AI Is Upending the Lives of People Who Do Social Media Professionally
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What is the main topic discussed in this episode?
AI is entering its most consequential phase where scale, safety and sovereignty will determine who leads and who lags. Join Bloomberg Tech in London on November 2nd and 3rd as global leaders across business, finance and policy examine the defining trade-offs shaping the future of AI. Thank you to our presenting sponsor, Salesforce, and supporting sponsors, IDA Ireland and Schneider Electric. Learn more at BloombergLive.com slash TechLondon.
Bloomberg Audio Studios Podcasts, radio, news.
Hello and welcome to another episode of the OddLots podcast. I'm Tracey Alloway.
And I'm Joe Weisenthal.
So we're here in Hollywood, our first ever live OddLots show in LA. And when we come to LA, I feel like we have to talk about the influencer economy, right?
The influencer economy, the creator economy, people who have 8 million followers on Instagram that none of us have ever heard of. well, there's so much I don't know about this world. There's so much I need to learn. And of course, we need to learn how AI is upending all of it.
That's right. So this is the existential question facing creators. What happens to them when creating content essentially becomes free or extremely low cost? So we have two very special guests for you. We are going to be speaking with Taylor Lorenz. She is, of course, the founder of UserMag, as well as Rachel Carton. She is a social media consultant and author of the Substack link in bio.
Since we're here in LA and as we've alluded to in the past, we've got to learn about influencers and people with 5 million followers on Instagram and how they're dealing with this moment.
Yeah, so we do, in fact, have the perfect guests.
That's right. I'm thrilled to welcome to the stage the one and only Taylor Lorenz, founder of Usermag, as well as Rachel Carton, social media consultant, author of the great Substack, Link, and
Vibe.
Hello.
Thank you both so much for doing this. Thanks
for having
us. What are you, maybe either one of you, what are you covering these days? How would you describe your coverage here?
Sure. I write a newsletter called Lincoln Bio. Oh, yay. It's really
good. Everyone should subscribe.
Thank you. It's about working in social media. It's the primary trade publication for social media teams. And I interview experts. So I have interviewed everyone from the social team who covered Artemis to Chanty Beluga. I
forgot about that one. Is that already? Is that still?
That was like a one week thing, right? And I am a tech journalist. I write usermag.co. That's my sub stack. I kind of do a lot of roundups about online culture, write about tech, a lot of tech policy stuff, too. A little bit of everything. So everybody subscribe to that one as well.
Absolutely.
What are the vibes like right now in social media? It's a loaded question. Terrible. All right, go on.
Backstage, Taylor showed me a video that she was impressed by. No, shut up. You guys.
she was really impressed literally we were backstage and i haven't been on twitter that much today i like saw one frame of this video that was the most ai generated crap i've ever that and i was like did you guys see a coca-cola truck exploded
it was a coca-cola truck that was exploding coke out and somebody had a bucket and she was like did you see this i said taylor
please and And then the next scene is there's actually a Mentos truck next door and the guy falls in and like explodes through the sky. And I was like, oh my God, I'm becoming. And the caption was like the AI videos that your mom sends you. Oh man. And that's what I showed Rachel. I think that like
younger people might not remember the fact that for like many years, the only content on the internet was Mentos and Coca-Cola.
That's like all we looked at for like a few years. That's like really
strange. No, but here's an important question. So the people that you cover, let's start with you, Rachel. The people that you talk to who are social media professionals, Do they feel as if like AI is, we're going to, like, how is it about, like, are they mostly of the frame like, oh, AI can do what I do?
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–5:55
2
What is the existential question facing creators as AI makes content cheap?
5:55–11:19
3
How do social‑media professionals perceive AI – as a threat or an augment?
11:19–15:29
4
Why are marketers feeling demoralized by AI‑driven boss expectations?
15:29–18:47
5
What are the arguments for and against disliking AI‑generated social content?
18:47–24:32
6
Will chat‑bot interactions replace traditional scrolling time on social platforms?
24:32–29:06
Speakers
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