Get ready for an exciting new episode of our podcast, where Spencer and co-host Jared Bauman of 201 Creative dive deep into the fascinating world of AI, SEO, and website building! First up on their agenda is Google's policy on AI-generated content and EEAT. At the moment, Google does not distinguish between AI and human-generated content and is not requiring creators to label their content. The hosts talk about why this may be and about how Google has also shifted its position on this topic and will probably continue to do so. They also discuss EEAT and AI, as artificial intelligence-generated content can't claim any kind of experience. As this is a topic that is constantly evolving, they agree to discuss it as changes arise. The next topic Jared and Spencer talk about is OpenAI's potential plans to open an AppStore for ChatGPT. This could include customized AI chatbots, which several companies are already selling. The hosts then briefly talk about how the INP report has now been added to Google Search Console and is now a part of the Core Web Vitals report. GA4 comes up when Jared asks Spencer about his thoughts on the new analytics, and the hosts talk about their experience using it. In the Shiny Object Shenanigans portion of the episode, Spencer talks about his new side project, the WordPress plugin Rank Logic, which helps users track their SEO performance. It's a real game-changer that enables content creators to understand what's working and what's not and tracks changes they make as well as content and author performance. He's even considering incorporating GA4 into the app to make it the data user-friendly. The launch is imminent, so stay tuned! Jared talks about his new side hustle using the Amazon Influencer Program, reporting that in his first month, he will have made around $1000 from 229 videos. He talks about how daily earnings from the program fluctuate a lot and how inspiring it is to be able to build such a lucrative income stream in just one month. As for Weird Niche Sites, Jared goes first and talks about the site People of Walmart, which features user-generated photos of the people that shop at Walmart. He talks about how a site like this could be created for any number of stores, although he and Spencer point out how normally it's very risky to use the name of a company as part of your domain name. Spencer shares his site, which is Psychic High School, a humorous site. It's updated actively but is a low-traffic site that's ranking for very few keywords. The hosts talked about why the site might have been created and they have a good laugh about the content. You won't want to miss this episode, where the hosts share insight, opinions, and a few surprises along the way!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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