Nudge
Episodes
Why a Footballer Warned us About Nuclear War
15 Aug 2022
Contributed by Lukas
At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin ...
Think Customers Hate to Wait? Think Again.
08 Aug 2022
Contributed by Lukas
As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favoura...
Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)
01 Aug 2022
Contributed by Lukas
Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built...
Think you know marketing? Take this test.
18 Jul 2022
Contributed by Lukas
How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior co...
How to Make Numbers Unforgettable
04 Jul 2022
Contributed by Lukas
All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t...
Tiny Tweaks to Make Travel Easier
20 Jun 2022
Contributed by Lukas
Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the trave...
Habit Moulding Marketing
06 Jun 2022
Contributed by Lukas
Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increas...
3 Nudges I Wish I Learned at Business School
23 May 2022
Contributed by Lukas
I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my jo...
64% of us would vandalise a library book. Would you?
09 May 2022
Contributed by Lukas
Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 pe...
#80: You have more influence than you think
25 Apr 2022
Contributed by Lukas
When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanes...
#79: Primacy Effect | Why Going First Wins
11 Apr 2022
Contributed by Lukas
Do you want the good news or bad news first? It's a common question, with a simple answer. Always start with good news. In this episode learn why New ...
#78: Nature vs nurture with Lisa Feldman Barrett
28 Mar 2022
Contributed by Lukas
Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because t...
#77: Debunking myths about the brain
15 Mar 2022
Contributed by Lukas
There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “...
#76: Harry Dry’s favorite marketing examples
28 Feb 2022
Contributed by Lukas
What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit do...
#75: Beware of Behaviour Science BS
14 Feb 2022
Contributed by Lukas
I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it...
#74: How to change someone’s mind
31 Jan 2022
Contributed by Lukas
When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I...
#73: Why we can’t stop following the herd
18 Jan 2022
Contributed by Lukas
In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. ...
#72: 6 memorable marketing lessons from 2021
03 Jan 2022
Contributed by Lukas
480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best...
#71: Small nudges having a big impact on climate change
20 Dec 2021
Contributed by Lukas
The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve ...
#70: The Pratfall Effect | DON'T listen to this show
06 Dec 2021
Contributed by Lukas
Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pra...
#69: Reciprocity | How one nudge saved 246,184 lives
22 Nov 2021
Contributed by Lukas
We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth...
#68: The Peak-End Rule | And the supermarket that destroyed communism
08 Nov 2021
Contributed by Lukas
Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this ...
#67: Growing this podcast with nudge experiments | Social proof
26 Oct 2021
Contributed by Lukas
There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In...
#66: The dark nudges behind digital manipulation
11 Oct 2021
Contributed by Lukas
60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and...
#65: Failures (and wins) from using nudges in marketing
27 Sep 2021
Contributed by Lukas
It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’...
#64: Welcome to the Rory Sutherland Nudge Clinic
13 Sep 2021
Contributed by Lukas
In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doc...
#63: Rory Sutherland | Why counter-intuitive thinking wins
30 Aug 2021
Contributed by Lukas
Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models an...
#62: Unexpected ways to overcome anxiety
17 Aug 2021
Contributed by Lukas
We’ve all heard advice on beating anxiety. We’re told to vent our frustrations, to break down and analyze the problem, sometimes we’re told to t...
#61: The science of stress and 3 ways to beat it
02 Aug 2021
Contributed by Lukas
What do you do when you get stressed out? Do you work through exercises and routines to solve the problem, or do you hope it’ll go away? Most of us ...
#60: How not to suck at customer interviews
19 Jul 2021
Contributed by Lukas
Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vi...
#59: How to stand the f*ck out
05 Jul 2021
Contributed by Lukas
As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consu...
#58: Why brands should flaunt their flaws
21 Jun 2021
Contributed by Lukas
You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phen...
#57: Charm Pricing: The greatest trick in marketing?
07 Jun 2021
Contributed by Lukas
Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used b...
#56: The lazy, scared and overwhelmed consumer
24 May 2021
Contributed by Lukas
Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopp...
#55: Why Our Brains Crave Negativity
10 May 2021
Contributed by Lukas
Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand ...
#54: Stop Listening to Customers?!
26 Apr 2021
Contributed by Lukas
Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Of...
#53: Do our ancestors dictate our decisions?
12 Apr 2021
Contributed by Lukas
Think about all the decisions you’ve made in your life. Deciding where to work, agreeing to go on that first date with your spouse, asking for fries...
#52: IKEA Effect: We Love What We Create
29 Mar 2021
Contributed by Lukas
Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in...
#51: Advertising Ethics: Can Facebook ads swing an election?
15 Mar 2021
Contributed by Lukas
Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election i...
#50: What marketers can learn from your Facebook profile
01 Mar 2021
Contributed by Lukas
What is the best way to learn about someone's personality without meeting them. Is it by talking to their spouse? Or is it by looking at their Faceboo...
#49: Nudges to help customers onboard
15 Feb 2021
Contributed by Lukas
For many, marketing is about getting as many people as possible to sign up for your product or service. It’s about getting people through the door. ...
#48: April Dunford on Nailing Product Positioning
01 Feb 2021
Contributed by Lukas
All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competit...
#47: Why do marketers suck at positioning?
18 Jan 2021
Contributed by Lukas
Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is f...
Introducing the Science of Marketing Course
12 Jan 2021
Contributed by Lukas
The Science of Marketing Course: https://scienceofmarketing.teachable.com Marketing is tough. 25% of all marketing budget is wasted. Most marketers d...
#46: Five marketing lessons for 2021
30 Dec 2020
Contributed by Lukas
In this special end of year episode we revisit some of the best insights shared on the show in 2020. We hear how to ask your customers the right quest...
#45: 3 Crucial Lessons for Entrepreneurs
14 Dec 2020
Contributed by Lukas
There’s endless advice for entrepreneurs out there. It's overwhelming. With so many success stories it’s hard to know who to follow. In this episo...
#44: Do Nudges Really Work?
30 Nov 2020
Contributed by Lukas
Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers acros...
#43: When financial incentives don’t work
16 Nov 2020
Contributed by Lukas
Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal t...
#42: Common pricing mistakes most businesses make
02 Nov 2020
Contributed by Lukas
Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put...
#41: The irrational way we perceive food
19 Oct 2020
Contributed by Lukas
We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we e...
#40: What Makes A Great Story?
05 Oct 2020
Contributed by Lukas
What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscie...
#39: A Neuroscientist and Marketer Discuss | What is a Brand?
21 Sep 2020
Contributed by Lukas
What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain....
#38: Is swearing good for you?
07 Sep 2020
Contributed by Lukas
Some of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make yo...
#37: When growth hacks fail | With Rand Fishkin
24 Aug 2020
Contributed by Lukas
Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of...
#36: Find the right audience | With Rand Fishkin
10 Aug 2020
Contributed by Lukas
Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have ha...
#35: How to get your side hustle off the ground
27 Jul 2020
Contributed by Lukas
Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever cr...
#34: The Psychology of Price | Part Two
13 Jul 2020
Contributed by Lukas
How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In toda...
#33: The Psychology of Price | Part One
29 Jun 2020
Contributed by Lukas
Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expe...
#32: 6 discriminatory mistakes most hiring managers make
14 Jun 2020
Contributed by Lukas
Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough que...
#31: SaaS Startups: 8 Hacks To Grow Your Brand
01 Jun 2020
Contributed by Lukas
Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handf...
#30: The science behind great adverts
18 May 2020
Contributed by Lukas
The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling con...
#29: Why first impressions matter
04 May 2020
Contributed by Lukas
Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined...
#28: Coronavirus: How to change the behavior of a nation
20 Apr 2020
Contributed by Lukas
The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a ha...
#27: Understanding customers during times of uncertainty
06 Apr 2020
Contributed by Lukas
Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should markete...
#26: Why do 80% of product launches fail?
23 Mar 2020
Contributed by Lukas
According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose?...
#25: Coronavirus: The psychology behind panic buying
13 Mar 2020
Contributed by Lukas
The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian ...
#24: How to nudge within your business
09 Mar 2020
Contributed by Lukas
What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations lear...
#23: How to make your writing more effective
23 Feb 2020
Contributed by Lukas
Whether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing ...
#22: How to be a good boss
10 Feb 2020
Contributed by Lukas
75% of Americans say the worst aspect of their job is their boss. In fact, Daniel Kahneman found that interacting with a boss was the second least fav...
#21: The science behind improving your productivity
28 Jan 2020
Contributed by Lukas
Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actua...
#20: Debunking a marketing myth
12 Jan 2020
Contributed by Lukas
As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammo...
#19: Why marketing is vital, not a nice to have
31 Dec 2019
Contributed by Lukas
"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this ep...
#18: 8 nudges you need in 2020
17 Dec 2019
Contributed by Lukas
In this special end of year episode we take a look back at the most important nudges shared on the show in 2019. Listen to learn about the most succes...
#17: How marketers alter our behavior
02 Dec 2019
Contributed by Lukas
One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, b...
#16: What makes a good website?
19 Nov 2019
Contributed by Lukas
Most of us have experience creating a website. Whether it’s for work, a personal project, a wedding or a charity fun run. But do you know the psycho...
#15: What VR reveals about a consumer’s mind
04 Nov 2019
Contributed by Lukas
Does the weather dictate where students choose to go to university? In this episode, Dr Alastair Goode explains how our brain developed, why we take s...
#14: How to stop getting distracted
22 Oct 2019
Contributed by Lukas
Ever find yourself at work, desperate to finish an important project, but seemingly getting nowhere? My guest, Nir Eyal used to experience that a lot....
#13: What makes products like Instagram so addictive?
07 Oct 2019
Contributed by Lukas
What’s the first thing you do in the morning? If you’re like 79% of Americans, the first thing you’ll do is check apps like Instagram, Facebook ...
#12: The science behind influencer marketing
23 Sep 2019
Contributed by Lukas
Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really al...
#11: What makes someone more convincing than others?
11 Sep 2019
Contributed by Lukas
Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid m...
#10: Time to stop targeting “millennials”
28 Aug 2019
Contributed by Lukas
Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to b...
#9: How to nudge people into voting, buying and recycling
13 Aug 2019
Contributed by Lukas
“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To fig...
#8: The power of scarcity and why less is more
29 Jul 2019
Contributed by Lukas
You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airb...
#7: How the UK government nudges British people
09 Jul 2019
Contributed by Lukas
The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road s...
#6: The psychology behind effective pricing
22 Jun 2019
Contributed by Lukas
Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology b...
#5: The science behind distinctive advertising
02 Jun 2019
Contributed by Lukas
There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the s...
#4: How social proof reduces theft and doubles sales
15 May 2019
Contributed by Lukas
One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrif...
#3: Why marketers want to know your habits
30 Apr 2019
Contributed by Lukas
Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton ...
#2: Five highly effective negotiation tactics
13 Apr 2019
Contributed by Lukas
Let’s say you're trying to negotiate a pay rise at work. Do you know what to say, how to say it, or even when to say it? Most of us have no idea. In...
#1: How music affects what we buy
25 Mar 2019
Contributed by Lukas
We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian N...