Novel Marketing
Episodes
200th Episode Celebration
05 Aug 2019
Contributed by Lukas
CelebrationYou can find the blogpost version of this episode HERE.The post 200th Episode Celebration appeared first on Author Media.https://novelmarke...
How to Create a Design Brief for Your Book Cover
29 Jul 2019
Contributed by Lukas
Help your cover designer create the best possible book cover by providing a design brief document. Learn what to include and avoid.You can find the bl...
How to Protect Yourself from Counterfeiting and Other Amazon Attacks
22 Jul 2019
Contributed by Lukas
Learn how to protect yourself from counterfeiting and other attacks on Amazon.You can find the blogpost version of this episode HERE.The post How to P...
How To Sell A Ton More Books With Public Speaking
15 Jul 2019
Contributed by Lukas
Public speaking is a skill authors can learn and improve. Here are six tips for connecting with your readers by becoming a better speaker.You can find...
Plagiarism, Copyright and Is Piracy Really a Problem for Authors?
08 Jul 2019
Contributed by Lukas
Plagiarism, Copyright and Is Piracy Really a Problem for Authors? Find out what you can do if your book is pirated.You can find the blogpost version o...
How to Work With Brick and Mortar Bookstores
01 Jul 2019
Contributed by Lukas
How to Work With BookstoresYou can find the blogpost version of this episode HERE.The post How to Work With Brick and Mortar Bookstores appeared first...
What to Do When Your Book is Not Selling
24 Jun 2019
Contributed by Lukas
If your book isn't selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.You can find the blogpost vers...
193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox
17 Jun 2019
Contributed by Lukas
Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.You can f...
Marketing 101: Ten Advertising Terms You Need to Know
10 Jun 2019
Contributed by Lukas
Your advertising will be more efficient and effective when you understand these ten advertising terms for authors.You can find the blogpost version of...
How to Track Your Book Promotion
03 Jun 2019
Contributed by Lukas
Learn how to measure the results of your book marketing efforts with these online tools and dashboards.You can find the blogpost version of this episo...
How to Navigate the Mailchimp Explosion!
27 May 2019
Contributed by Lukas
How to Navigate the Mailchimp Explosion!You can find the blogpost version of this episode HERE.The post How to Navigate the Mailchimp Explosion! appea...
How to Use Bookbub to Sell More Books with David Gaughran
20 May 2019
Contributed by Lukas
Learn how BookBub can help you as a reader and how BookBub ads can help any author sell more books. You can find the blogpost version of this episode...
How to Craft a Compelling Elevator Pitch for Your Book
13 May 2019
Contributed by Lukas
Learn how to talk about your book in a concise, compelling way that will interest publishing professionals and make readers want to buy.You can find t...
How One Author Used Her Shelved Manuscript to Get a 3 Book Deal
06 May 2019
Contributed by Lukas
How One Author Used Her Shelved Manuscript to Get a 3 Book DealYou can find the blogpost version of this episode HERE.The post How One Author Used Her...
How to Get A Publishing Board To Buy Your Book
29 Apr 2019
Contributed by Lukas
If you want to be traditionally published, you need to know these 6 decision-makers and which part of your proposal matters to each.You can find the b...
The 5 Best Free WordPress Plugins for Authors
22 Apr 2019
Contributed by Lukas
Make your author website easier for readers to find and more fun to visit by using the 5 best free plugins for WordPress websites.You can find the blo...
How To Keep Writing When You’re Scared About What Others Will Think
15 Apr 2019
Contributed by Lukas
How To Keep Writing When You’re Scared About What Others Will ThinkYou can find the blogpost version of this episode HERE.The post How To Keep Writi...
How to Work with Editors: Insights from One of the Best in the Business
08 Apr 2019
Contributed by Lukas
How to Work with Editors: Insights from One of the Best in the BusinessYou can find the blogpost version of this episode HERE.The post How to Work wit...
Author Taglines With Brandilyn Collins
01 Apr 2019
Contributed by Lukas
Author Taglines With Brandilyn CollinsYou can find the blogpost version of this episode HERE.The post Author Taglines With Brandilyn Collins appeared ...
How to Use Your Book’s Back Matter to Sell More Books
25 Mar 2019
Contributed by Lukas
Learn how to use your book's back matter to sell more books and grow your email list.You can find the blogpost version of this episode HERE.The p...
How to Sell More Books using Bookmarks and Business Cards
18 Mar 2019
Contributed by Lukas
Learn how to make the best use of two important printed marketing tools. You can find the blogpost version of this episode HERE.The post How to Sell ...
How to Find and Work with Beta Readers
11 Mar 2019
Contributed by Lukas
Find out why you need beta readers and how to assemble a team to provide feedback that will improve your book.You can find the blogpost version of thi...
Marketing 101: Twelve Marketing Terms Every Author Must Understand
04 Mar 2019
Contributed by Lukas
Marketing 101: Twelve Marketing Terms Every Author Must UnderstandYou can find the blogpost version of this episode HERE.The post Marketing 101: Twelv...
How to Get Your First Speaking Gigs
25 Feb 2019
Contributed by Lukas
One of the best ways to sell books is to speak in person at live events. Here are three steps to booking your first speaking gigs.You can find the blo...
How to Grow Your Email List With Book Sweeps
18 Feb 2019
Contributed by Lukas
Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers. You can find the blog...
How David Rawlings Broke Into the US Market Despite Living Overseas (Case Study)
11 Feb 2019
Contributed by Lukas
Australian novelist David Rawlings secured an American agent and publisher from 7,500 miles away. In this article, he shares his best tips for new aut...
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
05 Feb 2019
Contributed by Lukas
How You Can Create Massive PR for Yourself, Even If You’re A Complete NoviceYou can find the blogpost version of this episode HERE.The post How You ...
How to Create a Written Book Launch Plan
29 Jan 2019
Contributed by Lukas
One critical element of a successful book launch is your written book launch plan. Find out what your plan should include and when to schedule your ta...
Bonus Book Launch Q&A
25 Jan 2019
Contributed by Lukas
In this special bonus episode of Novel Marketing, we answer YOUR book launch and book marketing questions. You can watch a video version of the Q&...
Marketing 101: How to Create a Value Proposition for Your Book
22 Jan 2019
Contributed by Lukas
How to Create a Value Proposition for Your Book (Marketing 101)You can find the blogpost version of this episode HERE.The post Marketing 101: How to...
How To Split Test Your Book Title Ideas With Facebook Ads
15 Jan 2019
Contributed by Lukas
Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.You can find the blogpost version of this e...
How to Maintain Your Platform In-Between Books
08 Jan 2019
Contributed by Lukas
How to Maintain Your Platform In-Between Books You can find the blogpost version of this episode HERE.The post How to Maintain Your Platform In-Betwee...
Your Best Year Yet With Susan May Warren
01 Jan 2019
Contributed by Lukas
Plan your year by planning your days. Susan May Warren share her strategies with authors struggling to get it all done.You can find the blogpost versi...
Highlights from 2018
25 Dec 2018
Contributed by Lukas
Highlights from 2018 You can find the blogpost version of this episode HERE.The post Highlights from 2018 appeared first on Author Media.https://nove...
How James L. Rubart Went From Rejected and Unpublished to Bestselling Author
18 Dec 2018
Contributed by Lukas
How James L. Rubart Went From Rejected and Unpublished to Bestselling AuthorYou can find the blogpost version of this episode HERE.The post How James ...
How to Use Facebook To Promote Your Book
11 Dec 2018
Contributed by Lukas
In this episode we are going to talk about the right way to use Facebook to sell more books! Last week we talked about why Facebook is overrated for b...
Why Facebook is Overrated for Book Marketing
04 Dec 2018
Contributed by Lukas
Why Facebook is Overrated for Book MarketingYou can find the blogpost version of this episode HERE.The post Why Facebook is Overrated for Book Marketi...
Ghostwriting 101 with Arlene Gale
06 Nov 2018
Contributed by Lukas
How Ghostwriting Works, and How it Can Make you Money You can find the blogpost version of this episode HERE.The post Ghostwriting 101 with Arlene Ga...
How to Get 10,000 Readers and then Keep Them Happy
30 Oct 2018
Contributed by Lukas
Learn the keys to keeping your email subscribers happy and entertained in this interview with bestselling author Susan May Warren.You can find the blo...
Snowflake Method With Randy Ingermanson
23 Oct 2018
Contributed by Lukas
Snowflake Method With Randy Ingermanson You can find the blogpost version of this episode HERE.The post Snowflake Method With Randy Ingermanson appear...
How to Take Charge of Your Author Career
16 Oct 2018
Contributed by Lukas
Find out what you need to know before you pursue a publishing path and how to be a productive writer once you begin.You can find the blogpost version ...
Amazon Book Ads – Everything You Need to Know with Brian Berni
09 Oct 2018
Contributed by Lukas
Amazon Book Ads - Everything You Need to Know - DateYou can find the blogpost version of this episode HERE.The post Amazon Book Ads – Everything You...
How to Create an Online Author Press Kit
02 Oct 2018
Contributed by Lukas
Find out why authors need a press kit and what to include in yours.You can find the blogpost version of this episode HERE.The post How to Create an On...
Six Things Readers are Looking for on Your Website
25 Sep 2018
Contributed by Lukas
Seven Things Readers are Looking for on Your Website You can find the blogpost version of this episode HERE.The post Six Things Readers are Looking f...
How to Boost Book Sales With Advanced Reader Copies (ARCs)
18 Sep 2018
Contributed by Lukas
In this episode we are going to talk about the best things you can do with your Advanced Reader Copies of your book …You can find the blogpost versi...
How Fiverr Freelancers Can Help You Sell More Books
11 Sep 2018
Contributed by Lukas
In this episode, we are going to talk about how you as an author can use Fiverr to sell more books and improve the quality of your books.You can find ...
How to Host a Facebook Live For Your Book
04 Sep 2018
Contributed by Lukas
In this episode, we talk about how to host a live video on Facebook to promote your next book launch. It is easy to look and sound amazing on Facebook...
How to Write 5000 Words an Hour with Chris Fox
28 Aug 2018
Contributed by Lukas
Writing more books helps you make more money. But most authors write slow! Chris Fox shares 5 steps to faster and better writing.You can find the blog...
How to Write to Market With Chris Fox
21 Aug 2018
Contributed by Lukas
In this episode, we talk about how to write to market with Chris Fox an incredibly successful indie author of both fiction and nonfiction. You can fi...
The Launch Your Book Blueprint
13 Aug 2018
Contributed by Lukas
Your book is finished. Polished. Ready for the world to read. But then the questions enter your mind, yes, those questions … how do I launch my nove...
150 – A Blueprint on How to Launch Your Book
13 Aug 2018
Contributed by Lukas
In this episode, we talk about a new course we've released that will help you launch your book in a way that will rocket it to success.You can ...
How To Set up Pre-Orders for Your Indie Book
07 Aug 2018
Contributed by Lukas
When should indie authors offer a preorder on Amazon, and when is it a bad idea? An indie author answers and shares how to set up a preorder.You can f...
148 – How to Get Libraries to Buy Your Indie Book, with Lacy Williams
31 Jul 2018
Contributed by Lukas
In this episode, we talk with Lacy Williams about how to get libraries to buy your indie books using services like Overdrive and Draft2Digital. You c...
What We Can Learn from The Greatest Book on Marketing Ever Written
24 Jul 2018
Contributed by Lukas
Announcements: We’re $4 away from hitting our next Patreon goal. With this level we will start providing full transcripts for each episode. We just ...
How to Spot a Publishing Scam
17 Jul 2018
Contributed by Lukas
In this Novel Marketing Podcast episode, we are going to talk about publishing scams and how to avoid them. Don't get bamboozled by a charlatan!Y...
How to Create a Reader (Lead) Magnet
10 Jul 2018
Contributed by Lukas
A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.You c...
144 – How to Build an Amazing Author Website for $459.20
03 Jul 2018
Contributed by Lukas
You know you need a website, but you don’t have one yet. We received an email from Mary Hamilton, a listener of the Novel Marketing podcast, who s...
Book Marketing 101: Author Advertising
26 Jun 2018
Contributed by Lukas
Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.You can find the blogp...
142 – Marketing 101: How to Develop Book Marketing Assets
19 Jun 2018
Contributed by Lukas
Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.You can find the blogpost ...
141 – Amazon Books and the Future of Brick and Mortar Retail
12 Jun 2018
Contributed by Lukas
In this episode, we talk about Amazon’s brick and mortar bookstores, the future of paper books, and how they affect you as an author.You can find th...
139 – How to Think Like a Business, Stay Motivated, And Write With Joy w/ Chad Allen
30 May 2018
Contributed by Lukas
In this episode, talk about ways you can be more effective in your marketing, in your approach to the business of publishing and how to stay motivated...
138 – GDPR for American Authors?
22 May 2018
Contributed by Lukas
Links: Did Thanos Kill Me? The Creative Funding Show Iubenda (Affiliate link) Let’s talk about GDPR: First off, we are not lawyers. Questions: What ...
Why American Authors Don’t Need to Worry About GDPR
21 May 2018
Contributed by Lukas
Learn what GDPR is, why Americans don't need to worry about it, and why you may want to follow it anyway. TL;DR: The EU is not the government of ...
136 – How to Use K-lytics To Sell More Kindle eBooks
08 May 2018
Contributed by Lukas
The more you understand how readers find, and how and why they buy books on Amazon, the more books you’re going to sell. And to help us dive deep ...
135 – How to Start a Local Writers Group
01 May 2018
Contributed by Lukas
Joining a writers group will take your writing to a new level faster. Learn how to start one in your area.You can find the blogpost version of this ep...
How to Relaunch a Book With Chris Fox
24 Apr 2018
Contributed by Lukas
How to use the relaunch strategy to revive sales on your old novels.You can find the blogpost version of this episode HERE.The post How to Relaunch a ...
133 – How to Find and Work with an Editor with Karen Ball
17 Apr 2018
Contributed by Lukas
Good marketing helps a bad book fail faster. To succeed, you need a great book and for that, you need a great editor. In this episode, learn how to fi...
131 – How to Increase Your Email Delivery
05 Apr 2018
Contributed by Lukas
Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.You can find the blogpos...
130 – Myths Authors Believe
27 Mar 2018
Contributed by Lukas
In this episode, we are going to talk about a few of the myths and lies writers are prone to believe which can derail us or send us in wrong direction...
How to Build an Email List Before Your First Book Comes Out Using Short Stories
20 Mar 2018
Contributed by Lukas
Are you putting the cart before the horse? Learn how to build your email list before your book comes out by writing short stories.You can find the blo...
How to Blog Your Book
19 Mar 2018
Contributed by Lukas
You can blog your book ahead of time. You just need to do it the right way. Learn how to blog your book and what traps and pitfalls to avoid. Blogging...
128 – Taking Novel Marketing to the Next Level
14 Mar 2018
Contributed by Lukas
Show Outline Introduction: Episode 1 was on Oct 7, 2013 A lot has happened over the last four and a half years. Jim has won half a dozen book awards T...
127 – How to Connect with Anyone in the World
06 Mar 2018
Contributed by Lukas
In this episode, we talk about connecting with anyone in the world that you want to. In the last two episodes, we talked about why Word of Mouth is no...
126 – How to Make Word of Mouth Work for You
27 Feb 2018
Contributed by Lukas
In this episode, we talk about how you can make Word of Mouth work for you. Spoiler Alert: some people are more important to spreading your idea than ...
125 – Why Word of Mouth Isn’t Working for Your Book
20 Feb 2018
Contributed by Lukas
In this episode of the Novel Marketing podcast, we’re going to talk about what has been consistently cited as the number one way to sell books … W...
124 – How to be a Healthy Writer with Joanna Penn
13 Feb 2018
Contributed by Lukas
Bestselling author Joanna Penn shares how you can reduce your pain, improve your health, and build a writing career for the long term. You can find t...
123 – What the New Facebook Changes Mean for Authors
06 Feb 2018
Contributed by Lukas
The 2018 changes to Facebook are changing what works and what doesn't work for authors and books. Listen to this episode to learn how to make Fac...
122 – How the 2018 Tax Changes Affect Authors
01 Feb 2018
Contributed by Lukas
In this episode, we talk with an author-friendly CPA about the impact of the new 2018 tax plan on authors. This is the biggest change to the tax code ...
Email Marketing for Humans with Bryan Cohen
23 Jan 2018
Contributed by Lukas
Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers wa...
How to Get to Know Your Readers
16 Jan 2018
Contributed by Lukas
Knowing your readers allows you to connect with them through your writing and marketing. These 5 tools will help you understand your readers.You can f...
119 Working with Beta Readers, Crowdfunding, and More with Curt Iles
09 Jan 2018
Contributed by Lukas
In this episode, we’re not going to be talking theory, but real-world examples of an author using the principles we talk about on Novel Marketing.Yo...
118 – Book Marketing 101: Marketing Funnels
03 Jan 2018
Contributed by Lukas
When you don't have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.You can find the blogpost versio...
117 – How to Plan a Successful New Year with Tracy Higley
28 Dec 2017
Contributed by Lukas
A strategic plan is crucial for your success as an author. Learn how to assess your resources and find motivation to achieve your writing dream.You ca...
116 Important Changes GoodReads Giveaways
20 Dec 2017
Contributed by Lukas
GoodReads giveaways, one of the most cost-effective book promotion tactics, are changing. Here's everything you need to know about giving away bo...
115 – Why Traditional Authors should NEVER pay for marketing
13 Dec 2017
Contributed by Lukas
Publishers pressure novelists to build a platform. Many authors see spending money on book marketing as part of the job. Here's why that's a...
114 – Five Kinds of Author Homepages
06 Dec 2017
Contributed by Lukas
Different kinds of authors need different things from their home pages. Make sure you have the right kind of homepage for your author website. You ca...
113 – Content Marketing With Joanna Penn
29 Nov 2017
Contributed by Lukas
New York Times Bestselling Indie Author Joanna Penn talks about how novelists can use content marketing to promote your book.You can find the blogpost...
Where to Build Your Platform As an Unpublished Novelist
22 Nov 2017
Contributed by Lukas
Now is the best time to start building your platform. Learn what to work on and what not to waste your time on.You can find the blogpost version of th...
How to Write Bestselling Back Cover Copy
15 Nov 2017
Contributed by Lukas
Your book’s front cover may get someone’s attention, but the back cover copy gets their money. That copy can make or break your marketing efforts....
110 – 11 Ways Proven to Draw Readers to Your Novel’s Website
08 Nov 2017
Contributed by Lukas
In this podcast episode, we tell you what will thrill your readers on your author website and make them want to come back.You can find the blogpost ve...
12 Chrome Extensions Every Author Needs
01 Nov 2017
Contributed by Lukas
If you’re using regular Chrome you are missing out. In this episode, we talk about 12 extensions to help make you a more productive, better writer.Y...
How Free Pulsing Can Help You Sell More Books with Jamie Foley
25 Oct 2017
Contributed by Lukas
Free pulsing is a special way to make your book free for one day that can dramatically boost book sales. But only if you do it correctly.You can find ...
Book Cover Mistakes That Sabotage Sales
18 Oct 2017
Contributed by Lukas
Any one of these 11 book cover mistakes could ruin all your other book marketing efforts. Learn how to avoid them.You can find the blogpost version of...
10 Things Every Book Cover Needs
11 Oct 2017
Contributed by Lukas
Your book cover is your biggest marketing asset. It can make or break your book. In this episode, we discuss the necessary elements for a successful c...
105 – How to Sell More Books With Amazon Ads
04 Oct 2017
Contributed by Lukas
In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books.You can find the blogpost...
104 – How to Independently Publish Your Book
26 Sep 2017
Contributed by Lukas
Here is a step by step overview of how to take your book from idea to reality. You can find the blogpost version of this episode HERE.The post 104 –...
10 Common Author Homepage Mistakes & How to Avoid Them
18 Sep 2017
Contributed by Lukas
Author's make a lot of mistakes with their homepages. Here is how to avoid them and create a homepage that works.You can find the blogpost versio...
101 – Why Mastermind Groups Give Bestselling Authors an Edge and How to Start One
24 Jul 2017
Contributed by Lukas
The right author mastermind group will accelerate your education, craft, and career. Find out how to start and run an effective mastermind group.You c...
Episode 100 LIVE Extravaganza
21 Jul 2017
Contributed by Lukas
Q Evelyn Williamson is going to kick us off with three questions. She says, “I’m working on my first novel and would like to know how much money I...
099 – Three Marketing Mindsets We Suggest You Adopt For the Rest of the Year
01 Jul 2017
Contributed by Lukas
Just a little over halfway through the year, it’s that time where many of us do an inventory check … and look at what we need to adjust for the re...