Chapter 1: What is the main topic discussed in this episode?
This is an iHeart Podcast. Guaranteed human. Hey, it's Nora Jones, and my podcast, Playing Along, is back with more of my favorite musicians. Check out my newest episode with Josh Groban. You related to the Phantom at that point. Yeah, I was definitely the Phantom in that. That's so funny. Share each day with me Each night, each morning
Listen to Nora Jones is Playing Along on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. On the CINO Show podcast, each episode invites you into a raw, unfiltered conversations about recovery, resilience, and redemption. On a recent episode, I sit down with actor, cultural icon, Danny Trejo to talk about addiction, transformation, and the power of second chances.
The entire season two is now available to binge, featuring powerful conversations with guests like Tiffany Addish, Johnny Knoxville, and more.
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Listen to the CINO Show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey, it's Edwin Castro, also known as Castro1021. And I'm Konky, his best friend and business manager. And we've got a new show called The 1021 Podcast. I'm taking you behind the scenes on how I became one of Twitch's most popular streamers. We also love sports.
And with the World Cup right around the corner, we'll be breaking down the biggest storylines ahead of the big tournament here in the USA. Listen to the 1021 podcast on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. On paper, the three hosts of the Nick Dick and Paul show are geniuses.
We can explain how AI works, data centers, but there are certain things that we don't necessarily understand. Better version of play stupid games, win stupid prizes. Yes.
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Chapter 2: What is Chance The Rapper's upcoming album 'Star Line' about?
I mean, I think it's by far the best rapping you've ever done. I mean, music is subjective, but as far as just rapping, this is definitely the best rapping you've done.
Was the six years, was that a conscious decision or that's just how life like? No, I definitely wanted to be less than that. For sure. But I feel like what I was trying to do was I was trying to create moments. There was a I feel like I look at it in like three sections. So there was the film journey, which like and all of these like they like, you know, permeate throughout the whole thing.
But I was learning a lot about cameras and like getting to like figure out how I wanted to see myself in my music because like music videos is like. the best way to get to people. It don't got necessarily a huge financial return on investment, but in terms of like how people hear music for the first time, a lot of times it'd be on Instagram. You know what I'm saying?
The other side to it is hearing it in the club, but like, you're going to see that shit on TikTok. You're going to see it on Instagram. You're going to see a music video before you just hear it here. You know what I'm saying? So I focused a lot on like learning how to use a camera, how to, you know, direct, how to edit, how to, uh,
cinematography is like the big thing that I'm like really into now is like learning how to light people, learning how to like, how to like framing and composition. So I spent a long time doing that. That's when I started doing my first, I guess you could call singles for Starline was self-directed videos for like singles and stuff. And then I feel like around,
Like 2022, 2023, I started focusing a little bit more on like, how do I like make big moments for these singles? So I started working with museums. I started working with painters and like, you know, people across different mediums to figure out how, like I just said, that visual element, how do I make it so that people can, feel this music beyond what I'm writing. Cause it's very dense verses.
Like even what people like on their first listen, like, you know, my, my family and my friends have lived with this music for a long time. Some of these songs have been around since 2020 or 2021. I mean, and they'll tell me five years later, like, bro, was you saying this on this song? I'm like, yeah, they like, bro. I feel you now. So I think it's like, it's very compacted.
So it's like I started working with artists and like different people to just understand visuals a little bit better than me on how to like, you know, have a more layered conversation on something I'm trying to talk about. And then I feel like just this, this final little last piece of it has been, you know, really just like, I guess figuring out how to bring my fans in.
So I started working with,
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Chapter 3: What personal challenges has Chance faced recently?
what they call sensory experiences. So like doing, you know, AV or audio visual experiences where I use like projectors and lighting. And you know, I be having my wraps on the screen now. Like that's my literal visual language.
Like putting people in a room literally with my words, with lights, with a sound system that me and my friends designed, headphones on a beanbag and like just go through this music I'm working on. And- That's interesting. And it was like, I'm going to send y'all some video of this shit. It's actually crazy. I'm so good at it now that it's like, I'm literally Walt Disney.
Like I could put some shit together. So that's a Chicago. Sorry. Yeah. I just realized. I promise you. I was not thinking about that. I'm thinking about saying it's these jobs. No, no, no, no. Damn. I just, that's so crazy. I promise you. I was not thinking about folks. Yeah. No, I see y'all DNA. It's fine.
But I'm saying like, building an experience for somebody, creating a world and a context around these things that I'm making up in my head. And then I'm pulling from real life. But like, Starla, now that you've heard it, like, I wish that it's like, it's like,
Once this project comes out, there's going to be probably around 1,500, I think, is probably around the amount of people that I showed this experience in the past two years. There's going to be 1,500 people that come out that's like, y'all should have been the writings on the wall. That was the name of the thing that I was doing. It was a little secret thing.
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Chapter 4: What is the story behind the viral Carnival video?
I did it in New Orleans, D.C., Chicago a couple times, LA. LA, like a bunch of random cities. And I'll just, I got this texting list and I'll text like, you know, it'll be like 4,000, 5,000 fans in a city that signed up for this little thing and tell them, you know what I'm saying? Slide through.
And then I put on this whole like real experience that nobody's like expecting with the new music, with everything. And at the end, it's like, like the way that people feel about it. Obviously the music is good too, but this whole thing around it, it's like, it's a 360 experience. It's like fucking crazy. How did it differ with having like in real life, direct to consumer feedback on your music?
That shit is like, You really can't get it nowhere else. I'd start looking down the camera, because I know as rappers and creatives watching it, you got to go to the people. You got to go to the people. You can never get a real understanding of how people feel from analytics or social media or nothing.
People will come and tell you a story about they little sister's life getting saved by your music or their baby being born, whatever. People have stories that they can't share with you really in detail through social media or through a view or a like or a comment.
Another subconscious question.
Do you think you went that route based off just a specific part of Twitter that reacted to the big day the way they did on the timeline? 100%. So like, let me not go so far in time just to start a run. Let me actually answer the first question first. Like, yes, because I think like, My shit has always been grassroots. I really was a street team nigga.
I know how to work a project because I've been doing this since I was 14. So my relationship to the fans and the way that that looks to the outside, I know the value of both of those things. I know the value of having a person that will silently say, I love you and I'll buy a hat. And I know the value of... of the perception of people seeing a lot of people wearing a hat.
Like they both have their own separate values and I saw what was like, you know, this, whatever, you know what I'm saying? I seen what was happening and I'm like, I need to tap in with the people that support and show them, like, you know, give them a pride. Because that's also a thing.
Like, if you love an artist, right, especially from a young age, a lot of times you kind of, like, you start to feel connected to them in a way that's like... I represent this person, they represent me.
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Chapter 5: What is Chance's current relationship with Kanye West?
the room is like surrounded by these subs, these big ass subs. So it delivers these lows that give you vibration to your seat that makes it feel like, you know, on a roller coaster or something. So that mixed with the visuals, the AV, the tech, I'm sorry, the text, the lyrics, like it puts you in like really inside the music.
And like, there's no like loss of frequency in terms of how I'm giving it to them, like what I'm saying. But it was also like, a real visceral reaction to a bass drop being felt in your seat and in the floor like you're at a concert while still getting all the high-end frequency that the headphones give.
That's how I saw the last Fast and Furious.
You said you saw the last Fast and Furious with some headphones on? No, but the seats was moving and shit.
Oh, yeah, yeah, yeah. It's not that.
I ain't got it to that level.
I'm going to make a roller coaster at some point.
I'm just fucking kidding. This sound like my sound journey.
No, definitely. That's exactly what it is.
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Chapter 6: How has Chance been connecting creatively with his fan base?
Cause they, for whatever reason, a lot of my fans is being on some creative shit.
That's a different level of connection to your, to your audience though.
No, it's nothing like anything I see in the market, but it is in the line of how I feel like a lot of my fans feel connected to me.
It's a little more personal than... It's a lot of people that just fuck with me from afar on some like, oh, I like his raps, but a lot of people know something else about me or has some other connection to me or felt some, like I said, this permeating thing from a song where they were like, oh, that's what you be on? That's what I be on. And then I'll just feel that love when I...
I'm walking around in New York or walking around in any city and people like, yo, they don't know I got a fucking whole CD about to come out. But they just get that love, love, brother. Like whatever, you know what I'm saying? We support type shit.
So now six years, it's been six years. Six years ago, I remember Rory and myself, we kind of was the thing is, is Chance really independent? We had to go through that whole thing. That was like the chatter. But now with all of this that you're doing, this is really an independent thing. Yeah. And you're funding this and you have all these ideas.
As a creator, how frustrating is it at times when you have these ideas and these thoughts in your head and you want to get them out? but you're independent. And it's like, we know things cost. And it's like, but I have this visual. Once you have a vision, is it like, I'm doing this no matter what?
Or do you have to kind of call an audible every now and then and adjust to the... No, it's like, we just go. And like, that's just how it's been since I first started. Like, I, like, I love, I guess I just love being happy. So I'll invest in anything that's going to make me happy. That's like, you know what I'm saying? In terms of family, personal things, like, but like the music is,
Like I always seen, I've almost damn near always seen money as being for my pursuit of music or to be flipped so I can have money to pay for the things, other things in my life that I need to take care of. But that flip is going to happen through music. So I feel like there's never really been a point where I was like, Oh, like, I mean, I'll get that.
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Chapter 7: How has Chance's music evolved over the past six years?
To me, this is the best place to do it, even though I won't be saying names in it, but even though it's public, it's like, sometimes, especially for the creative, like, you got to put that shit on wax. Like, you got to, like, you got to not just express yourself and not just record yourself, but you got to publish. Like, you got to put it out.
I mean, you tied it in with the Badu quote on that record. How's the exact bar go with that? Man, Erykah Badu, one of my favorite poets, favorite lyricist, favorite, obviously, vocalist, performers, everything. She has a piece that she did on Deaf Poetry Jam called Friends, Fans, and Artists Must Meet. And at the beginning of each verse, she says that same line.
Friends, fans, and artists must meet. Which one are you? Which one are me? And the first verse or first section of the poem, she talks about... She says it from the perspective of a fan. And they're like, man, I just want to meet her after her show. I loved her new song. It was dope. I hope she don't forget about me when she gets so big. The second verse is from the perspective of her friends.
Chapter 8: What unique marketing strategies is Chance using for his album?
And her friends on it is like, this bitch want us to carry her luggage. She late for all the trips. She got all this money. She ain't going to have no money when her shit don't sell. It's like... And then the third verse, my favorite one, she flips the notepad in the air and she's speaking from her perspective or from the perspective of an artist. And she's like, niggas don't know.
After taxes come, I'd be back broke trying to figure shit out. People don't know the struggles I go through just trying to write a verse that will appeal to all these different people that you feel responsible for. they don't know all of these things. And this is my perspective, but I just, I always loved that piece since I was a kid.
And so like that really drove the, like the, that was my closest connection to how I felt was like, you know, I have to address different things that I feel important to talk about. Not necessarily just the things that people think I need to, you know, like, I gotta, like I said, I got a lot of fans. It's like, you better put out a record that's stepping on their necks.
And it's like, this is stepping on their necks for sure. It's stepping on everybody. But like, it's also like, I'm doing it how I want to do it. And I'm talking about what I want to talk about. Right. Yeah.
And I mean, I think you're addressing what a lot of people were curious to hear six years later, but also on back to the go, you address some shit that I feel like the world has been wanting to know.
And what's fucked up is I had to make peace with this too, that, Because we are in the public eye, I put my personal life out there. So people are allowed to ask me about shit where I'm like, that's none of your fucking business to begin with. But it is. But it is. I made the choice of even putting it out there. So how could I react to somebody being like, well, we're invested now.
You addressed the divorce, everything that's happening. What was that transition like? It's a transition still now. It's like we... are, you know, we're young, like, you know, maybe not to the YNs, but we young, like, you know what I'm saying? We, I was, I was 21 when Kinsley, when my first kid was born. And you know what I'm saying?
So like, we, uh, we like, you know, are growing and we just two people that like definitely love each other. And definitely, I feel like I'm explaining it to my kids right now. Like, listen, no, but like, it's not your fault. I didn't think it was me. No, it's just, but it's like, The reality of it is, is like everybody, you know, deals with their family different.
The family I come from is very, very close. Like very, very tight. And, you know, it's very important for us and for her and her family, for us to be tight. So we, you know, we still travel together. We still like- Still family. Yeah, we still a family forever. Like, and it's just a, you know, it's a different format of it. But like, we've been through every format.
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