Brian Halligan (@BHalligan), founder & executive chairman (and former CEO) of HubSpot, joins Sam (@TheSamParr) and Shaan (@ShaanVP) to discuss what he learned from nearly dying in a snowmobile accident, how he took HubSpot from nothing to $1 billion in ARR, and what he learned about marketing from the Grateful Dead. He also discusses what he does day-to-day, why he has always preferred inbound marketing, how to manage creatives, and much more. --------- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. --------- Show Notes: * (1:37) Brian’s snowmobiling accident that nearly killed him * (7:18) How Brian’s life has changed since * (13:07) What Brian actually does day-to-day * (28:39) Why has always Brian preferred inbound marketing * (32:00) Businesses that can be built on top of HubSpot * (33:34) Org chart business opportunities * (36:14) Climate Tech Opportunities * (50:50) How to Manage Creatives * (55:35) What the Grateful Dead can teach us about marketing

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“What did the council decide on item 42?” — answered with the speaker and the moment.