Novel Marketing
Episodes
7 Tips for Best Selling Author Portraits
15 Jun 2017
Contributed by Lukas
Seven tips to help you create an author portrait that captures your authentic self and communicates your brand.You can find the blogpost version of th...
097 – Major Mistakes You Might Be Making With Your Author Name
01 Jun 2017
Contributed by Lukas
Learn how to choose a good author name. James L. Rubart shares the mistakes he made with his author name so you can avoid make them yourself.You can f...
096 – How to Turn Your Book Into An Audiobook
15 May 2017
Contributed by Lukas
Put it in your Contract If you are traditionally published, make sure the audiobook is written in. Publishers only pay for audiobook production for bo...
7 Reasons Why Your Book Should Also Be An Audiobook
01 May 2017
Contributed by Lukas
Most books don’t end up as audiobooks and I think this is a huge marketing mistake for the following reasons.You can find the blogpost version of th...
094 – How to Use the Ancient Power of Discipline to Accomplish Your Goals
18 Apr 2017
Contributed by Lukas
In this episode we are going to talk about discipline … we’re already through first quarter and are rapidly moving toward the finish of the first ...
093 – What Authors Can Learn from Bad Super Bowl Ads
04 Feb 2017
Contributed by Lukas
Intro Paragraph: Expensive, but the REACH is unparalleled. 1967 the cost was $42,000 for a 30. Today 5 million Spending that kind of money means...
The 5-Year Plan To Become A Bestselling Novelist
18 Jan 2017
Contributed by Lukas
Do you have “the dream”? If you love writing fiction, you don’t need to tell me “the dream” is to get published and hit the bestseller list....
092 – The Guaranteed Way to Become A Bestselling Novelist
18 Jan 2017
Contributed by Lukas
There are no shortcuts to becoming a bestselling author, but there is a road map. Discover the route to publication that will keep you on track.You ca...
What The Election Can Teach Us About Copywriting for Your Book
28 Nov 2016
Contributed by Lukas
So don’t worry. This post isn’t going to be about the insanity we all just went through. Yeah, I know … whew. But the campaign season that just ...
090 – Q&A Extravaganza #7
15 Nov 2016
Contributed by Lukas
Q Cadel Sterling says, “I found a local, self-published author, with a really cool sounding book premise, and I bought his e-book and told him I’...
089 – How To Use the Power of Video to Engage More Readers
08 Nov 2016
Contributed by Lukas
Intro Paragraph: In case you haven’t noticed, using videos as part of marketing is exploding. USA Today, everywhere else as well. So how do we as au...
13 Ways to Scare Readers Away from Your Book’s Website
17 Oct 2016
Contributed by Lukas
Few things scare readers more than bad author website design. Here are 13 proven ways to scare people away from your book website.You can find the blo...
087 – Website Hosting for Authors
01 Oct 2016
Contributed by Lukas
What is Web Hosting Web hosting is where your website lives on the internet. It is like rent for your website. It is important because if your site go...
How to Pick Your Genre
15 Sep 2016
Contributed by Lukas
If you're trying to pick a genre or considering writing in several, this episode will help you determine which path is best for you.You can find ...
085 – How to Sell More Books with MyBookTable 3
02 Sep 2016
Contributed by Lukas
What is MyBookTable? WordPress Plugin Sell More Books New Features in the Free version MyBookTable 3 Updated Look MyBookTable book pages have been red...
084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror
23 Aug 2016
Contributed by Lukas
Most authors never reach the fourth level of building a brand. Find out what makes fourth-tier branding possible for authors.You can find the blogpost...
6+ Reasons Why Authors Should Avoid GoDaddy
08 Aug 2016
Contributed by Lukas
There was a time when I had almost 40 domains with GoDaddy. I started using them almost ten years ago, back when GoDaddy was a new website with dungeo...
083 – How to Get an Agent With Rachelle Gardner
01 Aug 2016
Contributed by Lukas
Last episode we talked about getting an agent from Thomas’ and my perspective, in this episode, we’re going to talk about how to get an agent from...
082 – How to Get an Agent
16 Jul 2016
Contributed by Lukas
Why do you want an agent? Capital Credibility Contacts and Contracts Do you need one? When you do When you don’t What a good agent can do for you Ho...
7 Website Visitors Every Author Needs to Thrill
15 May 2016
Contributed by Lukas
Instead of discussing what you need to do for your website, we will profile the seven different kinds of readers who visit and how you can thrill them...
080 – Q & A Extravaganza
01 May 2016
Contributed by Lukas
Intro Paragraph: (Thomas) Our first question comes from Runescape Gold dot com. No, that’s not his name but he or she didn’t give one. But I love ...
How to Write a Crazy Cool Author Bio
23 Apr 2016
Contributed by Lukas
Ten tips to help you write a bio that your audience will enjoy and remember.You can find the blogpost version of this episode HERE.The post How to Wri...
078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity
01 Apr 2016
Contributed by Lukas
Your Celebrity Fabio Story Publisher Avon Books estimated his image increased sales by as much as 33% when he appeared on the cover with a woman; 45% ...
077 – How To Become a Career Writer Part 3: Make Maximum Money with Your Writing Skills
15 Mar 2016
Contributed by Lukas
75 #1 Think Like a Business 76 #2 Make Money on the Book 77 #3 Make Maximum Money with Your Writing Skills Use Your Writing Skills As an Editor Pay...
076 – How To Become a Career Writer Part 2: Make Maximum Money on Your Book
01 Mar 2016
Contributed by Lukas
Tips for Making the Most on Your Book: Publish Prolifically. (Each book boosts sales for your other books) BUT DON’T OVERDO THIS: too many choices a...
075 – How To Become a Career Writer Part 1: Think Like a Business
15 Feb 2016
Contributed by Lukas
Think Like a Business: Delegate Determine what your time is worth. Only do what only you can do. Read The Four Hour Workweek Build a Team Writing As...
How to Double Book Profits Through Affiliate Revenue
15 Jan 2016
Contributed by Lukas
Find out which online retailers have affiliate programs and which help you earn the best commission rate on book sales.You can find the blogpost versi...
072 – How to Grow Your Email List from 0 to 10,000
16 Dec 2015
Contributed by Lukas
If you offer readers something they want for free, they'll be happy to sign up for your email list. Learn 9 ways to invite them to sign up.You ca...
071 – How To Find a Good Editor
04 Dec 2015
Contributed by Lukas
The importance of good editing can't be overstated. Find out what kind of editor you need and where to find one.You can find the blogpost version...
070 — Q&A Lightning Round
15 Nov 2015
Contributed by Lukas
Denica McCall, author of Flowers in the Darkness Question: While I do write novels, I have just put out a poetry book(my first published book). The bo...
069 – How to Stand Out When Your Name Fits In
01 Nov 2015
Contributed by Lukas
Tips for choosing an author name that stands out and finding a matching domain name. You can find the blogpost version of this episode HERE.The post ...
068 – Where to Spend Your Marketing Money
15 Oct 2015
Contributed by Lukas
Episode 068 – Where to Spend Your Marketing Money (3790) We often discuss what not to spend your money on, and we feature free marketing techniques....
Bonus Episode: Special MyBookProgress Announcement
07 Oct 2015
Contributed by Lukas
In this special bonus episode we talk about the launch of MyBookProgress. MyBookProgress on KickstarterYou can find the blogpost version of this episo...
067 – How to Keep Your Inbox @ Zero And Have More Time to Write
02 Oct 2015
Contributed by Lukas
A lot of authors are addicted to checking email. Poor email habits hold many authors back from success because it wastes time and zaps mental energy. ...
066 – Can Writing Contests Be A Powerful Marketing Tool?
16 Sep 2015
Contributed by Lukas
Writing contests can be a great marketing tool or a waste of time. Learn how to find a legitimate contest and whether it's right for you.You can ...
7 Tips for Effective Email Newsletters
01 Sep 2015
Contributed by Lukas
Follow these tips to ensure readers open, read, and love your author newsletters.You can find the blogpost version of this episode HERE.The post 7 Tip...
063 – Six Proven Methods for Creating Maximum Impact at Writing Conferences
06 Jun 2015
Contributed by Lukas
Intro Paragraph: Unless you have a multi-book contract (and we’re talking 4+ books) you need to be constantly marketing yourself to publishers. Even...
062 – 7 Ways to Avoid the Email Spam Filter
01 May 2015
Contributed by Lukas
Jim how do you tell if you are a spammer? If people click “mark as spam” on your email, you are a spammer as far as that person is concerned. Spam...
061 – Marketing 101: The Five Ps of Novel Marketing
01 Apr 2015
Contributed by Lukas
Learn how to apply the time-tested "P"s of marketing to your book promotion efforts.You can find the blogpost version of this episode HERE.T...
060 – Q&A Extravaganza & Big Announcement
01 Mar 2015
Contributed by Lukas
Question from Jen Q: I really enjoyed this podcast, but I’m curious as to how aspiring writers are supposed to use Facebook and Twitter differently?...
059 – Novel Tax Tips for Authors
01 Feb 2015
Contributed by Lukas
In this episode we are going to talk about how to stay out of jail … when it comes to your taxes … I am excited to introduce our guest. So, ...
058 – Powerful Marketing Lessons from Taylor Swift
17 Jan 2015
Contributed by Lukas
Show Notes: She is involved in her own marketing. She’s transparent, which builds familiarity and trust She uses every channel — differently She s...
057 – What to Include in an Author Newsletter
02 Dec 2014
Contributed by Lukas
As you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email is the most powerful. Most s...
056 – How to Become More Confident
25 Nov 2014
Contributed by Lukas
Rejection and failure can crush your confidence. Learn six ways to rebuild and grow your confidence as an author.You can find the blogpost version of ...
055 – Book Scavenger Hunts
18 Nov 2014
Contributed by Lukas
A book scavenger hunt is an effective way to connect with authors and new readers. Find out how it works and how you can host your own.You can find th...
Authors: Piracy is Not Your Enemy
17 Nov 2014
Contributed by Lukas
Many authors are terrified that someone will steal their work. They don't realize their true enemy is obscurity not piracy. You can find the blo...
053 – How to Throw a Facebook Party for Your Book Interview With Nadine Brandes
04 Nov 2014
Contributed by Lukas
Show Outline: Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did you promote? What prizes did yo...
052 – To Book Trailer, or Not Book Trailer … that is the question
28 Oct 2014
Contributed by Lukas
Book trailers are an interesting animal. Some people swear by them and claim they’re an extremely effective marketing tool, some say they’re a was...
051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser
21 Oct 2014
Contributed by Lukas
Quick Links: GetThisBook.com 1000 True Fans KevinKaiser.co Transcript Thomas Umstattd Jr.: So in this episode, as you’ve probably figured out, we’...
050 – Q&A Extravaganza #3
14 Oct 2014
Contributed by Lukas
This is our 50th episode, and to celebrate we are throw yet another Q&A extravaganza. Questions: Sarena Masco What advice would you give to someon...
049 – How to Use Crowdfunding to Fund Your Next Book Advance
07 Oct 2014
Contributed by Lukas
In this episode we are going to talk about how independent authors can use crowdfunding to promote and pay for their next book. What is crowdfunding? ...
048 – The Right Way and the Wrong Way to Sign Books
30 Sep 2014
Contributed by Lukas
Book signings are likely the most personal connection you’ll have with a reader. Because of that, it’s an important opportunity that could either ...
047 – How to Pick the Perfect Genre to Write In
23 Sep 2014
Contributed by Lukas
Many writers love to write in multiple genres, is that a good idea? Should they narrow it down? If so, how should a writer pick the one with the best ...
046 – Why You Should Love It When Your Novel Gets Pirated
16 Sep 2014
Contributed by Lukas
What if we said that getting your work ripped off could significantly boost your sales? In this episode, we explore why getting stolen from should mak...
045 – Five Keys to Working with Book Stores, Before You’re Published and After
09 Sep 2014
Contributed by Lukas
Some say bookstores are only interested in promoting the best-selling authors. While that’s not true, getting their focus will take some tricks and ...
044 – Writing for Your Website – How To Craft Pages That Readers Actually Want to Read
02 Sep 2014
Contributed by Lukas
Is your website copy boring readers? You only have seven seconds to capture attention so make sure your web copy works.You can find the blogpost versi...
043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers
26 Aug 2014
Contributed by Lukas
Learn how to listen in when your readers talk about you, and find out how their words can help refine your author brand.You can find the blogpost vers...
042 – How to Create A Breakthrough Author Brand Step 2: Look at Your Readers
19 Aug 2014
Contributed by Lukas
Branding is one of the most confusing topics under the umbrella of marketing. In this episode, we look at the second step of creating a breakthrough a...
041 – How to Create A Breakthrough Author Brand Step 1 – Look in the Mirror
12 Aug 2014
Contributed by Lukas
Branding is one of the most confusing topics under the umbrella of marketing. In this article, you'll learn the first step to creating your autho...
040 – 40th Episode Q&A Extravaganza
05 Aug 2014
Contributed by Lukas
In this episode we answer questions from listeners like you. If you would like to ask a question for a future Q&A episode click here. Question 1 “...
039 – How Writers Should Market Themselves to Editors With Karen Ball
29 Jul 2014
Contributed by Lukas
In this episode, we talk with agent and former editor Karen Ball.You can find the blogpost version of this episode HERE.The post 039 – How Writers S...
038 – How to Find an Inspiration Oasis in a Creativity Desert With Allen Arnold
22 Jul 2014
Contributed by Lukas
In this episode, we talk with Allen Arnold about the deserts a writer can get stuck in, and how to get out.You can find the blogpost version of this...
7 Differences Between Published & Unpublished Authors
16 Jul 2014
Contributed by Lukas
Are you developing the habits and mindsets of a published author? Learn the best practices of published authors so you can emulate them.You can find t...
The Upside and Downside of Free Books
01 Jul 2014
Contributed by Lukas
Learn the pros and cons of offering your books for free and how you can incorporate giveaways into your overall marketing strategy.You can find the bl...
Angela Hunt’s Journey from Unpublished to Over 1 Million Book Sales
24 Jun 2014
Contributed by Lukas
Angela Hunt shares her publishing journey.You can find the blogpost version of this episode HERE.The post Angela Hunt’s Journey from Unpublished to ...
032 – What is a Literary Agent Do You Still Need One
10 Jun 2014
Contributed by Lukas
Not all authors need an agent. In this episode we talk with Steve Laube about what kind of authors need an agent and what kind of authors can go agent...
031 – What Should Novelists Blog About?
02 Jun 2014
Contributed by Lukas
Many novelists have a hard time with blogging. So they end up ignoring this powerful tool. In this episode, Jim and Thomas talk about what to blog abo...
030 – Selling An Editor So She Can Sell to Pub Board With Allen Arnold
26 May 2014
Contributed by Lukas
This week we are talking with Allen Arnold about how to overcome that mysterious barrier to publication called “pub board.”You can find the blogpo...
Special Announcement: Spirit Bridge by James L. Rubart
21 May 2014
Contributed by Lukas
Spirit Bridge by our very own James L. Rubart has just launched. Check it out at Amazon or at a book store near you.You can find the blogpost version ...
029 – How to Start a Mastermind Group
19 May 2014
Contributed by Lukas
An author mastermind group can accelerate your writing and publishing career. Find out how you can start one. You can find the blogpost version of th...
028 – Book Rollouts Vs Book Launches With James Scott Bell
12 May 2014
Contributed by Lukas
A popular marketing strategy is to put together a huge launch even focused around the launch date of the book. You are not a fan of the big fan of t...
How to Create an Elevator Pitch So Good That People will Stop the Elevator to Hear More
05 May 2014
Contributed by Lukas
In this episode we’re going to talk about the legendary elevator pitch … and how to create one that does exactly what an elevator pitch should do....
025 – 25th Episode Q&A Extravaganza
21 Apr 2014
Contributed by Lukas
In this episode we answer questions from listeners like you. If you would like to ask a question for a future Q&A episode click here. Question 1 “...
024 – An Easy Line to Help Introverted Authors Promote Their Writing to Complete Strangers
14 Apr 2014
Contributed by Lukas
In this episode we talk about a powerful and easy way to market yourself and your writing to complete strangers … even if you’re a total introvert...
023 – SMART Goals the Key to Marketing Success
07 Apr 2014
Contributed by Lukas
Learn how successful authors set SMART goals to foster perseverance and make progress in their writing career. You can find the blogpost version of t...
022 – 12 Ways to Get More Facebook Fans
31 Mar 2014
Contributed by Lukas
In this episode we are going to talk about Facebook. And more specifically, how to get more Facebook fans. Why Facebook is still important: Still the ...
021 – Queen Esther, Staggered Marketing & Why Waiting to Ask Can Boost Book Sales
17 Mar 2014
Contributed by Lukas
Talking Points: Esther Story: Esther Had a Tough Marketing Position Not in favor with the King Had a big ask. What does she do? She offers value and i...
020 – To Brag, or not to Brag, that is the Question!
10 Mar 2014
Contributed by Lukas
I know, you’re wondering where we’re going with this. You’re probably saying, “Isn’t that the Novel Marketing podcast is all about?” Yes...
019 – The #1 Killer of Good Book Covers & Websites: Design By Committee
03 Mar 2014
Contributed by Lukas
Talking Points What is Design by Committee? Something that everyone likes is typically something no one loves. Compromise leads to bad design. A camel...
017 – 12 Tips to Help You Nail Your Next Podcast Interview
10 Feb 2014
Contributed by Lukas
James & Thomas talk about how to ace your next podcast or radio interview.You can find the blogpost version of this episode HERE.The post 017 – ...
016 – How to Prepare for a Podcast Interview
20 Jan 2014
Contributed by Lukas
Show Notes Resolve to be as entertaining and helpful as possible. The more value you offer the more in demand you will be. If you shoot for being help...
015 – How Google Works And Why Some Authors Rank Better than Others With SEO Expert Tony Tovar
13 Jan 2014
Contributed by Lukas
Why do some authors rank better than others on Google? How does Google even work? I interviewed Tony Tovar, a search engine optimization (SEO) expert....
14 Publishing Predictions for 2014
31 Dec 2013
Contributed by Lukas
We have asked the experts and here is what they think 2014 will hold for authors and publishers. You can find the blogpost version of this episode HE...
013 – Publishing Predictions for 2014
30 Dec 2013
Contributed by Lukas
Every year, Author Media polls a panel of industry experts and collects a list of publishing predictions. We are going to share those predictions with...
011 – Seven Things Santa Can Teach You About Book Marketing
16 Dec 2013
Contributed by Lukas
Who Knew? Santa is a Brilliant Marketer? Yes, he sure is. Check out the secrets of Ol’ Kringle’s legendary success as a cultural icon and how you ...
010 – 12 Novel Marketing Ideas for Christmas
09 Dec 2013
Contributed by Lukas
Want to Sell More Books This Christmas Than Ever Before? The Christmas season is a sales juggernaut, if you know the ways to jump on that train. We gi...
009 – An Introduction to Twitter for Novelists
02 Dec 2013
Contributed by Lukas
If you’re not using Twitter, it might be because you don’t understand it, or you might not know the secrets to using it correctly. Join us as we t...
008 – Where to Start Marketing Your First Novel
25 Nov 2013
Contributed by Lukas
You’re finished! You’ve typed, The End and you’re thrilled. (So are we. Congrats.) But now comes the marketing. So where exactly do you start? (...
007 – The Secret to Getting People to Love You
18 Nov 2013
Contributed by Lukas
You think if everyone loves you, it will give your career a massive boost in the right direction? Of course it will. We tell you how to make it happen...
006 – Author Business Cards
11 Nov 2013
Contributed by Lukas
Are business cards still around? Yes, and you need one. We explain why it’s critical you have one, what should go on it (and what most assuredly sho...
005 – You Are Watched by Editors and Agents – How to Make Them Like What They See
04 Nov 2013
Contributed by Lukas
Yes, Big Brother exists in the publishing world. More than you know. Editors and agents have their eye on you. We explain where and how you’re being...
003 – Autopilot Marketing for NaNoWriMo
21 Oct 2013
Contributed by Lukas
In this show we talk about how to put your marketing on autopilot so you can focus on finishing your book. What? You want to put your marketing on aut...
Do authors still need a website?
14 Oct 2013
Contributed by Lukas
Discover the advantages and disadvantages of having a website as an unpublished author. Find out whether you, as an author, need a website.You can fin...
001 – Marketing 101: What is Marketing?
07 Oct 2013
Contributed by Lukas
Want to know what marketing really is? If you’re a marketing wiz, no need to listen, but if you’re not, this is the perfect place to start. We exp...
000 – Introduction to the Novel Marketing Podcast
30 Sep 2013
Contributed by Lukas
Want to know what the Novel Marketing podcast is about? Here’s the Reader’s Digest version of who we are and what we hope the podcast will give yo...