Why Diffusion Will Win AI Inference with Inception Co-Founder and CEO Stefano Ermon

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No Priors: Artificial Intelligence | Technology | Startups 38 min 1 speaker 8 chapters transcribed 5 hours ago
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How did Stefano Ermon’s early research shape his view on generative models?

Sarah Guo 0:05
Hi listeners, welcome back to No Priors. Today I'm here with Stefano Erman, who is a longtime Stanford professor and now co-founder and CEO of Inception. Stefano has an extraordinarily broad body of work around generative modeling, but is especially well known as one of the fathers of diffusion. We talk about his company challenging the large labs and why speed and efficiency are going to be the name of the game in AM. Welcome, Stefano. Stefano, thanks so much for being here.
Stefano Ermon 0:35
Great to be here.
Sarah Guo 0:36
I would love for uh us to just start with a little bit of your research background and how you ended up starting your company. For sure.
Stefano Ermon 0:43
Yeah. I've been doing research in generative models for like uh basically my entire career. I started at Stanford in 2014 as an assistant professor, and I was working on uh building generative models. Back then uh the the research area was not particularly uh hot. Uh you know, the the the models were not quite working uh well. We were still like building little generative models over MNIST, and it was like A big success if you could generate these grainy images of digits. And you know, it was even hard to publish papers back then and on that topic. And you had to kind of like justify training a generative model as a way to learn features from unlabeled data that then could maybe help you do better at supervised learning because that was the thing that everybody cared about.
Stefano Ermon 1:28
But then you know the things took over, of course. And so it was like a I was at the right place. at the right time working on the right thing and so I've been doing research in in that space since uh since the beginning, basically.
Sarah Guo 1:40
Did you have like a a um besides a curiosity in the area, a personal hope for what the models would do back in twenty fourteen and fifteen?
Stefano Ermon 1:48
Yeah, I mean I I always felt like that was gonna be the that was the right way to think about uh kind of like learning from unlabeled data, that like building a generative model is really the right way to make sure you understand the structure in the data. That was kind of like the way I was getting at. I I I was not even dreaming about the kind of capabilities that these LLMs that we that we have today uh could could uh could do that. Uh but I was thinking more from uh I think world model's perspective. Like I was I was working a lot on images and so thinking about, okay, like I have a world model. I can imagine what's gonna happen if I were to stand up and walk out the door. Like I can kind of like picture that in my mind.
Stefano Ermon 2:25
And that's important to make decisions and kind of like model predictive control. And having this kind of model of the world requires some generative capabilities. And so I always felt like okay, that's the right direction to work on. I felt like this is gonna be very hard as a problem. So it is gonna keep me busy for my whole career. And so it's a good problem to work on. And then of course I was very wrong and things evolved much faster than than I was expecting.
Sarah Guo 2:51
Yeah, I think that's kind of universally true though. Um, and sort of walk me through the the state of your research and how that led you to start the company.
Stefano Ermon 2:59
Yeah, so I was working on uh generative models of images, um initially working on auto-regressive models, which were very slow and uh kind of like very blurry, and then VAEs and then GANs took over. Yes. And uh back then we were very unhappy with the state of uh yeah, generative models for images. Like GANs were they they they worked, but they were very unstable to train, very hard to reproduce results. And so we were trying to see is that Better way to build something that is as good as a GAN, but it's more principled. And so we started working on score-based generative models, which are basically what eventually became uh diffusion models back in 2019 with uh with my PhD student Yang Song. And so we kind of like came up with this idea of let's train a neural network to denoise images.
Stefano Ermon 3:45
And if you can denoise an image, then you really are understanding enough about the structure of the image uh that it should be possible to build like a generative procedure based on these denoisers.

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