contributed by Lukas
It's the end of the year, and that means it's time for the end of year evaluation and goal setting retreat! This is a rebroadcast of Episode 191 -- ...
240 Selling High End Berkshire Pork - Interview with Cobblestone Farm
06 Dec 2023
Contributed by Lukas
How do you sell a rare breed pig in a community who's never heard of it? This was a problem faced by today's podcast guest. Joanna Shepherd from Cobbl...
239 What Do You Want your Farm Customer to Do? 10+ CTA Ideas for Email
29 Nov 2023
Contributed by Lukas
What do you want your farm customers to DO? This is the all-important question as a farm marketer. You are always taking your customer (or prospect) s...
238 How to Make Your Farm Product More Desirable
22 Nov 2023
Contributed by Lukas
How do you make your farm products highly desirable? To answer this question, this week I share another saga in my continuing quest to find a massag...
237 Introducing Farm Marketing School - mDF's Monthly Membership
15 Nov 2023
Contributed by Lukas
What if you could go ONE place to learn all the farm marketing basics, and DIY your way through them? What if you could spend this off-season, working...
236 How to Raise Your Prices (and Make More $) Using Price Anchoring
08 Nov 2023
Contributed by Lukas
How do you raise your prices and get your customers to buy at that price point? (And feel good about it?) In today's episode, I'm diving into a crucia...
235 How to Build a CSA Renewal Promotion Step by Step
01 Nov 2023
Contributed by Lukas
Do you wish more of your current CSA members would renew their share early? I just wrapped up my end-of-season "early renewal" promotion campaign to m...
234 The Three Most Powerful Words in Farm Marketing
25 Oct 2023
Contributed by Lukas
When you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like: certified orga...
233 Ten Helpful Tags to Set Up in Your Email Service Provider
18 Oct 2023
Contributed by Lukas
Imagine waking up on Christmas morning and running to tree to pass out gifts, only to discover that none of the packages have labels on them. You have...
232 How to Use Mirroring to Close More Sales
11 Oct 2023
Contributed by Lukas
How often do you hold up a mirror? If you're good at marketing, you're doing it ALL THE TIME. We mirror in two ways: In our behavior and face to face...
231 How to SEO Your Farm Business with Julia Bocchese
04 Oct 2023
Contributed by Lukas
Do people "Google" something that leads to your business? If so, what are they typing into that search bar? And is Google recommending your business t...
230 Quick Tip: Put More CTA Buttons on Your Website
27 Sep 2023
Contributed by Lukas
How many times does your call to action show up on your website home page? (or anywhere on your website?!...) Today I'm going to challenge you to go c...
229 Five Ways to Take Care of Your Best Farm Customers
20 Sep 2023
Contributed by Lukas
Who are your "best" clients in your farm business? Do you know? And how do you define "best" when it comes to your customers? Maybe it means "biggest-...
228 TRAFFIC: How To Get More Eyes on Your Business
13 Sep 2023
Contributed by Lukas
Traffic is a count of the number of visitors to a website, web page, or your point of sale. Increase the number of people who get exposed to your mes...
227 Farm Marketing Metrics to Be Tracking
06 Sep 2023
Contributed by Lukas
What farm marketing metrics are you tracking in your business? When I first took the reins of sales/marketing in my business, I didn't know I SHOULD b...
226 Does it Matter How Much Your Customer "Like" You? (Book Study Recording)
30 Aug 2023
Contributed by Lukas
How much does it matter that a customer "like" you -- before they buy your product? Turns out, it helps a ton. In today's episode, I let you peek into...
225 Case Study: How I Increased My Online Store Sales with One Simple Action
23 Aug 2023
Contributed by Lukas
A few weeks ago, I broke a personal weekly record with my online pre-sales for this time of year. My store sales revenue jumped by 35% in my Local Lin...
224 How to Warm Up New Bulk Beef Buyers with Sarah Lovenuk from Black Barn Farms
16 Aug 2023
Contributed by Lukas
Sometimes you just need to have a few key elements in place in your marketing system to get the sales going. In today's episode, I interview a guest w...
223 How to Become a Master at Building "Offers"
09 Aug 2023
Contributed by Lukas
If you want to be in business for a long time, then you MUST become a master at making "offers." An offer is not your product. An offer is how you pos...
222 Making More with Online Meat PreOrders - Interview with Field Sparrow Farms
02 Aug 2023
Contributed by Lukas
August 2, 2023 by Corinna For many farms, COVID-19 forced many of us to re-imagine how we could sell our products to our customers, and inadvertently ...
221 You Only Need 100 True Fans
26 Jul 2023
Contributed by Lukas
What if you only needed 100 "true fans" to hit $100K in revenue? I remember in my early years of farming, I was just grasping for new clients -- whate...
220 Breaking into the Florist Market: The Power of Consistency & Persistence
19 Jul 2023
Contributed by Lukas
How important are consistency and persistence in sales? Turns out, pretty important for Red Handle Farm. In today's episode, I interview Bridget McMil...
219 How I Engineer Momentum and Energy with My Farm's Customers
12 Jul 2023
Contributed by Lukas
Do certain enterprises in your business feel a little stale? It's easy for that to happen, when you put things on auto-pilot and just do stuff the sam...
218 Screening Your Prospects: 4+ Ways to Qualify Your Customer Leads
05 Jul 2023
Contributed by Lukas
Over the years, I've had a lot of people come up to me and ask me, "What's this box of veggies all about?..." I used to take 5-10 minutes with EVERY p...
217 Top Monthly and Annual Marketing Tasks that Drive My Farm Business
28 Jun 2023
Contributed by Lukas
June 28, 2023 by Corinna I'm often asked by farmers who are strapped for time: "Help! If I only have a few hours a week to devote to marketing, what s...
216 If I Only Had a Few Hours for Marketing - My Top 5 Weekly Tasks
21 Jun 2023
Contributed by Lukas
I'm often asked by farmers who are strapped for time: "Help! If I only have a few hours a week to devote to marketing, what should I be doing?" Today'...
215 Marketing Gourmet Mushrooms to New Buyers
14 Jun 2023
Contributed by Lukas
In today's episode, meet my special guest Elizabeth Hopkins from Honeymoon Farm - the mushroom capital of the world. Since 2017, she's been marketing ...
214 Why Farm Customers Abandon the Cart (and How to Fix It)
07 Jun 2023
Contributed by Lukas
What if I told you that the average cart abandonment rate across all industries is 69%? OMG, yes. It's a big deal. This week, I was placing an online ...
213 How to Tell People What to Do in a 3-Step Plan
31 May 2023
Contributed by Lukas
May 31, 2023 by Corinna Wondering why more people aren't buying your product?... Well, it could be many things. But maybe your customers are confused ...
212 Marketing a CSF Fishery: My Interview with Sea Forager
24 May 2023
Contributed by Lukas
May 24, 2023 by Corinna In today's podcast, I interview Camilla Lombard, co-owner of SeaForager -- a community supported fishery located in the San Fr...
211 Are You Communicating Your Farm's Location in Your Marketing?
17 May 2023
Contributed by Lukas
Last month, I booked a massage with a new LMT that I found via Google. Thirty minutes before my appointment, I realized that she wasn't located in Oak...
210 The Secret to Farm Customer Retention is...Product Fulfillment?
10 May 2023
Contributed by Lukas
Are customers experiencing success with your product? Or are they overwhelmed and confused once they get it in their kitchen? (Maybe they're not even ...
209 Selling Inspiration - Interview with Lyndsay Biehl of Wildroot Flower Co.
03 May 2023
Contributed by Lukas
How important is it to inspire your customers with your business? In today's podcast, I dig into that question with flower farmer Lyndsay Biehl of Wil...
208 How to Make Word of Mouth Marketing Go Viral: Book Study on Contagious
26 Apr 2023
Contributed by Lukas
How are you leveraging word of mouth? It is still by far the #1 way that people hear about your product. So are you building any mechanisms to encoura...
207 A Quick Online Store Tweak to Sell More of Your Product
19 Apr 2023
Contributed by Lukas
Do you have a product that isn't selling well in your online store? In today's episode, I share a strategy you can try that may change your low-sell...
BONUS: The Implications of Local Line's Big Announcement for Farms
17 Apr 2023
Contributed by Lukas
A BONUS episode?! That's right. I don't do these very often. But recently, Local Line released some big news for their platform, which have some exc...
206 What is a Flower Farm Really Selling? My Interview with Dogwood Farms
12 Apr 2023
Contributed by Lukas
April 12, 2023 by Corinna What makes a person decide to buy themselves a bouquet of flowers? Knowing the answer to this question may be the key to sel...
205 What is Chat GPT? How to Leverage this AI Tool for Your Farm Marketing
05 Apr 2023
Contributed by Lukas
AI has now hit the marketing space. And if you haven't jumped on the bandwagon yet, I'm about to make a case that you should. In today's episode, I in...
204 A Two-Year Roadmap for New CSA Farmers with Glen Young of Cold Springs Organics
29 Mar 2023
Contributed by Lukas
What if someone could give you a roadmap of "what to do" in your first 2 years to build your CSA business? In today's episode, I interview Farmer Glen...
203 How to Build a Glamping Enterprise on Your Farm -- Everything You Need to Know with Kasey Marshall
22 Mar 2023
Contributed by Lukas
Glamping on the farm? Is it for you? Today on the show, I'm inviting Kasey Marshall of 350 Farms in Alberta, Canada. In 2022, they branched out and be...
202 Tips for Designing and Marketing Your Lead Magnet to Grow Your Email List with Lynn Smargis
15 Mar 2023
Contributed by Lukas
March 15, 2023 by Corinna How are you collecting new email subscribers? It's SO important as a business to grow your email list -- all year long. In ...
201 Building a Marketing Strategy for Your Meat Farm with Kayla Gibson
08 Mar 2023
Contributed by Lukas
What if you were just starting out your pastured meat business in a small town where there's no current market for it? How do you convince a new commu...
200 Top 10 Marketing Fundamentals - Lessons Learned Over 200 Episodes
01 Mar 2023
Contributed by Lukas
This winter, I decided I wanted to learn how to speak Spanish. I subscribed to the language app called Duolingo, and every day, I get a new lesson tha...
199 Check Out This Farm's Sales Funnel - Interview with Farrar Farms
22 Feb 2023
Contributed by Lukas
I love interviewing other farms to see how they're finding new customers and cultivating them into super-fans. This week, I interview Katie Farrar fr...
198 Getting Over Your Fear of Being Sales-y
15 Feb 2023
Contributed by Lukas
Do you struggle with asking people to buy your product because you're afraid of coming off as too sales-y? If so, you are not alone. I used to have it...
197 DIY Butcher Shop Feasibility Study with Liz Brownlee & Her SARE Project
08 Feb 2023
Contributed by Lukas
Have you ever wanted to build your own butcher shop in your local area -- to vertically integrate your business and stop the meat processing bottlenec...
196 How to Create A Compelling CSA Membership Offer & Product Description
01 Feb 2023
Contributed by Lukas
Take my 5-Day CSA Startup Challenge - Are you looking for help setting up your first season of CSA? Then join my CSA Starter Challenge. Over the cours...
195 How to Build Brand Awareness as a New Farm Business
25 Jan 2023
Contributed by Lukas
Need help starting a vegetable CSA? Register for my free CSA webinar "The Three Mistakes Rookie CSA Farmers Make (And How to Avoid Them)" at www.mydig...
194 What Should Be in Your Website Header
18 Jan 2023
Contributed by Lukas
A website header is the first thing that visitors see when they visit a site, and it appears on every page of the site. How does yours look? I liken t...
193 Marketing a Flower and Meat Farm with Anna Hankins
11 Jan 2023
Contributed by Lukas
Fresh cut flowers and meat? It's an interesting product mix for a farm business! In today's episode, I introduce you to Farmer Anna Hankins of Over th...
[Rebroadcast] Good Enough Marketing
04 Jan 2023
Contributed by Lukas
With all the ideas you hear from this podcast and other marketing gurus, you may be feeling overwhelmed as you try to find time to build your own mark...
191 Evaluating Your Year & Setting New Goals for Your Business (My Process)
21 Dec 2022
Contributed by Lukas
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is...
190 Using Text Messaging to Drive Online Sales - Interview with Aubrey Seiler
14 Dec 2022
Contributed by Lukas
Ever wonder how to incorporate text messaging into your farm business? This question comes up a LOT from farmers who are trying to find a way to attra...
Multiplying Your Farm's Generosity: My Feed the Need Bag Project
07 Dec 2022
Contributed by Lukas
In this week's episode, I wanted to share a very cool Thanksgiving project we did last year called "Feed the Need" bags. It served as a way for us t...
Farm Accounting ~ Knowing the Numbers that Matter with Taylor Bridges
30 Nov 2022
Contributed by Lukas
So many farms fail to be profitable simply because they don't have a good handle on their finances. To be a profitable business, you need to know how ...
The Elements of an Irresistible Offer - Interview with Michael Kilpatrick
21 Nov 2022
Contributed by Lukas
How do you get someone to buy your product? Well, it all starts with a "good offer." What does that mean? "Crafting the offer" gets its own module in ...
The Marketing Principles Behind My CSA Early Renewal Campaign
16 Nov 2022
Contributed by Lukas
Every year, I run an "early renewal" promotion to my CSA members, to try and get as many of them as possible to sign up for next summer's CSA season. ...
185 Inside a Coaching Session with MY Leadership Coach
09 Nov 2022
Contributed by Lukas
A few months ago, I made a HUGE leap and decided to invest in a leadership coach. I had gotten to a point in my business where I felt like what was ho...
184 Using the Power of Repetition in Your Marketing
02 Nov 2022
Contributed by Lukas
Here's a powerful marketing principle: The more you say something, the more likely your customer will remember it (and believe it). For example: What ...
183 How to Give Your Farm Website a Makeover with Tricia Phelps of Taste the Local Difference
26 Oct 2022
Contributed by Lukas
Does your website need a makeover? Or maybe you don't have one at all?! Then this episode is for you! If you own a farm business, you need a website. ...
182 Meet a CSA That's Always Sold Out - Interview with Karin Velez
19 Oct 2022
Contributed by Lukas
I love interviewing other CSA farmers and learning their sales secrets. Today I introduce you to Karin Velez from Wolf Creek Family Farm. Karin has be...
181 What is Accelerator? My Small Group Coaching Program!
12 Oct 2022
Contributed by Lukas
In this episode, I announce the release of my new Small Group Coaching program for farmers called Acclerator. Think of it like "marketing school meets...
180 The Most Important Marketing Assets to Build in Your Business
05 Oct 2022
Contributed by Lukas
I get this question a lot from farmers... "What should I focus on first in my marketing strategy?" After 15 years of running a farm business (and lear...
179 Meet the Author of Ready Farmer One ~ My Farm Marketing Bible
28 Sep 2022
Contributed by Lukas
What if there were a Farm Marketing "Bible" that spelled out all the best practices to help market to your customers online? Farmers are expected to k...
178 The Secret Behind My CSA Customer Success: I Interview my CSA Coach Cadie Jardin
21 Sep 2022
Contributed by Lukas
What is the secret behind my CSA's incredibly loyal fan base? How are we scoring a 93% retention rate every year? What if it's not about the vegetable...
Optimizing Your Product Fulfillment Process
14 Sep 2022
Contributed by Lukas
Somebody buys your product. Then what happens?... Many business owners think that the work of sales and marketing is now over. The customer bought t...
Ten Ways to Show Your Brand Authority and Close the Sale
07 Sep 2022
Contributed by Lukas
Before your potential new client decides to buy your stuff, they're looking for ONE thing... Proof. You need to show that you're the real deal -- your...
Redefining Your Definition of Success
31 Aug 2022
Contributed by Lukas
As an entrepreneur and small business owner, I am constantly chasing "the next big thing." I set ambitious goals. I build execution plans to get there...
How to Turn Ugly Links into Pretty Links
24 Aug 2022
Contributed by Lukas
Tired of trying to share long, ugly URL links with leads and customers in your marketing channels? There's another way. They're called "redirects," an...
Use This A+ Sales Funnel as a Template
17 Aug 2022
Contributed by Lukas
Every now and then, I run into a fantastic sales funnel example in the real world in another industry. When it happens, I take notes, so I can share i...
How We Took A Farmer Vacation in July
10 Aug 2022
Contributed by Lukas
Vacation in July for a farmer? Is it possible? What if it were?... In today's episode, I share my story of how Kurt and I successfully planned and exe...
Time Saving Tricks to Help You Write Your Weekly Newsletter Faster
03 Aug 2022
Contributed by Lukas
Writing the weekly CSA Newsletter.... do you love it? Or hate it? This used to feel like a CHORE! In my early years, I would start from scratch every ...
Advice for Getting Started with Instagram Reels
27 Jul 2022
Contributed by Lukas
Subscribe to my free 5-Day Instagram Reels Challenge here. You'll get a daily video tutorial on Reels and a quick homework assignment to practice the ...
A Checklist for Getting Started with SEO ~ Interview with Jesse Dolan of Local SEO Tactics
20 Jul 2022
Contributed by Lukas
Check out my workshop "How to Optimize your Google Business Profile" here. Are you using the power of search engines to help you find new customers? H...
How to Find Your Product's Promised Transformation
13 Jul 2022
Contributed by Lukas
What is it that your product actually delivers to your customer? I'm not talking about the thing itself. I'm talking about the long-term life transfor...
167 Key Marketing Metrics to Measure in Your Farm Business
06 Jul 2022
Contributed by Lukas
Do you track any sales or marketing metrics for your farm?... Because here's a fact: You can't manage what you aren't measuring. And for the first 9 y...
Farmer Case Study: Bluegrass Beef Marketing Strategy
29 Jun 2022
Contributed by Lukas
Get my new weekly marketing roadmap when you subscribe to my email newsletter. I LOVE interviewing other farmers who are GREAT at marketing. Sometimes...
Email Hack - How to Build an "Evergreen" Email Newsletter
22 Jun 2022
Contributed by Lukas
What happens to a person after they subscribe to your email list for the first time? Do they fall into the "black hole"? I've long encouraged you to b...
Marketing a Microgreens Business with Laura Patterson
15 Jun 2022
Contributed by Lukas
Need some help with Instagram reels? Search no more. Today's podcast guest and farmer is an Instagram guru. Laura Patterson has mastered the art of en...
Defining Your Core Marketing Message this Season
08 Jun 2022
Contributed by Lukas
Have you taken the time this season to identify your core marketing message(s)? Is your message consistent and clear? What are you trying to get your ...