What's Behind the Boom in Buy Now Pay Later

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Odd Lots 38 min 5 speakers 8 chapters transcribed 1 month ago
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What sparked the hosts' curiosity about Buy‑Now‑Pay‑Later and how do they introduce the topic?

Jennifer Zabasaja 0:00
A new chapter in global growth is being written, and much of it is happening in Africa.
Unknown 0:05
Africans need to invest. There are deals to be done and business to be won.
Jennifer Zabasaja 0:09
I'm Jennifer Zabasaja. Every week on the Next Africa podcast, we track capital flows and political shifts shaping the continent's future. The digitization of Africa is gonna power its growth. Population growth is so enormous in Africa.
Jason Kelly 0:25
Африка,
Jennifer Zabasaja 0:25
Лисентика, Спотифо, под Bloomberg Audio Studios
Jason Kelly 0:34
Podcasts, Radio, News.
Tracy Alloway 0:48
Hello and welcome to another episode of the All Thoughts Podcast. I'm Tracy Alloway.
Joe Weisenthal 0:52
And I'm Joe Weisenthal.

How does the BNPL business model work and why do retailers offer it?

Tracy Alloway 0:54
Joe, I have a confession to make.
Joe Weisenthal 0:55
Yeah.
Tracy Alloway 0:56
I do a lot of online shopping. Like a lot. Really? More than is healthy probably.
Joe Weisenthal 1:02
More than I realized from looking over your shoulder in the office and asking you what you're looking up. Because I do do that and you never like it, but I still do it.
Tracy Alloway 1:09
No, because sometimes I am in fact shopping online in the office. But a few years ago I noticed a phenomenon, a change when it came to online shopping. You know what that was?
Joe Weisenthal 1:20
I can guess.
Tracy Alloway 1:21
Yeah. All right. All of a sudden, whenever I was checking out, you would get an offer, a little button usually that would say, Do you want to take a buy now, pay later option? And usually it's with a company like Klarna or a firm or something like that. They're everywhere now.
Joe Weisenthal 1:38
So like I've certainly seen all these buttons.

Why do consumers still hesitate to use BNPL despite the zero‑interest appeal?

Joe Weisenthal 1:40
I've never used it. I don't really know why I haven't. Because like, why shouldn't I spread out? Why shouldn't I like for real? Like the my understanding is that the core of the business model works is that there's no like formal interest, right? So if you dip make a hundred dollar purchase, you get to spread it out, say in four payments of twenty five dollars. And so whether it's a hundred dollars right now or a hundred dollars In four months. It's the same from the end buyer, which, of course, in theory, because there's a time value of money, is not intuitive. But the idea is that the retailer implicitly pays the interest because it's a form of customer acquisition. And so the retailer is implicitly willing to take $100 or maybe whatever over X period of time rather than all at once, in exchange for essentially making it easier for customers to buy.
Joe Weisenthal 2:16
Absolutely.
Joe Weisenthal 2:28
Buy, but from the customer perspective, like you and me, who presumably have the money to make to buy what we're purchasing, I still don't get why we don't all use buy now, pay later because why not spread out our purchases further out into the future?
Tracy Alloway 2:40
You know how Rebel Wilson described it in a firm commercial.
Joe Weisenthal 2:44
I didn't, I don't, I haven't seen it.
Tracy Alloway 2:46
Like eating a tup of ice cream but spreading out the calories over four weeks.
Joe Weisenthal 2:50
Exactly. Why don't
Tracy Alloway 2:51
it's still six hundred calories, right? That's the issue. But I think okay. So this is obviously a nuanced subject.
Joe Weisenthal 2:58
Yes.
Tracy Alloway 2:59
So clearly zero percent interest doesn't sound like a problem, but obviously if you fail to pay,
Joe Weisenthal 3:05
right.
Tracy Alloway 3:06
You pay a penalty fee.
Joe Weisenthal 3:07
Then you then the penalties start building up.
Tracy Alloway 3:08
Right. So there's that. But the other issue with some of these buy now, pay later items, and it's really interesting. I kind of think about this as a parallel to the private market and credit. So this idea that there's this like whole world of additional credit or leverage that we don't actually have very good data on.
Joe Weisenthal 3:26
Yeah.
Tracy Alloway 3:26
And that is growing. Right. I think that is the key.
Joe Weisenthal 3:30
So here's how I see the issue, which is that if I could have a tub of ice cream and spread out the calories over four months, I would certainly do that. That sounds pretty great because I burn a certain number of calories in a day. And so if I had four months to burn them, then that would be far more efficient. But the flip side is, well, I would eat more ice cream. So so I would eat four times I would eat four times as many tubs of ice cream in that given day. knowing that I have this four month calorie budget.

What data sources exist for tracking BNPL usage and why are they limited?

Joe Weisenthal 3:57
And so then you still get the question of like, okay, maybe there's not a formal interest or maybe there's penalties, but I'm buying a lot more with today's buying power.

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