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Not For Radio

709: John Miles

18 Jun 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What is the main topic discussed in this episode?

3.592 - 4.995 Duncan Hyde

Hello, welcome to the podcast.

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Chapter 2: What war story does the host share at the beginning?

5.015 - 14.254 Duncan Hyde

This is Not For Radio. We are your hosts, Duncan Hyde, that's Jay Reeve. Huzzah. Got a guest lined up for today's podcast, which is going to be a good chunk of it in the middle. He's a bloody good bloke, John Miles.

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14.334 - 25.296 Jay Reeve

Yep, he's been there, done that, and if you're a person like me that procrastinates quite a lot and can't make a decision, he is going to be the man for you. You're going to enjoy him. I really enjoyed having a chat with him. He's been around for a bit.

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25.276 - 54.004 Duncan Hyde

i have got the funniest message to play from one of my mates who's just a bit tired at the moment super fired up it made me laugh so much yeah can i actually can i can i i'm gonna play some of my message back to him because i was just howling with laughter if you're having a shitty day this he has literally hit the nail on the head for you Oh, fuck, I'll play that one.

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Chapter 3: What insights does John Miles provide about procrastination?

54.025 - 59.943 Duncan Hyde

I'll play either one, but I'm obviously eating it out. There was something I needed to do.

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59.963 - 69.6 Jay Reeve

Well played. Also one of the more cracking war stories from a bloke in the UK who to this day doesn't know if his dad saw him or not.

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69.62 - 82.401 Duncan Hyde

Yeah, we've also got another war story to start off with. This episode of Not For Radio is supported by Classic Builders. They're not trying to be the flashiest buggers in the room. They build solid homes and they have done for the last 30 years. Cheers, team. Cheers.

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83.225 - 94.36 Matt Clifford

Attention snipers, gear up and hold your positions. It's time to load up some war stories. Your tales from the front line brought to life. Prepare to fire.

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96.082 - 112.762 Duncan Hyde

We're getting so many from the US of A at the moment. It's crazy. I love it. Ryan with two N's. Ryan from Oregon. When I was about six years old, I was at the ranch with my sister, and she had caught her pony with a halter. But she had forgotten the lead.

113.203 - 127.879 Duncan Hyde

My sister asked me to go into the barn and grab the lead, even though there was an evil fucking chicken at that barn that everyone in their right mind was scared of. Me, known full well my sister was much more evil than said chicken, did as I was told, and went to go get it.

128.618 - 149.858 Duncan Hyde

got into the barn and was pleasantly surprised to not see said chicken, who we all call Dottie Butt, because that's his mother pecking name. I grabbed the lead and started making my way up the driveway to my sister when all of a sudden I started getting slapped in the face by something I could not see.

150.378 - 164.903 Duncan Hyde

My tiny arms start flailing and whatever was attacking me I couldn't see to detach from my head. Turns out Dotty Butt was in fact at the barn and was waiting for me with malice that I can only compare to God's wrath at Sodom and Gomorrah.

164.883 - 170.86 Jay Reeve

They are miniature dinosaurs, so they just go back straight into Jurassic Park mode. Fucking velociraptors.

Chapter 4: How does John Miles suggest improving decision-making skills?

246.558 - 247.959 Duncan Hyde

They get to like two meters long.

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248.019 - 250.222 Jay Reeve

If it hits 50 bucks, fuck me.

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251.163 - 269.384 Duncan Hyde

I'd be a bank breaker. Anyway, so he's done some fucking huge days. And then on the way back, he's through Wellington, bit of a bender in Wellington, then drives all the way home and then back down to Christchurch, which is, you know, it's at the other end of the country from where this field days was. And then he's got to follow up all the field days orders.

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269.404 - 284.946 Duncan Hyde

So he's just fucking done a 14-hour day yesterday. Anyway, so... He goes today. He goes today. And you know when you're that tired, you've got fucking no time for people fucking serving you up bullshit. Kind of like me today.

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Chapter 5: What is the significance of the Distinguished Gentleman's Ride?

286.408 - 294.019 Duncan Hyde

Dunk has been spinning fucking plates left, right and centre. Oh, fuck. So maybe that's why it resonated so well with me, but fuck.

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294.439 - 306.113

Here we go. Just dropped Angel's car off at the garage and I was getting a loan car and there was a guy in front of me at the reception counter and the lady behind the reception goes, oh mate, and he's like probably our dad's age.

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307.375 - 330.109

like a normal bloke and the lady goes oh can you drive a manual and he's like oh he's sort of been real weird about it and then she's like and i was just like what the is wrong if you can't like i don't think there's anything more embarrassing if you can't drive a manual car right what the is wrong with you and he's just like oh like you're just being weird oh yeah i can i can't well then take the keys

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331.338 - 346.892

And then the lady just knows that I can drive a manual because I've got big dick fucking energy. Like, how do you not fucking drive a manual? And she's like, Brit, you'll drive a manual, eh? And I said, I don't give a shit. Like, the way I said it was just like, it's this cunt just fucking holding up the keel and not taking a fucking manual. She's like, what?

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346.912 - 372.688

I was like, I don't mind, I don't mind. I was just like, I fucking gave this cunt the dirtiest stare, eh? Like, what the fucking wrong is with the world when you can't drive a manual car? Like, I get it if you're fucking Angel's age. Fuck, you know, it was all automatics and shit. But fuck, mate. Anyhow. It's just embarrassing, eh? I'm so fucking fired up over it. I fucking took the manual.

373.028 - 386.067

It's not that fucking hard. First thing I'll be fucking doing is when Rocco can get fucking, when he can walk, is teach me how to drive a fucking manual car. Fuck's going wrong with this world, eh?

388.949 - 396.277 Jay Reeve

That was first class. Absolute snakey boy on fire.

397.098 - 405.106 Duncan Hyde

You know, if you got him on another day, though, you got him on another day, he would have been chipper. He's like, yeah, no worries, mate, I'll take the manual. What are your options here?

Chapter 6: What challenges does the guest face in the marketing industry?

405.126 - 417.108 Duncan Hyde

What's your preferred choice there, sir? He's just teary-tapped out. Yeah, he's running on fumes and backfiring. We're going to get a John boy in the UK now on the sniper line. Hey, Jay.

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417.388 - 444.098

Hey, Dank. Right. Jonathan from over in the UK. I picked up on your podcast when things were really going a bit crap, to be fair, and my marriage broke up. I lost one of my dogs. Yeah, it's buckets of crap, basically. But then I went on a thing called the Distinguished Gentleman's Ride because I'm a motorcyclist. Good man. It really perked me up.

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445.059 - 465.421

And I fell into a character, an English Sergeant Major character. And he decided it's time that he sent you a voice message. Boys, you do a bloody good job, don't you know? You really do. It's amazing. You need to look up the Distinguished Gentleman's Ride. It was done, oh, 15 years ago, started by a guy in Australia. Bloody good chap, don't you know?

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465.801 - 480.058

But basically, that character fell out of me while I was doing it. And it just made me feel fucking amazing. Boys, carry on with the good work. I really enjoy the podcast. I'm not Sniper Elite yet, but I'm bloody close. Love what you're doing.

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480.098 - 502.392

Really want to make the journey and come over and see your country, because I've heard that none of you talk about the fact that some film was bloody recorded over there all the time. But I just want to say, seriously, thank you. Keep going. You make me smile, and I'm sure you do that for a lot of other people. You are just fucking legends.

502.412 - 503.676 Duncan Hyde

Oh, John boy, mate.

503.716 - 512.621 Jay Reeve

Thank you so much. Very kind message. We know the Distinguished Gentleman's Ride well. We do it here. It's in the same weekend as the one that is for you. They're doing winter here.

Chapter 7: How can businesses adapt to changing market dynamics?

512.661 - 514.165 Duncan Hyde

It's fucking freezing.

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514.145 - 526.86 Jay Reeve

Yeah, it's miserable. Nine times out of ten that I've done it, it's been pissing with rain. For those people that don't know what it is, it's a fundraiser for Movember. Hence the reason it started in Australia. They linked it to the Movember Foundation, which is improving men's health globally.

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527.18 - 540.456 Jay Reeve

And so you dress up to the nines, basically, in three-piece suits or whatever it is, and you ride basically a lap through whatever city that you're in, and they raise quite a lot of money. I was actually on a board which was distributing about –

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540.436 - 566.055 Jay Reeve

so the funds that get raised go back into the actual city in the country in which you've raised them yes which is the cool thing about my member but there's also a surplus of money which gets matched by movember which then implements um initiatives which are happening around the globe so we were distributing about 1.6 million dollars to different motorcycle related initiatives off the back of people applying for funding through the distinguished gentleman's ride to the money that was raised from november so

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566.035 - 582.967 Jay Reeve

Very, very cool. And, yeah, once again, a great way to sort of get into character. Everyone does sort of get into character. It's a bloody good ride. So why don't you just combine both of them, come out here, English Sergeant Major, and come for the ride at the DGR here, and you can ride around in the pissing rain, freeze your bollocks off like everybody else does.

582.987 - 599.568 Duncan Hyde

Maybe come in February or something like that when it's settled down a little bit. John, boy, you need to send through another one, too. It's just one of the little bits that we play that goes, not for radio. And that voice. We love the Sergeant Major. And he mentions becoming Sniper Elite, too, which is like our premium feed.

599.928 - 614.925 Duncan Hyde

A couple of messages throughout the week of people trying to figure out what's going on when you do become Sniper Elite, especially on the Apple feed. There's two different feeds. So there's a Not For Radio feed, and then there's a Not For Radio Sniper Elite feed, which is the two extra episodes a week.

614.905 - 629.634 Duncan Hyde

And on the Monday we sort of just talk a bit more about our personal lives and what's going on with that and a bit of a weekend wrap and stuff and normally cover off a bit of sports stuff as well. It's less than the price of a beer a month too, so if you've ever thought, shit, I wouldn't mind shouting those two blokes a beer.

629.654 - 643.099 Duncan Hyde

Obviously we can't go to every pub in the world as much as I'd like to and I've pitched that idea. It goes down fucking terrible with dicks, I'll tell you that much for nothing. I just want to go to every pub with the boys. That's the best way of doing it. Shouting us a beer. You can do that by becoming Sniper Elite.

Chapter 8: What humorous anecdotes are shared about aging?

810.815 - 815.603 John Miles

So it's pretty much a sit on the couch exercise for the whole book.

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815.583 - 838.924 Jay Reeve

You were there in the hell-send days of advertising. I mean, you saw the whole lot. Like, you weren't quite madmen. You weren't that far back in the day, but you were in the long lunches from Tuesday onwards. You were what was propping up SPQR, Prego. You were outbending with the best of them. The Axis Awards, the Beacon, all those ones that went with it. And...

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838.904 - 849.604 Jay Reeve

Do you reckon that as a result of this, and this is going into the advertising side of things first and foremost, where you kind of came from, do you think that there has been, or the industry has suffered because there is none of that about anymore?

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849.945 - 861.587 Jay Reeve

Because the pub test in which you talk about, shit, there's a lot of piss drunk, there's a lot of tables stood around at four o'clock in the morning, there's a lot of ideas, concepts, and relationships formed in that agency and in that world, no longer there.

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862.31 - 888.368 John Miles

Yeah, I think one of the big problems, and I did a thing called 50 Years of Great Advertising, which we did for the MA birthday party. And, you know, basically New Zealand went woke after 2010 onwards. You know, and the whole, you know, like a good mate of mine, Frankie Coulthard, he said, oh, you know, when I was back in Glasgow in the 90s and we always saw all the New Zealand ads on the reels.

888.348 - 908.711 John Miles

But people became scared. I'm actually a marketer. I spent time in advertising, went back to marketing. Then I got into all the CEO shit and that sort of thing. Where the big problem was, I mean, social media came about, which people go, oh, fuck, I might go viral. For the wrong reasons.

908.871 - 919.303 Duncan Hyde

And also as well, what you're talking about is a very – A small amount of people can make a lot of noise, which is what scares brands. Because then you get the snowball effect.

919.323 - 939.128 John Miles

And the other thing is, and the accountants will hate me, is there's too many accountants as CEOs. And I think I give an example in the book with One New Zealand. And Jason Parris is a marketer. We inducted him in the Hall of Fame. And he allowed his team to go on there and read all the shit that they'd been sent.

939.277 - 950.767 Duncan Hyde

So this is when Vodafone rebranded to One. To One New Zealand, yeah. Yeah, which is for the international listeners, that's one of our telcos over here. And people fucking hated it.

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