On Social Media and Hinduism

episode

New Books in Communications not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from New Books in Communications

Terry Kirby, "The Newsmongers: A History of Tabloid Journalism" (Reaktion Books, 2024) 51 min · 20 Dec 2025

Leo R. Chavez, "The Latino Threat: How Alarmist Rhetoric Misrepresents Immigrants, Citizens, and the Nation" (Stanford UP, 2025) 1h 11m · 20 Dec 2025

All episodes from New Books in Communications →

Report any issue

Source

Recorded25 Oct 2022

Publisherfeeds.megaphone.fm

Handlerec:4672141

Show notes

Dheepa Sundaram (she/her/hers) is scholar of performance, ritual, yoga, and digital culture in South Asia at the University of Denver which sits on the unceded tribal lands of the Cheyenne and Arapahoe people. Her research examines the formation of Hindu virtual religious publics through online platforms, social media, apps, and emerging technologies such as virtual reality and artificial intelligence. Sundaram's current monograph project titled Globalizing Dharma examines how commercial ritual websites fashion a new, digital canon for Hindu religious praxis, effectively "branding" religious identities through a neoliberal "Vedicizing" of virtual spaces. Her most recent article explores how West Bengal’s Tourism initiatives use Instagram to foster virtual, ethnonationalist, social networks during Durga puja. Spotlighting issues of access/accessibility to religious spaces and the viability and visibility of online counter-narratives, especially those from minoritized/marginalized caste, gender, and class communities, Sundaram shows how Asur tribal groups who seek to recover an alternative history of their ancestor Mahisasura, are not only excluded, but, effaced through this kind of digital cultural marketing campaign. A forthcoming piece examines so-called YouTube yogis and how the commercial landscape of yoga as part of lifestyle "cures" becomes an unwitting partner in Hindu nationalist project of repatriating yoga as a national cultural artifact. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.