Dry January, Cali Sober, Soft Sober: Why Gen Z is Breaking Up With Booze

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Recorded07 Jan 2024

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Maybe, your friend announced they’re not drinking anymore, or your sister’s now “California Sober,” or maybe your entire office is participating in Dry January. It’s not just you, going sober is the hot new thing, with 41% of Americans aged 18 to 35 saying they don’t drink at all. Today, we explore the changes in drinking culture, in how we think about wellness and health, in how we socialize and spend our free time, and yes, changes in technology, that are converging to make America sober. Max interviews three Crooked Media producers about their relationship with alcohol and then talks to Dr. Edward Slingerland, an expert on humanity’s relationship with alcohol, about why humans drink and what changed about alcohol and our world to make more people choose sobriety. For a closed-captioned version of this episode, click here. For a transcript of this episode, please email [email protected] and include the name of the podcast. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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