Novel Marketing

How to Write Faster and Better with Chris Fox

12 Oct 2021

Contributed by Lukas

Chris Fox shares a method authors can use to increase writing output and improve craft. Implement these habits to write faster and better.You can find...

Author Media: The Behind-the-Scenes Story

06 Oct 2021

Contributed by Lukas

Peek behind the scenes to find out how Author Media came to serve authors like you and how we'll serve you in the coming years.You can find the b...

How Jack Ellem Went from Unpublished to Bestselling Indie Author

29 Sep 2021

Contributed by Lukas

Find out how Jack Ellem became a bestselling indie author in two foreign countries while living in Australia and learn how his strategies can work for...

How to Use Price Pulsing to Supercharge Your Backlist Sales

22 Sep 2021

Contributed by Lukas

Discover three ways to revive your backlist and increase sales with price pulsing.You can find the blogpost version of this episode HERE.The post How ...

How to Get Endorsements for Your Book

15 Sep 2021

Contributed by Lukas

The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.You can find the blogpost v...

Yes, YOU Can Make a Living as a Writer, Here’s How

08 Sep 2021

Contributed by Lukas

There are four different ways authors can earn a living through writing. Find out which one you can leverage to make an income.You can find the blogpo...

How to Sell Your Book In Person (and make way more money per copy)

01 Sep 2021

Contributed by Lukas

Author make the most profit when they sell books in person. Take these five steps to sell more books and increase your revenue.You can find the blogpo...

Everything Authors Need to Know About K-Lytics

25 Aug 2021

Contributed by Lukas

Find out how k-lytics can help you discover what readers are currently buying so you can increase your chances of success.You can find the blogpost ve...

How to Write Book Reviews Readers Will Want to Read

18 Aug 2021

Contributed by Lukas

Five tips to help you write useful book reviews that will build credibility and connection with your readers. You can find the blogpost version of th...

An Author’s Guide to StoryOrigin

11 Aug 2021

Contributed by Lukas

Learn how you can grow your author email list with the help of StoryOrigin's author community and list-building tools.You can find the blogpost v...

How Author Websites Irritate Readers (and what to do about it)

04 Aug 2021

Contributed by Lukas

Have you ever been irritated by a website? Did you know that readers may be having that exact same experience when they visit your website? Ticking of...

How to Spend LESS Time Marketing Your Book

28 Jul 2021

Contributed by Lukas

Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you. You can find ...

The 10 Commandments of Book Marketing

22 Jul 2021

Contributed by Lukas

If you want to succeed in publishing, heed these book marketing commandments. You can find the blogpost version of this episode HERE.The post The 10 ...

The Author’s Guide to LLCs

14 Jul 2021

Contributed by Lukas

Learn when and why you should form an LLC for your author business. Discover who can help you get it done and how much it will cost. You can find the...

How to Find Your Readers

07 Jul 2021

Contributed by Lukas

Follow these five steps to find out what your readers like and want in a book. Their preferences might surprise you and lead you to success.You can fi...

Niche Marketing: A Coaching Session

30 Jun 2021

Contributed by Lukas

Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.You can find th...

How to Get a Reader’s Attention by Shocking Broca

23 Jun 2021

Contributed by Lukas

Learn how natural brain function can help you get your reader's attention so you can introduce them to your book.You can find the blogpost versio...

7 Kinds of Indie Authors

16 Jun 2021

Contributed by Lukas

Find out which kind of indie author you are and which sales strategies and promotional tools will work best for you.You can find the blogpost version ...

Two Quick Announcements

09 Jun 2021

Contributed by Lukas

While you wait for the next episode, check out these two resources for authors.You can find the blogpost version of this episode HERE.The post Two Qui...

How to Pitch Your Novel

02 Jun 2021

Contributed by Lukas

Learn how and when to craft a compelling pitch that make agents, readers, and publishers curious about your novel.You can find the blogpost version of...

A New Social Network for Authors

26 May 2021

Contributed by Lukas

Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.You can f...

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

19 May 2021

Contributed by Lukas

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.You can find t...

How to Overcome the Fear of Book Promotion

12 May 2021

Contributed by Lukas

Learn how to find your readers, write the book they want, and overcome the fear of promoting your book to them.You can find the blogpost version of th...

How to Create Press Releases

05 May 2021

Contributed by Lukas

Eight strategies to help you create a compelling news release.You can find the blogpost version of this episode HERE.The post How to Create Press Rele...

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

14 Apr 2021

Contributed by Lukas

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.You can find the blogpost version of this ep...

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

07 Apr 2021

Contributed by Lukas

Learn how authors writing YA books can connect with teen readers. You can find the blogpost version of this episode HERE.The post How to Connect with...

How to Publish Your Book Independently

31 Mar 2021

Contributed by Lukas

A step-by-step guide to help you publish your book independently.You can find the blogpost version of this episode HERE.The post How to Publish Your B...

10 Decisions Every Indie Author Needs to Make

24 Mar 2021

Contributed by Lukas

Expert advice for the 10 critical decisions of indie publishing. You can find the blogpost version of this episode HERE.The post 10 Decisions Every In...

How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams

17 Mar 2021

Contributed by Lukas

Connect with three groups of people who will help you write a book that makes readers want to write raving reviews.You can find the blogpost version o...

The 2021 Book Launch Blueprint is Here!

10 Mar 2021

Contributed by Lukas

Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.You can find the...

How to Improve Your Author Website with Carla Hoch

03 Mar 2021

Contributed by Lukas

Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.You can find the blogpost version of this episod...

A Short History of Facebook Marketing for Authors

17 Feb 2021

Contributed by Lukas

Facebook is about to change. Authors need to know what's coming and how to survive the digital upheaval.You can find the blogpost version of this...

10 Classic Branding Blunders Authors Make (and how to avoid them)

10 Feb 2021

Contributed by Lukas

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.You can find the ...

How to Market Books to Homeschool Families with Tricia Goyer

03 Feb 2021

Contributed by Lukas

Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community.You can find the blogpost versio...

Search Engine Optimization (SEO) for Author Websites

20 Jan 2021

Contributed by Lukas

Learn how to improve your website's SEO so readers can easily find you and buy your books.You can find the blogpost version of this episode HERE....

How to Promote Literary Fiction With Jane Friedman

13 Jan 2021

Contributed by Lukas

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don't always work. In this article you'll...

Amazon Advertising

06 Jan 2021

Contributed by Lukas

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what's changed this year.You ca...

How to Prevent Writing Burnout

22 Dec 2020

Contributed by Lukas

Follow these four crucial principles to avoid author burnout and maintain a healthy writing career.You can find the blogpost version of this episode H...

How to Pick a Strong Book Title

09 Dec 2020

Contributed by Lukas

Your book's title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.Yo...

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

02 Dec 2020

Contributed by Lukas

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers ...

How to Find and Work With a Virtual Assistant

18 Nov 2020

Contributed by Lukas

Learn how to make more time for writing by hiring an assistant. It may cost less than you think, and it will free you up to focus on your writing.You ...

How to Develop an Author Tagline

11 Nov 2020

Contributed by Lukas

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.You can find the blogpost v...

The 5 Baby-Step Platform Building Process

04 Nov 2020

Contributed by Lukas

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.You can find the b...

How to Build a Rejection-Proof Platform Q&A

28 Oct 2020

Contributed by Lukas

15 answers to your questions about building an author platform.You can find the blogpost version of this episode HERE.The post How to Build a Rejectio...

How to Start Building a Rejection Proof Platform

21 Oct 2020

Contributed by Lukas

No matter how you publish, you'll need a sturdy platform. Learn which techniques successful authors use to build reliable platforms.You can find ...

How to Advertise Your Book on Podcasts

14 Oct 2020

Contributed by Lukas

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast ad...

Why Rapid Release is a Risky Book Launch Strategy

07 Oct 2020

Contributed by Lukas

Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn't work.You ca...

How to Get Published with a Traditional Publishing House

30 Sep 2020

Contributed by Lukas

Before you sign a book contract with a traditional publisher, you need to know these seven important steps.You can find the blogpost version of this e...

How to Create an Email Onboarding Drip Campaign

23 Sep 2020

Contributed by Lukas

Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.You can find the blogpost version of this epi...

How to Market Your Audiobook

09 Sep 2020

Contributed by Lukas

These seven strategies will help you form a close connection with your audience, create a high-quality audio experience, and sell more audiobooks.You ...

How to Make Money From Your Platform

02 Sep 2020

Contributed by Lukas

You can earn money with your platform before your book releases. Dave Jackson shows us how.You can find the blogpost version of this episode HERE.The ...

How to Pick the Right Email Marketing Service for You

26 Aug 2020

Contributed by Lukas

Find out which email service provider is right for you and your platform.You can find the blogpost version of this episode HERE.The post How to Pick t...

Episode 250: The Story of Thomas Umstattd Jr.

19 Aug 2020

Contributed by Lukas

Learn how the Novel Marketing evolved and how growth has been sustained for 250 episodes.You can find the blogpost version of this episode HERE.The po...

Software Guide for Authors

10 Aug 2020

Contributed by Lukas

Authors and writers can work smarter, not harder, with these hardware and software tools that will increase your productivity and lead you to success....

How to Survive Cancel Culture as a Writer

03 Aug 2020

Contributed by Lukas

Learn three strategies that will protect your writing career from cancel culture. You can find the blogpost version of this episode HERE.The post How...

Publishing Myths That Will Waste Your Time and Money

06 Jul 2020

Contributed by Lukas

Don't fall for these nine publishing myths that spread like a virus. Keep your publishing career healthy and learn what to do instead of falling ...

How to Build an Author Website in a Day

29 Jun 2020

Contributed by Lukas

You don’t need to hire a company to build you a website, you can do it yourself and it is easier than you think. You can learn how to build your ver...

8 Tools to Help Authors Get More Email Subscribers

22 Jun 2020

Contributed by Lukas

Grow your author email list with these 8 powerful tools. You can find the blogpost version of this episode HERE.The post 8 Tools to Help Authors Get ...

How to Price Your Book Using Marketing Psychology

08 Jun 2020

Contributed by Lukas

How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.You can find th...

Where Negative Book Reviews Come From And How to Make Them Go Away

25 May 2020

Contributed by Lukas

Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.You can find the blogpost version of...

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

19 May 2020

Contributed by Lukas

Don't make these four painful book launch mistakes. You can find the blogpost version of this episode HERE.The post Painful Book Launch Lessons ...

COVID-19 Kindle Stats: Genre Winners and Losers

11 May 2020

Contributed by Lukas

How has COVID-19 impacted the Kindle ebook market? Alex Newton answers based on the data.You can find the blogpost version of this episode HERE.The po...

How to Launch a Book in 2020

04 May 2020

Contributed by Lukas

Launch your book with the help of professional coaching and a customized plan.You can find the blogpost version of this episode HERE.The post How to L...

How to Use Metadata to Sell More Books

27 Apr 2020

Contributed by Lukas

Joshua Tallent teaches authors how to create quality metadata to increase book sales. You can find the blogpost version of this episode HERE.The post...

Readers Are Changing What They Read (and what to do about it)

23 Apr 2020

Contributed by Lukas

What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future. You can find...

How to Launch a Book: A Coaching Session With Krystal Proffitt

13 Apr 2020

Contributed by Lukas

Learn how to create a plan and timeline to build your platform and successfully launch your book.You can find the blogpost version of this episode HER...

How to Start an Author Podcast

06 Apr 2020

Contributed by Lukas

Podcasting is one of the hottest marketing techniques for authors right now and for good reason. In this episode you will learn how to start your own ...

How to Quiet Your Inner Editor (so you can write faster)

30 Mar 2020

Contributed by Lukas

James L. Rubart shares ten tips to quiet your inner editor.You can find the blogpost version of this episode HERE.The post How to Quiet Your Inner Edi...

How to Build Your Platform During Your Social Distancing

23 Mar 2020

Contributed by Lukas

10 ways to progress as a writer while everything else is on hold.You can find the blogpost version of this episode HERE.The post How to Build Your Pla...

How to Get More Book Reviews with Jim Kukral

16 Mar 2020

Contributed by Lukas

The more reviews you have, the more books you sell. And the more books you sell, the more reviews you get. You can find the blogpost version of this ...

Kickstarter Tips and Tricks With Chris Fox

09 Mar 2020

Contributed by Lukas

Learn how to run a successful crowdfunding campaign with Chris Fox.You can find the blogpost version of this episode HERE.The post Kickstarter Tips an...

What Indie Authors Need to Know About Kindle Unlimited with Lacy Williams

02 Mar 2020

Contributed by Lukas

Kindle Unlimited (Affiliate Link), also called KU, is the "Netflix of ebooks." It costs readers $9.99 per month to get unlimited access to o...

How to Make Your Book More Popular (Marketing Psychology: Social Proof)

24 Feb 2020

Contributed by Lukas

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good...

State of the Kindle 2020

17 Feb 2020

Contributed by Lukas

Learn about Kindle ebook trends in 2020 with Alex Newton of K-lytics.You can find the blogpost version of this episode HERE.The post State of the Kind...

How to Work With Fellow Authors To Sell More Books

10 Feb 2020

Contributed by Lukas

You are not in this alone! Authors who work together sell more books than lone ranger writers. You can find the blogpost version of this episode HERE...

How to Rank in Amazon Search Results with Dave Chesson

03 Feb 2020

Contributed by Lukas

Learn Amazon SEO tips and tricks with guest Dave Chesson.You can find the blogpost version of this episode HERE.The post How to Rank in Amazon Search ...

How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)

27 Jan 2020

Contributed by Lukas

Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results. You can find the blogpost versi...

How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

20 Jan 2020

Contributed by Lukas

Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising...

How to Create Urgency to Buy Your Book (Marketing Psychology)

13 Jan 2020

Contributed by Lukas

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social trig...

How to Optimize Your Amazon Listing with Bryan Cohen

06 Jan 2020

Contributed by Lukas

A bad Amazon book page can hamper all your marketing efforts. Bryan Cohen tells authors how an optimized book page can drastically improve your sales....

Productivity Tips for Authors With Joanna Penn

30 Dec 2019

Contributed by Lukas

Joanna Penn shares how to be productive in the new year.You can find the blogpost version of this episode HERE.The post Productivity Tips for Authors ...

The Enclave Files

23 Dec 2019

Contributed by Lukas

Get a behind-the-scenes look at what a traditional publisher's marketing director does. Find out which strategies work and which don't.You c...

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

09 Dec 2019

Contributed by Lukas

The better you understand your reader’s customer journey, the more books you can sell. You can find the blogpost version of this episode HERE.The p...

Where to Find Mentorship for Your Publishing Career

02 Dec 2019

Contributed by Lukas

Do you ever feel alone in the writing journey? Or perhaps you are not sure what to do next. You don’t need to! In this episode Thomas talks about10 ...

Literary Universe Marketing

25 Nov 2019

Contributed by Lukas

Learn how connecting your books in a shared literary universe can help boost sales. You can find the blogpost version of this episode HERE.The post L...

Print On Demand vs Offset Printing for Indie Books

18 Nov 2019

Contributed by Lukas

Find out which printing method makes the best business sense for your book's genre and your author career.You can find the blogpost version of th...

How to Combine 2 Different Websites Without Losing Search Rankings

11 Nov 2019

Contributed by Lukas

In this episode we talk about the right and wrong ways to combine websites. You can find the blogpost version of this episode HERE.The post How to Co...

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

04 Nov 2019

Contributed by Lukas

In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.You can find the blogpost version of t...

How to Use Marketing Data To Sell More Books

28 Oct 2019

Contributed by Lukas

You've collected data from your website, social media campaigns, and previous sales, but how does that data help your future book sales?You can f...

Public Speaking for the Introverted Writer with Joanna Penn

21 Oct 2019

Contributed by Lukas

Joanna Penn gives introverted writers tips and courage for overcoming fear of public speaking.You can find the blogpost version of this episode HERE.T...

Bookstagramming on Instagram With Nadine Brandes

14 Oct 2019

Contributed by Lukas

Bookstagraming on Instagram With Nadine BrandesYou can find the blogpost version of this episode HERE.The post Bookstagramming on Instagram With Nadin...

How to Get Booked for Guest Podcast Interviews Overview

07 Oct 2019

Contributed by Lukas

Sell more books with these tips to becoming a sought-after podcast guest.You can find the blogpost version of this episode HERE.The post How to Get Bo...

208 How to Run a Podcast Tour (With Guest Mary DeMuth)

30 Sep 2019

Contributed by Lukas

How to Run a Podcast TourYou can find the blogpost version of this episode HERE.The post 208 How to Run a Podcast Tour (With Guest Mary DeMuth) appear...

Where to Spend Your Marketing Dollars

23 Sep 2019

Contributed by Lukas

Where to Spend Your Marketing DollarsYou can find the blogpost version of this episode HERE.The post Where to Spend Your Marketing Dollars appeared fi...

How to Go From 10 to 10,000 Readers in Five Years

16 Sep 2019

Contributed by Lukas

How to Go From 10 to 10,000 Readers in Five YearsYou can find the blogpost version of this episode HERE.The post How to Go From 10 to 10,000 Readers i...

How to Pick a Social Network as an Author (Infographic)

09 Sep 2019

Contributed by Lukas

How to Pick Which Social Network Is Best For YouYou can find the blogpost version of this episode HERE.The post How to Pick a Social Network as an Aut...

Focus, Pruning and Why Novel Marketing is About to Change

02 Sep 2019

Contributed by Lukas

Cutting activities from your life and business might be the most important move you'll ever make to increase your growth.You can find the blogpos...

Book Marketing Milestones

26 Aug 2019

Contributed by Lukas

Book Marketing Milestones You can find the blogpost version of this episode HERE.The post Book Marketing Milestones appeared first on Author Media.ht...

How to Create a Landing Page

19 Aug 2019

Contributed by Lukas

Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers. You can find the blogp...

Book Marketing 101: How to Price Your Ebook

12 Aug 2019

Contributed by Lukas

Book Marketing 101: How to Price Your EbookYou can find the blogpost version of this episode HERE.The post Book Marketing 101: How to Price Your Ebook...