As the Tour prepares for the 2025 Playoffs, Soly is joined by Josh Carpenter from the Sports Business Journal to review the business landscape of the professional game - Brian Rolapp’s arrival as CEO, key sponsorship agreements that will expire in the next two to three years, broadcast innovations, what’s behind the tour’s increase in TV ratings, the current state of LIV, future PGA Tour schedule possibilities and the USGA bidding rights. Join us in our support of the Evans Scholars Foundation: https://nolayingup.com/esf Support our Sponsors: Rhoback FanDuel.com/nlu The Stack System If you enjoyed this episode, consider joining The Nest: No Laying Up’s community of avid golfers. Nest members help us maintain our light commercial interruptions (3 minutes of ads per 90 minutes of content) and receive access to exclusive content, discounts in the pro shop, and an annual member gift. It’s a $90 annual membership, and you can sign up or learn more at nolayingup.com/join Subscribe to the No Laying Up Newsletter here: https://newsletter.nolayingup.com/ Subscribe to the No Laying Up Podcast channel here: https://www.youtube.com/@NoLayingUpPodcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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