Chapter 1: What is discussed at the start of this section?
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The Volume.
Welcome back. Yes. Top of the week. Yes, yes. I feel like Cameron and 50 might be in our comments soon because it is freezing in the studio right now. The heat is on, but it's like 30 degrees in here. I don't know what's going on. It was kind of warm this weekend too. Yeah. Sometimes when we leave the heat off, it gets cold in here. It's like colder in here than outside. It's warming up though.
I had to take my jacket off. I get hot in 50 degree weather. I mean, this is like lined with... That's like a bear skin for you. You know, whites don't get cold. That's like a mink. You got a mink collar. Only a white would mink out a Carhartt jacket with a special red dye. Oh, man. What's going on, man? I'm good. How you feeling? I feel good. I feel like we should get right to it.
Let's get right to it, man. I'm in a mood today. I feel some type of way today. I feel like you owe the culture some pushups. Why? I feel like you owe us 10 pushups. For what? Because on Friday, nothing dropped but another variant of COVID. Mad albums dropped. No, I know, but one of the most anticipated albums of all time did not drop. Mad albums dropped. Mad songs, singles.
I'm so happy to see that the wave is free. We'll get into the French and Max V tape. I like it a lot. I don't know. I don't know. You didn't know. I don't know. No, that's what everyone is saying. Well, I did not know. I know. Come on, man. Don't do that. Don't do that. Christmas. We gave you a Mulligan sample clearances or whatever. Yeah.
But you are certain that something that we have been anticipating, which could only really be three people when you get down to it. If we're talking rap. If you said across all genres, you'd throw Beyonce in there, whatever. But we were thinking, and I guessed you were talking about J. Cole. I don't think Iceman is done yet. I don't think Kendrick is dropping in the first quarter.
So that would only leave one, which we assumed to be, based off the clues that you gave us, was Jermaine Cole. So I feel, even though I would not speak for the culture, just in the room, I'm the only one with a mic that wasn't wrong in this situation. I feel like, yo, it's 10 pushups. 10 pushups for the culture, just for getting us all excited.
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Chapter 2: What accountability does Mal take regarding the music drop?
Had a great weekend, right? Rob Markman made a good point. I don't know if he was talking about you or not, but I feel like as podcasters, maybe we should get fined for misinformation. Why? Like we should put like, you know, a swear jar. We should do a swear jar across the board for all podcasters. Listen, I owe a lot of money if that's the case. Yeah, but if I said a name, that's different.
But I did think I did. I did have very good intel that an album was dropping that we will anticipate. OK, I don't know. I feel like this is almost like woman semantics because we knew based off the clues you were given. There was really only one person that it could have been. OK, who else do you think it could have been? Well, I know who I was talking about, but I wouldn't say.
Chapter 3: What are Rory and Mal's thoughts on Bruno's new single?
Did they drop? No. Okay. Why? I don't know. I don't know. Things happen. I don't know why it didn't drop, but I have very good conversations that it was supposed to drop. But, you know. Okay. Things happen. So it is what it is. I was wrong that one time. I'm sorry, y'all. I apologize. But I didn't give that information without great resources. That's all. Which I understand.
I've been in that situation. Sometimes you get good information from great sources and things change and you already went out there and said some shit. It's okay. I'm not like others in the culture where they don't, you know what I'm saying, apologize for their mishaps. I'm a man. I apologize, y'all. My work's still good. My stamp is still good, though. You know what I'm saying?
Players fuck up, too. Yeah, the work just got intercepted at the border. That's all. Trump is being hard out here at the border, man. That announcement was your 92 bricks, and now you're crawling back. It's okay. It's all right. It's all right. We still here. Do we think that that... All right, I'm done playing the guessing game. I, me personally, thought you were talking about J. Cole.
You did not say it was Cole. I felt like you were talking about Cole. Whatever album it is, do you think maybe this Friday? Do we think it's just off? It was either last Friday or we don't even know. Is it just getting pushed a week? I don't know about a week, but it definitely was, again, off the information that I had, it definitely was slated to drop Friday.
With, okay, with the fall off being rumored, not just with you, there was, there was, you were not, you were the first person, not the only one that talked about what an album was dropping Friday or around that time. With Iceman, we think is almost done. I don't know. Fall off rumored to be almost done. Do Cole and Drake drop within the same month? No. Same day. No.
So do you think they're both playing the guessing game of who's going to drop? And that's maybe why things are being pushed back. No, I mean, you know, Drake is the algorithm.
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Chapter 4: How do Rory and Mal respond to 9th Wonder's rant?
He does what he wants to do when he wants to. Both of them do whatever the fuck they want to do. Yeah. But I mean, I think Drake has more of a chokehold on the algorithm than any other artist right now. I think more people are anticipating anything that Drake does or says. Good and bad. People that want to see his downfall and people that want to see his... You are correct. Yes. He controls that.
But I think Cole... People want to hear from him. Cole is still very much in that algorithm based off everything that's been going on. Yeah, people want to hear from him. He's not talked about constantly because he's not so forward-facing as Drake has been, especially in the last two years. So I still think Cole kind of moves...
They both move whenever the fuck they want unless Taylor Swift is dropping. I think the only other way that would dictate their release schedule would be the two of them with each other of when fall off is coming and when Iceman is coming. Though I don't think like it matters. I feel like both could drop the same day and it would be fun. For who? Both of them.
I think you'd get very similar sales. I think if Drake and J Cole dropped the same day, they, so who do you think has, you know, Cole has outsold Drake in a year before, right? I understand that. But who do you think has the number going into this album? Who do you think has the number one album that week? If they dropped the same day? I don't know. I don't know.
Based off the directions they're taking in the album, where if Cole goes for a more, uh, for your eyes only style type of album, uh, And Drake goes for a more, I don't know, views style. I'm taking Drake there. But I think you underestimate the Cole Stan fan base. And I don't want to say streaming for him because that implies bots.
But I'm saying how dedicated and loyal his fan base is and the numbers that Cole does. I think it's neck and neck. to be, it's been neck and neck before. Neither, Drake has never completely outsold Cole like by a mile. They've been very similar with numbers to the point that Cole's outsold Drake before. They dropped on the same day before? No, I'm saying same year. Does that count for something?
No, I mean, I think both of them are obviously, you know, two of them. Forest Hills was the highest selling rap album that year, right? I'm not, I don't remember. I couldn't tell you. I believe that broke a bunch of fucking numbers. No, Josh, not Forest Hills, Queens. All you had to type in was J. Cole. It's literally all you needed to type. He types in Forest Hills, New York.
What the fuck is going on right now? Yeah, Zillow came up for sales in Forest Hills. Yeah, I think it's closer than we would anticipate. I think Cole, Kendrick, and Drake for the most part. I mean, Drake's had more of an output. So totality, because he's had way more projects. Of course, he's outsold both of them in that regard.
But if you're going album for album in the years that they both dropped. You make a very good point. It's been very close. But I can promise you that J. Cole doesn't want to drop the same day as Drake. Oh, I don't think he does either. Yeah. But if they're both looking at first quarter, like, shit, it's already mid-January. It could end up that they're a few weeks apart for sure. Maybe.
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Chapter 5: What are the implications of regional bias in music discussions?
So it's not, I'm not being biased. Just personally, you don't have any solo albums. So this was, I didn't see all of 9th's tweets. He was suggesting that there was Regency bias. 9th was saying we need to take the microphones away. Well, I don't think he was specifically saying that. Rosenberg said that I need to take a week off. I'm just like, God damn, for my personal top five?
Shit, I mean, if I was being biased, I could have had Nicki in my top five. What's funny, but the top five part, when you sit and think about it, I think I'd want to ask 9th and Pete is three stacks in their top five. And then name me your top five. Five is a small, small, small number, man. You know how many rappers have come through the culture? 50 years of hip hop. Yeah.
Chapter 6: How do personal experiences shape musical preferences?
Top five. I don't think it's disrespectful if someone's like, yo, I got three stacks at 12. I wouldn't think that's a diss. At all. It's not. So that's what I'm saying. And I think for the most, because again, I got a lot of phone calls and text messages and DMs from some of your favorite rappers, artists, producers, where they were agreeing with me. Yeah. They were saying, yo, you right.
You got to have that solo work. You have to. But it's not... They understood what I was saying. I'm not knocking his skill set. That would be fucking crazy for me to knock 3,000 skill set. Like, he's a fucking... A legend in every sense of the word.
Chapter 7: What does the panel think about Bruno Mars' musical direction?
He's one of the most creative, you know, people we've had in our culture. But without that solo work, there's too many other artists that we could fight for. And they have plenty of solo albums. I wouldn't... I'd be lying if I said Regency bias does not exist, but I don't think it exists in a negative way whatsoever.
Like if I hear a rapper and I ask, yo, where they're from, if they're from New York, am I going to be happy about that? And be like, yeah, of course. I probably like more New York rappers based off where I was from, grew up, listened to that type of music, I probably have more of an affinity for KISS than maybe somebody in the Midwest or the South. I get that. That's in a positive light.
I've never heard someone and then they said, oh nah, they're from Chicago. And I went, I don't like them anymore. Yeah, yeah, yeah, yeah. It doesn't make sense.
Chapter 8: How does the conversation transition to discussing hood classics?
That's never, yes, there is a bias. No matter what it... By proxy, wherever you grow up, you're probably going to like that music more because it's right there. You're going to be excited to champion the people that have the same experiences as you in the same neighborhoods that you grew up in. You can identify with them more. Yes, that adds in a piece to it.
But I've never heard a rapper that I liked and they said, nah, he's from Gwinnett County. Yeah, I would never. I hate this song now. He can't be in the top 10. Yeah. And the thing about the top five is we know they say we're regionally biased.
There's really only two slots that because I think I think for the most part, most of us in the culture, guys like 9th, Pete and, you know, guys that have been around or in music or created music. I think we all have J. Big and Nas. I think that's three that I think I could safely say. I think 9th and Pete's era is most of those guys.
Most of us, we have J. Big and all three of those gentlemen are from New York City. Yeah. So where does my regional bias come in if we all unanimously have three gentlemen in our top five? In the beginning, it was mostly, you know, till the early 90s when the West Coast came with dominance. It was New York for the most part. So that's what I'm saying.
So why am I now being reasonably, reasonably biased if we all collectively have at least three guys in our top five from the city I'm from? I'm not being biased. That's what we all have to choose from. If you're not being negative, what's wrong with that? I have no idea what it's like to be from Atlanta and go buy a fucking Gucci mixtape in 05 off Cleveland Avenue. It doesn't hit the same.
I don't know what that's like. Does that mean that I discredit Gucci? No, I don't have that experience and I wouldn't look at someone who has that experience and be like, nah, it's trash. Yeah. And I wasn't there. Yeah.
We all kind of have some regional bias because, again, the way you live with the music, the way you grow up with the music, what it means personally to you, the timestamp of it or where it takes you back as far as being a kid in high school, like where you're from. Yeah, that's the music that you listen to growing up.
So it has a different meaning to you and it holds a different amount of weight personally to you. And but to me, even like Gucci is an example of that. I think Three Stacks is. has surpassed any region. But yeah, yes. I think so. It's three sacks as Atlanta as you could come. I think so. South got something to say of ATL. That was the identity.
But we've had this argument with people from Atlanta. But he so far surpassed Atlanta. But we've had this argument with people from Atlanta who don't feel that way about 3,000. They don't feel the way I feel for 3000 and they're from the city he's from. So that's what I'm saying. It's like, you know, reading things like what 9th is saying. It's like, I understand it. I get it. But it's like...
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