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Chapter 1: What is discussed at the start of this section?
This is an iHeart Podcast. Guaranteed human. Hey, it's Nora Jones, and my podcast, Playing Along, is back with more of my favorite musicians. Check out my newest episode with Josh Groban. You related to the Phantom at that point.
Yeah, I was definitely the Phantom in that.
That's so funny. Share each day with me Each night, each morning Listen to Nora Jones is Playing Along on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. On paper, the three hosts of the Nick Dick and Paul show are geniuses. We can explain how AI works, data centers, but there are certain things that we don't necessarily understand.
Better version of play stupid games, win stupid prizes. Yes.
Which, by the way, wasn't Taylor Swift who said that for the first time. I actually, I thought it was. I got that wrong. But hey, no one's perfect. We're pretty close, though. Listen to the Nick Dick and Paul show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
On the CINO Show podcast, each episode invites you into a raw, unfiltered conversations about recovery, resilience, and redemption. On a recent episode, I sit down with actor, cultural icon Danny Trejo to talk about addiction, transformation, and the power of second chances.
The entire season two is now available to binge, featuring powerful conversations with guests like Tiffany Addish, Johnny Knoxville, and more.
I'm an alcoholic, and without this group, I'm gonna die.
Listen to the CINO Show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. No, warrior, no.
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Chapter 2: How did Jermaine Dupri begin his journey in hip hop?
That ain't it. That's not it. That's not the sound I want. And then I had Chad there, and we both were like, nah, we supposed to sample this. Now, we don't know what we talking about because I don't know what sampling is. Like I said, I never even had no equipment. So...
something happened in that process where and this was records that me and chad was trying to make we was trying to be artists and in that process that didn't work me and chad didn't work as artists um records came out on an independent but they didn't do nothing um but i mean at the same time i was doing the exact same thing me and him was rapping i was writing hooks um
And I was writing, but I didn't have a production part yet. And so I didn't really love the music. So these girls that I met on tour with Houdini when I was on the Fresh Fest, they was like, we a group. And I'm like, y'all a group? And I'm like, well, y'all should let me produce you. I never produced a record ever in my life. Never. I straight said this. This is what I've said.
And it was like, what? And I'm like, yeah, you should let me produce you. You go back to Atlanta, you should let me produce you. Now, I was thinking, already back to Atlanta, I'm like, listen, they got a car. They older. They can come pick me up. They can take me places. I ain't have nothing. I'm just trying to scan my way through all we do.
That's the young man's brain.
They got a car. That's all that matters. You gonna come pick me up. We can go get some food. Whatever it is, right? So I'm seeing all of this, but we on tour. So yeah, so at 16, I had the, I stopped making beats and I'm making beats, making beats. And I think, I want to say the Silk Times Leather
um project had come out it was doing okay it wasn't like i said it didn't do amazing but it did enough to get like a little bit of notoriety for them i got a little bit of money and they got into jet magazine and when they got in jet magazine they had a full little pitch in there and that's what got the Chris's mom to notice me at the mall.
If she wouldn't have saw that Jet Magazine, I probably wouldn't have even hooked up with Chris and Chris because the DJ from Silk Times Leather was with me and she was like, I just saw you in Jet Magazine. They weren't thinking about me, so they were thinking about her. They thought, okay, well, this got to be legit because I seen her in the magazine.
That's the only thing that probably, like, definitely that saved me and got me connected with Chris and Chris. But basically, I was just walking through the mall.
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Chapter 3: What challenges did Bow Wow face when starting his career?
I went to Greenbrier Mall to get some sneakers, I think, on just a humbug, and Chris and Chris was in the mall. And like I said, I'm just looking at them, and I'm thinking, like, you guys must be like on Nickelodeon or something like, cause I, I was like, I'm not, I'm, I'm super hip hop by the way. I'm so I don't like Nickelodeon. I don't like nothing.
I don't like nothing that's remotely close to Disney or any of that.
Right.
So, um, but I keep looking at these kids and the girls in the mall, like watching them. I'm like, so I'm asking people, I'm like, who is this? And people are like, I don't know. And they go to date. So I'm, I'm actually at this point following these kids around the mall. And they go to the cookie company. They used to be like the cookie company in the middle of the bar.
Thank God you was a kid, too.
Huh? Thank God you was a kid, too. And, yeah, so I'm following these kids around. I'm a kid, too, so I don't, you know, I ain't looking crazy. I don't fucking with you. And they go to the cookie counter, and the girls that's working at the cookie company, they freaking out. They screaming. They giving them free cookies. All off the look? They not famous? Nothing? Nothing. Okay.
And I'm like... Yeah. I'm like, is this got to be a joke or something? Like, what's going on right now? It felt like I was in a Twilight Zone because I'm like, nobody else around me is paying no attention to this. Right? Like, the girl that's with me, Dolomix from Silk Times Leather, she ain't saying like, yo, look at that. It seemed like nobody's paying no attention to this but me.
And this shit is happening. So I'm sitting there, I'm looking, I'm like... Somebody got to tell me something. First of all, I'm mad because I ain't got no free cookies. That's first. That's number one, yeah. That's first because I'm like... Yeah. I'm not even really... It ain't hit me yet that they could be a group. Right. I'm thinking they just somebody already. Yeah.
Not nothing about me being like, I could write for these kids or nothing. I don't have that even in my brain. Right. I'm trying to figure out... how she in the magazine, I'm with her, y'all giving them free cookies, and we should be getting the free shit. This is what I'm trying to figure out.
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Chapter 4: How did Jermaine Dupri transition to becoming a label owner?
And 100%, that's what he said. He's like, we're just cool. They love us. I'm like, they love y'all?
For what? Now you sound like a hater, JD.
put an inquisitive wave on some star power shit like y'all like there's gotta be something like they just love you and they 12 telling you that and they 12 years old telling you that yeah and I'm like what what's going on so at that point I'm like okay these little bastards they that's how I'm feeling like this little dude talking to me like he's like he got all but by the way they was fresh they had on new sneakers they was in the mall getting sneakers and getting free shit
Right. Clothes on the right way at that time, though. Clothes on the right way. They was fly. They was fly kids. They had boxes. They shit was cut. And I was just like, all right. I can see how back then that would appeal to the young girls that work in the mall. Like, oh, they some cute little boys. Nah, you really don't understand what I'm saying.
It was like crazy.
If you would have saw this, you would be bugging out. Yeah, yeah, yeah. Like, you and him got a show. Yeah. You got cameras. I just walked through the mall and no one stopped me. Yeah, nobody stopped you. Not one person. Okay. Right, right. If you seen two little boys. Yeah, yeah. And they don't do nothing. And you never seen them nowhere. Right. And you'll be like, you seen me? Yeah.
And they be like screaming. I'm not saying like, they was freaking out. And I'm like, what's going on? And then Chris was like, yeah, we come here every week. This is our hood. This is where we at. They know us. And I'm just like, what? And At that point, I froze and my mind just started going.
I'm like, yo, if I find a song for these kids and these girls acting like this already, they gonna be the biggest shit in the world. I said this in the mall. I couldn't find a song, but I said it in the mall. So then I, you know, I'm like, well, y'all should give me y'all number. And they was like, for what? And that's when they was looking at me like, yo, what you want my number for?
I'm like, I want to make some records with y'all. Mind you, I don't have no records. I mean, sometimes leathers, whatever, but I never made no I never made a male rap record besides me, right? So I don't actually even know what I'm talking about when I'm telling them. I've been making songs for girls, right? Writing female lyrics. And they 11 and 12, so I don't even know that life no more, right?
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Chapter 5: What insights does Jermaine Dupri share about Bow Wow's career?
The rap game took it back down. There was a whole group of you young motherfuckers that slew.
Absolutely.
Right? Like now. Like, Mulatto younger than Bow Wow. Mm-hmm. J.I. 's younger than Bow Wow. All of these kids, they younger than him. Mm-hmm. So it's like the same thing. It's like, you've seen... That's what it just started. I saw that, and I'm like, oh, this gonna be my thing. I'm gonna start...
Chapter 6: How does JD describe his approach to producing and working with artists?
Go. One. Boom. Take it back. And figure out a way to do it again and just keep sending it and selling it into a whole new audience. You know what I mean? Even like this whole Trey Young thing. Trey Young is what? 21? Who put you on Trey? Huh? Who put you on Trey? Trey Young's 21? Who put you on Trey now? He posted because you're young, right?
Chapter 7: What does JD say about the current state of R&B music?
How old is he? Trey like 22. Okay. So it's people that's... fucking with Trae Young, buying these sneakers, seeing these hoodies, buying the hoodies and all that, they probably ain't even listened to Jermaine Dupri's album. But now they see this, this is associated with that, and that's giving this whole brand a whole nother, that start over thing.
And it's like now, like I said, now that I know that that's what it is, that's what I use. So just to answer your question in a long form, that's what Bow Wow did. He brought that... that structure to me. Once I realized what it was, I'm like, okay, I gotta use this. Because yeah, as a star, like he said, as a rapper, to see kids fainting and running and chasing him, you can't duplicate that.
Like, that's not some shit you can be like, okay, well, I'm gonna go, we're gonna go find another one of these. Okay. I do kind of want to gas him up a little bit.
Chapter 8: How does JD compare his career longevity to others in the industry?
What you feel you brought to So So Def? The whole why. I don't know. Let's just take a simple question. You know, after we got done with the Millennium Tour, I'm like, J.D., look. You know, the shit I was talking when I came in here, I'm like, look. Here you go, man. You know I'm going to gas it. I'm going to post it. If nobody else is going to do it, I'm going to do it. So I'm like, J.D., look.
I said, nigga, I'm like Kiss Rolling Stones right now. I told you, you know what I mean? Me and Drake, we talk a lot. He like, nigga, listen. I don't know nobody else in the business other than the greats who can go on tour, arenas, and roll out of bed and go do some shit and do what y'all did. That shit is incredible.
So it's like, I tell him all the time, even when we in our group chat and we talking shit to each other, I'm like, nigga, you know I'm the biggest artist you ever had. Straight up, up and down. Movies. If that fails, hosting. The first rapper to host a grant, you know, the reg, all that. 106. Hosting skills, rapping, acting, all that. I'm the Bo Jackson of rap. Get your shit off.
Get your shit off.
Kanye not the Bo Jackson of rap?
I mean, I never really dipped into, like, sneakers and what he accomplished. You know what I'm saying? That's all him. But as far as, like, what L.L. laid down, what I keep, you know. Hov could be Bo Jackson of rap. On a business standpoint, from rapping to business, absolutely. But when we talking about entertainment, pure entertainment, right?
I don't give a, like, I really feel like I'm that nigga. Like, acting, can do it. Hosting something, pay me. Rapping, just prove that for two months straight. You know what I'm saying? So it's like, I tell him all the time, no disrespect to nobody who was signed to the label before me, but it's like, you know, it's like the inner Snoop in me. When me and Dog talk, it's,
When Dre come around, when JD around, it's just weird. It's just how it, it just fluctuates that way. But I'll tell him all the time. And I'm like, Snoop will tell Dre that I'm the biggest, no matter what, I'm the biggest. And that's just what it is. JD called me when y'all was on tour and he asked me a question. He said, yo, why? He said, Bad was selling out all these arenas.
It's crazy. He was like, but none of these blogs is picking it up. They not talking about it. Oh, they was. They not.
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