Vivian sits down with Julissa Prado, founder of Rizos Curls, for a candid conversation about what it really takes to build a beauty brand from scratch and what it costs, personally and financially, to bet on yourself as a Latina entrepreneur. In this episode, you'll learn: How Julissa's lifelong search for products that actually worked for her curls turned into a business; including how much she personally invested to get Rizos Curls off the ground, what the early bootstrapping days really looked like, and where the name came from. The money lessons Julissa grew up with, the ones she had to unlearn, and how her relationship with money evolved from before she became an entrepreneur to building a brand with a loyal, growing customer base. The real revenue numbers behind Rizos Curls; her best months, her worst months, how much gets reinvested in the business, the biggest financial mistake she made while building, and how she decides what to pay herself as the founder. How community has always been at the heart of Rizos Curls, why uplifting immigrant and Latina communities is central to the brand's mission, and how Julissa has used her platform to fundraise and drive real impact. Keep up with Julissa https://www.instagram.com/julissa_prado/ and Rizos Curls https://www.instagram.com/rizoscurls/ Plus use code RICHBFF to get 10% off your Rizos Curls purchase between March 11– April 11! Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices

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