Want Sam's Playbook to Uncover Billion-Dollar Business Opportunities? Get it here: https://mfmpod.link/rve Episode 724: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) break down $1B+ product crazes and why they worked. If you want to help those on the inside, donate to The Last Mile (https://thelastmile.org/donate) and Inside Circle (https://insidecircle.org/) — Show Notes: (0:00) Labubu (3:19) The "gotcha" mechanic (10:53) The lipstick effect (12:53) The lalapalooza effect (15:17) $1B+ crazes (20:48) Tony's Chocolonely (31:10) Sam goes to prison (37:18) The Larry story (41:26) Shaan joins a prison gang (51:15) Sam vows to quit the internet and money (54:52) Pomp's SPAC — Links: • Pop Mart - https://www.popmart.com/us • Tony’s Chocolonely - https://tonyschocolonely.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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“What did the council decide on item 42?” — answered with the speaker and the moment.