Dave Karpf, “Analytic Activism: Digital Listening and the New Political Strategy” (Oxford UP, 2016)

episode

New Books in Communications not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from New Books in Communications

Terry Kirby, "The Newsmongers: A History of Tabloid Journalism" (Reaktion Books, 2024) 51 min · 20 Dec 2025

Leo R. Chavez, "The Latino Threat: How Alarmist Rhetoric Misrepresents Immigrants, Citizens, and the Nation" (Stanford UP, 2025) 1h 11m · 20 Dec 2025

All episodes from New Books in Communications →

Report any issue

Source

Recorded09 Jan 2017

Publisherfeeds.megaphone.fm

Handlerec:4674389

Show notes

For the start of 2017, Dave Karpf is back on the podcast with his new book, Analytic Activism: Digital Listening and the New Political Strategy (Oxford University Press, 2016). Karpf is associate professor of media and public affairs at The George Washington University and author of The MoveOn Effect also published by Oxford. Much of the attention paid to digital politics is about speech. What did Donald Trump say on Twitter today? And who responded? Karpf’s book suggest that that attention has overlooked the other side of digital politics: listening. In Analytic Activism, Karpf focuses on how organizations use the digital footprints we all leave online to inform strategy. A/B testing and digital petitions allow political groups to hear what constituents care about and then later to use that information to mobilize and drive action. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.