No BS Mastery Podcast

Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them

30 May 2024

Contributed by Lukas

What makes messaging stick?Today, I’m digging into that question with marketing and communications expert, Ben Guttmann. Plus we’ll talk about his...

Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"

23 May 2024

Contributed by Lukas

This month, I’ve been talking about the value of building an Authority Machine, what it is, what it can give you and your business, and what you nee...

Ep 195: What Nobody Understands About Building the Authority Machine

16 May 2024

Contributed by Lukas

Over the years, I have taken a lot of people through the process of building their Authority Machine.One of the most common reasons people get stuck o...

Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business

09 May 2024

Contributed by Lukas

Most entrepreneurs I meet built their businesses because they want more agency over their lives. They want to make more money and have more freedom ov...

Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?

02 May 2024

Contributed by Lukas

Everybody wants to be seen as an authority or an expert, whether you use those words or not.Why? Because being seen as an expert or an authority is wh...

Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great

25 Apr 2024

Contributed by Lukas

Today I’m talking with one of my star students turned No BS Mastery coach, Sara Chambers, about ditching proposals, committing to the No BS process ...

Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"

18 Apr 2024

Contributed by Lukas

What happens if the client hates the work you bring to their Intensive?Presenting your work to a client is always a little nerve wracking. You’ve pu...

Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"

11 Apr 2024

Contributed by Lukas

Can you actually do quality work, bespoke custom brands and websites and amazing copy in an intensive? For real?Today I’m going to break down the th...

Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It

04 Apr 2024

Contributed by Lukas

How do we put a stop to dragging project timelines and scope creep? Intensives.Intensives are a core piece of the No BS model that I talk about on thi...

Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage

28 Mar 2024

Contributed by Lukas

Chris Do is a major name in the industry with a massive following across social media and YouTube.And while we have very different philosophies about ...

Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"

21 Mar 2024

Contributed by Lukas

Picture this: You get all dressed up and drag yourself to a networking event. You spend a couple of hours meeting people. Maybe you have a few nice co...

Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"

14 Mar 2024

Contributed by Lukas

“How do I get leads?”It’s the million dollar question. When you have a business, you need sales. To make sales, you need leads. And finding them...

From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?

07 Mar 2024

Contributed by Lukas

Back by popular demand, here's an episode that answers a question I get asked all the time. Tune into this episode to hear:How to use a lead product t...

Ep 185: Marsha Shandur: A Masterclass On Storytelling

29 Feb 2024

Contributed by Lukas

If the idea of selling and asking people to buy from you makes you nervous, this one’s for you. My guest today is going to explain how storytelling...

Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business

22 Feb 2024

Contributed by Lukas

For our final episode of love month, I want to switch gears from talking about client love to a different kind of love: self-love.Building a business ...

Ep 183: Love Bank: Withdrawals You Must Avoid

15 Feb 2024

Contributed by Lukas

In honor of February, the month of love and Valentine’s Day, we’re talking about generating love and goodwill with your clients.In the first episo...

Ep 182: Love Bank: Let's Talk Deposits

08 Feb 2024

Contributed by Lukas

Who doesn't want their client to love them and all the work that they do?This month we are talking about client love.Last week I explained the concept...

Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals

01 Feb 2024

Contributed by Lukas

 February is the month of red hearts and candy and chocolates and showering the people you love with affection.On that note, I wanted to talk this m...

Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months

25 Jan 2024

Contributed by Lukas

I’m excited to introduce you to an incredible addition to the No BS Mastery community and a shining example of what’s possible for any small brand...

Ep 179: What Does It REALLY Take To Be Seen As An Expert

18 Jan 2024

Contributed by Lukas

Being seen and hired as an expert is the holy grail. It's how you get paid top dollar. It's how you work with clients in a way where the project is ea...

Ep 178: How to Raise Your Prices When Your Clients Won't Pay As Much

11 Jan 2024

Contributed by Lukas

I see so much content out there telling people to charge more. "You're worth more! Charge what you're worth! Raise your prices!"But what if your clien...

Ep 177: Make 2024 Your Best Year Yet

04 Jan 2024

Contributed by Lukas

At any moment, we can change direction. But we don't often think about it because we’re busy or consumed by what we’re doing. January is a great ...

Ep 176: Philip Morgan on the Road to Developing True Expertise and the Risks of Becoming a Category of One

28 Dec 2023

Contributed by Lukas

I’m thrilled to share a conversation I had recently with returning guest, Philip Morgan.Philip Morgan's work on specialization, cultivating expertis...

Ep 175: What I'm Excited About in 2024

21 Dec 2023

Contributed by Lukas

A couple of weeks ago, I shared behind the scenes stories of how we built the No BS Agencies Mastery program, and last week I shared some of our big w...

Ep 174: Celebrating A Year of Wins

14 Dec 2023

Contributed by Lukas

In honor of the holidays and the end of the year, I thought I would do something a little different this month and talk about the year in review.Last ...

Ep 173: Behind The Scenes: Building the No BS Mastery Program

07 Dec 2023

Contributed by Lukas

The No BS Mastery Program is about to celebrate its three year anniversary. So, this month, I want to share some behind-the-scenes details about the o...

Ep 172: Carl Wilson on Implementing the No BS Agency Model in a Larger Organization With Multiple Decision Makers

30 Nov 2023

Contributed by Lukas

In this episode, we explore if the No BS Model can be implemented in larger organizations with larger projects with multiple decision makers (Spoiler ...

Ep 171: Didn't Meet Your Goals This Year? Here's What I Want You To Do.

23 Nov 2023

Contributed by Lukas

It’s that time of the year when many of us are starting to look at what we’ve accomplished during the year. And you may be realizing you’re not ...

Ep 170: The Trap That Retainer Clients Often Create (And How To Avoid It)

16 Nov 2023

Contributed by Lukas

This month, I’m sharing the pitfalls of chasing after retainer clients as a one to two person branding agency.Today, I’m sharing a story that illu...

Ep 169: The Thing About a Retainer Clients Business Model That Could Kill You (And How To Fix It)

09 Nov 2023

Contributed by Lukas

Whenever I rail against retainer clients, I get comments from people swearing that the model works for them. And that’s great if it does!But in my e...

Ep 168: Why Building A Business Based On Retainer Clients Is Riskier Than You Think

02 Nov 2023

Contributed by Lukas

As a small business owner, retainer clients might seem like the holy grail. They pay you every month and all you have to do is show up and do the work...

Ep 167: The No BS Agency Mastery Isn’t For You If…

26 Oct 2023

Contributed by Lukas

In this podcast, I'm always talking about different strategies and tactics that I've used inside my No BS Agency, and how I teach this to other people...

Ep 166: Are You A Perfect Fit for the No BS Agency Mastery?

19 Oct 2023

Contributed by Lukas

You’ve heard me mention the No BS Agency Mastery Program on the podcast, and maybe you’ve wondered, “What the heck is she talking about?”This ...

Ep 165: What is No BS Agency Mastery

12 Oct 2023

Contributed by Lukas

I often mention our program, No BS Agency Mastery on the show. And you may be wondering what I am talking about!Maybe you do know a little bit but you...

Ep 164: Leilani Wells on Creating Engaging and Creative Social Media Content That Shows Your Personality

05 Oct 2023

Contributed by Lukas

To have a successful small business, you need to be seen. You have to make sure that you can be seen by your prospects if you want them to know you th...

Ep 163: Keys to Eliminating Revisions: Show The Finished Product

28 Sep 2023

Contributed by Lukas

Getting clients to approve creative work on the spot isn’t just a time saver. It’s how it should be if you’re doing your job well. If you are p...

Ep 162: Keys to Eliminating Revisions: Flush Out All Ideas From The Beginning

21 Sep 2023

Contributed by Lukas

No doubt, being able to limit all client projects to two rounds of revisions would already be a huge relief. But what if you could get rid of the rev...

Ep 161: Keys to Eliminating Revisions: Present All Your Work Live

14 Sep 2023

Contributed by Lukas

One of the core tenets of the No BS Model is delivering projects in an intensive model.If you’ve worked the traditional way, you’re used to doing ...

Ep 160: Terri Trespicio Challenges and Drops Truth Bombs About Following Your Passion

07 Sep 2023

Contributed by Lukas

How many times have we heard that we need to find and follow our passion?What if that wasn’t true?Today, I’m talking with Terri Trespicio about wh...

Ep 159: Iron Mike Steadman on Never Giving Free Proposals (And Getting Ghosted) Ever Again, Setting His Business North Star, and Taking Action

31 Aug 2023

Contributed by Lukas

Turning education into action can be a struggle for entrepreneurs.Not so for today’s guest.When I first met Mike Steadman, I knew he was a doer. Whi...

Ep 158: The No BS Blueprint to 30K: Phase 3 - Authority

24 Aug 2023

Contributed by Lukas

This month, I’m breaking down my No BS Blueprint to $30K — the process that I’ve developed over many years, and currently teach in my program, t...

Ep 157: The No BS Blueprint to 30K: Phase 2 - Intensives

17 Aug 2023

Contributed by Lukas

This month, I’m breaking down my No BS Blueprint to $30K — the process that I’ve developed over many years, and currently teach in my program, t...

Ep 156: The No BS Blueprint to 30K: Phase 1 - Clients

10 Aug 2023

Contributed by Lukas

This month, I’m breaking down my No BS Blueprint to $30K — the process that I’ve developed over many years, and currently teach in my program, t...

Ep 155: The No BS Blueprint to 30K: Overview

03 Aug 2023

Contributed by Lukas

What does it really take to scale a one to two person branding agency to $30,000 months without employees?Every business has a lot of moving parts, an...

Ep 154: Laura Belgray on Writing With Your Voice, Sharing Your Stories, and Being You in All Your Work

27 Jul 2023

Contributed by Lukas

Everybody wants to be authentic and to have a unique voice in everything they do — from their blog posts to social media updates to their podcast ep...

Ep 153 : On Selling Digital Products and Other "Passive Income" Products

20 Jul 2023

Contributed by Lukas

It’s tempting to think you can create a digital product, sit back, and let the money roll in. But it’s not that simple.Selling digital products a...

Ep 152: On Selling Premium Services

13 Jul 2023

Contributed by Lukas

The experience of the seller when selling low-priced services may be different from their experience when selling high-priced services.But from the bu...

Ep 151: On Selling Low-Priced Services

06 Jul 2023

Contributed by Lukas

Why did you start your branding agency?I’m guessing it was because you love the creative work you were doing as a graphic designer or copywriter at ...

Ep 150: Amanda Dahler On The Mindset Shifts That Allowed Her To Grow Her Business Exponentially

29 Jun 2023

Contributed by Lukas

I am so excited to welcome a very special guest to the podcast today, Amanda Dahler.Amanda is the founder of Outspoke Design. She is an audience exper...

Ep 149: Revenue Versus Profit: What's The Diff

22 Jun 2023

Contributed by Lukas

Chasing profit is not the same as chasing revenue. But most people in the small agency world confuse the two. And I believe this is one of the main r...

Ep 148: Standing Out Versus Shining: What's The Diff?

15 Jun 2023

Contributed by Lukas

“We'll help you stand out from the competition.”That's what most branding agencies say they're going to help you do.And yet, these days standing o...

Ep 147: The Service Provider Versus The Expert: What's The Diff?

08 Jun 2023

Contributed by Lukas

Everybody wants to be seen as an expert. But that’s only going to happen if you have expertise and you position yourself as an expert.Think about yo...

Ep 146: VIP Days Versus Intensives: What's The Diff?

01 Jun 2023

Contributed by Lukas

This month, we are comparing and contrasting ideas from the No BS Agency Mastery model with the way people commonly do these stuff out in the world.Fi...

Ep 145: Emily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to Thrive

25 May 2023

Contributed by Lukas

I'm so excited to introduce you to one of my favorite students, Emily Wilkins. What I love about her story and her evolution in the No BS Agency Mast...

Ep 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy

18 May 2023

Contributed by Lukas

I've been teaching how to successfully close and deliver a Lead Product for about eight years now. Over the years, I have read tons of Lead Product b...

Ep 143: Lead Product: The Origin Story

11 May 2023

Contributed by Lukas

The Lead Product is a fundamental part of the No BS Agency model. It's something that I have been teaching for over eight years, not just in the bran...

Ep 142: Lead Product: The Basics

04 May 2023

Contributed by Lukas

One of the biggest challenges that small agencies have is closing clients on big projects.It’s hard to get clients to pay the premium rates you want...

Ep 141: Lisa Greensill On How The No BS Agency Mastery Program Impacted Her Business and Her Confidence Level

27 Apr 2023

Contributed by Lukas

Today, I’m delighted to share an interview with one of my favorite students, Lisa Greensill.I loved working with Lisa because she showed up and took...

Ep 140: [Money Talk] How To Calculate Your Price To Freedom: The 50-25-25 Formula

20 Apr 2023

Contributed by Lukas

The day I realized that we were $40K in debt was a major turning point in our business. We had maxed out credit cards, had to fire our two employees, ...

Ep 139: [Money Talk] Revenue, Income, Profit: What's the Diff and What You Need to Know

13 Apr 2023

Contributed by Lukas

Back in 2013, I joined the Accelerator Program of EO (Entrepreneur’s Organization) as an investment to grow my business. I learned a ton from the...

EP 138: [Money Talk] Five Money Mindset Issues That Will Stop You From Growing Your Business

06 Apr 2023

Contributed by Lukas

Have you ever heard the phrase, “Born on third, thought they hit a triple?”It refers to somebody who was born into wealth or privilege, or has som...

Ep. 137: [Finding Leads] Amanda Dahler on The Most Effective Way To Do Lead Generation

30 Mar 2023

Contributed by Lukas

Amanda Dahler has been a student of mine who has had so much success implementing the program that she’s now helping me scale No BS Mastery!She’s ...

Ep 136: [Finding Leads] Why I Vote Nay on Free Strategy and Consultation Sessions And What To Do Instead

23 Mar 2023

Contributed by Lukas

A lot of people in the service industry use the free consultation strategy to get leads.You have most likely seen this on websites: “Book a free 15...

Ep 135: [Finding Leads] What to Do When All Your Leads Come From Word of Mouth

16 Mar 2023

Contributed by Lukas

Do most or all of your leads come from word of mouth or referrals?Do you feel lucky that you've never had to market before because they always come?Wo...

Ep 134: [Finding Leads] Busting Lead Generation Myths

09 Mar 2023

Contributed by Lukas

The sales and marketing part of your business is the lifeblood of your business.Without marketing and sales, you have no lead generation. Without lead...

EP 133: [Finding Leads] To Social Media or Not? That is the million-dollar question.

02 Mar 2023

Contributed by Lukas

Should you invest your time and money on social media to get leads for your branding agency?That is the million dollar question that we are gonna be d...

Ep 132: [Client Love] How To Delight Your Clients

23 Feb 2023

Contributed by Lukas

How can you turn all clients into raving fan clients who love working with you and cannot stop telling all their friends about you?That has been our t...

Ep 131: [Client Love] A Communication Framework That Fosters Trust and Eliminates BS

16 Feb 2023

Contributed by Lukas

Last week I talked about the importance of building trust with your clients in order to have a great client relationship.If you're in a relationship o...

EP 130: [Client Love] Building Trusting Relationships With Your Clients

09 Feb 2023

Contributed by Lukas

Think back to the last client you truly loved working with. What did you love about it?For me, I love to work with clients who trust me implicitly. Th...

EP 129: The What, Why and Where of BS in our Businesses (And How to Get Rid of Them)

26 Jan 2023

Contributed by Lukas

This podcast is called No BS Agencies, but what exactly do I mean by BS?Where does it come from? Why does it happen? How much of it is acceptable in o...

Ep 128: This Will Make You Think Differently About Business Stress and Overwhelm

19 Jan 2023

Contributed by Lukas

Do you ever feel, as you grow your business, that you are white-knuckling it?You feel like you’re driving a jalopy, the door's falling off, you're p...

Ep 127: 5 Lessons from 12 Years in Business

12 Jan 2023

Contributed by Lukas

As Steve and I head into our 12th year in business, I’ve been thinking about all the incredible highs I’ve experienced in this business. AND the t...

EP 126: Three Things To Do In January To Set Up Your Entire Year For Success

05 Jan 2023

Contributed by Lukas

Happy 2023 and welcome back.Do you wanna be successful in 2023? I bet you do. January is the time when many of us set our goals for the year. People ...

Ep 125: Strategies for Not Working and Taking Time Off (and Not Feeling Guilty or Overwhelmed)

15 Dec 2022

Contributed by Lukas

When you work for yourself, it’s hard to turn it off, right?It’s hard not to think about the client who just emailed you, or the project that’s ...

Ep 124: The Argument for Why Packaged Services and Standardized Pricing Make Total Sense

08 Dec 2022

Contributed by Lukas

How should you price and package your services when your services are often custom and bespoke and specific to the client you're working with?Should y...

Ep 123: Does thinking about taxes get you down? Here are 3 things to do to change that!

01 Dec 2022

Contributed by Lukas

As the year comes to an end, one of the things I'm thinking about is taxes.It’s not a sexy topic I know. But I do love thinking about it because my ...

Ep 122: Didn't Meet Your 2022 Revenue Goals? 3 Things You Can Do To Set Yourself Up For 2023.

24 Nov 2022

Contributed by Lukas

There is one month left in 2022.The holidays are upon us and many of us are starting to take inventory of what’s happened over the course of the yea...

Ep 121: Word of Mouth and Referrals are Great. Here's Why They're Also Dangerous.

17 Nov 2022

Contributed by Lukas

How do you get your business? Do you get most of your business (or all of it) from word of mouth and referrals?95% of small branding agencies I talk t...

Ep 120: Worried About The Recession? Here's What I Want You To Do.

10 Nov 2022

Contributed by Lukas

If you’re hearing rumors that there is a recession coming, or that we might even be in a recession right now, and you’re thinking this maybe isn’...

Ep 119: How Can You Guarantee and Promise Benefits That Are Not 100% Contingent on Your Work

03 Nov 2022

Contributed by Lukas

Anytime you’re selling services, especially to small businesses, it’s important that you connect the work that you do to the outcomes and the bene...

Ep 118: Building Your Authority Machine: What and When to Outsource

27 Oct 2022

Contributed by Lukas

Building an authority machine that is going to send you high quality leads every single day takes a big upfront investment.And one of the most time-co...

Ep 117: Where and How to Start Your Authority Machine When You're Starting From Scratch

20 Oct 2022

Contributed by Lukas

If you want to build your authority, but you have zero posts and no online presence, where do you even start?Last week, I talked about the difference ...

Ep 116: Networking or Authority Building: Where Should You Focus

13 Oct 2022

Contributed by Lukas

Being seen as an authority can make sales so much easier. So of course it seems like something you should invest your time in as soon as possible.It ...

Ep 115: How to Start an Authority Machine: My Story

06 Oct 2022

Contributed by Lukas

How do you build a business that is not constantly struggling to find clients?That’s the million dollar question. And I believe I have the answer.Al...

Ep 114: How to be a Great Client

29 Sep 2022

Contributed by Lukas

I'm usually on this podcast talking about how to find great clients, turn people into great clients,and manage people to become great clients.But toda...

Ep 113: How to Raise Your Prices Sustainably and What Premium Pricing is Really All About

22 Sep 2022

Contributed by Lukas

I know you’ve heard this advice before: “You should raise your prices because charging premium prices is the best way to run a business.”And pre...

Ep 112: Dan Gingiss on What Makes a Memorable Customer Experience (Which Does Not Mean Expensive)

15 Sep 2022

Contributed by Lukas

You might not think of customer experience as marketing, but it is.If you’re a small agency, you might not be thinking about building long-term cust...

EP 111: Five Sins You Must Avoid If You're Looking For More Money From Your Clients (and What To Do Instead)

08 Sep 2022

Contributed by Lukas

How do you get a client to spend more money with you, give you more work, and basically give you a raise?When I googled this question, everything that...

Ep 110: Where Financial Security Really Comes From and How You Can Build It

01 Sep 2022

Contributed by Lukas

I see loads of ads online for growing a million dollar business or building passive income products and all sorts of investments opportunities that wi...

Summer Break Bonus: Dorie Clark on Playing the Long Game

25 Aug 2022

Contributed by Lukas

I’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too.For the whole...

Summer Break Bonus: Kia Abrera on Recognizing Burnout and Creating Her Own Work-Life Balance

18 Aug 2022

Contributed by Lukas

I’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too.For the whole...

Summer Break Bonus: Ediuska Laurens on Leaning Into Your Big Vision

11 Aug 2022

Contributed by Lukas

I’m taking the month of August off to be with my family. I hope you’re taking some time to do something amazing and relaxing too.For the whole mon...

Summer Break Bonus: Michael Roderick on Building a Referable Brand

04 Aug 2022

Contributed by Lukas

I’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too.For the whole...

Ep 109: #SpainBrain and the Importance of Taking Time to Rest and Recharge

28 Jul 2022

Contributed by Lukas

Whenever we talk about success in business, it’s usually about how to make more money, how to make more profit, how to get more clients, better clie...

EP 108: How to Get Disciplined, Stop Endlessly Exploring, and Call Your Creative Work "Done"

21 Jul 2022

Contributed by Lukas

I got this question in the Facebook group the other day: How can I get more disciplined to get to a point where I can call it done and stop exploring ...

Ep 107: Did You Know You Can Make Great Clients? Here's How.

14 Jul 2022

Contributed by Lukas

Have you ever wondered why everyone you talk to is a challenging client, and everyone you talk to doesn’t have a budget, yet so many people online s...

Ep 106: How Vincent Kitirattragarn Built Dang Foods, an Award-Winning Asian Snacks Company, From Scratch

07 Jul 2022

Contributed by Lukas

A couple of weeks ago, I hosted my 20th high school reunion.And while I was there, I had the chance to catch up with lots of old friends, but I was es...

EP 105: Getting Paid to Pitch: The Lead Product Method

30 Jun 2022

Contributed by Lukas

Pitching your work, writing proposals, sending out proposals and never hearing back from clients, or hearing from clients that “this is more money t...

Ep 104: Building the Authority Machine in Your Business

23 Jun 2022

Contributed by Lukas

How would you like it if you could sit back and clients — hungry, excited, motivated clients, the kind of clients you want to work with — simply ...

Ep 103: Are You Interested in The Idea or Are You Committed to Making It Happen?

16 Jun 2022

Contributed by Lukas

Are you interested or are you committed?This was the question posted by my friend, Melanie Spring the other day. And it really got me thinking about t...