Novel Marketing

How to Write for American Readers - An Outsider’s Guide to the Different American Regional Cultures

13 Dec 2023

Contributed by Lukas

Did you know that one in five Novel Marketing listeners lives outside the United States?Authors living overseas view America as the land of plenty bec...

Five Plugins Every Author Website Needs in 2024

06 Dec 2023

Contributed by Lukas

Most authors build their websites on WordPress, partly because of its powerful and enormous plugin repository. A plugin is like an app for your websit...

How to Publish Your Book as an Audiobook With Scott Sigler

29 Nov 2023

Contributed by Lukas

For the last 11 years, audiobooks have seen double-digit sales growth year over year. The audiobook market is now $1.8 billion.That means audiobooks a...

Time Saving Tools for Authors

22 Nov 2023

Contributed by Lukas

When I was in college, I experimented with cooking Asian food, but my stovetop-cooked rice never tasted very good. Then, one of my Asian friends intro...

How to Successfully Self Publish Your Book in 2023 with James Blatch

15 Nov 2023

Contributed by Lukas

So you're thinking about self-publishing a book.You've heard self-published authors can make more money, control the content and design, and...

Black Friday Promo Tips for Authors

08 Nov 2023

Contributed by Lukas

Black Friday marketing phenomenon is an opportunity, but it's also a threat.In this week's episode, I share some powerful tips to supercharg...

How to Protect Your Writing From Reputation Theft

01 Nov 2023

Contributed by Lukas

There is a new scam targeting authors.An enterprising scammer can use AI to write a book similar to your writing style. They can use an AI-generated c...

Book Marketing 101: Price  

25 Oct 2023

Contributed by Lukas

How much should your book cost? Your answer is critical to your book's success and your career as an author.Authors have a wide range of pricing ...

How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers

18 Oct 2023

Contributed by Lukas

New York City is home to the Big Five publishers and the newspaper that publishes the New York Times bestseller list. Publishing culture is concentrat...

How to Sell Books Directly to Readers with Joanna Penn

11 Oct 2023

Contributed by Lukas

"Most authors sell most of their books on Amazon, and while Amazon has helped indie authors become publishers, they take a large bite of your pro...

How to Win Friends and Pitch Your Book

04 Oct 2023

Contributed by Lukas

Success in publishing requires more than just writing a great book. It requires people. People to publish your book, talk about it, buy it, and recomm...

The Most Important Lessons from 10 Years of Novel Marketing

27 Sep 2023

Contributed by Lukas

Novel Marketing turns 10 years old on September 30th, 2024! In this episode, Thomas Umstattd Jr. and James L. Rubart share highlights and lessons lear...

How Karyne Norton Successfully Kickstarted Her Book in 1 Hour

19 Sep 2023

Contributed by Lukas

Find out how running a Kickstarter campaign for your book can solve one of indie authors' biggest challenges.You can find the blog version of thi...

Announcing the 2024 Novel Marketing Conference 

13 Sep 2023

Contributed by Lukas

Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.You can find t...

Workshops, Retreats, and Pitches: How to pick the best writers conference for you

06 Sep 2023

Contributed by Lukas

Learn what types of events are available and discover how to pick the best writers conference for your stage in the publishing journey.You can find th...

Book Marketing 101: Product

30 Aug 2023

Contributed by Lukas

If your book isn't a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and r...

From Passion to Print: How to Run an Independent Publishing Company

23 Aug 2023

Contributed by Lukas

Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company.You can f...

How to Get Book Clubs to Pick YOUR Book

16 Aug 2023

Contributed by Lukas

Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.You can find the blogpost v...

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

09 Aug 2023

Contributed by Lukas

Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.You can fin...

How the Hollywood Strikes Will Help (& Hurt!) Authors 

19 Jul 2023

Contributed by Lukas

Find out how the actors and screenwriters strikes will affect authors and provide some unprecedented opportunities.You can find the blogpost version o...

Substack for Authors: An Exciting Opportunity or Just Hype?

12 Jul 2023

Contributed by Lukas

Find out the advantages and limitations of Substack for authors with various platform-building strategies.You can find the blogpost HERE.The post Subs...

How to Make Money as an Author Assistant

05 Jul 2023

Contributed by Lukas

If your publishing journey is sapping your bank account, learn how working as an author assistant will help you earn and learn simultaneously.You can ...

The Tortoise Release Method: Why Slow and Steady Beats Rapid Release 

28 Jun 2023

Contributed by Lukas

Avoid author burn out by establishing a sustainable publishing pace for the next 20 years. Learn how and when to plan your publishing tasks.You can fi...

The Lifecycle of a Book: How to Extend Your Book’s Life With Effective Marketing

21 Jun 2023

Contributed by Lukas

Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.You can find the blogpost version of ...

Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A Pruning Story

14 Jun 2023

Contributed by Lukas

I have crepe myrtle trees in my front yard that have grown out of control. A neighbor noticed and gave me some tips on how to prune them to a manageab...

Good Brands Vs. Big Brands 

07 Jun 2023

Contributed by Lukas

Find out if it's better to create an author brand that is good or big. Discover the difference between the two and which should come first.You ca...

How to Hook Readers in the First 50 Pages

31 May 2023

Contributed by Lukas

Learn how to optimize that tiny window to grab your reader within the first 50 pages and convince them to finish your book.You can listen to the blog ...

The Amazing Power of Reader Surveys 

24 May 2023

Contributed by Lukas

Find out why and how creating a reader survey can improve and transform your writing and relationship with readers.You can find the blogpost version o...

How to Get Good Website Stats

17 May 2023

Contributed by Lukas

Two important tools will help you see your website's stats clearly. Find out which tools you need and what they tell you.You can find the blogpos...

How to Turn a Podcast Episode into a Blog Post

10 May 2023

Contributed by Lukas

Learn how turning your podcast content into a blog post can benefit you, your readers, and your website, and discover tools to help you get it done. Y...

How to Thrive as an Author in Your Twilight Years

03 May 2023

Contributed by Lukas

Learn how to clarify your writing goals, avoid damaging shortcuts, and write a book in retirement. You're never too old to start writing.You can ...

How to Find Your Timothy  

26 Apr 2023

Contributed by Lukas

One person's opinion about your book is more important than anyone else's. Discover who it is and how to find them before you publish.You ca...

How to Take Advantage of Email Drip Marketing as an Author

19 Apr 2023

Contributed by Lukas

Find out what to write in your first emails to new subscribers so they're thrilled to read your emails and reluctant to unsubscribe.You can find ...

How to Convince Readers to Read *Your* Book Next

12 Apr 2023

Contributed by Lukas

Learn five steps to creating a compelling pitch that will pique the interest of publishers, agents, editors and readers. You can find the blogpost ver...

How to Nail a Hostile Media Interview  

05 Apr 2023

Contributed by Lukas

Don't shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.You can find...

How to Always Write Better Than Chat GPT

29 Mar 2023

Contributed by Lukas

You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn how to discover and leveraging your edge in your genre.You can find the...

How to Prepare for Your First Webinar  

22 Mar 2023

Contributed by Lukas

Grow your email list, get to know your audience, and boost your income potential by learning how to host an author webinar.You can find the blogpost v...

The 2023 Book Launch Blueprint

15 Mar 2023

Contributed by Lukas

Registration for our annual course is now open. Find out what you'll learn, what's been updated, and if it's the right course for you.Y...

Why Many People Are Afraid to Buy Books (Marketing Psychology)

08 Mar 2023

Contributed by Lukas

Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales. You can find the blogpost version of th...

How to Successfully Market a Children’s Book

01 Mar 2023

Contributed by Lukas

Learn the innovative and old-fashioned ways successful authors market a children's book to kids, parents, teachers, and librarians.You can find t...

How a War Between China and Taiwan Would Change Reading, Writing, and Publishing  

22 Feb 2023

Contributed by Lukas

Learn how geopolitics affect supply chain issues for authors and how to continue writing amid political or economic disruptions.You can find the blogp...

AI Book Covers & ChatGPT

15 Feb 2023

Contributed by Lukas

Find out how authors use ChatGPT, Midjourney, and other AI tools to create book covers, characters, and plot ideas for their books.You can find the bl...

How to Look and Sound Professional on Zoom, Webinars, and Podcasts

08 Feb 2023

Contributed by Lukas

Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.You can find the ...

How to Get More Book Reviews With Derek Doepker

01 Feb 2023

Contributed by Lukas

Bestselling author and marketing strategist Derek Doepker shares tips to help you get more book reviews before, during, or after your launch.You can f...

Brandon Sanderson’s Crop Rotation Method for Restful Rapid Writing

25 Jan 2023

Contributed by Lukas

If writing seems harder than it used to or you feel burnt out, consider this four-step method of rotation to revive your writing career.You can find t...

How to Build Hype for a Debut Novel

18 Jan 2023

Contributed by Lukas

Learn which book launching techniques a debut YA author used to successfully crowdfund and launch her first novel.You can find the blogpost version of...

Whisper and the World Whispers Back

11 Jan 2023

Contributed by Lukas

When readers can't hear about your book, they can't read it, even if it's really good. Learn three reasons your book promotion may fall...

Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author

14 Dec 2022

Contributed by Lukas

The cold reality of being a writer is that some people will hate you and your writing. What do you do about those people?You can find the blogpost ver...

20 Ways to Promote Your Book During the Holiday Season  

07 Dec 2022

Contributed by Lukas

If you want to maximize your holiday book promotion, implement some or all of these 20 strategies to boost your book sales this Christmas.You can find...

How to Grow your Platform Without Social Media – with Sandy Cooper

30 Nov 2022

Contributed by Lukas

Can you leave social media and still grow a platform from which to launch your books? Sandy Cooper has the answer in this interview.You can find the b...

How to Save Money as an Author

23 Nov 2022

Contributed by Lukas

There’s an old saying that the way to make a small fortune in publishing is to start with a large fortune. While the early days of publishing favore...

How to Hire a Good Editor

16 Nov 2022

Contributed by Lukas

Every successful author needs a professional editor. Learn three simple steps for finding a good editor who will improve your book. You can find the ...

How BookFunnel Can Help you Grow Your Email List

09 Nov 2022

Contributed by Lukas

BookFunnel offers amazing and useful tools for authors looking to give their readers the fastest, easiest and most enjoyable e-reading experience.You ...

Obscure No More Course Overview

02 Nov 2022

Contributed by Lukas

Obscure No More is your one-stop shop for learning to build a platform and market your book. Find out how to access these 12 critical lessons.You can ...

Do novelists need a college writing degree?

26 Oct 2022

Contributed by Lukas

Young novelists (and their parents) will learn how to evaluate the usefulness of a college writing degree and examine viable alternatives.You can find...

How to Use QR Codes to Boost Book Sales & Grow Your Email List

19 Oct 2022

Contributed by Lukas

Learn six ways authors can use book QR codes to connect with readers and promote their books online and offline.You can find the blogpost version of t...

How to Find a Good Literary Agent – with Mary DeMuth

12 Oct 2022

Contributed by Lukas

To be published by a traditional publisher, you must find a good literary agent. Mary DeMuth shares tips on finding and retaining an agent.You can fin...

How to Supercharge Ebook Sales

05 Oct 2022

Contributed by Lukas

If your ebook sales are lagging, these 7 strategies will teach you how to market your ebook effectively with tactics specific to ebooks.You can find t...

How to Turn a Podcast into a Bestselling Novel – with Scott Sigler

28 Sep 2022

Contributed by Lukas

Learn how podcasting a novel launched Scott Sigler's books to the NYT bestseller list, and how he's sustained his podcast for over a decade....

Marketing Lessons from Bestselling Author James Patterson

21 Sep 2022

Contributed by Lukas

Learn how James Patterson got his start as a writer, how he maintains success, and how you can implement his methods in your writing.You can find the ...

How to Work with an AI Writing Assistant

14 Sep 2022

Contributed by Lukas

Learn how this AI tool can help you overcome writer's block by generating ideas and suggestions to spur your imagination and get you unstuck.You ...

Affiliate Marketing for Authors

07 Sep 2022

Contributed by Lukas

Find out how authors who take advantage of affiliate marketing opportunities can earn income even before their books are published.You can find the bl...

How to Market Your Book in a Recession (Preview)

31 Aug 2022

Contributed by Lukas

Find out what you're missing in our patrons-only episodes and learn how to get access to tools, agents, and significant discounts.You can find th...

AI Tools for Authors

24 Aug 2022

Contributed by Lukas

When you use artificial intelligence tools for writing, you can improve your craft and create books faster. Find out which AI tools will benefit you m...

How to Find the Perfect Narrator for Your Audiobook – with James L. Rubart

17 Aug 2022

Contributed by Lukas

Learn how to find and work with a narrator to produce your audiobook.You can find the blogpost version of this episode HERE.The post How to Find the P...

How to Become a Big Name Author (Marketing Psychology: Authority)

10 Aug 2022

Contributed by Lukas

Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.You can find the blog...

How to Crowdfund Your Book

03 Aug 2022

Contributed by Lukas

Learn how to solve your cash flow problem with these tips for crowdfunding your book before it's published.You can find the blogpost version of t...

How to Diversify Your Income as an Author

27 Jul 2022

Contributed by Lukas

Few authors make a living on book sales alone. Learn how Joanna Penn generates income from over 120 writing-related sources.You can find the blogpost ...

How to Get Better at Public Speaking with Jane Jenkins Herlong

20 Jul 2022

Contributed by Lukas

Tips and advice for securing your first speaking engagement, nailing your presentation, selling books, and getting invited back.You can find the blogp...

Hybrid Publishing

13 Jul 2022

Contributed by Lukas

Is working with a hybrid publisher the right decision for you? Learn the pros and cons of hybrid publishing and how to explore your options.You can fi...

How to Promote Your Book Using AuthorsXP.com with Amy Vansant

06 Jul 2022

Contributed by Lukas

I love introducing authors to tools that can make their writing lives easier. Some tools help you write better, publish more easily, grow your email l...

Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

29 Jun 2022

Contributed by Lukas

If you want to write bestselling pitches for your book, be sure to avoid these 10 copywriting mistakes!You can find the blogpost version of this episo...

How to Record Your Own Audiobook Using Hindenburg Narrator

22 Jun 2022

Contributed by Lukas

According to The NPD Group, ebook sales for traditionally published books went down in the first half of 2021. Meanwhile, the most recent data for aud...

7 Business Mistakes That Ruin Author Careers

15 Jun 2022

Contributed by Lukas

Having an author business plan can save you time and money. Learn the most common business mistakes authors make and how you can avoid them.You can fi...

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

08 Jun 2022

Contributed by Lukas

Dr. Saundra Dalton-Smith shares pro tips for getting booked on podcasts, radio, and TV by scheduling your own author media tour.You can find the blogp...

How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque

01 Jun 2022

Contributed by Lukas

Learn how to create a reader magnet (or lead magnet), what to do with it, and how to deliver it to grow your email list.You can find the blogpost vers...

How to Get the Most Out of Scrivener

25 May 2022

Contributed by Lukas

Scrivener is a popular writing software for authors. Learn about some of its best features in our interview with David Lee Martin.You can find the blo...

Why do good books fail to sell while poorly written books fly off the shelves?

12 May 2022

Contributed by Lukas

Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.You can find the blogpost version of this epi...

Innovative Indie Marketing with S.D. Smith

29 Apr 2022

Contributed by Lukas

Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books di...

10 Reasons to Delay Your Book Launch  

06 Apr 2022

Contributed by Lukas

Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book's chances of succes...

How to Use Goodreads to Promote Your Book

30 Mar 2022

Contributed by Lukas

Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.You can fin...

Effective Book Cover Design

23 Mar 2022

Contributed by Lukas

A bad book cover can ruin all your marketing efforts. Learn what makes a good book cover in this interview with a top cover designer.You can find the ...

How to Get a Professional Email Address

16 Mar 2022

Contributed by Lukas

Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.You can find th...

Facebook Advertising for Authors

09 Mar 2022

Contributed by Lukas

Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.You can find the blog...

How to Launch Your Book on a Budget

23 Feb 2022

Contributed by Lukas

Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.You can fi...

How to Launch Your Book in 2022

16 Feb 2022

Contributed by Lukas

Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.You can find ...

How to Build an Author Brand with David Loy

09 Feb 2022

Contributed by Lukas

Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.You c...

How to Speed Up Your Author Website

02 Feb 2022

Contributed by Lukas

If your author website doesn't show in Google's search results, make sure you've removed these website speed bumps.You can find the blo...

Everything Authors Need to Know About Writing in Atticus

26 Jan 2022

Contributed by Lukas

Authors typically use different software tools for everything from plotting to typesetting. But now authors can use one efficient multitool from start...

How to Write More Productively

19 Jan 2022

Contributed by Lukas

If you need a plan and process for writing books, learn the secret to writing multiple books every year in this interview with author Angela Hunt.You ...

Why Most Authors Don’t Need Social Media in 2023

12 Jan 2022

Contributed by Lukas

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.You can find the blogpost version of this epis...

How to Write Short Stories with James Scott Bell

05 Jan 2022

Contributed by Lukas

Learn to write short stories that readers crave. One of the best authors in the world, bestselling author James Scott Bell, teaches us how.You can fin...

7 Things Santa Can Teach Authors About Book Marketing

15 Dec 2021

Contributed by Lukas

Seven book marketing lessons from Santa for AuthorsYou can find the blogpost version of this episode HERE.The post 7 Things Santa Can Teach Authors Ab...

What Every Author Needs to Know About Cyber Security

08 Dec 2021

Contributed by Lukas

Every author needs cyber security. Discover which of your vectors are most vulnerable to attack and how you can protect them.You can find the blogpost...

Tools To Make Publishing Easier

26 Nov 2021

Contributed by Lukas

We are in the process of replacing the dirt and rocks in our backyard with grass for the children to play in. At first, things went well using the sho...

How to Run a Kickstarter Campaign for Your Second Book with Jonathan Shuerger

17 Nov 2021

Contributed by Lukas

Learn how to raise money from future readers, pay for your book before you publish it, and reward your supporters for contributing.You can find the bl...

How to Create an Author Press Kit with Susan Neal

10 Nov 2021

Contributed by Lukas

If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your...

What Every Author Needs to Know About Copyright Law with James Scott Bell

03 Nov 2021

Contributed by Lukas

Find out who should register the copyright for a book, why it may be important, and when is the best time to do it. You can find the blogpost version...

How to Grow Your Podcast Audience – with David Hooper

27 Oct 2021

Contributed by Lukas

Learn how to increase your podcast's impact by connecting with other podcasters, authors, and audiences who are interested in your book.You can f...

Is Your Author “About Me” Page Boring Your Readers To Death?

20 Oct 2021

Contributed by Lukas

Most author About Me pages are as fascinating as Mr. Rogers' sweater choices. Here's how to craft a killer About page. You can find the blo...