Nudge
Episodes
“It’s the mistake EVERY business makes” Rory Sutherland
01 Jul 2024
Contributed by Lukas
In today’s episode of Nudge, Rory Sutherland explains: The reason behind Brexit How doormen were undervalued What bees teach us about creativit...
How adverts use psychology to win you over
24 Jun 2024
Contributed by Lukas
In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to...
How to win any argument (according to a neuroscientist)
17 Jun 2024
Contributed by Lukas
I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-lead...
10 psychological tactics to write better emails
10 Jun 2024
Contributed by Lukas
I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work. Join the free Science of Pe...
How 22,000 were persuaded to clean sewage
03 Jun 2024
Contributed by Lukas
This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; c...
The persuasive power of profanity
27 May 2024
Contributed by Lukas
Warning. This episode contains explicit language. In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science be...
The speech that put a man on the moon
20 May 2024
Contributed by Lukas
It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of...
“Don’t be fooled by this sales trick” Chris Voss
13 May 2024
Contributed by Lukas
Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Chris’s newsletter: https://www.b...
FBI hostage negotiator shares his worst mistakes
06 May 2024
Contributed by Lukas
Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. Chris’s newsletter: h...
10 pricing tips from 10 pricing experts
29 Apr 2024
Contributed by Lukas
In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed rese...
“It's How McDonald’s Make Men Binge” Rory Sutherland
22 Apr 2024
Contributed by Lukas
In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking How to double McDonald’s orders Ways to make Lond...
6 scientifically-proven persuasion techniques
15 Apr 2024
Contributed by Lukas
I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. Join the free Science of Persuasi...
The overlooked secret to better writing
08 Apr 2024
Contributed by Lukas
I wish I had followed Prof Todd Rodgers’ advice earlier. Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge ...
Can knowing more make you enjoy less?
01 Apr 2024
Contributed by Lukas
I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why. Sign up for the Nudge Newsl...
Why Amazon paid staff $5k to quit
25 Mar 2024
Contributed by Lukas
In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret ...
The £500 million marketing mistake
18 Mar 2024
Contributed by Lukas
In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultima...
The hidden (sexual) symbolism in the McDonald's logo
11 Mar 2024
Contributed by Lukas
Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m...
Why these irrational prices actually work
04 Mar 2024
Contributed by Lukas
Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our co...
Life lessons from a world-leading neuroscientist
26 Feb 2024
Contributed by Lukas
Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun, how Facebook drove...
Do you have unethical amnesia?
19 Feb 2024
Contributed by Lukas
In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama rev...
The hypnotising effect of Valentine’s day
12 Feb 2024
Contributed by Lukas
Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip each other with animal hides. A...
How to create an irresistible offer (that’s proven to sell)
05 Feb 2024
Contributed by Lukas
Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thom...
What makes a song popular?
30 Jan 2024
Contributed by Lukas
What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. I...
I have two big announcements
29 Jan 2024
Contributed by Lukas
Grab your copy of Wallet-Opening Words here: https://www.walletopeningwords.com/ Support me as I go full-time: Follow me on LinkedIn Join the ...
Should I share all my secrets?
22 Jan 2024
Contributed by Lukas
Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’...
Is mass hysteria more common than you think?
15 Jan 2024
Contributed by Lukas
In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many ended up dying of heart atta...
This advice will make you more persuasive
08 Jan 2024
Contributed by Lukas
On today’s episode of Nudge, I learnt something that genuinely surprised me. Persuasive people aren’t born persuasive. They’re not persuasiv...
How Sainsbury’s and Adobe nudge customers
02 Jan 2024
Contributed by Lukas
Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and...
The best of Nudge in 2023
26 Dec 2023
Contributed by Lukas
I’ve spent over 50 hours this year talking to psychology experts in 2023. In today’s show, I share the 6 best bits of advice I’ve heard all year...
10 lessons from the #1 marketing podcasters
18 Dec 2023
Contributed by Lukas
I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know. Sign up to...
MAAATE: The most polarising ad of the year
11 Dec 2023
Contributed by Lukas
This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian. It’s ...
Six proven principles to persuade anyone
04 Dec 2023
Contributed by Lukas
In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques ...
“Voter” vs. “Vote”: How one letter changed elections
28 Nov 2023
Contributed by Lukas
There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Profess...
This podcast has 1,231,705 plays (learn why that’s important)
20 Nov 2023
Contributed by Lukas
Nudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has hindered my growth. At le...
Why telling someone what to do won't work
13 Nov 2023
Contributed by Lukas
If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to...
How incentives work (and why most backfire)
06 Nov 2023
Contributed by Lukas
Ever wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or why most daycare centres don't charge a late ...
The hidden impact of the words you use (feat Dr Jonah Berger)
30 Oct 2023
Contributed by Lukas
Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make...
Why too much choice is a bad thing
23 Oct 2023
Contributed by Lukas
In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the ...
How to manipulate the masses
16 Oct 2023
Contributed by Lukas
Can governments manipulate their citizens? Can everyday people be convinced to munch on insects? Are humans akin to wild hogs? And can we learn how to...
Why your accountant won’t get a tattoo
09 Oct 2023
Contributed by Lukas
Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s becaus...
Feed Swap: Seth Godin’s Secrets to Launching a New Business
06 Oct 2023
Contributed by Lukas
In this bonus episode of Nudge, I've feed swapped with Louis Grenier and his brilliant podcast Everyone Hates Marketers. Today, you’ll hear one of m...
He reviewed 74 marketing science papers so you don’t have to
02 Oct 2023
Contributed by Lukas
My guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer...
Why powerful people dress differently
25 Sep 2023
Contributed by Lukas
In 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. Why? Well, it turns out it has less to do with differentiation, and...
7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar
18 Sep 2023
Contributed by Lukas
Today’s guest is HubSpot CMO Kipp Bodnar. He’s helped HubSpot grow from a $10 million company to a $1.7 billion company. Kipp reveals how in today...
Do brainstorms actually work?
11 Sep 2023
Contributed by Lukas
Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorm...
Why ads that rhyme stand the test of time
04 Sep 2023
Contributed by Lukas
There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t f...
I didn't want to publish this episode
28 Aug 2023
Contributed by Lukas
I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do....
Does subliminal advertising work?
21 Aug 2023
Contributed by Lukas
WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certai...
The secret psychology behind movie trailers
14 Aug 2023
Contributed by Lukas
There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is. I’ve spent way too long watching traile...
Emergency Pod: Harvard Fake Data Scandal
07 Aug 2023
Contributed by Lukas
News has come out that has shocked the world of behavioural science. Francesco Gino, a top professor at Harvard University, one of the world’s best ...
Feel free to ignore this episode
31 Jul 2023
Contributed by Lukas
When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER...
Winston Churchill: Lessons for modern day leaders
24 Jul 2023
Contributed by Lukas
How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him? Realistically, there are hundr...
Listen to exactly 17 minutes and 42 seconds of this episode
17 Jul 2023
Contributed by Lukas
This episode is about 24 minutes in length. But I only want you to listen to just 17 minutes and 42 seconds of it. Tune in to learn why. Sign up to m...
The nudge behind this $200k side hustle
10 Jul 2023
Contributed by Lukas
Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest busines...
Today’s guest is Ri_h_rd Sh_tto_
03 Jul 2023
Contributed by Lukas
Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine wit...
Elizabeth Holmes: How she deceived the world (part two)
26 Jun 2023
Contributed by Lukas
Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest sel...
There’s a problem with the world’s most famous nudge
19 Jun 2023
Contributed by Lukas
There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce im...
Elizabeth Holmes: The psychology of a liar (part one)
12 Jun 2023
Contributed by Lukas
Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why he...
Why card counters can’t bankrupt casinos (with Steven Bridges)
05 Jun 2023
Contributed by Lukas
Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reas...
Tips for living a happier life (according to science)
30 May 2023
Contributed by Lukas
I asked one of the world's leading experts on happiness to share scientific tips for living a happier life. Link to buy Cassie’s book: https://www.c...
Why working at a large organisation will kill your creativity
22 May 2023
Contributed by Lukas
In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel u...
Can too much free time make you unhappy?
15 May 2023
Contributed by Lukas
Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes. Link to Bystander Study on YouTube: ...
How black cab drivers memorise every road in London
08 May 2023
Contributed by Lukas
London black cab drivers memorise (almost) every road in the city. I wanted to know how. Today, I interview one of London’s most well-known black ca...
The way to cure your procrastination problem
01 May 2023
Contributed by Lukas
Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem. The Palau Pledge: https://bit.ly/3DcnfQZ A...
The overlooked productivity hack that’s backed by science
24 Apr 2023
Contributed by Lukas
Are you interested in a productivity hack, proven by science that will not only make you more productive, but also increase life expectancy, and enhan...
Why stupid people think they’re smart
17 Apr 2023
Contributed by Lukas
Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In th...
How to stay motivated (according to science)
10 Apr 2023
Contributed by Lukas
Most of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every day. Perhaps you’re struggling to...
The surprisingly simple way to change someone’s mind
03 Apr 2023
Contributed by Lukas
Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to supp...
Greta Thunberg: How a teenager caught the world's attention
27 Mar 2023
Contributed by Lukas
In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presen...
I tested 5 MORE marketing principles to see if they really worked
20 Mar 2023
Contributed by Lukas
Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psy...
Five ads that changed the world
13 Mar 2023
Contributed by Lukas
In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some h...
The persuasive effect of mere exposure
06 Mar 2023
Contributed by Lukas
Curious about the persuasive power of familiarity? Ever wondered how on earth Trump won? In this episode, I reveal how Donald Trump used mere exposure...
I tested 5 marketing principles to see if they really worked
27 Feb 2023
Contributed by Lukas
I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles t...
The worst ways to spend your money (according to science)
20 Feb 2023
Contributed by Lukas
After reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science). Sign up for the Nudge Ne...
How to get a raise (according to Dan Pink)
13 Feb 2023
Contributed by Lukas
In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Pl...
Could you fall in love with AI?
07 Feb 2023
Contributed by Lukas
Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask,...
MrBeast: How to capture the attention of billions
30 Jan 2023
Contributed by Lukas
MrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of ...
Can money buy happiness?
23 Jan 2023
Contributed by Lukas
According to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay ...
Are kids today less resilient?
16 Jan 2023
Contributed by Lukas
Kids today, they’re lazy, entitled, and self-obsessed. Their expensive avocado toast diets and Netflix-binging weekends mean they can’t get on the...
Steve Jobs: How he persuaded the world (part 2)
09 Jan 2023
Contributed by Lukas
Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much ...
Steve Jobs: The master of persuasion (part 1)
02 Jan 2023
Contributed by Lukas
I’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence peo...
5 things I learned from psychology experts in 2022
27 Dec 2022
Contributed by Lukas
I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt. Try HubSpot for free: htt...
The reason why stories stick in your mind
19 Dec 2022
Contributed by Lukas
Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. ...
The scientific secrets of perfect timing (feat. Dan Pink)
12 Dec 2022
Contributed by Lukas
Want to make a good decision? Don’t make it in the afternoon. In today’s show, NYT bestselling author Dan Pink explains the science behind perfect...
Can brands change what you think?
05 Dec 2022
Contributed by Lukas
Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, ...
Why 'doing everything' at work won't work
28 Nov 2022
Contributed by Lukas
Are you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less...
The secrets salespeople won’t tell you
21 Nov 2022
Contributed by Lukas
Ever struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle wit...
I used an ancient storytelling trick to get 11k TikTok followers
14 Nov 2022
Contributed by Lukas
Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem mor...
Julius Caesar: How to influence an empire
07 Nov 2022
Contributed by Lukas
Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and ...
Cost-free marketing that actually works
31 Oct 2022
Contributed by Lukas
The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on pr...
How a blanket design saved 1,000s from malnutrition
24 Oct 2022
Contributed by Lukas
Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical offi...
Is growth mindset training a waste of time?
17 Oct 2022
Contributed by Lukas
Grit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teachin...
The surprising trait that links elite performers
10 Oct 2022
Contributed by Lukas
There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football player...
How I improved a Reddit ad by 15% using a magic trick
03 Oct 2022
Contributed by Lukas
I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and h...
Jose Mourinho: Do mind games really work?
26 Sep 2022
Contributed by Lukas
Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so b...
Dan Pink: “Here’s what you’ll regret when you’re older”
19 Sep 2022
Contributed by Lukas
There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT be...
Dan Pink: “No regrets? That’s bullsh*t”
12 Sep 2022
Contributed by Lukas
Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. To...
I studied persuasion for 100 hours. Here’s what I learnt.
05 Sep 2022
Contributed by Lukas
I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategi...
How To Make Someone Say Yes
29 Aug 2022
Contributed by Lukas
I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eve...
How Your Subconscious Calls The Shots
22 Aug 2022
Contributed by Lukas
You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking...