No BS Mastery Podcast
Episodes
296. The First Step I Never Skip (No Matter Who the Client Is)
30 Apr 2026
Contributed by Lukas
I talk all the time about the power of using the Lead Product process instead of writing free proposals.But what if someone is ready to hire you right...
295. The Retainer Trap: Why Recurring Revenue Isn’t Freedom
23 Apr 2026
Contributed by Lukas
Predictable income. Recurring revenue. Long-term client relationships. These are the reasons why retainer clients seem so appealing. Who wants to star...
294. Scope Creep, Sticker Shock and Endless Revisions — Solved!
16 Apr 2026
Contributed by Lukas
What do I do when a client keeps changing their mind? What do I do when we're halfway through a project and they want to add five more things? What ...
293. Aga Siuda: The Power of Positioning in the Nonprofit Space
09 Apr 2026
Contributed by Lukas
When people hear about the No BS business model for the first time, a lot of times their immediate reaction is, “Sounds great, but that would never ...
292. Erika Stanley: The Smart Way to Use AI (That No One Talks About)
02 Apr 2026
Contributed by Lukas
Everyone is talking about AI all the time, but a lot of people are still unsure about how to use it and how to make it really work for them.Which is w...
291. Lydia Savramis on Building a Business That Fits Your Life
26 Mar 2026
Contributed by Lukas
This episode perfectly captures something I think a lot about: what does it actually look like to build a business that supports your life?My guest, L...
290: How to Scale Solo Without Falling Behind
19 Mar 2026
Contributed by Lukas
All month, I’ve been taking you behind the scenes of my new program, No BS Mastery that helps you scale your expert-led business without hiring a te...
289: The real reason people get stuck (and what I built to fix it)
12 Mar 2026
Contributed by Lukas
People fail because they get stuck. They get stuck on implementation. They can’t figure out their messaging. They overthink their pricing. They spi...
288. The Rebuild: Why I’m Reinventing My Flagship Program
05 Mar 2026
Contributed by Lukas
It’s official! My new book, Scale Solo, is out in the world! I’m very excited for people to get their hands on it and dig in.AND… I am also exci...
287: How to Hit Your Freedom Number: Lever 2
26 Feb 2026
Contributed by Lukas
If you want to hit your financial and freedom goals, you can’t just charge more. You also have to change how you deliver.Today, I’m breaking down ...
BIG NEWS: Welcome to No BS Mastery!
23 Feb 2026
Contributed by Lukas
This episode marks a major milestone and a powerful new chapter.We have officially rebranded the podcast to No BS Mastery, and in this behind-the-scen...
Ep 286: How to Hit Your Freedom Number: Lever 1
19 Feb 2026
Contributed by Lukas
If you’ve ever known you should be charging more but felt stuck on how to actually get clients to say yes, this episode is for you.In today’s conv...
Ep 285: Your Freedom Number (And Why Your Revenue Goal May Be Wrong)
12 Feb 2026
Contributed by Lukas
Most business owners are chasing a revenue goal that sounds good: six figures, $10-20K months. But those numbers are often vague, misleading, and dis...
Ep 284: Help People See You As The Expert That You Are
05 Feb 2026
Contributed by Lukas
Wouldn’t it be amazing if prospects actually saw you as the expert you are?The problem is many small business owners don’t feel like their clients...
Ep 283: Gabrielle (Ral) Dolan: Tell Better Stories or Be Forgotten
29 Jan 2026
Contributed by Lukas
I’ve got a very special guest from all the way on the other side of the globe to talk about how to tell the right story to make your message stick, ...
Ep 282: 2026 Trends: Why “I Need More Leads” Is the Wrong Diagnosis
22 Jan 2026
Contributed by Lukas
We all want quality leads in our pipeline. But these days, a lot of experts tell me they’re having trouble getting leads. The thing is, I don’t t...
Ep 281: 2026 Trends: The Need To Be Undeniably Irreplaceably Human
15 Jan 2026
Contributed by Lukas
This month, I’m talking about the major trends that I am seeing out in the world that are relevant to anyone whose business is selling their experti...
Ep 280: The Trends Impacting Our Businesses in 2026
08 Jan 2026
Contributed by Lukas
Welcome to 2026!If you’ve felt like things are all over the place lately — especially if you run a service business online — you are not alone. ...
Ep 279: Molly Godfrey: How Service-Based Businesses Should Actually Use LinkedIn
01 Jan 2026
Contributed by Lukas
Molly Godfrey is someone who I got connected to through our amazing No BS Agencies Mastery community. I have now personally worked with her, and she h...
Ep 278: Seth Godin With the No BS Mastery Community
25 Dec 2025
Contributed by Lukas
I have a very special holiday treat for you!I am sharing my full conversation with Seth Godin from our No BS Agencies in-person retreat back in May 20...
Ep 277: If 2025 Shook You, Listen To This.
18 Dec 2025
Contributed by Lukas
A lot of us are feeling uncertainty heading into 2026. As humans, we like certainty. We want to feel like we have control over our lives. Not knowing...
Ep 276: The Impact of AI on Your Authority (The Truth Behind Building Authority Part 2)
11 Dec 2025
Contributed by Lukas
I want to make the case for building your authority as essential to surviving and thriving as AI tools become more and more prevalent and sophisticate...
Ep 275: The Truth Behind Building Authority Part 1
04 Dec 2025
Contributed by Lukas
What does it really take to become an authority in your space?If you’ve ever wondered why building authority feels slow, confusing, or downright imp...
Ep 274: Sara Chambers: A Conversation About Bodies, Business, and Being Brave
27 Nov 2025
Contributed by Lukas
Sara Chambers is back to celebrate the launch of her new book, Do It Fat: An Unapologetic Guide to Taking Up More Space Regardless of Your Size. She ...
Ep 273: Thoughts About the Coaching Industry (Big Changes Are Afoot: Part 3)
20 Nov 2025
Contributed by Lukas
All this month, I’ve been getting real about the changes that are happening in my business.There have been so many decisions to be made about how to...
Ep 272: My Challenges With Marketing (Big Changes Are Afoot: Part 2)
13 Nov 2025
Contributed by Lukas
As we’re making big changes in the business, I’m reworking our marketing language and it is bringing up all sorts of feelings for me. I’ve inte...
Ep 271: Big Changes Are Afoot: Part 1
06 Nov 2025
Contributed by Lukas
Building a business is not always sunshine and roses. There are hard decisions and challenges, and sometimes the hardest part of all is dealing with t...
Ep 270: Carly Jefferson Takes Imperfect Action and Turns Everything Around
30 Oct 2025
Contributed by Lukas
Today, I’ve got an amazing interview with someone who has built not one, but two businesses with us inside No BS Agencies Mastery.And she’s done i...
Ep 269: Inside the No BS Ecosystem: How We Help You Win
23 Oct 2025
Contributed by Lukas
This month, I’ve been giving you a behind the scenes look at our new No BS Clients Lab.I’ve talked about why I decided to create a low-investment ...
Ep 268: The No BS Clients Lab: Why It’s All About Execution
16 Oct 2025
Contributed by Lukas
This month I’ve been taking you behind the scenes of our new offer, the No BS Clients Lab. Over the last couple of episodes, I’ve dug into why I d...
Ep 267: Burning Down the Old and Building Something New (Part 2)
09 Oct 2025
Contributed by Lukas
In June, I made the executive decision to do something bold (and maybe a little crazy) with my business.In the previous episode, I dug into how the bu...
Ep 266: Burning Down the Old and Building Something New (Part 1)
02 Oct 2025
Contributed by Lukas
Big changes are afoot at No BS Agency. Why mess with something that works? It’s a risk, and trying something new can be scary, but taking leaps and...
Ep 265: Greatest Hits: Marsha Shandur Shows Us How to Tell a Story
25 Sep 2025
Contributed by Lukas
I’ve been revisiting some of my favorite and most-listened episodes, this month. And in this episode, I’m bringing back this conversation with Mar...
Ep 264: Greatest Hits: The Pricing Strategy That Gets You To Profit and Freedom
18 Sep 2025
Contributed by Lukas
How do you set your pricing?This month, I’m revisiting my all-time most-listened episodes and in this episode, we’ve got one of my favorites. I br...
Ep 263: Greatest Hits: Laura Belgray on Writing What Others Won’t Say
11 Sep 2025
Contributed by Lukas
This month, I’m rerunning some of my favorite and most listened-to episodes of all time. This conversation with Laura Belgray is such an inspiratio...
Ep 262: Greatest Hits: How To Get Clients
04 Sep 2025
Contributed by Lukas
How do I get the right clients?That’s the number one question I get from service business owners. Which makes sense, because being able to attra...
Ep 261: Leslie Silverman and Daniel Sanders: How Firing Every Client Led to Their Best Year Yet
28 Aug 2025
Contributed by Lukas
The story of Leslie Silverman and Daniel Sanders of Hive180, shows what is possible when you fully commit to implementing the No BS model. Leslie and ...
Ep 260: What if your job isn't to solve a problem but to cause one?
21 Aug 2025
Contributed by Lukas
What if your job isn’t to solve a problem, but to cause one?I know, causing problems sounds like the last thing you want to do in your business or i...
Ep 259: Why Your Work Isn't Selling Itself
14 Aug 2025
Contributed by Lukas
This month, I am sharing some of my favorite moments from my interview with Seth Godin that took place at our No BS Agencies Mastery retreat in May.Al...
Ep 258: Was it a good decision? Or was it luck?
07 Aug 2025
Contributed by Lukas
This month, I am sharing something very special with you.At our May 2025 No BS Agencies Mastery retreat in Brooklyn, I got the one and only Seth Godin...
Ep 257: Heidi DeCoux on The AI-Powered Future of Solopreneur Finances
31 Jul 2025
Contributed by Lukas
Heidi DeCoux is someone I’ve gotten to know pretty well while she’s been growing her AI-powered tech company, Cashflowy. We want to improve our b...
Ep 256: Jacob Kleinman Phillips: How a Chicken Suit Changed My Business
24 Jul 2025
Contributed by Lukas
Jacob Kleinman Phillips is one student of the No BS Master program who I’ve been delighted to watch grow and blossom over the last few years. He is...
Ep 255: Back to Basics: Authority Machine
17 Jul 2025
Contributed by Lukas
It’s every business owner’s dream: An email pops into your inbox from an excited prospect who is just dying to work with you. That doesn’t happ...
Ep 254: Back to Basics: Intensives
10 Jul 2025
Contributed by Lukas
Do your projects drag on for weeks or even months longer than you planned? Are you constantly chasing clients for deliverables or feedback so you can ...
Ep 253: Back to Basics: The Lead Product
03 Jul 2025
Contributed by Lukas
Are you tired of meeting with potential clients, putting time and effort into proposals, and not closing the sale – or worse, getting ghosted? Mayb...
Ep 252: Carolyn Herfurth Helps High Achievers Break Their Own Ceilings
26 Jun 2025
Contributed by Lukas
Carolyn Herfurth is a friend, colleague, and coach of mine who has helped me transform my business multiple times over the years. She is a genius at s...
Ep 251: Mindset Shift #3: Be Decisive
19 Jun 2025
Contributed by Lukas
One of the hardest parts of being a business owner is that there is no boss. There is nobody to tell you that you’re doing a good job.When you’re ...
Ep 250: Mindset Shift #2: Stupider People Have Done It
12 Jun 2025
Contributed by Lukas
This month, I’m sharing the big mindset shifts that have helped me through the hardest parts of being in business.In this episode, I talk about the ...
Ep 249: Mindset Shift #1: Embrace the Right Kind of Hard
05 Jun 2025
Contributed by Lukas
Cold, hard truth: Building a business is really hard and anyone who tells you differently is lying.No matter how much you love what you do or how expe...
Ep 248: Behind-The-Scenes of Our May Retreat
28 May 2025
Contributed by Lukas
In this episode, I take you behind the scenes of one of the most anticipated events in the No BS world — our annual in-person retreat in Brooklyn, N...
Ep 247: My Night as a Rock Star
22 May 2025
Contributed by Lukas
A few weeks ago, I did something that I never thought I would ever do in a million years. It was so out there that I can’t believe that it has come ...
Ep 246: Let's not mince words. AI is coming for your creative agency.
15 May 2025
Contributed by Lukas
Let’s not sugarcoat it. AI is changing everything. And yes, it’s already coming for your creative agency.But not everyone is at risk. Let's talk ...
Ep 245: Selena Soo: Build Rich Relationships, Not Just a Network
08 May 2025
Contributed by Lukas
I’m excited to share a conversation with an amazing teacher of mine, the one and only Selena Soo.Selena is a wonderfully kind and generous person wh...
Ep 244: The Economy Is Shaky. Perfect Time to Stand Out.
01 May 2025
Contributed by Lukas
When the economy is in turmoil, a lot of business owners get really scared. This is understandable! When we don’t know what’s going to happen, ...
Ep 243: Gary Montalvo: Oprah’s Not Coming. Take the Damn Lead.
24 Apr 2025
Contributed by Lukas
What if the only thing standing between you and the business you actually want is you?In this firecracker of an episode, I sit down with leadership co...
Ep 242: But I Just Need to Make Money First
17 Apr 2025
Contributed by Lukas
Tell me if this sounds like you.Your business is going okay. You’re making enough money. But you want to level up. You want to invest in yourself an...
Ep 241: But I Don't Have a Niche Yet!
10 Apr 2025
Contributed by Lukas
“I can’t go out and talk about my business until I figure out what my niche is.”I hear this all the time. And don’t get me wrong, I love a nic...
Ep 240: But I Need a Website
03 Apr 2025
Contributed by Lukas
You’re in the branding, design, website, or marketing business, so obviously you want a killer website and branding for yourself. How else are you g...
Ep 239: KyAlea Monma: From Corporate Overwork to Entrepreneurial Freedom
27 Mar 2025
Contributed by Lukas
KyAlea Monma came into No BS Agencies Mastery firing on all cylinders and she has had incredible results with the actions she’s taken. She’s been ...
Ep 238: Stop Making It More Complicated Than It Needs To Be
20 Mar 2025
Contributed by Lukas
I have a sneaking suspicion that we’ve got a fair number of perfectionists in our No BS community. Perfectionism can be an incredible asset. But we,...
Ep 237: From Rock Bottom to $500K—And Why We Never Chased It Again
13 Mar 2025
Contributed by Lukas
In 2014, our business collapsed.Credit cards maxed out. $40,000 in debt. No idea how we were going to get out of that hole.Flash forward twelve months...
Ep 236: Jason Knight's Bold Shift From Business Stress to Branding Success
06 Mar 2025
Contributed by Lukas
I’m excited to catch up with one of my favorite students from the early days of No BS Agencies Mastery. Jason Knight shares his story and how he...
Ep 235: Amira Alvarez on The Core Wounds That Keep Ambitious Women from Achieving Their Dreams
27 Feb 2025
Contributed by Lukas
I know many successful female entrepreneurs who get to certain levels of success but find themselves feeling empty or underwhelmed despite achieving t...
Ep 234: How To Be Seen as an Expert: Niching
20 Feb 2025
Contributed by Lukas
Picking a specific audience to speak to is a fast track to being seen as an expert. Speaking to a specific audience will help you quickly build autho...
Ep 233: How To Be Seen As An Expert: Your Process
13 Feb 2025
Contributed by Lukas
When you sell anything creative, a client is hiring you to create something custom and new for them, that they’re going to love and that will hel...
Ep 232: How To Be Seen As The Expert That You Are: Lead Products
06 Feb 2025
Contributed by Lukas
Wouldn't you love to be seen as an authority figure, a respected expert professional who always has a list of prospects ready to pay the prices that y...
Ep 231: Sarah Noel Block on Bringing People Into Your World and Using Events to Grow Your Business
30 Jan 2025
Contributed by Lukas
Sarah Noel Block has been thriving inside the Mastery community, implementing our model in her marketing business — showing everyone that even thou...
Ep 230: How to Take Smart Calculated Risks to Grow Your Business
23 Jan 2025
Contributed by Lukas
Have you ever missed out on an opportunity because you were scared to take the risk?We’ve all let chances slip by because of fear at one time or ano...
Ep 229: The Greatest ROI: Why Your Business Beats the Stock Market
16 Jan 2025
Contributed by Lukas
If you had $20,000 to invest today, would you put it in the stock market or into your own business?One of these options could give you a 47% ROI in 5 ...
Ep 228: The Key to Financial Freedom
09 Jan 2025
Contributed by Lukas
Do you worry about money? Are you scared because you don’t have enough? Or maybe you have enough right now but you’re waiting for the other shoe t...
Ep 227: Our Goal-Setting Process: Soup to Nuts
02 Jan 2025
Contributed by Lukas
How are you going to make this your best year yet?Every year inside No BS Agencies Mastery, I lead a two-day planning workshop for our students. If y...
BONUS: The Truth About Building Community Programs with Pia Silva
26 Dec 2024
Contributed by Lukas
I was recently a guest on Sara Chambers’s fabulous podcast, Chicks Who Give a Hoot and I loved our conversation. We chatted a lot about Mastery, her...
Ep 226: Be a Great Boss To Yourself
19 Dec 2024
Contributed by Lukas
Almost all of us have worked for a crappy boss at some point. And even though you have your own business now, you might still be working for one. Get...
Ep 225: So, 2024 wasn't so great. Here's how I want you to plan for 2025.
12 Dec 2024
Contributed by Lukas
Last week, I talked about how to think about planning your year ahead when you’ve had a wildly successful year.If you’re looking back at 2024 and ...
Ep 224: Was 2024 a Great Year? Here's How to Plan for 2025.
05 Dec 2024
Contributed by Lukas
It’s been a year filled with milestone achievements for No BS Mastery students. And the wins aren’t just about bank accounts and booked calendars....
Ep 223: Jess Dyroff and Katie Koch Jump In Early and Set Their Business on the Right Course From the Start
28 Nov 2024
Contributed by Lukas
Katie Koch and Jess Dyroff are No BS Agencies Mastery success stories. They joined the program soon after they started their business, setting the rig...
Ep 222: The Boundaries You Set For Yourself
21 Nov 2024
Contributed by Lukas
Let’s see if this sounds familiar: You say yes to everything. You take any project as they come up and you start them as soon as possible. You have ...
Ep 221: The Power of Having Clear Boundaries With Clients
14 Nov 2024
Contributed by Lukas
Many branding agency owners and creative people find dealing with clients very difficult.In my experience, and after having coached many people throug...
Ep 220: The Great Thing About Boundaries
07 Nov 2024
Contributed by Lukas
I’ve come to realize that so many people struggle to set and hold boundaries because they are afraid of being perceived negatively. Whether it’...
Ep 219: Eleanor Hancock on Making the Big Leap, Changing Everything in Their Business, and Finding the Most Valuable Piece of Any Client Project
31 Oct 2024
Contributed by Lukas
Eleanor Hancock is a star student inside No BS Agencies Mastery and her transformation over the last couple of years has been absolutely phenomenal to...
Ep 218: Telling It Like It Is: Hard Truths About Success
24 Oct 2024
Contributed by Lukas
If you could just make the right social media posts, if you could just make your offer better, if you could just find the people who would pay the hig...
Ep 217: Telling It Like It Is: Hard Truths About Money
17 Oct 2024
Contributed by Lukas
Money. A topic that makes so many people so uncomfortable.We all have money stories that can negatively impact us. God knows I have spent a lot of tim...
Ep 216: Telling It Like It Is: Hard Truths About Entrepreneurship
10 Oct 2024
Contributed by Lukas
It seems like everyone wants to be an entrepreneur these days. Start your own business! Be your own boss! It might look glamorous from the outside, b...
Ep 215: Telling It Like It Is: Hard Truths About Marketing
03 Oct 2024
Contributed by Lukas
Apparently, I have developed something of a reputation for telling it like it is. Students and my friends know that they can expect me to give to them...
Ep 214: Caitlin Lang on Being Ready to Embrace the No BS Way and How it Changed Her Business
26 Sep 2024
Contributed by Lukas
I’m excited to share my conversation with a No BS Mastery star student. Caitlin Lang has been an absolute delight to have in our community and it’...
Ep 213: The No BS Way: Following Up
19 Sep 2024
Contributed by Lukas
Following up can not only cost you a lot of time in trying to craft a thoughtful email that will hopefully get a response, it can be emotionally drain...
Ep 212: The No BS Way: Scheduling Your Time
12 Sep 2024
Contributed by Lukas
How do you schedule your day? Do you plan your week out? Do you know what you're working on every single day? Or are you in reactive mode and consta...
Ep 211: The No BS Way: Retainers
05 Sep 2024
Contributed by Lukas
A lot of small agency owners learned how to structure and run their businesses from the agencies they’ve worked at in the past.But what if everyone'...
Ep 210: Jeremy Schwartz on How Squarespace Supports Creative Professionals
29 Aug 2024
Contributed by Lukas
I am a long-time user and proponent of Squarespace for client projects and we’ve used them exclusively for over a decade.In this episode, I chat wit...
Ep 209: Kris Byers: From Frustrated Creative to Positive, Confident Business Owner at the Helm of Horrible Brands
22 Aug 2024
Contributed by Lukas
Today, I’m excited to share a conversation with someone who has been on an absolute rocket ship ride inside No BS Agencies Mastery.Kris Byers has tr...
Ep 208: Don't Do This: On Niching
15 Aug 2024
Contributed by Lukas
All this month, I’m talking about some of the most common and frequent mistakes I see people make in their one-to-two person branding agencies. Tod...
Ep 207: Don't Do This: On Pricing
08 Aug 2024
Contributed by Lukas
This month, I’m digging into some of the mistakes I see one-to-two person branding agencies make over and over again. And today, I want to talk abou...
Ep 206: Don't Do This: On Selling
01 Aug 2024
Contributed by Lukas
When you spend a lot of time working with one market, you start to notice patterns.I’ve worked with hundreds of one-to-two person branding agencies ...
Ep 205: Erika Stanley on Launching a Business During the Pandemic, Unlearning Agency Practices, and Going the No BS Way
25 Jul 2024
Contributed by Lukas
Today, I’m sharing a conversation with one of my star students-turned coaches, Erika Stanley. Erika has truly mastered the No BS model. She's done ...
Ep 204: My Motivations: Why I Built a Training Program
18 Jul 2024
Contributed by Lukas
“If you can make $30,000 or more in just a few days of branding work with Worst of All Design, why would you ever start a training program?”This m...
Ep 203: My Motivations: The Bigger Mission
11 Jul 2024
Contributed by Lukas
Sometimes people ask me, “If you’re so successful in your agency, why are you doing this training program?”To really answer that, we’ll have t...
Ep 202: My Motivations: Why I Do What I Do
04 Jul 2024
Contributed by Lukas
There’s a daily journaling exercise that I suggest to everyone who joins No BS Agencies Mastery. There are four questions in the exercise, and it t...
Ep. 200: Critical Mindset Shifts for No BS Agency Owners: Ease
20 Jun 2024
Contributed by Lukas
Does your business ever stress you out? Silly question, right? Of course it does! Being a business owner can be incredibly stressful and overwh...
Ep 199: Critical Mindset Shifts for No BS Agency Owners: Freedom
13 Jun 2024
Contributed by Lukas
When you decided to hang your own shingle and be your own boss, did you imagine that you’d finally have the kind of freedom and flexibility that you...
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
06 Jun 2024
Contributed by Lukas
If you’ve been running your business for a while and still feeling underpaid and overworked —you are not alone.There are three things that most pe...