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Chapter 1: What is discussed at the start of this section?
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Chapter 2: What are the first week album sales of The Clipse?
It leaked over to people that weren't their core. They got in front of everyone, not by having to do, of course, the Travis thing was one thing, but they focused music. Platforms even said, we only wanna speak to certain people with this shit. Your core is what you focused on and it went past your core. That's why focusing on your core first is always the best route. It's always the best way.
I saw a lot of people comparing with Jack Boys, and congrats to Chase, Trav, everybody. 250 first week, crazy, 181 pure sales. They did 250? 251. Now, that brought up between why I brought up Jack Boys. That's surprising. I'm not going to lie. I didn't see anybody talking about the album. No, Travis went number one with a mixtape that was like 10 years old that he re-released with a t-shirt.
Yeah, that's wild. It didn't really shock me. It brought up a lot of points over the past week. With the Clips and Jack Boys, because like you said, Clips did a lot of cool shit with different vinyl covers, different merch pieces. Push even said, I forgot, maybe it was with Joe and Jada, that they plan to do more merch collabs with this album.
I'm sure that the record will be part of it when you purchase the clothes. That's what Jack Boy's done. That's always been something people say about Travis. Remember when Nicki went on that whole fucking crazy rant? And then Billboard changed the rules in 2020. Then 2023, I want to say.
They changed it back, that's why we're still able to do the bundle thing, but you have to have the album available for purchase by itself, and then only one t-shirt and album can be sold together. That's the only bundles you're allowed to do. Oh, so this was connected, this album was connected to some Jack Boy's merch? A lot of it. Okay. That's why that changes things. I want to make it clear.
Like pure sales also comes from buying direct on iTunes, buying direct vinyls and everything. So they accuse the clips and Jack boys of like, you know, the margins are kind of crazy, but not too far off for people that do bundles. It's about half. Okay. Um, who cares? I understood Nicki shit because to a superstar like Nicki Minaj, a lot of perception in number one doesn't matter. I get it.
But the fans that get mad about this shit, I don't understand. So Billboard, we have no artist union. We can't even regulate how Billboard even counts anything. We allowed streaming to set the exact price of what our songs are worth without even a hearing, a trial, nothing. They said, this is the market value no matter who the fuck you are, and this is it. And we said, okay, here's my music.
We're not allowed to go try to find a loophole so we can make some more money? You already fucked us by setting a standard that only really benefits y'all at the end of the fucking day. We're not allowed to go outside the lines. The labels we signed to are in bed with you.
So why the fuck would I be mad at Travis or Malice or Push to find a way to go direct to their consumers to make more money off their hard work? The fuck is y'all mad at an artist for? Be mad that we have to do this. Because there's no reason a Travis Scott song should be worth 0.00001 of a penny. Right. And you also know how to design clothes. You fucking right. I'm going to find a loophole.
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Chapter 3: How did The Clipse's rollout strategy impact their album?
I have to manipulate the system that you won't change. So I'll also do that. I'll also sell a t-shirt and not even put an extra 9.99 on it, but you're still getting a digital download.
I'll even take the hit financially to do the perception thing, because you have created a contract where I need to be in the top 10 to matter at your label or to open a certain budget or have any leverage when I renegotiate. I can't get this Grammy because, oh, if you look at Billboard, it doesn't match our Grammy standards. Like, yeah, artists are just doing what's best for them.
That doesn't affect the fans whatsoever. Artists got to pivot, man. Artists got to find a way to still capitalize off their art. If it means, you know, attaching it to a fire piece of merch and things like that. That's just the game that has to be played. When the Khaled-Travis-Travis-Tyler thing happened. Remember with their fight for number one and that whole corny situation on, you know-
Khaled's behalf we all have corny moments I'm not shitting on Khaled his shit when he didn't beat Tyler Tyler was pure I'm sure he did a merch bundle somewhere in there but he tied that to an energy he was selling cases of energy drinks and we didn't even know that was tied to I was at 7-11 didn't know I just bought a Khaled album yeah you know now and here's the thing I know number one matters a lot to Khaled it's part of his brand and his perception which I totally get that yeah
I also didn't care. If that's how Khaled can make money on the back end and has a deal with an energy company, to me that's good business. Unless they're harming people overseas to create this energy drink. Why as a fan would I be fucking mad at that? That's so weird to me. Only time I look at it a weird way is when the music is trash. And you tell me that's number one.
That's when I'm like, yo, cut this shit, man. That album is fucking terrible. But if the music is fire, the album is dope, I don't care if it's a hoodie or some sneakers or energy drink tied to that. As long as the music is good. When the music is not good and y'all try to tell me this is the number one album, that's when I'm looking at you like, man, get out of here.
That's not the number one album. Literally, to this day, I feel like the first... Patriot Act, Big Brother looking over you, was U2 in all Apple products. U2 has been part of my life whether I like it or not. So we supposed to get mad when Hov does a deal with Samsung and it's a million copies before the album even comes out? I don't care. Is Magna Carta good? Why the fuck would that bother you?
Yeah, I get it. I get it. But as fans, you know, they support who they support, man. And they want to see their people at number one. And if somebody has a hoodie that's dope, but the album is not. And now that album is number one. I get that part of it. So I get why people upset. I think a lot of fans, myself included sometimes. Your merch can't be better than the album.
Let's put that out there. Your merch can't be better than the album. That's when the problem comes. Here's the thing. I, you know, as a moral fan of music, do have an issue with people that are not artists that are just here for a lick.
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Chapter 4: What are the implications of working with Q-Tip and Half?
But Q-tip is going to give me the bag. But toes half though. But for what I became and my influences, it's going to be half for that. All right. I'm going to add another stipulation to this. they also can feature as rappers on this joint project. Q-Tip gonna take me around the world with this shit. This guy's not fair. He has to be stopped, man. He has to be stopped.
Yeah, Q-Tip gonna have you in a day party in Ibiza. In Ibiza. It's like, shit. Half might too, though. Don't get it twisted. He might find one. He'll fuck you up and throw something on you. You'll be like, yo, what is this? I made records with Half.
Half is on a project that I did with... I released a collaborative project with Benny, BSF, and my company, T-Main Dope Gang, called Stop Calling Our Content. Half is on that joint. And Half is on the last project I dropped. He produced a record on there. So I already know what I'm going to get from Half. It's going to be great. I never worked with Q-Tip before.
But I know I'm probably going to be on the coast of Spain somewhere. He's on these records. And the album may never come out because Q-Tip is going to work on it for the next 30 years. But when it does, though.
Chapter 5: What makes a collaboration with Busta Rhymes significant?
Hav will bounce some shit and be like, let's put it out. That's hilarious. But based on my influences, it's probably going to be Hav. I give it a buck. Word. You can put a verse on DJ Clue, the professional album, or Who Give 50 Cent is the Future? That's a good one, too. Damn. Damn. What was the question?
Graff can put a verse on The Professional, DJ Khaled's first actual album, or Who Kid, 50 Cent is the Future. There's a Graff feature on one of them. I was going to be thinking. I would have never thought of no shit like that. Shitballs. That's a tough one too. The Professional was the Rockefeller project, right? Yeah. That's just like 30 times platinum now, I think.
I might just go with that just so I could just continue this Rockefeller shit that I got going on. Yeah. It ties in. Yeah, it just ties in. But, okay, that's my side of Queens, too. That's the whole... Yeah. That's Shadyville all the way to Southside. That's the whole shit. That's the whole side. Mm-hmm. North and South.
Chapter 6: How does the discussion about 50 Cent and Nicki Minaj's potential signings unfold?
Yeah. Jesus. twisting my arm here buddy but I'll probably go with the clue because of what the fuck I created last year that's the only reason because Wookiee is shout out to Wookiee I just seen a nigga recently it's the start of your career you can sign with Steve Stout or Irv Gotti Oof. Shout out to Irv, man. Rest in peace to my nigga Irv. Absolutely.
I did three records with Irv in my career, man. Shout out to Irv. Word. I never worked with Steve Stout before, but that's nice. Shit. And I mean, probably the best brand partnership. Yeah. I'm going to have Coca-Cola behind me. I'm going to have Pepsi. I'm going to have... The brand partnership is going to be out the ass. Own half a ring camera. Word.
I'm going to get... This mic is going to be sponsored by... I already know what's going to happen with Steve Stout. Um... damn, I might have to go with Steve for that shit that I haven't even tapped into yet career-wise. And I never had an opportunity to work with Steve before. I worked with Irv, my nigga. I worked with Irv, so I already know I'm gonna get bangers. Irv is amazing the way he work.
I learned a lot from Irv too in a little bit of time I worked with him. That ass. So I've experienced that. So I'm going to go with Steve because I never tapped into that side of shit.
Chapter 7: What humorous anecdotes are shared about dating and nicknames?
That makes sense. Yeah. This is a random question just for the room in particular. Again, remember, time does not exist in this whole world. Would you rather see 50 Cent signed to death row in 1996, but like 25-year-old 50? Like right when his career was about to- In 96? With Pac and all that? Woo. That 50 signed to death row in 96- or Nicki signs to Murder, Inc. in 2001? Oh, shit.
Nah, I would go with the 50 with that one. Nicki or Murder, Inc.? You got, if Nicki Minaj and Ja Rule was to have some records. Ashanti, like, yo, Nicki in 01. Because they were making more softer records. She was still doing hard shit then. I mean, Murder, Inc. Their singles were that way, but they were still. Yeah, they were still making hard shit too. Let me think. But you put in 50...
50 already came out with the West Coast shit. He already came out with that type of energy, to be honest. That's a part of his legacy too. He already went with that way. But less chaos. With him, with Pac actually, like with Pac. Yeah, I don't know what the mentality had. I don't think we've ever seen anybody brought Pac to the hood. Yeah, of course. What?
I mean, Pac was in Queens all the time with Stretch. Yeah. Pac would have brought 50 to Queens.
Yeah.
Yo, you never been over here? I live here, nigga. I just think the mayhem that would ensue. Imagine 50 Cent and Suge. That would have been nuts, dude. That would have been crazy. That would have been crazy. With his mentality then, they would have been, the industry would have been fucked up. Nicki with Murder, Inc. I never even had that thought in my life. Did she even have records with them?
Ashanti and all of that? Nah, right? She came way, not way after, but she came. I never even had that thought in my life. I'm just thinking of Nicki. I think that would, there'd be a whole different story to Murder, Inc. and the June, like, 50's not getting Murder, Inc. clean out of here that easy if you have Nicki carrying the flag in the midst of that entire thing. True.
But then Nicki would be making different records. I'm trying to, that's why I'm trying to think. Yeah, because Irv and Medusa and them, you have Ashanti, you have Jabra. I'm like, I'm trying to picture it in my head now. I don't know. I can't even... I'm thinking about the records they made and then put Nicki on it. And I'm like, I don't know if I wanted to hear that. Yeah. I don't know.
What'd you think? I would want to. I could hear, I could hear 50 and Pac though. Oh dear. Definitely. Cause the alignment is there. Yeah. But I think that Nicky with Irv and- That would have been crazy. Because Irv would have catered to Nicky. So maybe they would have created some shit that I can't even imagine keeping running. I'm just going off what exists already. Yeah.
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